strategies to make presentation effective

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

• PRESENTATION SKILLS

Top Tips for Effective Presentations

Search SkillsYouNeed:

Presentation Skills:

• A - Z List of Presentation Skills
• General Presentation Skills
• What is a Presentation?
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
• Managing a Press Conference
• Attending Public Consultation Meetings
• Managing a Public Consultation Meeting
• Crisis Communications
• Elsewhere on Skills You Need:
• Communication Skills
• Facilitation Skills
• Teams, Groups and Meetings
• Effective Speaking
• Question Types

Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day.

You'll get our 5 free 'One Minute Life Skills' and our weekly newsletter.

We'll never share your email address and you can unsubscribe at any time.

How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best presentation to date

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

Like what you're reading?

What makes an effective presentation + effective presentation strategies

Get your team on prezi – watch this on demand video.

Anete Ezera August 15, 2022

Presenting is not everyone’s forte, but it’s an important skill that can help you get a job, get a promotion, influence a decision, persuade a large group, and make people understand your point of view. It’s a powerful way to gain control and make your voice heard. If you do it right, you’ll love presenting. However, if your presentation isn’t engaging or easy to follow, you’ll start seeing people’s attention drift away, and eventually, you’ll want it to be over as soon as possible. 

You’ve probably seen some fascinating presentations and some boring presentations. Could you spot the difference between them? What was it that made the engaging presentations effective? 

In this article, we’ll explore what makes an effective presentation, and what preparation you need to do to make sure that your presentation will be a success. We’ll also pinpoint 4 highly-useful tips on how to give an effective presentation. 

Keep reading to learn how to make an effective presentation. 

What makes a presentation effective

An effective presentation keeps you hooked the whole time, no matter whether you watch it online or in person.  There are multiple examples of effective presentations that people have enjoyed listening to. For example, the introduction of the iPhone by Steve Jobs remains one of the most influential speeches. Tony Robbins, an American author, inspired millions of people with his presentation on The Power of Beliefs. If you go through TED talks, you’ll discover several impressive presentations that have hooked thousands and millions of people. 

What do all these effective presentations have in common? Let’s dive into the effective presentation strategies they all share. 

In the list below, discover 5 key elements that make an effective presentation, and make sure to implement them in your next presentation.

#1 Simplicity

Despite what you might think, simplicity can actually be tied to many powerful and effective presentations. In the words of Leonardo da Vinci, “Simplicity is the ultimate sophistication.” 

An effective presentation is simple and to the point. Just because you make a grand presentation with many facts and figures and thought-out details doesn’t make it more effective, nor sophisticated, for that matter. What’s important is that your presentation hits the right points and leaves the audience impressed and persuaded by your message.

You want your presentation to be easy to follow to ensure your audience is engaged from start to finish. To do that, remove anything that doesn’t support your narrative or add substantial value to your presentation. 

When speaking, always focus on your main points and avoid drifting away to other topics or irrelevant details. It’s best not to spend too much time explaining complex theories or terminologies. If you must, give concise, brief summaries of the concepts your audience might not be familiar with, but spend the majority of your presentation focused on the information your audience will have an easier time understanding. Another way to touch on a complex topic is to describe it from a new angle, one that might unlock new understanding for your audience.  

When creating your presentation, use a minimal amount of text. Don’t overwhelm your audience with blocks of text. Your presentation content should act as a compliment to your speech and shouldn’t contain a lot of text or difficult-to-read elements. Simplify your presentation with clearly-legible fonts and a coordinating color scheme. Also, remember to choose a simple yet appealing background that isn’t too busy and highlights the visual elements of your presentation. 

In short, include strong text and visuals to drive your points home. Leave the unnecessary bits out. 

#2 Well-defined structure

Have you ever gotten lost when listening to a presentation? One of the reasons might be that it didn’t have a well-defined structure. 

A clear structure is crucial for a presentation to be effective. Giving a presentation is like telling a story. You need to have a compelling beginning that pulls in listeners. Once everyone is hooked, provide an interesting storyline with conflict, heroes, villains, and other enriching elements. In the end, you need to give an obvious conclusion, leaving the audience to discuss the main takeaways.

Create an outline of your presentation before creating the content of it. You’ll have a better overview of what you want to share. To organize your thoughts, create a mind map using Prezi Design . It’ll help you structure your points and decide when and how to share them.

Having a clearly-defined structure will help your audience to follow your story and get them on the same page as you. You’ll feel more confident when talking because you’ll know your talking points by heart, and your audience will feel more comfortable and engaged when listening to you.

Visuals enrich your presentation, help reinforce your words, highlight important points, and keep your audience engaged. Visuals are powerful tools. Used wisely, they can elevate your presentation to a whole new level.

Most people are visual learners – 65% to be exact. Therefore, visuals play an important role in understanding a topic. By incorporating visuals into your presentation, your audience will have an easier time digesting the information. 

Furthermore, visual aids make presentations more enjoyable and engaging. Just take a look at the examples below. One slide contains only text-based information, while the other also has visuals. Which one do you find more visually appealing?  

Images, video, data visualizations, GIFs, stickers, and animations make a presentation effective. Showcase images or videos to highlight an important point, or incorporate animations to add movement to your presentation. You can also add data visualizations like interactive charts and maps to illustrate essential statistics or valuable information. Plus, you can use infographics to diversify your presentation content and make it more attractive. 

You can find plenty of engaging visuals, like images, video covers, GIFs, stickers, and more in the Prezi library. Also, you can create impressive data visualizations by choosing a pre-designed template or starting from scratch using Prezi Design. You can even use this pre-designed template below. 

When adding visuals to your presentation, don’t forget the golden rule – simplicity. You can enrich your presentation with funny GIFs and interesting videos, but don’t overdo it. Add them where they’ll make the most impact and make sense to your audience. 

#4 Connection with the audience

When giving a presentation, you want your audience to connect with you, and you want to connect with them. Ultimately, you want to feel like you’re having a conversation with your friends. 

Creating a connection can be difficult, especially if you’re presenting online. However, you have to find a way to cultivate a bond to make your audience genuinely interested in what you’re presenting. 

One way to do that is by sharing a personal story at the beginning of your presentation to create a more intimate atmosphere in the room. Share something you’ve struggled with or a common problem your audience members can relate to, or tell a fascinating story that reveals your values and experiences. An anecdote your audience will find amusing would also work, just as long as it relates to your topic. 

Storytelling is a powerful way to connect with your audience from the get-go, so think about incorporating a story element into your presentation to generate this connection. 

Making eye contact with your audience members when presenting is key. If you’re presenting to a small group of people, it’s easy, but if you’re presenting to a wider audience, choose a couple of people to make eye contact with. 

When presenting online, make sure to always remain visible to your audience, so avoid sharing your screen and blocking yourself from viewing. Instead, try Prezi Video and display your content next to you on screen while you maintain a face-to-face connection with your audience. People will feel more connected to you and your presentation if they’ll be able to see you while you’re presenting. Discover what Prezi Video has to offer:

#5 Preparation

Being prepared is the key to presentation success . If you practice something long enough, you’ll be able to master it. Therefore, preparation is one of the most important aspects of an effective presentation. It’s what truly makes an effective presentation and empowers you to be the best speaker you can be. 

You might think that public speaking is not your strong suit, but with dedicated preparation and time invested in improving your public speaking skills, you can impress yourself. 

When practicing your presentation, create a mind map to help you memorize the key points, but don’t stop there. Plan out how you’re going to start and end your presentation . Think about which statement or statistic you want to share to start your presentation speech. Also, decide what’s going to be the last statement or question of your speech. The details matter. 

What’s more, consider the technical requirements and familiarize yourself with the equipment. Whether you’re presenting in a familiar setting or someplace new, become acquainted with the equipment and the surroundings. If you’re presenting online, test-run your slides and visuals, especially if you’re planning to share video or audio materials.

How to give an effective presentation

Now that you know what makes an effective presentation, you might be wondering how to apply them. A stunning presentation will make a killer impression only if you deliver it right. Make sure to follow these effective presentation strategies to give a memorable presentation. 

Stay calm and focused

Sometimes, nerves can get the best of you. Your hands get sweaty, your breath shortens, and your heart starts pounding. If you’re not a fan of public speaking, this is how you might feel about presenting in front of an audience. 

Don’t panic. There’s a way to calm your nerves and appear collected in front of your audience. The last thing you want is for people in the audience to notice your nervousness and for you to mess up because of it. 

Try practicing in front of your friends to get acquainted with speaking in front of people. Also, focus on your topic and shut down intrusive thoughts. If you’re focused on the topic, you’ll have less time to think about other people’s thoughts. Lastly, try breathing exercises to calm down right before presenting, and remember that it’s normal to feel nervous – it means you care. Discover other ways to not be nervous for a presentation.  

Read the room

You have mapped out the whole presentation. However, you can never truly know how your audience will feel and react. They might surprise you. 

When presenting, try to notice how your audience responds to what you’re sharing. Before presenting, if you’re on stage or in a meeting room, you might already get a chance to scan the room or even say hi to some people. Read the room to familiarize yourself with the audience. 

Make your presentation a conversation instead of a monologue, if applicable. Ensure that your audience feels comfortable and understood. If you’re presenting online, use the chat function, and ask people to send in their questions. There’s a higher chance they’ll ask a question if they don’t have to be in the spotlight and ask on camera.

Be aware of your body language

Body language can say a lot about how a person feels, and whether or not theyre confident and comfortable. Body language can influence other people’s connection with you. If you’re talking to a person with inviting body language (for instance, a friendly smile, open posture, or eye contact), you might feel closer to them. 

That’s why you need to work on your body language to appear confident and approachable when presenting. You’ll be able to develop a close connection with your audience and appear trustworthy and friendly. 

Make sure you greet your audience with a smile and keep eye contact. Have an open posture and use hand gestures to articulate your thoughts (without overdoing them). If you’re on stage, you can even walk around the stage to develop command of the room.

Choose easy-to-use tools

When delivering your presentation, you want to look and feel confident. Technical mishaps and confusing presentation tools can pose an issue. Make sure you use convenient, good-looking presentation tools that make your presentation look professional and engaging. 

If you’re presenting in a virtual setting, it can be challenging to hold your audience’s attention, and there’s a higher chance of technical issues. 

To engage your audience and create an easy-to-use presentation, check out Prezi Present . You can save time by choosing a pre-designed presentation template or creating a unique-looking presentation from scratch. With Prezi Video, share your content next to you on-screen, which will help you engage your audience throughout your presentation. 

Before presenting, you can go through your slides and even record yourself with Prezi Video to test-run your presentation. As a result, you’ll feel prepared and confident. 

There’s a lot that goes into creating and delivering an impressive presentation. However, a few key elements make the greatest impact on your presentation. Follow these points and check out 14 effective presentation tips to further improve your presentations. Also, if you’re presenting online, familiarize yourself with the virtual presentation framework by Micheal Lee to impress your virtual audience. 

Give your team the tools they need to engage

Like what you’re reading join the mailing list..

• Prezi for Teams
• Top Presentations

12 Effective Presentation Techniques To Help You Succeed

• By Judhajit Sen
• May 19, 2024

Delivering a good presentation requires more than just good content; it demands careful planning and strategic execution. From mastering your topic to engaging your audience, each element factors in captivating your listeners and making a lasting impact.

Start by thoroughly understanding your topic. Deep research will not only bolster your confidence but also prepare you for any questions that might arise. Organize your points logically with a clear outline, using presentation aids like slides and videos to enhance clarity.

Audience alignment is vital. Customize your content to their needs and interests, using simple language and relatable examples. A well-structured presentation, beginning with a strong, attention-grabbing opening and ending with a memorable conclusion, will keep your audience engaged throughout.

Effective verbal communication further enhances your delivery. Practice speaking clearly and confidently to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions are excellent audience engagement strategies .

F ocusing on these presenting techniques can help you give a good presentation.

The following are 12 effective presentation skills to help you succeed.

Key Takeaways

• Thorough Planning: Understanding your topic deeply and organizing your points logically with clear presentation aids sets the stage for a compelling presentation.
• Audience Alignment: Tailor your content to match your audience’s needs, interests, and comprehension level, ensuring maximum engagement and effectiveness.
• Confident Delivery: Master verbal communication, body language, and simplicity to enhance delivery and foster connection with your audience.
• Engagement Techniques: Incorporate storytelling, multimedia, and interactive elements to boost engagement and ensure your message resonates effectively.

Planning: Crafting a Winning Presentation

Behind every successful presentation lies meticulous planning. From understanding your topic to structuring your speech, each step is crucial for a compelling delivery that captivates your audience.

1. Topic Mastery

Begin by diving deep into your presentation topic. Conduct thorough research to bolster your knowledge and confidence. Identify areas where you may need additional preparation, ensuring you’re ready to tackle any questions that come your way.

2. Organized Framework

Map out your slides with an effective presentation outline , arranging the main points in a logical sequence. This blueprint will serve as your roadmap, keeping you focused and ensuring you cover all essential aspects. Consider integrating presentation materials like slides or videos to enhance clarity and engagement.

3. Structural Excellence

Craft a presentation with lasting impact by adhering to a well-defined structure. Start with a captivating introduction, followed by a robust body of content, and conclude with actionable insights. Embrace the 10-20-30 rule as a guide, limiting slides to 10, delivery time to 20 minutes, and font size to a minimum of 30 points.

Effective planning sets the stage to give a killer presentation, empowering you to deliver a compelling narrative that resonates with your audience long after the applause fades.

Audience Alignment: Key to Presentation Success

Understanding your audience is indispensable to delivering the presentation. Tailoring your content to match their needs, interests, and comprehension levels ensures maximum engagement and effectiveness.

1. Know Your Audience

Take the time to learn about your audience’s backgrounds, interests, and concerns. Simplify technical jargon and complex concepts to ensure clarity and comprehension across diverse audiences. By speaking their language, you can foster understanding and avoid confusion.

2. Speak Their Language

Craft your presentation with your target audience in mind. Use strong, concise language and relevant examples to maintain their interest. Avoid using foreign words or clichés that may alienate or confuse your audience. If necessary, provide explanations to ensure clarity.

3. Relevant Data Presentation

Align your data presentation methods with your audience’s preferences. Conduct research to craft a relatable narrative and understand the most effective presentation approach. By addressing their expectations, you can ensure a satisfied and engaged audience.

4. Tailored Content

Identify your audience’s interests and needs to tailor your presentation accordingly. Adjust your language and focus based on whether you’re addressing professionals or a general audience. This personalized approach enhances relevance and engagement.

5. Design for Maximum Impact

Design your presentation around your audience’s needs and interests to deliver maximum value. By aligning your message with their expectations, you enhance comprehension and ensure your message resonates effectively.

By prioritizing audience alignment, you can craft presentations that captivate, inform, and inspire, driving your message home with clarity and impact.

Nailing the Beginning and End of Your Presentation

Starting and ending your presentation with impact is crucial for keeping your audience engaged and leaving a lasting impression. Here’s how to master both:

1. Captivating Start

Start your presentation with a powerful statement, unusual fact, or an interesting question to grab attention instantly. This approach hooks your audience and piques their interest from the get-go. Another method is to share a personal story or use a quote that resonates with your topic. Humor can also be effective, but be cautious with jokes—ensure they are neutral and unlikely to offend.

2. Clear Structure

After your attention-grabbing opening, provide an overview of your presentation’s time and structure. This roadmap helps your audience follow along and understand the flow of your content. Displaying a simplified outline throughout the presentation can keep your audience oriented and focused.

3. Memorable Ending

A strong ending is as important as a strong start. Conclude with a call to action , a memorable quote, or a personal story reinforcing your message. This ensures your audience leaves with a clear understanding of your key points and what you want them to do next. When you end a presentation , don’t forget to thank your audience for their time and attention.

By crafting a compelling beginning and end, you can enhance your presentation’s effectiveness and ensure your message resonates long after you’ve finished speaking.

Streamlined Success: Mastering Simplicity

Simplicity isn’t just a preference; it’s a powerful presentation technique that enhances focus and comprehension. By stripping away excess information and focusing on core messages, you ensure clarity and engagement.

1. Cleanliness

Avoid overwhelming your audience with information overload. Keep slides clean and concise, limiting each to 6-8 lines of text. This not only aids focus but also enhances the appeal of your presentation.

2. Core Focus

Simplicity means distilling your presentation to its essence, stripping away unnecessary details. This minimizes the risk of mistakes or confusion and saves valuable time for you and your audience. Whether a few words or bullet points for presentations suffice, choose a format that suits your topic.

3. Clear Communication

To maximize understanding, keep your presentation simple and straightforward. Use simple language, avoid technical jargon, and emphasize key points. For clarity, incorporate charts or graphs to simplify complex data and break up text with bullet points or subheadings.

By embracing simplicity, you empower your audience to grasp and retain your message effectively, fostering engagement and leaving a lasting impression.

Mastering Verbal Communication in Presentations

How you speak and deliver your message can make or break your presentation. Here’s how to ace it:

1. Speak Clearly and Confidently: Project your voice so everyone can hear. Pause when needed and adapt your language to your audience.

2. Pace Yourself: Don’t rush. Speak slowly and clearly, avoiding both lightning speed and snail pace. Don’t read everything verbatim unless necessary.

3. Mind Your Audience: Remember, they’re hearing this for the first time. Give them time to digest your slides. Master the art of the pause for emphasis and to collect your thoughts.

4. Cut the Fillers: Avoid “um” and “so” – they signal unpreparedness. Keep your speech smooth and confident.

5. Speak, Don’t Read: Engage with your audience. Speak freely, slowly, and clearly. Use note cards if needed, but keep them brief. Memorize the start and end for crucial eye contact.

Mastering verbal communication can turn an okay presentation into a memorable one. Practice, pause, and speak with confidence!

Mastering Presentation Dynamics: The Power of Body Language

Body language is a secret weapon for captivating your audience during presentations. It encompasses posture, expressions, and overall stance in front of the crowd. By harnessing this potential, you can elevate a lackluster presentation into a riveting experience.

1. Establishing Comfort and Connection

Start with a smile! Being pleasant and approachable sets the stage for an engaging presentation. Avoid pacing or making wild gestures that distract from your message. Maintain steady eye contact across the room, from front row to back, and sidestep the trap of fixating on screens or notes.

2. Projection and Poise

Your physical demeanor speaks volumes about your confidence. Stand tall, relax your shoulders, and exude ease. Embrace gestures that underscore your points while avoiding distracting habits like gum chewing or fidgeting. Dressing appropriately adds to your professional image.

3. Engaging Your Audience

Your body stature should mirror your enthusiasm for the topic. Stand confidently, using hand gestures to amplify critical points. Let your facial expressions reflect your passion and commitment to the subject matter.

4. The Power of Eye Contact

Maintaining eye contact fosters a personal connection with each listener, alleviating nerves and enhancing confidence. Start with a friendly face in the crowd, then gradually expand your gaze. Resist the urge to divert attention to screens, floors, or notes.

5. Strategic Positioning

Avoid standing directly in front of your audience, whether on a podium or in an open space, which can subconsciously signal aggression. Instead, position yourself slightly to the side, maintaining fluid movement to keep your audience engaged.

Mastering body language in presentations amplifies your prowess, enabling you to convey confidence, build rapport, and deliver messages that resonate deeply with your audience.

Amplifying Your Message: The Art of Voice Inflection

Your voice is a powerful tool in presentations, shaping comprehension and engagement. Mastering voice inflection enhances clarity, confidence, and audience connection.

1. Projecting with Purpose

Effective projection ensures your audience hears every word clearly, boosting confidence and engagement. Stand tall, breathe deeply, and enunciate each syllable with precision.

2. Emphasizing Key Points

Clarity is key when conveying important ideas. Slow down, articulate, and raise your voice to underscore the significance of your message. Infuse authority, confidence, and enthusiasm into your delivery.

3. Crafting Convincing Speech

In presentations, it’s not just what you say but how you say it that matters. Practice creating a confident and engaging voice. Eliminate unnecessary pauses and filler words like “um” or “oh” to maintain momentum and keep your audience captivated.

By mastering voice inflection, you can elevate your presentations from ordinary to extraordinary, ensuring your message resonates deeply with your audience.

Captivating Narratives: The Power of Storytelling

Storytelling isn’t just for bedtime; it’s a dynamic tool for elevating presentations. By weaving compelling narratives into your speech, you can ignite curiosity, engage your audience, and leave a lasting impression.

1. Breathing Life into Ideas

Embrace storytelling as a potent strategy to animate your subject matter. Don’t shy away from personal anecdotes or moments of suspense; they add depth and intrigue. End on a positive note to drive your message home effectively.

2. Forging Connections

Stories forge connections with your audience, making your message memorable. Use real-life examples, anecdotes, or case studies to illustrate your points and make them relatable. This personal touch resonates with your listeners, fostering a deeper understanding.

3. Sustaining Interest

Break the monotony of facts and figures by infusing your presentation with compelling stories. Engage your audience with narratives that captivate their attention and establish you as an expert. Leverage techniques like creating suspense and bringing characters to life to keep your audience invested.

4. Amplifying Impact

Adopt storytelling to transform your presentation from informative to impactful. Presenting data within a narrative framework ensures better retention and understanding. Start with a problem, introduce statistics, and offer solutions, guiding your audience through a compelling storyline.

Storytelling may seem daunting at first, but its ability to captivate and inspire is worth the effort. With practice, you’ll master the art of storytelling , enriching your presentations and leaving a lasting impression on your audience.

Commanding the Stage: Confidence in Presentations

Confidence is a game-changer in presentations. It keeps your audience engaged and makes your message more compelling. Here’s how to harness confidence to enhance your delivery.

1. Project Presence and Enthusiasm

Infuse your natural demeanor with enthusiasm to project confidence. This will help you connect with your audience, making them more likely to stay engaged. Keep your information interesting, and watch your audience for signs of engagement.

2. Embrace Self-Awareness

Monitoring your emotions and reactions helps you stay personable and handle feedback gracefully. Self-awareness can calm nerves, allowing you to perform more effectively and maintain a confident front.

3. Overcome Nerves

Nervousness is common, but confidence in your knowledge and preparation can counteract it. Practice thoroughly, understand your audience, and have a backup plan. Remind yourself of your readiness to alleviate fear.

4. Exude Self-Confidence

Appear relaxed and avoid showing stress or nervousness. Advanced presenters can step out from behind the podium and move around the room, which exudes confidence and attracts the audience’s attention.

5. Manage Stage Fright

Acknowledge stage fright rather than fighting it. Transform nervous energy into positive enthusiasm. Deep breaths can help soothe your nerves and relax your body.

By projecting confidence, you enhance your stage presence and make your PowerPoint presentation more impactful and engaging.

Perfecting Your Presentation: The Power of Practice

Practicing is crucial for delivering a presentation effectively. Here are some key strategies to help you refine your public speaking and boost your confidence.

1. Rehearse Thoroughly

Practice your presentation multiple times, focusing on delivery and timing. Recording yourself can help you spot areas for improvement. Simulate actual presentation conditions as closely as possible, whether using a microphone or standing, to build comfort and confidence.

2. Mirror Rehearsal

Start by rehearsing in front of a mirror. This technique helps you identify and correct mistakes in your speech. It also enhances your confidence as you become more familiar with your material. Practice from random spots in your presentation to ensure thorough familiarity.

3. Utilize Feedback

Gather feedback from colleagues or mentors to refine your delivery. Practice in front of a small audience to simulate real conditions and get constructive criticism. This feedback loop helps you make necessary adjustments and improves your presentation skills.

4. Self-Monitoring Techniques

Use various self-monitoring techniques to prepare:

– Rehearse in front of an audience.

– Take notes for reference.

– Experiment with different delivery styles.

– Time yourself to stay within limits.

– Record yourself for self-review.

5. Timing and Structure

Adhere to the 10-20-30 rule to keep your presentation concise and engaging. Time your rehearsals to ensure you stay within the desired duration. Well-prepared presentations are more impactful and help you appear more confident and relaxed.

You can improve your presentation skills and ensure a smooth, confident, and impactful delivery by devoting time to practice.

Enhance Your Presentation with Multimedia and Visual Aids

Using presentation tools like multimedia and visual aids can significantly elevate your presentation, making it more engaging and effective. Here’s how to make the most of these tools:

1. Relevant and High-Quality Visuals

Use presentation aids  that are relevant to your content and serve as cues for your discussion points. High-quality images and icons can make your slides appealing and professional. Avoid over-reliance on cue cards, as this can create a disconnect with your audience.

2. Embrace Multimedia Trends

Integrate current multimedia trends, such as interactive infographics, short video clips, and animated elements. These tools capture attention and simplify complex concepts. Well-designed graphs and data charts help your audience quickly grasp information without extensive explanations.

3. Diverse Media Formats

Use various media formats to keep your presentation dynamic and engaging. Combine videos, flipcharts, whiteboards, and practical demonstrations. This variety keeps the audience’s attention and prevents monotony.

4. Support and Enhance Your Speech

Visuals should not only support your speech but also contribute to it. Carefully selected images, including pictures, graphs, and infographics, help convey your message more effectively. They also serve as memory aids if you need to recall parts of your speech during the presentation.

By strategically using multimedia in presentations , you can create a more captivating and informative presentation that resonates with your audience.

Boosting Interaction and Engagement in Your Presentations  

Engaging your audience is key to keeping them involved in your presentation. Here are some interactive presentation ideas to enhance engagement:

1. Ask Questions

Incorporate questions throughout your presentation to keep your audience attentive. Pose “easy” questions that can be answered readily, encouraging participation and making the audience feel involved. This simple technique helps maintain interest and fosters a connection between you and your listeners.

2. Encourage Participation

Use interactive methods like polls or quizzes to involve your audience actively. These techniques not only make the presentation more dynamic but also provide instant feedback on how well your message is being received. Interactive elements can break the monotony and re-engage attention if it starts to wane.

3. Personalize Interactions

Directly engaging with audience members can make your points clearer and more relatable. Use examples that involve participants by name, referring to their work or experiences. This personal touch can make your presentation more memorable and meaningful.

4. Allocate Time for Q&A

Set aside a significant portion of your presentation time for a Q&A session, allowing your audience to ask questions and express concerns. A good rule of thumb is to spend half your allotted time on the presentation and the other half addressing audience queries. This approach not only clarifies any doubts but also shows that you value their input and are open to dialogue.

By integrating these interaction communication and engagement techniques, you can create a more compelling presentation that resonates  with your audience and keeps them involved  from start to finish.

Effective Presentation Techniques: Keys to Success

Crafting and delivering an impactful presentation requires a blend of preparation, audience alignment, engaging storytelling, and confident delivery. By mastering these essential elements, you can captivate your audience and leave a lasting impression.

Starting with meticulous planning, understanding your topic inside out lays the foundation for a compelling narrative. Organize your points logically, incorporating aids to enhance clarity. Tailoring your content to your audience’s interests ensures maximum engagement, while a strong opening and memorable conclusion bookend your presentation effectively.

Verbal communication elevates your delivery, fostering connection and rapport with your audience. Simplifying complex ideas and incorporating multimedia elements enhance comprehension and retention.

Storytelling injects life into your presentation, forging a deeper connection with your audience. Confidence, cultivated through thorough practice and self-awareness, is the linchpin of an impactful presentation. Finally, interaction and engagement techniques ensure active participation and maintain interest throughout.

By integrating these types of presentation tips, you can master the art of presentations, delivering messages that resonate deeply and inspire action.

Frequently Asked Questions (FAQs)

1. Why is topic mastery essential for presentations?

Mastering your presentation topic through deep research boosts your confidence and enables you to handle any questions from the audience effectively. Thorough understanding ensures you can deliver your points clearly and convincingly.

2. How can I keep my audience engaged throughout my presentation?

Customize your content to your audience’s needs and interests by using simple language and relatable examples. A well-structured presentation with a strong opening and memorable conclusion, coupled with engaging multimedia and interactive elements, ensures maximum engagement.

3. What are some tips for delivering a captivating presentation?

Practice public speaking clearly and confidently, and use gestures to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions can boost engagement and make your presentation more memorable.

4. How can I enhance my presentation with multimedia and visual aids?

Choose relevant and high-quality images that support and enhance your speech. Embrace diverse media formats, such as videos, flipcharts, and practical demonstrations, to keep your presentation dynamic and engaging.

Unlock Your Presentation Potential with Prezentium

Mastering presentations isn’t just about what you say but how you say it. From captivating your audience with a solid start to leaving a memorable impression with a powerful conclusion, every step counts. That’s where Prezentium comes in.

With our AI-powered overnight presentations , you can leave the hassle of crafting stellar presentations to us. Just email your requirements by 5:30 pm PST and wake up to a masterpiece in your inbox by 9:30 am PST the next business day.

Need expert guidance to transform ideas into exquisite presentations? Our team of Prezentation Specialists is here to help. We’ll work with you every step of the way to ensure your message shines.

Looking to hone your skills? Dive into our Zenith Learning workshops, where structured problem-solving meets storytelling. Master the 12 presentation skills, from planning to multimedia integration, and watch your presentations soar.

Don’t just deliver presentations; make an impact. Partner with Prezentium today and unlock your presentation potential.

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

Communication Methods: 5 Ways to Communicate at the Workplace

Corporate communication functions and its importance, barriers to effective communication: 14 common communication barriers.

• Enquire Now
• Receive a Brochure
• Check Your MBA Eligibility
• Apply Today
• Refer a Friend

Did you know we have over 2,000 students and graduates across Canada?

The Fast-Track MBA

Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.

Fast-Track MBA Specialisations

• MBA (Entrepreneurial Management)
• MBA (Finance)
• MBA (Human Resource Management)
• MBA (Logistics and Supply Chain Management)
• MBA (Marketing Management)

Postgraduate Certificates

• Graduate Certificate in Management

Core Subjects

• Leadership (First Subject)
• Strategic Management (Second Subject)
• Marketing Management
• Strategic Human Resource Management
• Operations Management
• Financial Management
• Project Management
• Corporate Governance
• Project (Final Subject)
• Artificial Intelligence for Business
• Business Analytics for Managers
• Business Consulting
• Consumer Behaviour
• Corporate Finance
• Cyber Security for Managers
• Digital Marketing
• Entrepreneurship
• Financial Markets and Institutions
• Global Supply Chain Management
• International Business
• Investment Management
• Managing Change
• Managing People in a Global Context
• New Product Design
• Organisational Learning and Development
• Procurement and Global Logistics Management

Study With Us

• Why Study With Us?
• What is the Fast-Track MBA?
• Testimonials
• Industry Guest Speakers
• Partnerships
• Career Growth
• Discovering a High-Quality MBA

Getting started

• How to Apply for the Fast-Track MBA
• Introduction to FEE-HELP
• Brochure Library

Tools & Calculators

• MBA ROI Calculator
• MBA Hours Per Week Calculator
• FEE-HELP Calculator
• Student Resources
• Online Learning
• Student Safety and Wellbeing

Student Handbook

• Study with AIB
• Finance and Payment Options
• Study Support
• Inclusion, Wellbeing & Career Support
• Course Completion, Graduation and Alumni
• AIB Alumni Network
• Alumni Engagement
• Alumni Ask Me Anything
• Dean’s Merit List
• Research at AIB
• Research Higher Degrees
• Research Excellence and Engagement
• Research Structure and Governance
• Information for Research Candidates
• Start Your Research Journey Today

Research Degree Courses

• Doctor of Philosophy (PhD)
• Doctor of Business Administration (DBA)
• Master of Management (MMgt)
• Graduate Certificate in Research Methodologies
• Accreditations and Memberships
• Academic Staff
• Academic Board
• Industry Engagement

Keep Up to Date

• Media Releases

e.g. start dates, career outcomes

5 Presentation Strategies for Effective Presentations

Let’s face it – being informative, dynamic and engaging all at the same time is a big ask, but that is exactly what is required for a winning presentation. Sure, it’s easy to whip up some quality PowerPoint slides or read some well researched and prepared notes to an audience, but how do you make a merely good presentation great? Here are 5 strategies that will have you on your way to effective presentations.

1. Get the structure right

When doing a presentation, preparation is essential. For your audience to follow what you’re talking about, you need to have a pre-defined structure. The best way of formulating this structure is to put yourself in the shoes of the people you need to speak to. If you’re presenting to a new client, think about their needs and expectations. If you’re presenting to a conference full of professionals, think about what those people actually want to hear.  Think carefully about what it is that your audience needs to know and break that down into interesting, digestible chunks of information in a logical structure.

2. Know your stuff

Next, make sure you know your stuff.  Do the research required and make sure the information you’re presenting is 100% factual and correct. Spending time preparing a presentation is certainly time well spent. Use examples to demonstrate your points, and don’t be afraid to use anecdotes or stories to help convey information.  If presenting statistics, make sure you understand where they come from, what assumptions have been made and think about what questions your audience may ask when presented with the information.

3. Make eye contact

Making eye contact is key to delivering an effective presentation, and it’s absolutely crucial if you wish to engage your audience. Simply reading from a PowerPoint presentation, or worse, from a notebook, is not good enough. Try using cue cards with salient points to jog your memory, but most of all practice your presentation. Rehearsing out loud will not only help you to remember the content, but it’s also a great way to decide what’s working and what’s not in your delivery of the information.

4. Use more imagery than text

Remember the old adage, a picture says a thousand words? Effective presentations make good use of imagery. If you’re talking to PowerPoint slides, avoid cluttering them with so much information that no one will read them. Include only key points on the slides and intersperse images throughout your presentation to create interest and to connect to your audience’s senses. If you need to convey complex information, consider an infographic, a diagram or graph to show the information clearly in a visual format.

5. Be the best version of yourself

Doing presentations can be stressful, and it’s often tough to pull it all together if you’re feeling nervous or unprepared. It’s normal to be a little nervous, but try some breathing exercises prior to your presentation to keep the nerves at bay. Avoid drinking milky drinks before public speaking as it thickens saliva and may affect your speech or increase the need to clear your throat.

A 10 minute presentation can feel like hours if you’re feeling nervous, and often our body’s natural response is to rush, so it’s important to remember to slow down. Ensure your speech is clear and avoid speaking too quickly.  Remember, being the best version of yourself is aided by sufficient preparation and practice. If you’ve done this, it will be much easier to relax and be confident in your ability to deliver a great presentation.

What do you think?

Delivering engaging, successful, and effective presentations is certainly harder said than done. We’d love for you to add to this list. What other strategies do you recommend to take presentations to the next level?

This article was written by Ellenor Day-Lutz on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB.

Find out more about Australia’s No.1 MBA*

Ever wondered what an MBA could be worth?

Measure the MBA ROI with our calculator

Download brochure

Get the Fast Track MBA brochure delivered to your inbox now

*The Australian Institute of Business (AIB) is Australia’s largest provider of MBAs. Source Ready, B. (2023) Domestic Enrolments Surged During COVID After International Students Locked Out, MBA News. Available at: MBA News.

Very interesting and helpful

Post a comment

Effective Presentation Techniques – The Top 10

We have condensed all of the presentation techniques down to the most effective. Here are the Top 10 effective presentation techniques.

1. Use visual aids

Using pictures in your presentations instead of words can double the chances of meeting your objectives.

2. Keep it short and sweet

There is an old adage that said – “No one ever complained of a presentation being too short.” Nothing kills a presentation more than going on too long.

There are some college professors who will penalise a short presentation (most lecturers see no problem in droning on) , but for most people a shorter presentation is better. Keep your presentation to under 22 minutes if you can.

3. Use the rule of three

A simple technique is that people tend to only remember three things. Work out what the three messages that you want your audience to take away and structure your presentation around them. Use a maximum of three points on a slide.

4. Rehearse

Practice makes for perfect performance. Many experts say that rehearsal is the biggest single thing that you can do to improve your performance. Perform your presentation out loud at least four times. One of these should be in front of a real scary audience. Family, friends or colleagues. Even the dog is better than nothing.

5. Tell stories

All presentations are a type of theatre. Tell stories and anecdotes to help illustrate points. It all helps to make your presentation more effective and memorable.

6. Lose the bullet points – don’t put your speaker notes up on the screen

Bullet points are the kiss of death for most presentations. Most people use bullet points as a form of speaker notes. To make your presentation more effective put your speaker notes in your notes and not up on the screen.

7. Video yourself

Set up a video camera and video yourself presenting. You will see all sorts of mistakes that you are making, from how you are standing, if you are jangling keys, to how well your presentation is structured.

8 . Know what slide is coming next

You should always know when presenting which slide is coming up next. It sounds very powerful when you say “On the next slide [Click] you will see…”, rather than than a period of confusion when the next slide appears.

9. Have a back-up plan

Murphy’s law normally applies during a presentation. Technology not working, power cuts, projector blowing a bulb, spilling coffee on your front, not enough power leads, no loudspeakers, presentation displays strangely on the laptop – all of these are things that have happened in presentations that I have given.

Have a back-up plan. Take with you the following items – a printed out set of slides – (you can hold these up to the audience if you need to), a CD or data stick of your presentation, a laptop with your slides on it. Just in case it goes wrong.

Guess what? When you have back-ups – you seldom need to use them.

10. Check out the presentation room

Arrive early and check out the presentation room. If you can make sure that you see your slides loaded onto the PC and working on the screen. Work out where you will need to stand.

Do you agree or disagree with any of these effective presentation techniques? Have you have any experiences like this? Add it in to the comments box below.

Recommended Pages

thanxxx alott for the informationn they r very usful…

They are truly powerful which everyone should apply to make his/her presentation a complete success.

Thank you! Really interesting and important material.

thank you for the top 10 effective presentation techniques

Simple yet very powerful

One thing to add to point 6 Indeed, speaker notes should not be on the slides. Nothing is more boring when sombebody reads exactly what is on the slides, I’d better take a copy home and read it in quietness then.

well….i thought i wouldn’t be lucky but im just da luckiest person in the world who know these different presentation techniques…. but well done i will use these tips while preparing my presentation for accounting… thank you … Nice day…

thts really an amazing to have these presentation techniques.i’ll do my best to follow it while delivering my presentation.

i shall teach these techniques to my students when insha Allah i will be an instructor of spoken English.

Great! Anything on stage fright?

A speaker should keep an eye contact with all the people in the room while giving the presentation .

Rest the tips are useful .Thank u

i think all the technique are excellent

Its really helpful.

Thanks & Regards Shiva.

this is corny

very interesting for me, when you prepare a presentation

According to me you have missed the most vital thing “Know your audience”

Nothing has been said about the element of interaction. It’s clear that a presentation is being made, but, if the audience is engaged, there might be greater attention to the entire presentation.

This is just my take, views may vary.

I am a facilitator in community forestry.these points are powerful materials. However I would like if you can explain more about the number 6. What to use instead of bullets. I have in my mind that slides are the guide of my presentation so I have to use bullets?. On the other side, could you please send me a short presentation prepared with these techiniques and observe the application. at least, one slide I can to observe how is a slide well prepared.

Thanks a million from Colombia

Thank for this 10 points!

I have been training and I feel these are the 10 most important points as well

I find these techniques quite useful, I have to do a presentation on Vending Machines to my head teacher – and you made very strong and strategic points. I’m only in Year 7…

This is highly informative and without doubt, very effective

very good and effective…use this techniques to have a successful presention

I was just making a presentation & I have come to know that my presentation is simply boring & killing. Any way, very effective & informative points.

Life changing, thank you.

I am going to be facilitating a parenting course in a few weeks and loved the idea of of the rule of three to present my message.

tanks fot the info is so important to my life

thankx 2 you for providing me such an informative material. . .

but u forget to mention about dressing of a presenter and can u plzzzzzzzzzzz send me a slide which is one of d perfect one’s. . .

thanks alot……… you khnow i will try to do all these tips in my presentations….

[…] a site which has the top ten effective presentation techniques and they make sense to […]

Like mpz I also think there should be a section/point on knowing your audience.

Roughly (and shortly) speaking there are three styles of learning that each might influence an otherwise excellent presentation: Visual, auditory and sensitive.

The visual learners prefer imagery (Seeing is believing) and requires few words to every slide. Use images, diagrams, tables and such.

The auditory prefers verbal explanations and responses. Encourage questions during the presentation and be prepared to go outside the presentation if it is appropriate. Watch your tone, pitch and volume of voice. Don’t drone 😉

The sensitive learners needs to be connected to you. Use brief statements and demonstrations immediately followed by Q&A. Don’t focus on logic and external elements. Share personal values and experiences. Show empathy and understanding.

Just a short remark 😉

Thanks a lot. Its really very helpful for update and improving my life.

these are realy good tips for presentation.i think there should be some more easy tips which can make our presentation more effective.

It is really nice and helpful

Thank you, it was really helpful, I used to put bullets in my slides, now not anymore, thanks again!

thank u.. that’s really powerful

Guess this is really useful..as we say nothing is perfect but this can go to a great extent forming base, helping individual to build further on these lines!!

i hope my presentation would go well

Thanks a lot, really helpful!

Very good points the 10 ones; also Know the subject, know your audience, be confident when you present your concise presentation which might be effective if you add spice to it (related stories / jockes…) and wake up calls (sudden questions at randomly picked up person from the audience), and for better memorisation, make your objectives clear at beggining and summarise the essential points at the end(using primacy and recency effects at work)… I mostly liked the Murphy’s law, the worst sure happens to the one who does not have a back up plan. Thanks a million… From Ethiopia

Brilliant trigger points. How can I overcome shyness in students who have the Knowledge but can’t present? It is so frustrating.

thanks to you, i won my pitch for the new coca cola commercials they are releasing over here in the states! i make that about $4.5 million U.S i owe you for these tips:)!

Congratulations for your tips on effective teaching presentation! However , how can a teacher in a remote area of Burundi or Malawi get access to some of the materials you have earlier mentioned such as CD, Laptop,… Fine ! May you please suggest what may replace those HITechs that are not available to most of Third World School? May God bless you! Nayingunge from Burundi.

thank you, i believe that with practice i will get better.

thanks to providing perfect informatiom about presentation techniques ,they are really so usefull while preparing any kind of ppt or presentation,its everything

Experience… Great

Very nice Techniq Great Jobs

very well instructions

thanks ..tomorrow is my presentation I’ll apply all the points.IT REALLY BOOST ME UP!!!!!! thanks again

good presentation advice

AWESOME ADVICE & IT REALY WORKS

thank you, i believe that with practice i will get best of the best.

thanks for the information, now i know how to make a good presentation ..

THANK YOU VERY MUCH FOR SHARING YOUR KNOWLEDGE!!!GODBLESS YOU AND YOUR LOVE ONES:)

thank you for the information ,its really helpful.

wow they r really helpfulx

thank you from Saudi Arabia

very awesome that is

thanks it was very useful to me

yes….. very nice because i fully unaware about these techniques …. bye the way i am MBA student ….therefor it is very usefull for me….

Great advice. Thanks

Thanks… Good Tips.

Its was great list of advice about presentation. Thanks.

It’s really useful to have these 10 points when doing presentations. I’m a teacher and this will help me to present things well.

Thanks a lot

Regards Nimal

this has been really helpful 4 me i mean this step is very good it help me out at my presentation and i got all mos 90% on my presentation. i think more people should take time reading this 10 tip

THNKS MUCH 4 BRIEF SUMMARY ON PRESENTATION TECHNIQUE,MAY U INCLUDE ATLEAST DRESSING CODE

thanks for the info regarding presentation techniques,,,it help me out for my presentation some day.

thank u alot realy it is an important material!

Thank yo verry much for all the4 informtions which i enjoyed-am practicing..However at one point where you state that “Keep your presentation to under 22 minutes if you can.” As a technical trainer in my organisation(a tire industry in India)where I have a 5 day sessions (9.00-5.30 p.m)this 22 mts. concept is hard to follow. But inadvertently I don’t dwell on a single topic/concept more than 20 mts, Is it O.K. Thangarajan.P.K.

its really nice for understanding

nice presentation skills

This is just brilliant

This is good stuff. I was a trainer in Zimbabwe so to the gentleman from Burundi I would say that you don’t need fancy aids to make an effective presentation. Pre-prepare a series of flip chart pages with your main points on and use a separate blank flip chart for points made by your audience. Also on visual aids I find that so often every slide looks the same – same font, background, company logo in the corner and so on. For the bits you want them to remember, change the slide completely so it stands out.

gostei muito das técnicas

I LIKE THE THECNIQUES,THANK YOU

Nice techniques……..

thanksfor thes points

This was very helpful… not only for our Philosophy class, but for all college courses. All 10 recommendations were very good. However, the 2 that seemed the most useful of all were to (1) video record yourself to find out how you look… and (2) have a back-up plan ready.

Hey, Hatts off to you man, they are very useful for a layman going for his / her first presentation.

wonderfull stuff!!!

these tips maked me to know more about presentation

tanks .it is very useful in my life

Thanks for the advice… 🙂

this website is amazing thanks so much xx

Ya , friend ….. My Father also likes Powrpoint preaentations & doing commentary …… He & I both likes this two tasks ….. & he is expert explaining ppt presentation in public .. I too wanted to become like him & the tips u had given r the same as what my father always follows ……… So , Thanks

its good 4 me

thank you very much this was very helpful

Thanks a lot for wonderful ideas. I do hope it will be very helpful in my upcoming presentation. May God bless you!

I’ll try to do this for my report on Monday. Thank you.

When using beamer or slides please also look from audience side! As the outside sun might blind them.

dont be over confident be confident

Highly appreciated your tips on business presentation.they will be of my great help in my agribusiness forum next week. Regards

rely great!

Really useful tips, looking forward to have these kinds of tips in future.

Superb info… Tqz

very helpful and valuable points

Very useful info….

these are very informative tips.any perhaps very effective ones

Thanks , very useful

tell stories really helped

The rule of three is something which Id like to try. I would do presentations using bullets as keys — just learned that it’s not advisable to do it.

Thank you very much it has greatly helped.Blessed all the content is useful and with this i hope to get better

Wonderful, l suggest you need to talk like a thought leader as well.

I’m so grateful for this opportunity of visiting this site. I find them so interesting, all the points outlined in this writing. I so much like the self-videoing part of it. This gives you the clear picture of how bad or good your presentation style is. And also gives you the chance to know if your recent pattern is better than the former or not.

From Nigeria

All the points are valid, but particularly like point # 5 which talks about stories. Stories bring life and authenticity to your presentation. Great job!

• All Templates
• Persuasive Speech Topics
• Informative
• Architecture
• Celebration
• Educational
• Engineering
• Food and Drink
• Subtle Waves Template
• Business world map
• Filmstrip with Countdown
• Blue Bubbles
• Corporate 2
• Vector flowers template
• Editable PowerPoint newspapers
• Hands Template
• Red blood cells slide
• Circles Template on white
• Maps of America
• Light Streaks Business Template
• Zen stones template
• Heartbeat Template
• Web icons template

• Our Services
• Advertise With Us
• Explicit Success Scholars (E.S.S)

Explicit Success

Building Extraordinary Intellectuals & Success-driven Minds

20 Tips For Preparing An Effective Oral Presentation

Don’t mind the informal me, I just seem to love that ‘down-to-earthness’ – I personally believe that such disposition is a better facilitator of effective communication.

Without much ado, I am going to share with you some ideas on what I can safely call most people’s nightmare (next to examinations, of course) – An oral presentation.

Organizations and other platforms have also come to discover the essence of an effective oral presentation. How it can move an employee from a zero state of mind to an excited state of mind after a brief but powerful presentation.

Businesses are not left out too as it has become a core value that has to be portrayed to convince potential clients about a business idea.

Read this: How to manage your time effectively

Essentially, oral presentations are nothing to be scared of.

They add some kind of depth to the learning experience.

Not having this depth is what we should be scared of. Self-expression is just one of the core pillars of assessing how much and how well a student or presenter has assimilated the content of instructional material.

Overall, some of the most faced challenges associated with oral presentations are content and stage management which shall be discussed broadly here.

Whether you are a student, employee, professional or businessman , you sure need this skill to make a good impression.

Enjoy these tips, internalize them and start putting them into good practice. At the end of this write-up, you will discover the peculiar challenges of stage fright, how to deal with it and a few tidbits on presentation etiquette.

1. Know the content

Nothing breeds confidence like competence and nothing breeds competence like preparation . Being vast in and thoroughly familiar with whatever the subject of a presentation will, in no small way, reinforce your sense of having something genuinely interesting to offer.

With this in place, the presentation ceases to be a mere talk or some kind of recital. It indeed becomes an active engagement of the audience on a journey of discovery. All you need do is just visualize yourself as a tour guide or a curator in a museum.

All you need do is to relate antecedents, history, origins, facts, figures and aspects of the subject matter in such a way as to stimulate their imagination.

You lead the audience on, not exactly projecting yourself but helping them see what needs to be seen. You wouldn’t want to go to the stage and destroy the expectations of people eagerly waiting to listen to you.

2. Define the purpose of the presentation

A presentation isn’t just a list of random facts. It makes a specific point, just like laboratory reports or essays.

Without a clear purpose in mind, your presentation will most likely be a jumble of unorganized factual information, putting your audience in the dark about your true intent.

What is the most important message you want to convey to the audience? Consider this to be the idea or theme of your presentation.

Your presentation’s goal(s) could include, but are not restricted to, trying to inform, inspire, or persuade.

Remember that what you say as well as how you say it must be consistent with the presentation’s goal.

3. Be natural

The mistake a lot of presenters make is thinking that great presentations are all about big vocabulary and sophisticated terms.  

May I indulge you in a different perspective – great presentations are all about presentations done in the most natural way. Be calm, relax and flow effortlessly .

Do your presentations like they are your daily routines. Help your audience feel like – “yes, I agree with what he is talking about”.

Rather than trying to charm the audience with a sophisticated style, be more committed to capturing their imagination through simple cues and vivid expressions.

There is a child in everyone, no matter how old. If possible, add a little humour here and there but try not to overdo it. Ensure you stay on track.

Read this: How to ask questions smartly

4. Invoke curiosity

This aspect is what makes your audience hooked until the end of your presentation. They want to know where you are headed. They can’t risk being distracted until you finish. All you need do is reawaken that curious infant in the brief moment of your presentation.

It is for this reason that presentations adopt visual aids and graphical tools. The world-famous PowerPoint computer application also goes hand in hand with projectors – large screens for a clearer, broader view.

Where else is such pervasive attention given to pictures and descriptive tools apart from a kindergarten? Such applications show that there is a childlike nature in every man. Invoke it!

Read: How To Celebrate Failure For Success

5. Get your audience involved

Get your audience involved in your presentation. Don’t stand behind a lectern all through, tale a brisk, confident walk and project your words into the minds of your audience. Don’t let the lectern come in between you and the audience.

Try to get your audience out of their seats, laughing, raising hands or even standing by your side to make an analysis. Getting your audience to laugh is not as difficult as you might think. For example, you might try, “Ladies and gentlemen, I was told to announce something very critical to the success of today’s event. Even though I don’t think it’s my place to begin my presentation with an announcement that has nothing to do with my topic.”

“Anyway, I’ve been asked to tell you that in the event that you laugh too hard, don’t cause a stampede or fart too loud.” 😆 

Get free tips and tricks that will help you to achieve success faster 😉

6.  Gesticulate

If you can request a cordless lavaliere mic, pls do, so that you can be as flexible with your hands as possible. A handheld mic might become tiring if your presentation takes a while.

Your audience will only remember 30% of what they hear & see but 70% of what they do will stick to them forever.

7. Project your words

Two things that can make your projection so vivid and impactful are a clear voice and clarity of communication. Try to emphasize the last sound of each word which will help you to sound very polished. This may sound odd to you when you start but eventually sound normal as you get used to it.

8. Take a pause

I cannot stress this enough. Take your time to pause! It kinda helps your audience to brainstorm, evaluate and re-evaluate. You shouldn’t say more than six to eight words at a time without a pause. As longer sentences reduce readability, longer spoken words also reduce absorption.

Use a full voice, then pause. Think of great speakers that utilized a full voice and paused. They did efficiently well. Such presentations drop some value within you.

9. Use acronyms

After you have written all the words on index cards, try to think of an acronym or Slang abbreviation that has every point you want to talk about. Use this strategy to keep your presentation in order.

For example, you may have written on a marriage/relationship index card – ask, support, kiss . Think of the first letter in each word and arrange them to ASK or any other word of your choice.

ASK will keep you on track this way:

A – Ask what he thinks

S – Support his opinion first

K – Kiss him when the discussion ends

You must have practised what you will say about each word beforehand. You will only use the acronym to keep track which the audience has no clue about. They will only think you are so perfect! If your oral presentation takes time and involves longer acronyms, you could keep your index card(s) on you just in case you get lost. 

10. Give life to figures

The best way to do this is to put a ‘Point’ of mind-gripping information (pictures, graphs, a phrase or table, flow charts, diagrams or a statistic) on some slides and speaking to them.

While the audience is fixated on that slide, all you need do is try to make them see the aspects of the slides that are hidden. Hence, you help to make their imagination make up for the rest of the story.

Such information is alike in features such as introduction, plot build-up, themes climax/anticlimax, a hero and his trials/triumph and so on.

And like a good storyteller or the mythical Pied Piper, the story or the music as the case is, becomes the object of the audience’s attention. The presenter is merely an intermediary.

11. Face the object

Sure, it is not bad to feel weird for a moment. Gain your confidence back by becoming the audience for a moment.

Face the presentation with your hands towards the slide, board or what have you? Making this brief move takes a whole lot of burden off as you see that you do not have to be the audience’s object of attention for a while.

You can use this moment to stealthily move from your weak points to your strong points as you gain your confidence back .

Not all presentations have to be a serious one looking like a board meeting. It doesn’t have to be a brainstorming session to close a million-dollar deal. Smile if you can.

In fact, you should smile. It will reduce any pressure you might be feeling. You never know how powerful a smile can be until you smile at a confused child who looks at you and then returns the smile.

While you smile, make good eye contact with them and gesticulate as often as possible. This will create a good impression on your audience and make them connect with you easily.

Read this: Amazing facts about your handwriting

13. Intrigue them with stories

Whether it’s a story your grandfather told you or a story you learnt while growing up, people would love to listen. Stories are interesting ways to give your audience a light mood.

Who doesn’t like the taste of a little icing on the cake or peanuts in the chocolate? Just something a little bit different to ease the whole seriousness of the atmosphere.

Professional speakers are becoming professional storytellers ,  primarily stories about themselves or someone they know so well . If you can tell a story about each word or topic on your cards or slides, your speech will have a better flow.

14. Take corrections politely

One mistake people do is to try to show that they know better than their judges.

Judges, examiners, instructors or even a member of your audience can come into your presentation abruptly. Prepare your mind ahead for this and don’t fidget.

A simple “Noted, sir” “sorry, I skipped that” or “thanks for the feedback” would go a long way in determining your final presentation score.

Be courteous and mindful of harsh emotions as you face arguments or opposition. A wrong approach in dealing with this can ruin everything you have started. So be cool with everyone.

As a matter of fact, who you are and who the audience perceives you to be is a measure of the weight of your words.

Hence, it is safer to use universally acceptable codes of conduct and principles of etiquette that will put you in the good graces of the audience.

15. Define your target audience

The audience’s reaction is the only way to judge a good presentation. What do they currently know about your subject matter?

What are their perceptions about your subject matter: will they accept whatever you say, or will you have to persuade them to change their views? Do they have a good command of the English language?

An effective oral presentation requires much more than simply presenting your ideas or giving a presentation. It is all about clear communication and connecting with the audience.

Preparation is required to create that type of presentation. You must learn about your target audience to tailor your message.

If you’re talking to experts in your field, for example, you don’t have to explain all the terms you’re using but if you expect your audience to disagree with your assertions, it’s a great idea to provide additional illustrations and go into greater detail when presenting the evidence.

You can outline your presentation with your audience in mind to explain your main points and maintain a logical flow. The more you understand your target audience, the better you will be able to communicate with them.

16. P redict your audience’s thoughts and tell them

If you’re lucky enough to predict what is on their minds, you’ll get almost 100% attention from your audience. This lowers the barriers between you and them.

They’ll say “hey, he’s so clever hahaha”. Wow, you’re absolutely right! Tell them you know what they are thinking and answer a question they haven’t yet asked you.

17. Practice your presentation beforehand

You should start with yourself first. Talk to yourself, then move on to talking to a friend or small group of friends. When you build more confidence, start by speaking for free to become more professional.

You could begin by speaking to associations and clubs. Your audience may give you more networking opportunities when they enjoy your free presentations. There are business owners in your audience or people who work for businesses looking for speakers.

In fact, t here is much more to learn while you practise. By the time you become well-known, you can start charging a token or your prices can even become non-negotiable. 😉 

18. Explore every possible detail about your subject matter

To prepare an effective oral presentation, you must thoroughly understand your subject matter, which means knowing far more than you will present.

There is no such thing as too much research. The more familiar you are with your content, the more settled and confident you will feel when presenting it to a group.

Take notes as you read about your topic. Then organize your notes for your presentation. The most straightforward structure is an outline.

In most cases, a concise outline will serve as a good template for presenting your topic. The introduction, body, and summary make up a concise outline.

• Introduction

In the introductory part, you must provide a concise context for your discussion. This is where you describe the problem or issue that the presentation will solve.

You want to immediately grab people’s attention, stimulate their interest, and get them pondering about your topic. That is what creating engaging content is all about.

The bulk of your presentation. It provides specific examples to back up your main point. This is where you add important facts, statistics, and details to your discourse.

Make certain that your material is presented articulately, with each point connected to another and clear progressions.

To summarize, highlight the previous points briefly. Use keywords from your introduction to restate your argument.

Take note of transitory phrases or words like “in summary.” Appreciate the audience for their time and, if the presentation format allows, gladly accept their questions.

A clear structure helps to support a clear and focused message, and it prevents you from jumping from concept to concept, which can make it difficult for your audience to grasp your presentation.

Having this in place, the presentation is no longer just a discussion. It truly becomes an active participation of the audience on a discovery journey. All you have to do is relate the subject’s antecedents, background, facts, statistics, and features in a way that stimulates their curiosity.

19. Use visual aids to supplement your content

It is easier to deliver an oral presentation when you employ visual aids. Visual aids, such as PowerPoint slides or printed handouts, provide structure to your presentation and assist the audience in comprehending the key points.

Since the majority of information is deemed and grasped visually, you may need to resolve this in your presentation by including a few visuals.

This would help the audience follow your discourse and possibly discuss a few of your points after the presentation is finished.

A good visual aid , as obvious as it may seem, must remain visual. Visuals can be bulleted lists or outlines, diagrams or figures, or pictures that depict crucial points that would be difficult to explain orally. Visual aids should be used to supplement, not compete with, your presentation. Use them only when they are necessary or beneficial.

20. Anticipate questions and prepare thoughtful answers in advance

A key component of preparing for an effective oral presentation is anticipating questions and creating thoughtful responses beforehand.

It demonstrates that you are knowledgeable about the subject and that you gave the subject some research. It also helps establish credibility and demonstrate your knowledge.

Additionally, it might assist you in remaining composed and assured throughout the presentation, especially if you are posed with unexpected questions. A few strategies for getting ready for questions are as follows:

• Researching your topic thoroughly: This will enable you to answer any questions that may come up about your subject matter.
• Identifying key points of confusion: Think about what aspects of your presentation may be most difficult for your audience to understand and prepare answers accordingly.
• Practicing your responses: Rehearse answering potential questions so you are more comfortable and confident when answering them during the presentation.
• Being open to feedback: Encourage your audience to ask questions and be open to feedback , even if it is critical. Take the opportunity to address any misconceptions or confusion that may have arisen during your presentation.
• Be prepared for the unexpected: Sometimes, the questions you get may be totally out of the blue, be prepared to answer those as well.

In summary, your oral presentation is highly related to your motion, posture, gesture, gesticulation, eye contact, pausing effect, response to applause and so on.

The evolving nature of education has seen many lecturers and teachers adopt oral examinations as an integral part of grading students’ performance.

That is apart from lines of study such as Medicine (Viva) and Law (mock trials) that already have oral-related content as a part of their continuous assessment.

It also affords the teacher the opportunity to do more than just teach but to also be a kind of ‘coach’ that nurtures not only the content but also the delivery of knowledge . As a teacher myself, I do subscribe to this method of teaching; after all, was it not Einstein that said – If you cannot explain it simply, then you do not understand it all.

In oral presentations, especially ones that adopt projected information, the words you speak are more important than the words you display.

However, the pictures you use are just as important as the words you speak. In no place is the saying truer – a picture is worth more than a thousand words.

Therefore, being in a position where you have to present your own perspective, with your own words and in your own style goes a long way in shaping your intellectual capabilities . It also builds self-confidence in those that eventually master it.

I wish you a hitch-free and mind-blowing experience in your next oral presentation. 😉 . Which of these tips has helped you tremendously?

Share with love!

Post Author: Ikeoluwa Ogedengbe

24 replies to “20 tips for preparing an effective oral presentation”.

Wonderful post! Putting these suggestions into practice will make anyone a ‘better’ presenter! Multiple thumbs up!

Sure, they will. Thanks for reading!

Thanks for this post, I believe it will help me gather more confidence in public speaking.

All the best in your next public speaking engagement, Josephine.

Love this post! I have a fear of public speaking so this checklist is so helpful! Thanks for sharing!

I’m glad you love it, Lissy.

Cool, just cool. I like it.

Thanks, Yeahme.

Thank you these are great tips! I have always had a lot of self confidence but always struggle with imposter syndrome so I get so nervous before public speaking!

Aww, I am sure these tips and a lot of practice will take the nervousness away.

This reminds me of my speech 101 class in college. I definitely with these tips — especially the one about knowing the content. Nothing prepares you more than knowing what you are talking about.

That’s absolutely right!

I used to work for a company that offered feedback for corporate leaders on presenting and I agree with everything you say. Bringing your personality into a presentation or speech can make a huge difference but it can take practice to get comfortable enough to bring that energy.

Yes, practice does a lot to make one perfect. Thanks for your input, Sarah.

This is a very helpful post. I wish I had read this when I was still a student. I didn’t like oral presentations and this could have given me a better perspective.

Awww, You may pass on the message to young students to ensure they get it right early.

Great read. Very helpful for my upcoming convention. Thanks for sharing.

I’m glad this helped. I wish you a splendid convention, Allison.

I precisely had to appreciate you once more. I do not know what I could possibly have followed in the absence of those thoughts provided by you on my field. Previously it was a very traumatic problem in my circumstances, however , discovering this professional fashion you managed the issue made me to jump with gladness. Now i am grateful for this information and even have high hopes you comprehend what a great job you have been carrying out instructing many people all through a blog. Most probably you have never come across all of us.

You’re welcome!

I truly enjoy looking through on this web site , it holds superb content .

You’re welcome

I just wanted to make a small note to say thanks to you for all of the fantastic ideas you are giving at this site. My time intensive internet research has at the end of the day been recognized with beneficial know-how to write about with my pals. I would believe that we readers are really endowed to exist in a really good community with very many outstanding individuals with good secrets. I feel somewhat fortunate to have come across your site and look forward to plenty of more fabulous minutes reading here. Thanks a lot again for everything.

Happy to help.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Notify me of new posts by email.

Discover more from Explicit Success

Subscribe now to keep reading and get access to the full archive.

Type your email…

Continue reading

You’re using an older browser version. Update to the latest version of Google Chrome , Safari , Mozilla Firefox , or  Microsoft Edge for the best site experience.

• Corporate Training
• Course Selling
• Academic Learning
• Learning Basics
• Instructional Design
• Online Training Tools
• Manufacturing
• Products iSpring Suite iSpring Learn
• Use Cases Training organizations Onboarding Compliance Training Induction Training Product Training Channel Partner Training Sales Training Microlearning Mobile Learning
• Company About Us Case Studies Customers Partnership Course Development Contact Us
• Knowledge Hub Knowledge Hub Academy Webinars Articles Guides Experts on iSpring
• Language EN English Français Deutsch Español Italiano Nederlands Português Polski 中文 日本語 العربية Indonesia
• Shopping Cart

15 PowerPoint Tips to Make Your Slides More Effective

content creator

Paulina Fox See full bio →

People often underestimate the power of a well-designed and effective PowerPoint presentation. Although everyone has heard the saying, “A picture is worth a thousand words,” in PPT land, the opposite seems to hold true.

As slides usually contain an overwhelming amount of text, which the presenter often reads out loud, PowerPoint’s reputation for being dusty and static is starting to make sense, isn’t it? 

In truth, well-designed PowerPoint slides that balance text with other elements are much better at delivering the message to your audience. 

We interviewed PPT expert Ferry Pereboom and compiled his insights into 15 PowerPoint tips and tricks to help you create engaging presentations. Here’s a quick rundown of the tips we’ll cover, which you can use as a checklist to ensure your presentations are on track once you have an idea of what they entail:

Now, let’s explore these tips in more detail.

The text should only complement your speech and emphasize its key points. After all, overfilling your PPT presentation with text can only result in two things:

• Presenters will read everything in the slides, creating a snoozefest for the attendees.
• Attendees will read the text on the screen instead of listening to you.

Remember, PowerPoint presentations should be, above all things, a visual aid. So, cramming a truckload of information into your slide shows makes no sense. That makes it especially important to focus on the content of the text.

With that in mind, here are some best practices for adding high-quality text to your PPTs.

1. Keep it short and to the point

As previously stated, it’s important to remember that a PowerPoint presentation should complement your speech. Avoid putting the entire text on the slides, as your audience prefers listening rather than reading what you intend to say.

Whether you use complimentary texts or bullet points, make sure to keep them short and sweet. For reference, you can follow the 5×5 rule: have up to 5 text lines on each slide, each with no more than 5 words per line.

That way, your audience will direct their attention to you instead of the screen.

3. Enhance readability with the proper font size 

For more effective PowerPoint presentations, highlight key text and facts with bigger, bolder, and brighter formatting. Fonts can help with this as well. 

That said, choosing the right font size can be challenging.

On the one hand, you want the audience to read the key points. And on the other hand, you don’t want your text to dominate the space, as you’d probably like to add engaging visuals to your PPT slides as well.

Here are our recommendations for sizes you can use to create good PowerPoint presentations:

• Headers should be a minimum of 20pt. 
• Body text can be 18pt. 

These sizes will provide learners with a comfortable viewing experience and ensure legibility across various devices, including laptops, computers, tablets, TVs, and large screens.

You can also use SmartArt, a built-in tool that lets you create infographics in the PPT app. SmartArt includes a wide variety of templates, such as cycles, hierarchies, relationships, and pyramids. For example, you can use SmartArt to replace simple bullet points with more visually appealing elements.

Content creator

Paulina Fox

Passionate about design and tech, Paulina crafts content that helps customers delve deeper into iSpring products.

Learning Goals and Objectives in Course Design – The Whats, Whys, and Hows

How to Develop a Training Module: A Step-by-Step Guide

The 21 Best Books on Instructional Design: Classics, Hidden Gems, and the Latest Bestsellers

We use cookies to collect info about site visits and personalize your experience. See our Cookie Policy for more details.

Manage your cookies

Essential cookies are always on. You can turn off other cookies if you wish.

Essential cookies

Analytics cookies

Social media cookies

The 10-Step Guide for a Successful Strategy Presentation

Discover essential steps and best practices in 'How to Write a Strategy Presentation.' Elevate your approach and effectively communicate your strategic vision with our comprehensive guide.

StrategyPunk

Introduction

Now, picture this: a room hanging onto your every word, eyes lit with interest.

It’s time for your audience to listen and be utterly captivated.

How to Write a Strategy Presentation: 10 Steps

1. set the stage right.

In the same way, before you even think of diving into your content, please know your audience.

Connect on a personal level, and half your battle is already won. 🎯

2. Define Your Mission

Once you have that clarity, your path becomes straightforward. Trust me, your audience will thank you for it.

3. Craft an Unforgettable Opening

4. break down the core.

In your strategy presentation, this is the issue or challenge at hand.

So, you’ve hooked them with the problem and dazzled them with your solution.

5. Elevate with Design

That’s gold. And hey, always lean into simplicity. Less is more, especially on slides. 🖼️

6. Weave in Stories

7. get them talking.

No one enjoys a monologue. You can turn your presentation into a dialogue.

8. Wrap it Up with Pizzazz

You're nearing the end. This is where you cement all you've shared.

9. Rehearse to Perfection

Know each slide, each transition, and each pause. Familiarize yourself with the flow. The more comfortable you are with the material, the more confidently you'll deliver.

10. After the Applause: Your Next Moves

And always, always be open to feedback. It’s the breakfast of champions, after all.

So, go ahead and inspire change—illuminate minds. And make a lasting impact.🚀

Sign up for StrategyPunk

Bonus: your strategy presentation success checklist.

This list will guide you through each crucial step for impactful delivery, from understanding your audience to gathering feedback post-presentation.

Your trusty companion for every presentation!

Multi-Chapter Growth Strategy Framework (free template)

Lidl swot analysis: free ppt template and in-depth insights, global bites: pestle insights into nestlé (free ppt).

Download our free PPT template for in-depth PESTLE insights into Nestlé's global strategy. Learn more today!

PESTLE Analysis: Decoding Reddit's Landscape (Free PPT)

• 888 585 9978
• [email protected]

12 Strategies to Improve Your Presentation Skills

Janine Ordman | Jan, 5 2018

Table of Contents

Presentation Skills: 12 tips for effective presentations

Few of us are comfortable speaking in front of an audience, but having the skill to present information effectively in the workplace is a valuable one to have; even more so in a modern workplace where we have come to rely less on written forms of communication (pointing the finger, here, at shorter attention spans and the concomitant reliance on straight-to-the-point messaging). And, to quote a colleague – “How an idea is packaged is just as important as the idea itself,” and in some cases, perhaps even more important.

Save Thousands Of Dollars With Coggno Prime Subscription

• Presentation Skills

In 2016, Forbes discussed results from a Prezi survey that revealed that 70% of employed Americans who give presentations believe that presentation skills are critical to their success at work. The article ventures a guess that the other 30% of survey respondents are perhaps just late in realizing this. If it’s such an important skill, how can employees improve, short of imagining their co-workers naked? The experts have this to say:

1. Arrive early

Prepared for your presentation is one of the best ways to ensure a good presentation. You should inspect the location, double and triple check all the equipment you’re going to use, and make sure it works perfectly. When your audience enters the room, you’ll be welcoming them with a smile. You’ll feel more comfortable and less nervous than if you came in with everyone sitting down and just waiting to start your presentation.

Presentation And Public Speaking Made Easy

2. Know your audience and keep them interested

What is your audience expecting to get from your presentation? Try to meet, or even exceed, these expectations by staying on-message and including an effective and relevant accompanying slide deck to supplement, rather than imitate the verbal component.

3. Plan your presentation and structure your thoughts/ideas/arguments

People will soon lose interest or disregard what you have to say if it’s clear that you don’t even know what you’re trying to say.

Powerful Presentations (Course)

4. Manage your ‘stage-fright’

Everyone handles anxiety differently, so it’s important to identify your presentation stress triggers and to implement strategies to cope with them – whether it is to wear something you feel confident in, or doing breathing exercises beforehand.

5. Work on your delivery

A good presentation involves more than just a confident delivery. It requires of the presenter to know when to pause to give the audience a chance to digest new information or when to ask for engagement to stimulate critical thinking. Excellent delivery comes with practice, and perhaps some guidance from other good presenters (e.g. watching Ted talks or participating in Toastmasters).

Business Communication Skills Suite (Course)

6. Keep it short and relevant

There is always room for footnotes and follow-ups in the Q&A, so keep it concise and impactful.

7. Positive thinking

Positive thinking will help you conquer presentation anxiety a long way. If you think your presentation would be a failure, it’s a failure. But if you think it’s going to be a smashing success, then you’ll do your utmost to make sure it happens. When confident, you appear to project your optimism when talking. It will manifest as you speak and as you address your audience.

Power Of Positive Thinking (Course)

8. Add a touch of humor

Humor will impress an audience since it shows you don’t take yourself too seriously. If you can make the audience laugh a few times, they will also be more open to what you’re doing, which will make you more relaxed. But avoid telling apparent jokes, as they can seem forced. Instead, try to weave some funny thoughts about your work or the subject you’re talking about.

9. Don’t be a statue

Your body is also an essential tool. You don’t want to make the listener believe you don’t know what you’re talking about. You don’t want to be rigid, use your hands while talking, or feel free to walk around a little (don’t walk around too much, or it can come across as hesitation). This will keep engaged those you’re talking to. Such gestures can also convey a sense of optimism that can strengthen the message a long way.

10. Start visualizing your success

It’s a good idea to imagine making a fantastic presentation, as it will help improve your morale. Try to do this as many times as you can before giving your presentation. If you ever feel anxious, try breathing slowly to lower your heart rate.

Maximize Training, Minimize Costs With Coggno Prime

11. Don’t present on an empty stomach

Try eating something before presenting. If you’re anxious, it might be the last thing you feel like doing, but getting a light snack before a presentation will help keep you mentally alert. And if your presentation’s mindset really stresses you out, try a physical activity blast. Exercise helps the body use stress hormones like adrenaline and cortisol, so take a brisk walk or visit the gym beforehand-it makes you feel much calmer.

12. Review other presenters

Do your best to watch as many presentations as possible. If you can’t, there’s plenty of archived presentations on YouTube. Write down what you want and don’t like it. Study body language, voice, presentation slides of presenters.

Take some notes, such as, what’s the crowd’s response? They’re loving it? How you feel about the presentation? You think you can do better? Knowing the answers to these questions would significantly enhance your presentation skills.

Need more help?

Coggno offers the following online training courses to assist employees in becoming better presenters and more effective communicators:

• Soft Skills
• Employee Presentations

Speak to one of our experts about Coggno Prime

In this Ebook, we cover:

  1. Keeping Teams Engaged and Happy

  2. The Latest Subjects, Added Quickly

  3. Upskilling and Reskilling Makes Employees Stick Around

  4. Make Learning a Game Whenever Possible

  5. Community Learning Increases Learning Time 30X

  6. Making Online Learning More Interesting & Personal

  7. Managers As the Keys - Using LMS to Help the Whole Team Succeed

  8. Trends and Application in LMS Differ By Age

  9. LMS Training Making Business More Resilient

Learning Made Simple

Janine Ordman

Recent Post

How To Create An Engaging Webinar: A Step-by-Step Guide With Online Courses

30 , aug 2024.

How To Choose The Right Work-Life Balance Course For You

27 , aug 2024.

Best Online Business Management Courses & Programs For 2024

26 , aug 2024.

10 Best Secrets To Successful Business Management In 2024

22 , aug 2024.

Top Corporate Compliance Training Programs For 2024

21 , aug 2024.

Boost Your Workforce's Skill

Fresh and relevant courses to elevate your team’s skills and competencies, top training courses.

• Health & Safety
• HR & Compliance
• Employee Management
• Customer Relations & Interactions

Training solutions

• Construction Safety
• Workplace Diversity
• Sexual harassment
• Workplace Harassment
• Workplace Safety
• HIPAA Training
• UST Operator

Products & Pricing

• Coggno Prime: Professional Development Courses
• Training Hub
• Private LMS
• Coggno Create
• Coggno Connect
• Sell Your Training
• Course Dispatch
• Knowledge Base
• Client Stories
• Workplace Essentials

About Coggno

Quick links.

• GDPR Compliance
• Content Policy
• User Agreement

Copyright © 2024 Coggno Inc. All rights reserved.

10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

Communication Strategies: Presenting with Impact

Search all Communication programs.

2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

Find related Communication programs.

Browse all Professional & Executive Development programs.

About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

Why Gender Equity in the Workplace is Good for Business

Research indicates a correlation between gender equity and organizational success, yet it also points to obstacles for women in leadership.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Find your coach

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

18 effective strategies to improve your communication skills

Communication skills are some of the most utilized and the most sought after in the workplace. They’re essential for leaders and individual contributors to hone. Looking at our largely remot and hybrid work environments, great communication skills make the difference between connected, agile teams, and teams who fail to collaborate, stay aligned, and achieve common goals. 

The good news is that improving communication skills is easier than you might imagine. Here are some basic principles worth following in order to communicate better.

5 types of communication to develop

Whether you are in an office daily, at home managing from afar, or in a hybrid workplace between the two, you’ve likely leveraged more than one communication type.

For businesses to thrive long-term, it is important to develop communication skills that span each type. Here are the five most common communication types to focus on improving.

• Oral communication: Thoughts are shared through speech. Examples include presentations, one-on-one meetings, and virtual calls.
• Written communication: Thoughts and ideas are shared via the written word. This can be with emails, hand-written notes, or signage.
• Non-verbal communication : Information is shared without the use of written or spoken words. Examples include facial expressions, tone of voice, body language, and gestures.
• Active listening: Unlike the examples above, active listening is about receiving information. When someone is listening actively, they might ask questions to understand the information better, but refrain from focusing on their response so much that they fail to hear the speaker.
• Contextual communication: Information i s s hared with mutual, potentially un s poken, under s t anding s of variou s factor s s uch a s interper s onal relation s hip s and the environment.

What is effective communication?

The most effective communicators clearly inform others and actively listen to them at the same time. They can accept input – both verbal and non-verbal – while also expressing their thoughts and opinions in an inclusive way.

Regardless of the communication style , effective communication involves a connection with others. It is a dance with a partner that moves, at times, in ways we did not predict. This means the most powerful skill you can leverage is being in sync with your audience. It involves understanding and speaking to its needs, and then responding to real-time feedback. It means having the conversation that your audience wants to have.

But achieving all of that can take some practice.

Below are some effective communication strategies to help you listen and communicate better.

How to improve communication skills

The best messages are often simple.

There’s no value in delivering any kind of communication, whether written, verbal, formal, or casual, if the message doesn’t come across clearly.

Communicating concisely — while maintaining interest and including everything your team needs to know — is a high-level communication skill.

Here are some ways to communicate better.

1. Keep your audience in mind

Your audience will naturally be more interested and engaged when you tailor your communications to their interests. Piquing their interest by speaking directly to what matters to them will naturally engage their desire to understand and interact with the information.

2. Don’t use 10 words when one will do

Even the most engaged and committed audience will eventually get bored. Keeping your message simple and concise will make it easier to understand and retain. Remember, you already know what you’re going to say, but they’re hearing it for the first time. Keep it simple.

3. Consider the best method to deliver your message

If the information you’re conveying isn’t urgent, consider sending an email or a memo. This is especially important when communicating expectations . Written communication will give your audience more time to review it, think it over, and follow up with questions. It will also give them a handy record to refer back to.

4. Get them involved

If you’ve ever worked as an instructor, manager, trainer, or coach, you’ll know that there are few better ways to learn new information than to teach it. Ask them for their input or to take a role in explaining new concepts and policies to their colleagues.  

5. Leverage face-to-face communication when possible

Communicating face-to-face adds multiple layers of information to an exchange, whether between two people or two hundred. Often, there’s a synergy created with in-person communication that’s difficult to replicate elsewhere. Here are some tips to make the most of face time with your team:

6. Make eye contact

If you’re wondering whether or not your message is getting across, few metrics provide as much feedback as eye contact . You can easily tell if the person you’re speaking to is understanding you, is distracted, worried, or confused — much of which is lost in digital communication.

7. Ask for feedback 

Not sure they got it? Ask! A powerful technique is to ask people to repeat back their version of what you just said. Often, this can improve retention, immediate understanding, and minimize misunderstandings later on. You can also ask them to reach out to you with helpful ways that you can improve your delivery in presentations and other forms of communication.

8. Read non-verbal cues

There are various types of nonverbal-cues . Yawns, fidgeting, and looking around the room are usually clear signs that your audience is thinking about something other than what you’re trying to convey. If you notice this, don’t take it personally. Try asking them to share what’s on their mind, recap previous points they may have missed, or adjourn for a later time.

9. Minimize distractions

If you’re chatting with someone (or a group) face-to-face, keep distractions at bay by leaving unnecessary electronic devices out of the space. Keep the attendance limited to just those who need to be there, and avoid scheduling at a time when people are likely to focus on something else (like just before the end of the day or right before lunch).

How to improve online communication:

Online communication is rapidly replacing office spaces as the primary location of doing business. Especially if you’re used to working with in-person teams, it may be challenging to adjust to having meetings, conversations, and even people that collaborate with you or report to you digitally . Since online communication presents a unique way to interact, here are some things to keep in mind: 

1. Stick to a time limit

Online meetings can be even more difficult to focus on, since they incorporate the distractions of a nearly-unlimited number of settings. Keep the meetings short and to the point, and be especially vigilant about minimizing (potentially) marathon Q&A sessions. If needed, follow up through asynchronous communication methods to protect everyone's time.

2. Be mindful of the other person

Generally, the person presenting is the only one who can give the meeting their full attention. Especially when working from home, assume that participants have multiple demands for their attention and structure the content accordingly.

3. Recap important details

A lot of nonverbal and interpersonal cues can be lost over a digital connection. Ensure understanding by recapping the key points. You can either do a quick review in an online meeting or a brief summary at the end of a lengthy email.

4. Don’t forget to respond

Be sure to respond to each communication with a quick acknowledgment, even if it’s an informal one. Although you may have received the message, it’s likely that the person on the other end will have no way of knowing unless you let them know. A couple words or even a “like” will usually do the trick.

5 extra tips to sharpen your communication skills

In general, if you’re looking to strengthen your communication skills , the following tips will help you succeed no matter the situation you find yourself in (or the audience you find yourself with):

• Be approachable. If your teammates feel intimidated or worried that you may not respond well, they’re less likely to come to you with information.
• Be patient. Not everyone communicates the same way. Taking the time to be sure you’ve understood the other person and communicated clearly can pay dividends.
• Be self-aware. It’s okay if you’re still developing your communication skills, nervous, or having a bad day. It takes time — and practice — to become a skilled communicator.
• Check for understanding. Don’t be afraid to invite feedback or ask questions to ensure that everyone’s on the same page.
• Switch out the messenger. Allow other team members or leaders to develop their communication skills by empowering them to lead discussions and meetings.

How to be a better active listener

Part of knowing how to communicate better is learning how to listen better.

There is much talk about the beauty of active listening , but many people aren’t sure how it translates into actual behaviors. One of the main challenges to active listening is the preoccupation with a response. Many people are busy formulating a perfect answer, which leaves no bandwidth to engage with the input. To get out of this habit, which is not really in service of the speaker, consider the following steps.

Rethink how to add value

You may think that adding value to an exchange is mostly about what you say. But that is not always how others perceive it. Most of us value responses that help us think through our own ideas, that clarify our assumptions or point out possible blind spots. We often don’t need a listener to be brilliant or impress us with their own data. Instead, we may value most how they helped us sharpen our thoughts.

Paraphrase without judgment

If you find yourself preoccupied with responding, try changing the focus of your response. Instead of aiming to add your own thoughts, task yourself with giving a summary that withholds your opinion or judgment. As you listen, make it your goal to give a concise summary, perhaps clarifying the speaker’s initial language.

Bonus points for repeating sticky language that the speaker recognizes as their own (“so you were frustrated with the project because the deadline was an uncomfortable high ?”)

Ask questions that help speakers think

The next step from paraphrasing is to ask questions that move the needle. Much like the way a coach listens, these questions push speakers to go deeper into their own thinking, to clarify their expression or consider possible concerns. You can play devil’s advocate by pointing out inconsistencies or language that seems unclear. All of these are true gifts to a speaker and help you stay focused on listening.

Interrupt politely

Active listening isn’t mindless indulgence, and not all interruption is rude. Sometimes speakers get lost in the weeds, providing depths of detail you don’t need. Interruption can help them stay relevant – and be rewarded with more engagement.

Most speakers don’t mind being cut off by a question that lets them keep talking. Much harder, especially for introverts, is to interrupt someone in a meeting and end their floor time. Be sure to:

• Validate the speaker (“Thank you for bringing that up.”)
• Use a warm and polite tone. Get feedback from others on how you sound and come across.
• Refer to shared interest (“I’d just like to make sure we get to hear from everyone about the project.”)

Tips to keep audiences engaged when you speak

Be relevant.

As we are flooded with information, many audiences will not be impressed by data. In fact, the desire to cover all bases or anticipate all possible questions is a common reason for wordiness.

To keep listeners engaged, especially in virtual meetings, you should carefully curate content for relevance. Ask yourself: How does this information affect my audience? How may it help them with their work? Is this level of detail helpful to understand my main message?

If you have no clear answers to these questions, consider cutting the content.

A hallmark of executive presence, concision is the ability to express your ideas in as few words as possible. Listeners appreciate this, as it shows your preparation and respect for your listeners’ time. In addition, concision signals confidence: the confidence to do less, to say something once, and trust that it lands.

Especially in virtual meetings, where the feedback loop can be flat, many speakers struggle with being concise. They may repeat themselves “just to make sure” or use more examples to make a point clear. But this kind of “more” can often be less, as audiences disengage, having gotten the point the first time.

Concision is a leap of faith. The faith in your own preparation and that your delivery is clear. In virtual meetings with cameras turned off, it becomes harder to keep this faith. For your own self-care as a speaker, you may want to ask your audience to be fully present and turn cameras on — and then reward them with your confident delivery.

Leave spaces for the audience to fill

One way to slow yourself down and check in with audiences is to pause after making a point. Not just a second to catch your breath, but an actual space for silence. Both virtual and in-person, it leaves an opening for your listeners to fill, providing you with real-time feedback as to what they need next. How granular do they want you to get? Do they actually have the questions you were going to answer? Or are they taking your ideas in a whole new direction?

We often feel wary about silence, as if it means that something is wrong. But things happen in silence, and you may be surprised what your listeners offer when given the chance to jump in. However they fill the space, you may get valuable hints as to how to sync and proceed. And that is when communication becomes dancing.

Treat pushback as openings, not obstacles

You may believe that by making a compelling case, you should be rewarded with instant buy-in. Which of course, almost never happens. As your proposals are challenged you get frustrated, perhaps even defensive, as you try to explain why you are right. Soon lines are drawn and both sides double down, and you find yourself stuck in a rut.

To avoid such a shutdown of your ideas, you may want to rethink how you experience pushback. Most new ideas aren’t embraced the way they are initially proposed, and your audience may not need you to have ready-made answers to all their questions. Try to view your pitch as an opening volley, and the pushback as guidance to have the talk that you need to have. Instead of reflexive defense, ask follow-questions to validate and explore the concern.

Final thoughts on effective communication strategies

As a leader and manager, you have tremendous power to set the tone for how your team communicates. You can offer the tools and guidance for your teams to communicate better as a whole. Try some of the above recommendation to explore other tactics such as the Minto Pyramid Principle . 

While it can be easy to fall into bad communication habits, especially when transitioning to an increasingly digital interface, a shift in the way one individual communicates can open the doors for a radical shift throughout an entire workplace. Building effective communication skills takes time, but the effects are worth the effort at every level of your organization.

Understand Yourself Better:

Big 5 Personality Test

Nicolas Gattig

Better Up Fellow Coach

Feedback in communication: 5 areas to become a better communicator

How to identify and overcome communication barriers at work, foster strong communication skills to enjoy professional success, improve your interpersonal communication skills with these 6 tips, the 5 business communication skills worth perfecting, communication is key in the workplace. here's how to improve, upward communication: what is it 5 examples, we need to talk (about communication styles in the workplace), assertive communication skills: unlocking your confident voice, reading the room gives you an edge — no matter who you're talking to, how to improve your listening skills for better communication, effective communication in relationships: 10 tips to improve it, the significance of written communication in the workplace, your guide to what storytelling is and how to be a good storyteller, 5 zoom etiquette tips for employees, 6 presentation skills and how to improve them, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Personal Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

Home Blog Presentation Ideas How to Make a Presentation Longer: 7 Strategies to Master

How to Make a Presentation Longer: 7 Strategies to Master

A common question asked by presenters is how to extend a presentation’s duration. This can be because they feel the topic is covered superficially for the audience’s knowledge level or because they find themselves intimidated by the allocated time slot. Either way, adding filler content without care can lead to losing audience interest and significantly impact the presentation’s effectiveness.

The key to making a presentation longer without compromising quality lies in enhancing content depth, utilizing visual and interactive elements, and effectively managing the timing of the delivery. In this article, we will explore seven different strategies for extending a presentation’s length while preserving its quality and ensuring the additional time is meaningful.

Table of Contents

Strategy 1 – Expanding Content Depth

Strategy 2 – enhancing visuals and multimedia, strategy 3 – interactive elements and audience engagement, strategy 4 – revisiting and recapping, strategy 5 – time management and pacing, strategy 6 – supplementary materials and handouts, strategy 7 – enhancing the introduction and conclusion, final words.

As we previously mentioned, the feeling that the presentation can go much in depth is frequent when presenters have to simplify the complexity of their ideas (check our article on how to present complex concepts for more information) to meet the audience’s knowledge level. This can either work or be a total disaster if the presentation is trimmed without considering if the audience is getting a clear picture of what you’re explaining.

N.B.: If you’re wondering how to simplify explanations in your presentation to speak with a non-technical audience, check our article on applying Feynman’s Technique for presentations . 

Revisiting Core Topics: Adding Depth to Key Points

Start by reviewing the main topics of your presentation. Identify areas where you can provide additional insights or expand on existing points. This could involve discussing the historical context, exploring underlying theories, or addressing potential counterarguments. By doing so, you not only lengthen your presentation but also offer a more thorough exploration of the subject matter. This is a strategy commonly applied in thesis presentations .

For example, if your presentation is on marketing strategies, you could delve into the psychological principles behind consumer behavior or discuss the evolution of marketing trends over the years. This added depth can provide valuable context and make your presentation more compelling.

Providing Additional Examples and Case Studies

Real-world examples and case studies are powerful tools that help illustrate key points and make abstract concepts more relatable. By including more examples and detailed case studies, you can extend the length of your presentation while enhancing its practical value.

Consider breaking down elaborate examples step-by-step, analyzing the outcomes, and discussing lessons learned. You can also compare multiple case studies to highlight different approaches or outcomes, adding depth and duration to your presentation. An ideal tool for such a purpose is a comparison chart .

Integrating Data and Statistics

Data and statistics add credibility and authority to your presentation. More data points, charts, and graphs can help you fill additional time while supporting your arguments with concrete evidence.

When presenting data , take the time to explain its significance, how it was gathered, and what it means in the context of your topic. This will add length and ensure that your audience fully understands the importance of the information presented.

Visual elements and multimedia can significantly contribute to a presentation’s overall length and quality. By thoughtfully incorporating more slides, videos, and interactive media, you can both extend your presentation and make it more visually appealing.

Using More Slides with Detailed Information

One simple way to extend your presentation is by adding more slides. However, it’s essential to ensure that these slides contribute meaningful content. Apply one of the core concepts of the 10-20-30 rule of PowerPoint presentations and deliver one idea per slide.

For instance, if discussing a new software tool, you could dedicate one slide to its features, another to its benefits, and additional slides to real-world applications. This approach allows you to cover more ground without overwhelming your audience with too much information on a single slide.

Adding Videos and Animations

Working with video presentations and adding animations to PowerPoint slide decks can effectively increase the length of your presentation while providing a dynamic change of pace. Videos can serve as powerful visual aids, offering demonstrations, testimonials, or additional context that might be difficult to convey through text alone.

Ensure that any videos or animations used are directly relevant to the content and add value to the presentation. You can also pause after the video to discuss its content in detail, further extending the time. Another tip we can mention from our experience is to test the control buttons for the video, as sometimes presenters lose a lot of time trying to stop or rewind a video if a question arises.

Incorporating Infographics and Diagrams

Presentation infographics and diagrams are valuable tools for summarizing complex information in a visually engaging way. By taking the time to explain each component of an infographic or diagram, you can extend your presentation while helping your audience better understand the material.

For example, if your presentation involves explaining a process, a flowchart or diagram can break down each step. You can then discuss each part in detail, highlighting its significance and how it contributes to the overall process.

Let’s be clear: audience engagement is THE power element to extend your presentation’s length. This can be as simple as incorporating exercises inside your presentations, like questions to let the audience think about an idea. This section will explore three different approaches to boosting engagement through audience interaction.

Including Q&A Sessions

Designating specific times for Q&A sessions throughout the presentation effectively engages your audience and extends the presentation’s length. Encourage your audience to ask questions about the content you’ve covered and provide thorough answers.

If you anticipate questions that require more detailed responses, consider preparing additional slides or materials to support your answers. This lengthens the presentation and ensures that your audience feels their questions are being addressed comprehensively.

Q&A sessions don’t have to be neglected to the final part of your presentation. You can add them in the middle after defining a series of concepts and then engage with the audience to test their understanding until that point.

Utilizing Polls and Surveys

Interactive presentation elements like polls and surveys are great tools for involving your audience and gathering real-time feedback. You can use polling software to ask questions during the presentation, and the results will be displayed instantly on the screen, or work with a traditional method like survey PPT templates .

After each poll, discuss the results. You can compare them to industry data or research and explore what the answers might imply about your audience’s perspectives. This interaction extends the presentation and makes it more engaging for participants.

Encouraging Group Discussions

This strategy is commonly used in motivational presentations when speakers invite their audience to do two—to three-minute exercises in which a question is asked between pairs. 

After the group discussions, bring the audience together to share insights and observations. You can then comment on these points, adding your own perspective and tying the discussion back to the main content of your presentation.

Revisiting key points and providing recaps is a highly effective strategy for increasing content retention while extending the duration of your presentation.

Summarizing Key Points After Each Section

Summarize the key points at the end of each major section of your presentation. This reinforces the material and helps the audience retain the information.

Briefly recapping the content allows you to transition smoothly into the next section, which can naturally lengthen the presentation. This practice not only aids retention but also ensures that your audience stays on track with the flow of the presentation. Additionally, it can be a good strategy if the slide deck is repurposed in PDF format so the audience can revisit each section and remember the concepts.

Providing Multiple Recaps Throughout the Presentation

In addition to summarizing after each section, consider including recaps at various points throughout your presentation. These could be more detailed and involve revisiting earlier content in light of new information presented later.

For instance, if you introduce a concept early in the presentation, you could revisit it in a new context, showing how it applies to a different aspect of your topic. This would extend the presentation and deepen the audience’s understanding of the content.

We’ve spoken in the past about the importance of time management in leadership . For presenters, time management is as clear as understanding which is the adequate pacing for your speech, which areas to prioritize, and where you feel you can add an extra edge for the sake of improving your performance as a presenter.

Slowing Down Delivery for Emphasis

Presenters can naturally extend their presentation by slowing down their delivery, particularly when emphasizing key points. Speaking more slowly and deliberately can give your audience time to absorb the information and reflect on your words.

This approach also gives you the opportunity to elaborate on important concepts, ask rhetorical questions, and create a more thoughtful, measured pace for your presentation.

Practicing to Ensure Adequate Timing

Practice is essential for acknowledging that your presentation is the correct length. By rehearsing multiple times, you can identify areas where you can slow down, add more detail, or insert pauses for reflection or interaction.

Consider timing yourself during practice runs to see where you might need to extend or shorten sections. This will help you achieve a balanced, well-paced presentation that meets your time goals. 

Providing supplementary materials and handouts can add depth to your presentation and extend its duration by encouraging ongoing engagement with the content.

Preparing Extended Handouts

Create detailed presentation handouts that expand on the content of your talk. These can include additional information, resources for further reading, or detailed explanations of complex topics.

Refer to these handouts during the presentation and walk through them with your audience. This not only extends the presentation but also ensures that the audience has access to valuable take-home materials.

Distributing Reading Materials During the Presentation

If appropriate, you can distribute reading materials during the presentation and give the audience time to read them before continuing. These could be articles, reports, or any other document that adds to the presentation content.

After the reading, take the time to discuss the material with the audience, asking for their thoughts or providing your analysis. This is a well-known method of encouraging active learning in presentations.

Using Post-Presentation Content for Extended Engagement

To extend engagement after the presentation, consider offering additional content or activities. This could include follow-up emails with additional resources, online discussions, or even a webinar that delves deeper into the topic.

The introduction and conclusion of a presentation are critical moments that set the stage and leave a lasting impression. Expanding these sections can effectively lengthen your presentation while ensuring it is impactful from start to finish.

Starting with a Detailed Introduction

Presenters often dwell on the best way to start a presentation . A well-crafted introduction does more than just outline the structure of your presentation—it sets the tone and provides context that can draw in your audience. Take time to introduce the topic comprehensively, explaining why it matters and how it relates to the audience’s interests or challenges.

You might also include a brief overview of what led you to explore the topic, such as personal experiences, research findings, or current industry trends. This adds a narrative element to your presentation, making it more engaging and setting the stage for the detailed content to follow.

Additionally, consider using an anecdote, a thought-provoking question, or a surprising statistic to hook your audience from the start. These elements capture attention and allow you to explore the topic from different angles, thus extending the length of your introduction.

Expanding on the Conclusion with Actionable Takeaways

The conclusion of your presentation should do more than simply recap the content—it should also offer actionable takeaways that the audience can apply in their own work or lives. Take the time to clearly articulate these takeaways, explaining why they are important and how they can be implemented.

You can also revisit any questions or challenges posed in the introduction, providing answers or solutions based on the content covered in the presentation. This full-circle approach reinforces the material and adds additional time as you guide the audience through applying what they’ve learned.

Consider ending with a call to action slide , encouraging your audience to take specific steps based on the information presented. Whether it’s implementing a new strategy, conducting further research, or simply reflecting on the insights shared, a strong conclusion with clear next steps can significantly extend the duration of your presentation while leaving a lasting impact.

We’ve explored seven ways of creating more meaningful time in your presentations, several of which encourage active audience participation. Working on your presentation skills is a good idea to optimize your abilities in handling transitions, unexpected pauses, unplanned questions, and any inconvenience that can divert your attention from the planned course. 

Whether you are preparing for a business, academic, or public speaking event, the strategies outlined in this article provide a comprehensive guide to ensuring your presentation is both longer and more impactful.

Like this article? Please share

Presentation Skills, Presentation Tips Filed under Presentation Ideas

Related Articles

Filed under Google Slides Tutorials • August 29th, 2024

How to Insert an Equation in Google Slides

Make your math-related slides stand out by learning the different methods for how to insert an equation in Google Slides.

Filed under Presentation Ideas • August 22nd, 2024

How to Write a Presentation Script

The script of a speech is a vital aspect for a presentation’s success. Join us here to learn the process of writing a presentation script.

Filed under Google Slides Tutorials • August 6th, 2024

How to Use Google Slides Strikethrough Text

Customize your presentation slides by using Google Slides strikethrough and add a factor of humor, emphasize, or track changes in a truly visual method.

Leave a Reply

• Newsletters
• Best Industries
• Business Plans
• Home-Based Business
• The UPS Store
• Customer Service
• Black in Business
• Your Next Move
• Female Founders
• Best Workplaces
• Company Culture
• Public Speaking
• HR/Benefits
• Productivity
• All the Hats
• Digital Transformation
• Artificial Intelligence
• Bringing Innovation to Market
• Cloud Computing
• Social Media
• Data Detectives
• Exit Interview
• Bootstrapping
• Crowdfunding
• Venture Capital
• Business Models
• Personal Finance
• Founder-Friendly Investors
• Upcoming Events
• Inc. 5000 Vision Conference
• Become a Sponsor
• Cox Business
• Verizon Business
• Branded Content
• Apply Inc. 5000 US

Inc. Premium

3 Essential Tips for Engaging and Effective Public Speaking

Craft effective and captivating presentations with these strategies..

Speaking at conferences is a great way to get your message out there. It's not something to be taken lightly, though. I'm sure you've attended conferences and witnessed speakers who could have been better. To be a speaker that conference organizers and audiences wouldn't mind seeing again, follow these three tips.

1. Have clean slides

Don't clutter your slides with excessive text and visuals. Aim for one visual per slide and five bullets maximum. It's difficult to do multiple things at once. When there's a lot of text on a slide, audience members are more likely to read than listen. If they're reading, what's the point of you talking? Minimizing the amount of text on a slide does two things: It limits the speaker's options, and it limits the audience's options. As the speaker, you don't have the crutch of just reading your slides. You have to know your content well.

For the audience, it eliminates the option of them reading the slides. They either have to listen to you or ignore you. When there are multiple visuals on a slide, it is difficult for the audience members to know which visual to focus on. While they're figuring out which visual to look at, they may be missing out on important information you're saying. Slides with minimal text and visuals make it easier for audience members to focus on what's important--your speaking.

2. Tell stories.

I attended a lot of technical conferences when I worked as an engineer. Most, if not all, of the presentations I sat through consisted of data dumps of information. Perhaps, if you were deeply interested in the topic, a data dump would suffice. But it's a great way to lose people if they're not deeply interested.

To develop a more effective presentation, ask yourself why the data matters, and tell a story to answer the question. Even better? Tell the story behind the data. I once gave a presentation telling the story of how I cleaned cow bone samples with an industrial-grade Water-Pik (I had to get the samples clean enough to perform protein concentration testing on them). Describing the pungent smell of cow bone being cleaned was certainly enough to keep the audience's attention.

3. Stay within time.

I recall being at a conference, listening to a speaker. I looked at my watch. It was 11 a.m. I looked at the agenda. The presentation was slated to be 30 minutes. The speaker started at 11:05 a.m. The previous presenter ran long. The speaker ended the presentation at 11:41 am. Started late. Ended late. Can you relate?

Conferences have a schedule. Presentations have set times. During a session, when one presenter goes over time, the entire agenda gets thrown off. Subsequent speakers rarely shorten their talks to get the agenda back on track, so the session ends up finishing late and subsequent sessions start late. As a speaker who runs late, it's disrespectful to the conference organizers to go over time. It's disrespectful to the audience too, as you're not respecting their time.

To avoid this issue, practice your presentations so that you finish a couple of minutes before time. That way, if you say something during the presentation that you didn't practice, you can still finish within time. Plus, if the previous speaker goes over time, you can still finish within time and get the schedule back on track. Find yourself significantly under time after finishing your presentation. Ask the audience if they have questions. If they don't have any, have a set of questions that you're prepared to answer. Here's how you can queue the question up: "I thought about questions you might have. Here's one of them." Then, state the question and give the answer. Do this until you're much closer to the allotted time.

Speaking at conferences can be nerve-wracking, but by following these tips, your presentations can be a joy to audience members and conference organizers alike.

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

Privacy Policy

Register for Simple Talk

Get the latest Opinion, Podcasts, Webinars, and Events, delivered straight to your inbox.

Effective Strategies for Storing and Parsing JSON in SQL Server

Share to social media

Like XML, JSON is an open standard storage format for data, metadata, parameters, or other unstructured or semi-structured data. Because of its heavy usage in applications today, it inevitably will make its way into databases where it will need to be stored, compressed, modified, searched, and retrieved.

Even though a relational database is not the ideal place to store and manage less structured data, application requirements can oftentimes override an “optimal” database design. There is a convenience in having JSON data close to related relational data and architecting its storage effectively from the start can save significant time and resources in the future.

This article delves into how JSON is stored in SQL Server and the different ways in which it can be written, read, and maintained.

JSON and Strings are Not the Same!

Data stored as JSON will likely enter and exit a database in the JSON format. While stored in SQL Server, JSON should be queried in its native format.

For most data engineers and application developers, working with strings is fast, easy, and second nature. Functions such as SUBSTRING , LEFT , TRIM , and CHARINDEX are well-documented and standard across many platforms. For this reason, it is a common mistake when working with unstructured or semi-structured data to convert it to a VARCHAR / NVARCHAR format and using string-manipulation to work with it.

Because JSON is stored in SQL Server in VARCHAR / NVARCHAR formats, it is even easier to use this strategy than when working with XML, which is stored in XML-typed columns.

There are performance benefits and cost-savings when using the built-in JSON functionality. This article will focus on using SQL Server’s JSON functionality and omit demonstrations that work around it.

Lastly, be sure to only use JSON where it is needed by an application. Only store JSON data in SQL Server when required by an application and do not parse it unless component data from within it is required and cannot be obtained in an easier fashion.

Starting in 2024, in Azure SQL Database, JSON can be stored natively using the newly-provided JSON data type . This will be demonstrated later in this article. For now, in on-premises SQL Server, JSON is stored in VARCHAR / NVARCHAR columns. In both scenarios, JSON functions may be used to validate, read, and write the underlying data as JSON.

Note that native JSON support is likely to be added to SQL Server in the future, but as of the writing of this article, there is currently no timeline available for that feature. It is also very likely that the techniques provided here will still be useful, much like the XML functionality that operates on string data is .

A Quick Note on SQL Server Version

JSON support was introduced with SQL Server 2016. This equates to compatibility level 130. If any JSON functions are used in older versions of SQL Server, they will fail with an error that they are not found.

Note that JSON functions are available, even if a database is in a compatibility level less than 130, but SQL Server itself must be on at least SQL Server 2016 for this to work. For example, if any of the demonstrations in this article are run on compatibility level 100, but on SQL Server 2022, they would work. While I cannot think of any reason to do this, I suspect someone out there can!

Validating JSON Documents

The ideal use-case for JSON in the database is to be written and read in-place, without any complex I/O requirements to be managed along the way. Whether its use is this simple or not, reading JSON from the database can be accomplished relatively easily.

JSON can be stored and parsed from scalar values, such as parameters or locally declared variables, or it can be written and read to a column within a table. These first examples work with a simple variable that describes some (somewhat) hypothetical metadata about people:

This JSON document describes a single person using a list of attributes. Note the syntax used in creating the document as it is important to create JSON that is well-formed with valid syntax. Forgetting a detail such as a quotation mark or comma can render the JSON impossible to validate or read using SQL Server’s built in functions.

For this reason, if there is any question at all as to the validity of JSON that is to be read, validate it first. This may be done using the ISJSON() function, like this:

The result is either a zero if invalid, one if valid, and NULL if the value of the input, or in the case, @PersonInfo is NULL :

This is a great way to avoid unexpected errors. If zero is returned, then code can be executed to handle that scenario in whatever way makes the most sense. For example, if the T-SQL should throw an error, then this would be a simple way to do so:

If the JSON had not been well-formed, then the error would have been thrown immediately and RETURN would ensure that the calling process would end immediately. Alternatively, the error could be handled less viciously with a log entry, quiet skipping of invalid data, or some other method that doesn’t end processing immediately.

JSON can be written as a set of values, as well, like this:

The following is a small table that includes a JSON-containing string column:

In addition to the two examples already provided of person data, a few additional rows will be inserted into the table:

The validity of each JSON document can be verified similarly to the scalar example from earlier:

Four rows are returned, confirming that each JSON document is valid:

Reading JSON Documents

Data can be read from JSON documents by either brute-force string searching or by using native JSON functions. Generally speaking, using native JSON functions will result in more reliable results and better performance. This is especially significant if using the native JSON data type in Azure SQL Database as it automatically offers performance improvements for native operations that are forfeited if string-searching is used instead.

Full-Text Indexing can be used on JSON columns that are typed as VARCHAR or NVARCHAR , though this is not advisable unless you already use Full-Text Indexing and/or all other search solutions have been exhausted.

It is important to repeat here: JSON documents are ideally stored as pass-through data for basic writes and reads. Since JSON columns cannot be natively indexed: searching, updating, and otherwise complex parsing will be potentially slow and challenging to code.

All demonstrations here use native functions and do not show string manipulation as a way to parse JSON data.

The JSON_VALUE function can be used to return a value from a JSON document. It can also be used for filtering, grouping, etc…The following example returns the values for City and State for each row in the table:

The results are what we expect, knowing the data in the table:

If the path requested in JSON_VALUE doesn’t exist, NULL will be returned. There will not be an error or indication of why NULL is returned, though. Similarly, JSON_VALUE , when evaluated against NULL will simply return NULL , with no further fanfare. The following code provides an example of this:

The results show the expected NULL for the JSON_VALUE expression:

If the inputs to a JSON expression like this may not be valid, ensure that they are tested (if needed) to catch bad data, since there will not be an error or other indication of a problem (other than all NULL values returned).

An expression like JSON_VALUE can be placed in the WHERE clause for a query. Keep in mind that this will result in an index/table scan on a relatively large wide column value to be fully evaluated. Therefore, be sure to include additional filters if the table is particularly large, or if queries get slow.

The following example shows a query that returns all rows for people with a City defined as Albany:

The results show a single row returned that matches the filter:

If there is a need to test whether a path exists within a JSON document, the function JSON_PATH_EXISTS may be used. It will return a 1 if the path exists, 0 if it does not, or NULL if the input it NULL . Like JSON_VALUE , this function does not return errors, regardless of whether the path exists or not. The following query can provide a test as to whether a person has a path exists for VideoGamePreference :

The results show that the path doesn’t exist for any of our examples:

Remove the .VideoGamePreference from the string and you will see that $.PersonInfo does exist. This can be a good way to understand how the paths work in JSON documents.

This can also be used in the WHERE clause to ensure that only rows are returned that include a given path, or that values are only returned when a specified path exists.

Updating JSON Documents

While JSON documents can be updated en masse, that can be an expensive process if the documents are large, or if there are downstream calculations made based on documents. Being able to tactically make changes when and where needed can reduce IO and be a faster and more efficient way to update, add, or remove paths. Similarly, they may also be a need to modify documents after being read.

The simplest way to make changes to a JSON document is using the JSON_MODIFY function. This allows properties to be added, removed, or updated with relative ease. For example, the following query updates the City and State columns for any matching a specific City/State filter:

The result is an updated document with London replacing Fortuneswell:

Note that this was not an UDPATE statement and that JSON_MODIFY does not write to the underlying table. It modifies the string value to include the new data you are asking it to. To permanently make this change to the table, the SELECT needs to be adjusted to an UPDATE , like this:

This query can be used to validate the result:

The result shows that the change has now been made permanent:

Updating JSON List Elements

A list may be updated with new elements by using the append option for JSON_MODIFY . This example adds the skill “Mustaches” to the list for a specific person:

The results confirm that the list has been returned with the added element:

Like before, the underlying document has not been updated, but could be if the SELECT is adjusted into an UPDATE , like this:

Querying JSON List Elements

We can query to confirm the existence of the new skill in the list by using OPENJSON :

This query creates a full list of people with one row per person and skill. Removing the WHERE clause shows the full output of the CROSS APPLY, which in effect normalizes the data in the skills column to another table, just like if you were joining to a PersonInfoSkills table:

The filter checks the [value] column returned by OPENJSON and returns only the rows that are filtered for.

The following syntax can also be used to search for one or many list elements:

Whether mustaches are a skill is up for grabs, but there are at least easy ways to search for them within a JSON list!

Removing a JSON Property

A property may be deleted by setting it to NULL . The following example shows the State attribute being removed from the document:

The results show that State no longer exists for any rows in the table:

A property can be renamed, if needed. This can be helpful when system or product names change, or simply to correct a mistake within a document. This cannot be accomplished in a single step, though, and is done via a deletion and an insertion, like this:

Note that to maintain the existing value, JSON_VALUE is used to set the value for the new attribute equal to its previous value. The result shows that “State” has been renamed to “Region” :

The new Region attribute is appended to the end of the document and retains its original value prior to the rename.

The final example shows how updating JSON can become complex and difficult to read in T-SQL. If the application that manages this data can perform updates as it would update a value to any other column, the result would be simpler code and likely code that is more efficient. Since JSON is not relational data, even simple operations such as an attribute rename can become convoluted.

The longer and more complex a query is, the more likely it is for a mistake to be made when writing or modifying it. Consider this when deciding how documents will be updated, and what application will be used to do so.

Indexing JSON Documents

While no native indexing exists (yet) for JSON columns, hope is not lost! If a JSON document is often searched based on a specific attribute, then a computed column may be added that evaluates that attribute. Once a computed column exists, it may be indexed, just like any other computed column.

Consider the example earlier of a JSON document that contains a variety of attributes. Let’s say that a very common search occurs against the City attribute. To begin to solve this problem, a computed column will be created on the PersonInfo table that isolates City

The resulting column shows that it is set equal to the value of the City attribute.

Now there is a new City column added.

While the new column is convenient, it provides no performance help as it is just an embedded query against the JSON document. Indexing it provides the ability to search it:

This executes successfully, but does return a warning message:

Warning! The maximum key length for a nonclustered index is 1700 bytes. The index 'IX_PersonInfo_CityJSON' has maximum length of 8000 bytes. For some combination of   large values, the insert/update operation will fail.

Viewing the column’s definition shows that it indeed inherited a biggie-sized column length:

That column size is unnecessarily massive and can both impact performance, as well as confuse developers who are guaranteed to scratch their heads at a City that can be 4000 multi-byte characters long. To address this, we will remove the index and column and recreate it with a minor adjustment:

The new column includes a CAST that forces the column length to be VARCHAR(100) . Assuming that City does not require double-byte characters and will always be under 100 characters, then this is a beneficial change. The new column size can be quickly validated, like before:

With that problem out of the way, an index can be placed on the column, this time without a warning message:

The final test of this indexed computed column is to select a row using a simple JSON search and then the indexed City column:

Note the difference in execution plans:

The search against the unindexed JSON column requires a table scan as the function must be evaluated against every JSON doc in the table prior to returning results. Alternatively, the search against the City column can use the newly created index and a seek to get its result.

An alternative to this strategy would be for the application that uses this table to persist the City column itself. Instead of a computed column, the City could be maintained completely by the application, ensuring the correct value is updated whenever the JSON document is created, updated, or deleted. This would be less convoluted but would require that the application be solely responsible for always maintaining the column. Depending on the app, this may or may not be a simple request.

Consider the cost of maintaining a persisted computed column when implementing a performance change like this. The cost for improving search performance for a column is that write operations against the JSON document will be slightly slower as each update will need to re-evaluate the definition for the computed column and update the index. Adding many columns like this can quickly become expensive and cause write operations to both perform slower and be more likely to introduce contention. Carefully weigh the importance and frequency of a search query against the IO needed to maintain a persisted column with its value.

Compressing JSON

There is no unique way to compress a JSON column, regardless of whether it is stored in VARCHAR / NVARCHAR format, or in native JSON format.

The option available for compressing JSON documents is to use the COMPRESS and DECOMPRESS functions, which use the Gzip compression algorithm to decrease the size of text columns that are stored as off-row data. These functions are not unique to JSON and are also used to compress large text or binary data that row/page compression will not handle by default.

It is important to note that compression has ramifications that go beyond simply reducing the table’s size and therefore the size of the data file for its database. Compressed data remains compressed in memory and is only decompressed at runtime, when needed by SQL Server. If you are running SQL Server in Web Edition, or if backup compression is unavailable, then compressing data translates to compressing data within backups. This results in smaller backup files. Therefore, data compression can save storage space in multiple locations, as well as memory.

Schema changes are required to use COMPRESS and DECOMPRESS as the output of compression is a VARBINARY data type, and not a VARCHAR / NVARCHAR data type. This can be observed by selecting JSON data and compressing it prior to displaying it:

The result of this query is a VARBINARY string that is visually meaningless:

To use compression via this method, there are some basic steps to follow:

• Ensure the table has a VARBINARY(MAX) column available to store the compressed data.
• When writing data to the table, use COMPRESS on the string data prior to inserting it into the VARBINARY column.
• When reading data from the table, use DECOMPRESS on the binary data.
• When the data is ready to be used, cast the VARBINARY output of DECOMPRESS as the VARCHAR / NVARCHAR that the column is intended to be.

To begin the walkthrough of this process, a new table will be created that uses a VARBINARY(MAX) column, instead of a VARCHAR(MAX) .

The PersonMetadata column is now a VARBINARY(MAX) column now, rather than VARCHAR(MAX) .

With this table created, it can be populated similarly to before:

The big difference is that each JSON document is wrapped in a call to the COMPRESS function. This is now a necessary step, and attempting to insert the VARCHAR JSON data directly into the VARBINARY column will result in a conversion error. Selecting data from the table will show the same results as the compression test in the previous demonstration.

To read data from this column, it needs to have the DECOMPRESS function applied, like this:

The results show the decompressed VARBINARY output:

To convert this into meaningful data, it needs to be converted to its intended VARCHAR format:

This time, the output is the JSON document, as it was originally inserted:

There is value in keeping the JSON document compressed for as long as possible, prior to decompressing and converting to a string that can be read or parsed. The longer it is compressed, the longer computing resources are saved in moving it around.

Because the compressed JSON document is stored in VARBINARY format, there is no simple way to search the column that will not involve a table scan. This is because all rows need to be decompressed and converted to a string first, prior to searching. If there is a frequent need to search the compressed JSON column, consider persisting the search column as a separate indexed column.

Note that COMPRESS and DECOMPRESS are deterministic and will always yield the same results. There is no random element to the algorithm, nor does the compression algorithm/results change for different versions or editions of SQL Server.

The JSON Data Type in Azure SQL Database

Azure SQL Database added native JSON support in May 2024, allowing columns and variables to be declared as JSON, rather than VARCHAR or NVARCHAR. This support is available regardless of database compatibility level. Native support provides significantly improved performance as the document is stored in an already-parsed format. This reduces its storage size, IO needed to read and write JSON data, and allows for efficient compression.

As a bonus, no code changes are required to take advantage of the native JSON data type. A column’s data type may be altered from VARCHAR/NVARCHAR to JSON and existing functions will continue to work. As always, it is important to test schema changes before deploying to a production environment, but the ability to improve JSON performance without code changes is hugely beneficial to any organization managing JSON documents in SQL Server.

These demos are executed against a small test database in Azure SQL Database that contains the default test objects from Microsoft.

Consider the simple example from earlier in this article, rewritten slightly to use the native JSON data type:

This code executes exactly the same way as it did earlier, returning a “1”, indicating that this is valid JSON. All the other code in the chapter will work the same way as well, just in a more efficient manner internally.

For columns that use the native JSON data type, constraints may be placed against them, just like any other column data type. While ISJSON() may be used in the column’s definition, allowing JSON to only be stored if it is valid and well-formed, this check is already performed as part of the JSON data type. An attempt to insert JSON that is not properly formed will result in an error.

The following is a simple table that contains a JSON column:

Note the CHECK constraint on the JSONDocument column. This constraint will check the document to ensure that FirstName is present, and if not, the document will not be allowed. For example, the following T-SQL will result in an error:

The error is the standard check constraint failure error:

Msg 547, Level 16, State 0, Line 158

The INSERT statement conflicted with the CHECK constraint "CK_JSONTest_Check_FirstName". The conflict occurred in database "EdTest", table "dbo.JSONTest", column 'JSONDocument'.

The statement has been terminated.

The ability to embed JSON functions into check constraints can help to add firm data validation to documents before they enter the database. This can be exceptionally valuable in scenarios where an application is unable to ensure different criteria up-front.

There are no native indexes supported (yet) for JSON data types, though a JSON column may be part of the INCLUDE columns in an index definition. The JSON data type is compatible as a stored procedure parameter, in triggers, views, and as a return type in functions.

If using Azure SQL Database and JSON, then the native data type is an easy way to improve performance and data integrity.

JSON documents can be stored in SQL Server and accessed similarly to data stored in any other typed column using specialized JSON functions. This provides applications the ability to store JSON in SQL Server alongside relational data when needed.

While there are many considerations for how to store, index, compress, and manage JSON data that differ from traditional data types, the ability to maintain this data in SQL Server allows applications to manage it conveniently, rather than needing another storage location for it.

The JSON data type is a game-changer for these applications as it allows JSON documents to be stored natively in SQL Server, where they can be stored and read far more efficiently than as a string (or compressed string) column. While this feature is only available in Azure SQL Database as of June 2024, it is very likely to be available in future versions of SQL Server. Similarly, native JSON indexing is also a likely future feature addition. If this is an important feature to your development team, then keep an eye out for its availability in the near future.

Lastly, consider how and why JSON is stored in a relational database. Part of planning good data architecture is understanding the WHY and HOW behind data decisions, as well as what the future of that data will be. The ideal scenario for JSON is to be stored, maybe compressed, but filtered and manipulated as little as possible. While this may not always be possible, it is important to remember that a relational database engine is not optimized for document storage. Even with a native JSON data type, compression, and other (really cool) trickery, it is still a bit of an edge-case that should be managed carefully.

Thanks for reading, and hopefully this information helps you manage JSON documents more efficiently in the world of SQL Server!

Load comments

Recommended for you

Days of the Week, Bitwise Edition

I recently had to help support synchronization and distribution of workloads between multiple servers. Some of this work involves Task...

Auditing SQL Server – Part 3 – SQL Server Configuration Audit

This is the continuation of my series on auditing SQL Server. In the first part, I discussed basic server discovery...

Index cleanup : Harder than it looks

I’m not the first person to write about cleaning up unused or redundant indexes. You can read many articles about...

About the author

Edward Pollack

Ed Pollack has 20+ years of experience in database and systems administration, which has developed his passion for performance optimization, database design, and making things go faster. He has spoken at many SQLSaturdays, 24 Hours of PASS, and PASS Summit. This led him to organize SQLSaturday Albany, which has become an annual event for New York’s Capital Region. In his free time, Ed enjoys video games, traveling, cooking exceptionally spicy foods, and hanging out with his amazing wife and sons.

Edward's contributions

• T-SQL Programming
• Database Administration

Edward's latest contributions:

XML Performance Tuning and Added Options

SQL Server provides a variety of ways to tune XML so that it provides consistent performance, consumes less space, all while ensuring efficient access to...

Effective Strategies for Storing and Parsing XML in SQL Server

XML is a common storage format for data, metadata, parameters, or other semi-structured data. Because of this, it often finds its way into SQL Server...

Find and Replace Text in Strings in T-SQL

String manipulation is an inevitable task for developers and data professionals alike. Despite all the best efforts to normalize databases, eventually we are faced with...

More From Forbes

How To Transform Your Sales Strategy To Make A Lot Of Money

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Sales can be a challenging aspect of business. Whether you're just starting out or you've been in the game for a while, struggling with sales can feel like you're floundering in deep water, unsure of how to find your footing.

It's crucial to get over the struggle with sales and make money because, at its core, sales are the lifeblood of any business. Without consistent and effective sales, even the most innovative products or services can fail to reach their potential.

For women entrepreneurs, mastering sales is not just about increasing revenue; it's about securing the financial independence and stability necessary to continue growing, reinvesting in the business, and making a meaningful impact . Overcoming the sales hurdle means taking control of your financial future, ensuring that your business not only survives but thrives, and ultimately allowing you to achieve your larger goals and aspirations.

Here are some tips to help you improve your sales skills:

1. shift your mindset.

Many women entrepreneurs struggle with sales because they view it as pushy or uncomfortable. However, shifting your mindset is the first step toward flourishing in sales. Understand that selling is not about forcing someone to buy; it’s about solving problems, providing value, and offering solutions that can genuinely improve your customers' lives. Embrace the role of helping solve problems.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, 2. build authentic relationships.

In a world where consumers are more informed and selective, authenticity is key. Women naturally excel in building relationships so it’s wise to use this to your advantage in sales. Focus on developing genuine connections with your customers. Understand their needs, listen to their concerns, and offer solutions tailored to their unique situations. When you build trust and show that you care, sales will follow naturally.

3. Command Your Value

A common pitfall for women in sales is undervaluing their products or services. It's crucial to have a clear understanding of what makes your offering unique and why it's worth the price you’re asking. Take the time to articulate your value proposition. Think about what problem you solve, and why is your solution the best. Confidence in your value is contagious; when you believe in what you're selling, your customers will too.

4. Know Your Numbers

To move from floundering to flourishing, it's essential to understand how much you need to sell each month to hit your net profit margin goals. Many entrepreneurs focus on revenue without considering the profitability of their sales. Calculate your monthly sales targets based on your desired net profit margin. This helps you focus on your sales goals to ensure that every sale contributes meaningfully to your bottom line. When you know your numbers , you can sell with purpose and direction, rather than just hoping for the best.

5. Leverage Your Network

Women often underestimate the power of their networks. Your network is not just a support system; it's a goldmine of potential leads, referrals, and partnerships. Ask for introductions and referrals. Reach out to your network regularly with updates on what you're offering and how you can help. Many people love to help others succeed, so make it easy for them to support you.

6. Practice Persistence

Sales can be tough, and rejection is part of the process. However, persistence is key to success. That said, persistence doesn't mean being overly aggressive or pushy. It’s about following up with potential clients in a way that shows you're committed to helping them, not just making a sale. Develop a follow-up strategy that is consistent and respectful. Often, the sale comes after several interactions, so don’t give up too soon.

The bottom line is that floundering in sales doesn’t have to be your story. By following these tips you can transform your sales strategy and flourish in your business. Sales is not about perfection; it’s about progress and persistence.

Melissa Houston, CPA is the author of Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business and the founder of She Means Profit . As a Business Strategist for small business owners, Melissa helps women making mid-career shifts, to launch their dream businesses, and also guides established business owners to grow their businesses to more profitably.

The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.

• Editorial Standards
• Reprints & Permissions

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

• False or intentionally out-of-context or misleading information
• Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
• Attacks on the identity of other commenters or the article's author
• Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

• Continuous attempts to re-post comments that have been previously moderated/rejected
• Racist, sexist, homophobic or other discriminatory comments
• Attempts or tactics that put the site security at risk
• Actions that otherwise violate our site's  terms.

So, how can you be a power user?

• Stay on topic and share your insights
• Feel free to be clear and thoughtful to get your point across
• ‘Like’ or ‘Dislike’ to show your point of view.
• Protect your community.
• Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.

Suggestions or feedback?

MIT News | Massachusetts Institute of Technology

• Machine learning
• Sustainability
• Black holes
• Classes and programs

Departments

• Aeronautics and Astronautics
• Brain and Cognitive Sciences
• Architecture
• Political Science
• Mechanical Engineering

Centers, Labs, & Programs

• Abdul Latif Jameel Poverty Action Lab (J-PAL)
• Picower Institute for Learning and Memory
• Lincoln Laboratory
• School of Architecture + Planning
• School of Engineering
• School of Humanities, Arts, and Social Sciences
• Sloan School of Management
• School of Science
• MIT Schwarzman College of Computing

AI assistant monitors teamwork to promote effective collaboration

Press contact :.

Previous image Next image

On a research cruise around Hawaii in 2018, Yuening Zhang SM ’19, PhD ’24 saw how difficult it was to keep a tight ship. The careful coordination required to map underwater terrain could sometimes led to a stressful environment for team members, who might have different understandings of which tasks must be completed in spontaneously changing conditions. During these trips, Zhang considered how a robotic companion could have helped her and her crewmates achieve their goals more efficiently. Six years later, as a research assistant in the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL), Zhang developed what could be considered a missing piece: an AI assistant that communicates with team members to align roles and accomplish a common goal. In a paper presented at the International Conference on Robotics and Automation (ICRA) and published on IEEE Xplore on Aug. 8 , she and her colleagues present a system that can oversee a team of both human and AI agents, intervening when needed to potentially increase teamwork effectiveness in domains like search-and-rescue missions, medical procedures, and strategy video games. The CSAIL-led group has developed a theory of mind model for AI agents, which represents how humans think and understand each other’s possible plan of action when they cooperate in a task. By observing the actions of its fellow agents, this new team coordinator can infer their plans and their understanding of each other from a prior set of beliefs. When their plans are incompatible, the AI helper intervenes by aligning their beliefs about each other, instructing their actions, as well as asking questions when needed. For example, when a team of rescue workers is out in the field to triage victims, they must make decisions based on their beliefs about each other’s roles and progress. This type of epistemic planning could be improved by CSAIL’s software, which can send messages about what each agent intends to do or has done to ensure task completion and avoid duplicate efforts. In this instance, the AI helper may intervene to communicate that an agent has already proceeded to a certain room, or that none of the agents are covering a certain area with potential victims. “Our work takes into account the sentiment that ‘I believe that you believe what someone else believes,’” says Zhang, who is now a research scientist at Mobi Systems. “Imagine you’re working on a team and you ask yourself, ‘What exactly is that person doing? What am I going to do? Does he know what I am about to do?’ We model how different team members understand the overarching plan and communicate what they need to accomplish to help complete their team’s overall goal.” AI to the rescue Even with a sophisticated plan, both human and robotic agents will encounter confusion and even make mistakes if their roles are unclear. This plight looms especially large in search-and-rescue missions, where the objective may be to locate someone in danger despite limited time and a vast area to scan. Thankfully, communication technology augmented with the new robotic assistant could potentially notify the search parties about what each group is doing and where they’re looking. In turn, the agents could navigate their terrain more efficiently.

This type of task organization could aid in other high-stakes scenarios like surgeries. In these cases, the nurse first needs to bring the patient to the operation room, then the anesthesiologist puts the patient to sleep before the surgeons begin the operation. Throughout the operation, the team must continuously monitor the patient’s condition while dynamically responding to the actions of each colleague. To ensure that each activity within the procedure remains well-organized, the AI team coordinator could oversee and intervene if confusion about any of these tasks arises.

Effective teamwork is also integral to video games like “Valorant,” where players collaboratively coordinate who needs to attack and defend against another team online. In these scenarios, an AI assistant could pop up on the screen to alert individual users about where they’ve misinterpreted which tasks they need to complete.

Before she led the development of this model, Zhang designed EPike, a computational model that can act as a team member. In a 3D simulation program, this algorithm controlled a robotic agent that needed to match a container to the drink chosen by the human. As rational and sophisticated as they may be, cases arise where these AI-simulated bots are limited by their misconceptions about their human partners or the task. The new AI coordinator can correct the agents’ beliefs when needed to resolve potential problems, and it consistently intervened in this instance. The system sent messages to the robot about the human’s true intentions to ensure it matched the container correctly.

“In our work on human-robot collaboration, we’ve been both humbled and inspired over the years by how fluid human partners can be,” says Brian C. Williams, MIT professor of aeronautics and astronautics, CSAIL member, and senior author on the study. “Just look at a young couple with kids, who work together to get their kids breakfast and off to school. If one parent sees their partner serving breakfast and still in their bathrobe, the parent knows to shower quickly and shuffle the kids off to school, without the need to say a word. Good partners are well in tune with the beliefs and goals of each other, and our work on epistemic planning strives to capture this style of reasoning.”

The researchers' method incorporates probabilistic reasoning with recursive mental modeling of the agents, allowing the AI assistant to make risk-bounded decisions. In addition, they focused on modeling agents’ understanding of plans and actions, which could complement previous work on modeling beliefs about the current world or environment. The AI assistant currently infers agents’ beliefs based on a given prior of possible beliefs, but the MIT group envisions applying machine learning techniques to generate new hypotheses on the fly. To apply this counterpart to real-life tasks, they also aim to consider richer plan representations in their work and reduce computation costs further.

Dynamic Object Language Labs President Paul Robertson, Johns Hopkins University Assistant Professor Tianmin Shu, and former CSAIL affiliate Sungkweon Hong PhD ’23 join Zhang and Williams on the paper. Their work was supported, in part, by the U.S. Defense Advanced Research Projects Agency (DARPA) Artificial Social Intelligence for Successful Teams (ASIST) program.

Share this news article on:

Related links.

• Brian Williams
• Yuening Zhang
• Computer Science and Artificial Intelligence Laboratory (CSAIL)
• Department of Aeronautics and Astronautics

Related Topics

• Artificial intelligence
• Aeronautical and astronautical engineering
• Computer science and technology
• Electrical Engineering & Computer Science (eecs)
• Defense Advanced Research Projects Agency (DARPA)

Related Articles

A faster, better way to prevent an AI chatbot from giving toxic responses

MIT engineers are on a failure-finding mission

Previous item Next item

More MIT News

For developing designers, there’s magic in 2.737 (Mechatronics)

Read full story →

Study: Transparency is often lacking in datasets used to train large language models

How MIT’s online resources provide a “highly motivating, even transformative experience”

Students learn theater design through the power of play

A framework for solving parabolic partial differential equations

Designing better delivery for medical therapies

• More news on MIT News homepage →

Massachusetts Institute of Technology 77 Massachusetts Avenue, Cambridge, MA, USA

• Map (opens in new window)
• Events (opens in new window)
• People (opens in new window)
• Careers (opens in new window)
• Accessibility
• Social Media Hub
• MIT on Facebook
• MIT on YouTube
• MIT on Instagram

Sweeping Raids, Giant Camps and Mass Deportations: Inside Trump’s 2025 Immigration Plans

If he regains power, Donald Trump wants not only to revive some of the immigration policies criticized as draconian during his presidency, but expand and toughen them.

Donald Trump wants to reimpose a Covid 19-era policy of refusing asylum claims — this time basing that refusal on assertions that migrants carry other infectious diseases like tuberculosis. Credit... Doug Mills/The New York Times

Supported by

• Share full article

By Charlie Savage Maggie Haberman and Jonathan Swan

• Nov. 11, 2023

Former President Donald J. Trump is planning an extreme expansion of his first-term crackdown on immigration if he returns to power in 2025 — including preparing to round up undocumented people already in the United States on a vast scale and detain them in sprawling camps while they wait to be expelled.

The plans would sharply restrict both legal and illegal immigration in a multitude of ways.

Mr. Trump wants to revive his first-term border policies, including banning entry by people from certain Muslim-majority nations and reimposing a Covid 19-era policy of refusing asylum claims — though this time he would base that refusal on assertions that migrants carry other infectious diseases like tuberculosis.

He plans to scour the country for unauthorized immigrants and deport people by the millions per year.

To help speed mass deportations, Mr. Trump is preparing an enormous expansion of a form of removal that does not require due process hearings. To help Immigration and Customs Enforcement carry out sweeping raids, he plans to reassign other federal agents and deputize local police officers and National Guard soldiers voluntarily contributed by Republican-run states.

To ease the strain on ICE detention facilities, Mr. Trump wants to build huge camps to detain people while their cases are processed and they await deportation flights. And to get around any refusal by Congress to appropriate the necessary funds, Mr. Trump would redirect money in the military budget, as he did in his first term to spend more on a border wall than Congress had authorized.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .

Advertisement