urgent care business plan template

Urgent Care Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Urgent Care

Do you want to start an urgent care center and need to write a plan? If YES, here is a sample urgent care center business plan template & feasibility report.

The urgent care industry in recent years have been driven by a new breed of healthcare consumer that wants quality medical care served with the sort of ease that fits snugly into their on-demand lifestyles. The long waits to see a traditional doctor, the lack of after-hours care, and cost-effective healthcare services are booming this business.

Many doctors, private equity firms, and even legacy medical providers such as hospitals and primary care physicians are now beginning to open urgent care clinics. So, if you’re one of those who think urgent care is the right business opportunity for you, then have it in mind that your success requires more than money and a healthcare provider.

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A Sample Urgent Care Centre Business Plan Template

1. industry overview.

Urgent care centres are convenient, on-demand care outlets akin to walk-in retail clinics, but instead of treating low-acuity conditions such as bronchitis and minor infections, urgent care clinics are equipped to handle more serious ailments, including fractures, sprains, and wounds. They also offer services like blood tests, stitching, and X-rays.

These centres can serve as a first step in the patient’s journey as well by referring patients to follow-up appointments or ERs. Although these centres are not meant for life-threatening emergencies, urgent care clinics provide easy access to quality healthcare for times when primary care doctor are not readily available.

According to industry reports, the number of urgent care facilities in the united states increased from 6,400 in 2014 to 8,100 in 2018, with another 500 to 600 expected to open. Some 24/7 urgent care centres function like satellite emergency rooms, and incur similar costs, while other centres simply charge co-pays.

Howbeit, urgent care visit is a money-saver for patients. Statistics have it that ER treatment costs were about 10 times more (an average of about $2,200) than in an urgent care centre (about $168) — even for patients with the same diagnosis.

Due to the overlap urgent care centres have with family medicine and emergency medicine, they are more likely to be staffed accordingly with at least one medical physician or specialist, as well as a physician assistant, nurse practitioner, or radiologist available to see patients any time the facility is open.

2. Executive Summary

Rose Petal Clinic (RPC) will be developed to complement the existing acute care hospital (St. Rose Dominican Hospital) located in Henderson, Nevada, to provide direct healthcare access to the populace. Urgent care is the delivery of ambulatory care in a facility dedicated to the delivery of unscheduled, walk-in care outside of a hospital emergency department.

Development of the facility will facilitate access to care providers through extended service hours within closer geographic proximity to patients, families, and caregivers.

Under the leadership of the Nevada Board of Health (BOH), the linkage between Rose Petal Clinic and St. Rose Dominican Hospital will limit the duplication of services that would lead to unnecessary medical spending without discernible quality or service benefits by providing administrative and medical oversight.

By organising RPC under the Nevada BOH, we hope to minimize our operating costs by leveraging the existing infrastructure provided by BOH. The Office of Emergency Services will provide clinical monitoring to ensure quality service provisions.

RPC will also be integrated into the emergent care system of Henderson. We will act to alleviate demand for ED services by shifting lower acute patients to a less resource-intensive environment. Emergent patients entering our clinic will be triaged and stabilized.

Meanwhile, ambulance service will be located at Rose Petal Clinic to transfer emergent patients to the St. Rose Dominican ED. Also, locating ambulances at RPC provides superior response times to the far ends of the city. Our facility design must meet the needs of clinicians and consumers.

We understand that consumers invariably associate the quality of healthcare services with the aesthetics of the site of care. At RPC, our facility will be designed to blend into the local architecture to be a part of our community. Design will focus more on clinical efficiency and safety.

Our urgent care centre will be designed to accommodate urgent patients who must be continually monitored by our staff. Also, the waiting area will remain in the line of sight to a receptionist to quickly respond to patient needs. Our exam room will be located around the central nursing/physician station to allow for continual monitoring.

Additionally, the central workstation will provide our staff the opportunity to remain in constant contact, promoting communication and teamwork. A single entry point will be available at the front of the facility with a separate exit point. An ambulance entrance will also be provided for quick exit by the EMTs located onsite.

3. Our Products and Services

At Rose Petal Clinic, we will provide treatment to patients suffering from non-life-threatening conditions that require quick attention, including bone fractures, pneumonia, flu, and minor lacerations. For decades, hospitals have looked to urgent care centres to reduce rates of inappropriate ED utilization by triaging non-emergent patients to less acute settings.

Non-urgent patients account for well over 10 percent of the average EDs caseload, and semi-urgent cases account for another 20 percent. At the other end of the acuity spectrum, most emergent patients would be better served in an inpatient unit, but many are forced to board in the ED because beds are unavailable. Triaging patients to appropriate site of care properly allocates resources to meet patient acuity and result in better clinical outcomes.

Patients get more abbreviated and pointed clinical work-ups, which provides care more efficiently done by clinicians who are oriented to less intense discovery and intervention. We will also address community needs for convenient, reliable access to care.

Our clinic will fill the gap, acting as mid-level service provider in between that of the ED and GPs. To meet the needs of the community and provide the appropriate level of care without unnecessary duplication of a resource intensive Emergency Department, our clinic will provide basic emergent procedures, diagnoses and treatments.

Although, we plan to ensure that we inform the community about the limitations of our clinic and also maintain St. Rose Dominican ED as the focal point for high-acuity patients. The following are basic list of services we will offer at Rose Petal Clinic;

• Nursing triage
• Physician Assessments
• Minor procedures
• Basic Lab Services
• Basic Diagnostic Imaging
• Vital signs

4. Our Mission and Vision Statement

• Our mission at Rose Petal Clinic is to promote the health and well-being of the population of Henderson and the State of Nevada by providing accessible, high-quality urgent care for people of all ages.
• At Rose Petal Clinic, our vision is to provide services that will exceed the expectations of our patients, resulting in a successful and profitable business.

Our Business Structure

At Rose Petal Clinic, aside from Dr Dorothy Connor (The Clinic Director), we plan to launch out with seven health workers: a nutritionist, three medical assistants and three nurse practitioners. We will also employ the services of other business personnel to help protect lives.

All our health employees will be paid hourly wages and have health and dental benefits. But as the business grows and profits start rolling in, we will add additional personnel to help with referrals and additional responsibilities that will be needed at that time.

We also plan to create a policy and procedures manual that will act as a guide to sick pay, leave, vacation, hourly wages, payment, etc. The philosophies and guidelines in this manual will help maintain proper clinical structure. Our business structure includes;

• Clinical Director (Physician)
• Nursing Practitioner
• Medical assistants

Admin and Personnel Manager

Nutritionist

Accountants/Cashiers

Security Officers

5. Job Roles and Responsibilities

Clinical Director

• Oversees all other employees within the clinic.
• Align with the board of directors and other health workers to determine if the clinic is in accordance with goals and policies.
• Charged with encouraging business investment.
• Promotes economic development within communities.
• In charge of directing the clinic’s financial goals, objectives, and budgets.
• Implement the clinic’s guidelines on a day-to-day basis.
• In charge of hiring, training, and terminating employees.
• In charge of developing and implementing strategies and set the overall direction of a certain area of the clinic
• Provide visionary and strategic leadership for the clinic.
• Collaborate with BOH to develop the policies and direction of the clinic.
• He makes sure that the BOH have the information necessary to perform their fiduciary duties and other governance responsibilities.
• Provide adequate and timely information to BOH to enable it to effectively execute its oversight role.
• Direct staff, including clinical structure, professional development, motivation, performance evaluation, discipline, compensation, personnel policies, and procedures.

Nurse Practitioner

• Diagnose, treat, and manage acute and chronic illnesses.
• In charge of health promotion, disease prevention, and health education and counselling.
• In charge of conducting, supervising, and interpreting diagnostic and laboratory tests.
• Prescribe pharmacological agents and non-pharmacologic therapies.
• Helps patients make better lifestyle and health choices.
• Serve as researchers and patient advocates for the clinic

Medical Assistants

• Getting treatment and examination rooms ready for patients
• Getting patients ready for examinations, treatments and procedures
• Assisting with examinations and routine procedures, including minor surgery
• In charge of taking blood samples and specimens, dressing wounds and recording vital signs
• Performing routine lab tests
• Aseptic technique and infection control
• Sterilization of equipment
• Administering medications
• Performing some administrative duties, for example arranging lab work and prescriptions or filing patient records
• In charge of overseeing the running of HR and administrative tasks for Rose Petal Clinic
• Monitor clinic supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• State job positions for recruitment and managing interviewing process
• Organise staff induction for new team members
• In charge of training, evaluation and assessment of employees
• In charge of arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• In charge of evaluating a client’s nutritional needs
• In charge of providing nutritional counselling and advice to clients
• Tasked with creating a clinical nutrition treatment plan for a client
• In charge of educating the public on nutrition issues
• Researching the effects of nutrition on health and fitness
• Consulting with a team of healthcare practitioners on nutritional management for a client
• In charge of preparing financial reports, budgets, and financial statements for Rose Petal Clinic
• Provide management with financial analyses, development budgets, and accounting report
• In charge of financial forecasting and risks analysis.
• Understand cash management, general ledger accounting, and financial reporting
• In charge of developing and managing financial systems and policies
• In charge of administering payrolls
• Ensuring compliance with taxation legislation
• Take care of all financial transactions for Rose Petal Clinic
• Serves as internal auditor for the clinic
• In charge of cleaning the clinic at all times
• Make sure the toiletries and supplies don’t run out of stock
• Make sure that both the interior and exterior of the clinic are always clean
• Handles any other duty as assigned by the director.
• In charge of protecting the clinic and its environs
• Controls traffic and organize parking
• Patrols around the building on a 24 hours basis

6. SWOT Analysis

We understand the importance of the services we want to offer at RPC. We aim to protect lives and provide essential healthcare services to the growing Henderson populace. We’re conducting a detailed SWOT analysis. This SWOT analysis was to understand our key strengths and possible pitfalls in the industry.

We have also taken time, with help from notable experts, to make sure we utilize our strengths and work on our weaknesses. Below is the summary of the SWOT Analysis;

Our strength at RPC will be our direct focus on patient care and the growing importance of preventative care. We plan to implement an aggressive and accurate recall system to remind patients to have regular checkups. Also, the incentives we provide to our staff to benefit from increased profits generated by the clinic will also serve as a strength. Also, our streamlined office system will draw us closer to the heart of our customers.

Our weakness in this market will be the time it will take to make people understand the roles of urgent care centres. Most people believe that any other facility other than a well pronounced hospital is below par. We plan to remedy this weakness with the connection we have already with St. Rose Dominican hospital.

• Opportunities

Current healthcare services in Henderson are largely concentrated near or within Siena and Rose de Lima areas, suggesting that other parts of the city are left disadvantaged.  Henderson with an estimated population of 310,390 in 2018, boasts of just two major hospitals to attend to the needs of this growing population. We plan to compliment St. Rose Dominican Hospital by providing direct healthcare access to the populace.

We will be competing against already existing businesses in Henderson. These businesses include small and private owned healthcare facilities. Although it won’t be easy for a new entrant in the industry, the services we offer and our alliance with St. Rose Dominican hospital will serve as an advantage.

7. MARKET ANALYSIS

• Market Trend

A lot of patients need continued treatment before or even after a hospital stay, causing an increase in demand for outpatient services. Interest in the on-demand, affordable care of urgent care clinics has been rising rapidly. Statistics have it that the total number of urgent care centres in the U.S. reached 8,774 in November 2018 — up eight percent from 8,125 in 2017.

These urgent care clinics handle about 89 million patient visits each year, which includes more than 29 percent of all primary care visits in the US, and nearly 15 percent of all outpatient physician visits. And nearly all of those visits are more convenient and affordable than a trip to the ER.

The UCA’s 2018 Benchmarking Report found that more than 70 percent of patients waited less than 20 minutes to see a provider at an urgent care centre, and nearly 94 percent were seen in less than 30 minutes. Overall, 85 percent of urgent care centres patients are taken care of in under an hour.

Urgent care centres play an increasingly crucial role in the continuum of care, providing services for a wide array of patients who may be unable to see a primary care physician for various reasons, including simply not yet affiliating with one. This is especially true of millennials, who are leading the way in driving demand and increased utilization of urgent care centres.

Just as illnesses evolve and become more complex, urgent care centres become even more valuable. Interdisciplinary skills are quickly becoming a must-have in the healthcare industry , and as a result, medical professionals are learning many valuable skills from areas such as the dental field to social disciplines as well. Also, diversity within the U.S. population—and increased life-expectancy—is changing the entire healthcare system.

As aging communities in the U.S. increase in number and live longer, urgent care centres and all other healthcare facilities must learn and adopt treatments to meet the needs of these communities. Also, the care giving field needs to research, study, and keep up with current research. The best way to do that is by subscribing to a few medical journals. Plenty of advances in medical research are being developed currently.

8. Our Target Market

Our business location boasts of many advantages that will propel our business to success. It is the second-largest city in Nevada, after Las Vegas, with an estimated population of 310,390 in 2018. It is ranked as one of the safest places in Nevada and also one of the best places to raise a family.

Rose Petal Clinic will focus all our energy on providing urgent care services to the entire population. Below are the reasons why we believe Henderson is the best location for us;

• The people of Henderson rarely have the patience, and often cannot wait more than 30 minutes to see a doctor. They would rather “wait it out” on all but urgent matters.
• Also, the rate of development in the city due to its ever increasing tourist rate. Henderson is always booming with tourists coming in to enjoy the city’s diverse resources or passing through to other big cities like Las Vegas.
• Rose Petal Clinic is an urgent care centre, and will treat patients of all ages, incomes, physical abilities, races, and ethnicities. As a UCC clinic, there is no need to create marketing materials targeted at only one or two of these groups, but we can appeal to all with a similar message.

Our Competitive Advantage

The growing population base in Henderson and the limited number of doctors create a great potential for meeting our patient load goals. Most patients when choosing an urgent care clinic go for a place they believe is knowledgeable and skilled to listen and urgently attend to their health needs.

These same people are more likely to return to a health clinic whose location and hours are convenient and accessible, who have short waiting times for getting appointments, whose staff is friendly and helpful, and who work effectively with their insurance provider. These are the sort of services we plan to render in at Rose Petal Clinic.

We will stop at nothing to achieve our business goals and visions. Also, our well conducted and experienced workforce is another advantage we have in Henderson. We have put plans in place to educate our employees on the need to remain friendly and calm with any patient.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Our primary source of revenue at Rose Petal Clinic will be the medical services provided by our workforce. Rose Petal Clinic will provide treatment to patients suffering from non-life-threatening conditions that require quick attention, including bone fractures, pneumonia and flu, and minor lacerations. We will also have additional revenue opportunities by leveraging the convenient retail setting to provide clinical services.

Occupational Safety Testing could be provided utilizing a secure bathroom to provide basic drug testing at a pre-packaged price. Currently the service is offered at the hospital, but is much better suited for a freestanding centre. The diagnostic lab and x-ray services available for our patients could also be offered as a diagnostic referral site for local GPs.

10. Sales Forecast

All our pricing will be set according to Medicare, Medicaid and other insurance regulation so pricing is not a major factor of consideration. The projection below is a very conservative sales forecast for our business for the next three years.

• First Fiscal Year: $980,000
• Second Fiscal Year: $1,813,000
• Third Fiscal Year: $3,422,000
• Marketing Strategy and Sales Strategy

At Rose Petal Clinic, we intend leveraging a number of marketing strategies that will allow us to easily target men, women, and families living and coming into Henderson. These strategies include traditional print advertisements and ads placed on search engines on the internet.

We also plan to make use of an internet based strategy. This is very crucial to the success of our clinic, as many people seeking local services, such as medical services, go to the Internet to conduct their preliminary searches. We will also register Rose Petal Clinic with online portals so that people in city and those still coming in can easily reach us.

We are currently developing our own website. Our plan is to maintain a sizable amount of print and traditional advertising methods within local markets to promote all the medical services we render at Rose Petal Clinic. We will also maintain an extensive marketing campaign that will ensure maximum visibility for the clinic.

We will also build relationships with doctors all around Nevada and also implement a local campaign in Henderson with flyers, local newspaper advertisements, and word of mouth.

11. Publicity and Advertising Strategy

Our publicity and advertising strategy will be aimed particularly at tourists who visit Nevada. Rose Petal Clinic will run a strong publicity and advertising strategy, which is why we have partnered with Magic Image consulting firm, an advertising firm that specialises in business advertisements, to help us with boosting the image of Rose Petal Clinic.

• Rose Petal Clinic will pay Magic Image $25,000 to determine the needs of our market and how best we can meet those needs with promotions, literature and other marketing programs.
• Our Publicity and Advertising campaigns will be partially outsourced to Magic Image due to their expertise on the field
• Our Admin and Personnel Manager will work with Magic Image to inform potential clients of our clinic and encourage an image of community involvement for Rose Petal Clinic.

12. Our Pricing Strategy

At Rose Petal Clinic, we will use the most advanced computer, server and software systems, as well as Internet connections, in order to optimize the potential EMR and PMS systems software as well as in other software and network system utilized resulting in faster verification, efficient patient information transfer, reduction in administrative costs, computer breakdown or malfunction, as well as allowing outside access for the physician in order to access important patient information for hospital admissions and in other important situations.

We also plan to make use of an outside electronic medical billing company. We at Rose Petal Clinic believe that this option will allow us to focus our strength on patient care satisfaction.

This electronic medical billing company, Winter Health Billings, will use electronic claim billing and filing, which in turn will allow us to fully utilize the benefits of electronics claim filing while at the same time letting us maximize valuable clinic time and man power. Winter Health Billings charge 8 percent of the total expenses collected.

• Payment Options

At Rose Petal Clinic, we know that good payment options are a powerful business strategy which will attract customers, and we are very much ready to make use of it. We will be bringing payment options that are unique and will make the payment for the service we offer very easy for our customers.

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money
• Payment with cash

Rose Petal Clinic have partnered with a renowned bank in the country to enable us provide the above payment options. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

13. Startup Expenditure (Budget)

Our industry is capital intensive but at RPC we are ready to make good use of the funds we have. We also acknowledge that prices of equipment can differ across different locations in the country, but the difference we believe can’t be much and can be overlooked. Below is a detailed analysis of how we want to spend our startup capital;

• The Total Fee for Registering the Business in Henderson, Nevada: $750.
• Legal expenses for obtaining licenses and permits: $1,500.
• Marketing promotion expenses: $150,000
• Cost for hiring Consultant – $55,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the clinic: $100,000
• Cost for facility remodelling – $50,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $80,000
• Cost for medical equipment – $1,700,000
• The cost of Launching a Website: $600
• Miscellaneous: $5,000

From our detailed analysis above, we will need $2,195,620 to start up Rose Petal Clinic.

Generating Funding/Startup Capital of Rose Petal Clinic

At Rose Petal Clinic, we believe in our workforce and our vision to save lives in a conducive environment. Rose Petal Clinic was founded and will be managed by a great medical doctor Dr Dorothy Connor. The business will be funded by her until we decide to accept investors or partners. Ways we hope to raise our startup capital may include;

• Generate part of the startup capital from personal savings
• Generate part of the startup capital from friends and other extended family members
• Generate part of the capital from the bank (loan facility).

Note : Dr Dorothy Connor has been able to raise $1,500,000 ($1,000,000 from personal savings and $500,000 as soft loans from family and friends) and we are at the final stages of obtaining a loan facility of $1,000,000. We have verified all the necessary procedures to actualize or get our startup cost.

14. Sustainability and Expansion Strategy

Staffing for our clinic will entail supporting the overall emergent system for Henderson.  Rose Petal Clinic will be required to manage emergent cases until transport to St. Rose Dominican is available. Our site selection focuses on increasing access to care and facilitating better emergency and disaster response.

Currently ambulances are based at St. Rose Dominican which doubles response times for emergent events at some parts of the city. Positioning of the ambulance services also factors into the physical placement of our clinic. Our clinic will be situated adjacent to a Fire Service facility in Henderson providing opportunities for coordination of emergency services between our clinic and the city Fire Service.

Rose Petal Clinic will open after the normal working hours of local physicians. Operating during these limited hours will reduce the potential for triplication of services between St. Rose Dominican hospital, GPs, and our clinic. These operating hours also align with the peak ED visit times that significantly trail off after midnight.

Also, based on demand for service and the ability to recruit and train staff, RPC will take a phased approach to increasing hours of operation. Patients will initially be received by the receptionist and then triaged by a nurse or medical assistant.

Each patient will be assessed by a physician. Patient visit times will be approximately 15 minute per visit with a potentially large range explained by various levels of acuity and service intensity required for each patient.

Operational management at our clinic will rest within the Nevada Board of Health and utilize managerial staff to ensure standardization of services and effective implementation of best practices. Billing and records management will be centralized to our billing partner and St. Rose Dominican to benefit from the existing infrastructure.

Medical oversight will integrate our clinic into the emergency system for Henderson and be provided by the Office of Emergency Medicine at St. Rose Dominican Hospital. Our marketing strategies will be reviewed every 6 months to enable us understand what our customers want and how best to reach them.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift : In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement : In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

Urgent Care Business Plan Template

Written by Dave Lavinsky

Urgent Care Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their urgent care clinics. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an urgent care business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Urgent Care Business Plan?

A business plan provides a snapshot of your urgent care business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Urgent Care Clinic

If you’re looking to start an urgent care business, or grow your existing urgent care business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your urgent care business in order to improve your chances of success. Your urgent care business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Urgent Care Clinics

With regards to funding, the main sources of funding for an urgent care business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for urgent care centers.

Finish Your Business Plan Today!

How to write a business plan for an urgent care clinic.

If you want to start an urgent care business or expand your current one, you need a business plan. Below are links to each section of your urgent care business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of urgent care business you are operating and the status. For example, are you a startup, do you have an urgent care business that you would like to grow, or are you operating a chain of urgent care clinics?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the urgent care industry. Discuss the type of urgent care business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of urgent care business you are operating.

For example, you might operate one of the following types of urgent care clinics:

• Walk-In Clinic: this type of urgent care business is often staffed by a physician assistant or nurse practitioner and treats a limited array of issues.
• Traditional Urgent Care: this type of clinic provides services for a wide array of injuries and illnesses that are pressing without being life threatening.
• Virtual Urgent Care: this type of urgent care clinic offers telehealth calls addressing the same issues an in-person clinic would address, but must refer patients to in-person options for any necessary lab work or other follow-up care.

In addition to explaining the type of urgent care business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of patients helped or the number of positive reviews.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

While this may seem unnecessary, it serves multiple purposes.

First, researching the urgent care industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your urgent care business plan:

• How big is the urgent care industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your urgent care business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your urgent care business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with young children, working professionals, students and the elderly.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of urgent care business you operate. Clearly, working professionals would respond to different marketing promotions than the elderly, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most urgent care clinics primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other urgent care clinics.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes emergency rooms and primary care physicians and clinics. You need to mention such competition as well.

With regards to direct competition, you want to describe the other urgent care centers with which you compete. Most likely, your direct competitors will be urgent care clinics located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of conditions do they diagnose and treat?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide faster, more convenient, or more accurate urgent care services?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an urgent care business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of urgent care company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to urgent care, will you provide lab work (such as blood work or radiology) or pharmacy services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your urgent care company. Document your location and mention how the location will impact your success. For example, is your urgent care business located in a busy retail district, shopping plaza, near other medical services like pharmacies and lab facilities, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your urgent care marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your urgent care business, including scheduling patients, checking patients in and out, patient care, billing and marketing.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 500th patient, or when you hope to reach $X in revenue. It could also be when you expect to expand your urgent care business to a new location or city.  

Management Team

To demonstrate your urgent care business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing urgent care clinics. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an urgent care clinic or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 patients per day or per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your urgent care business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an urgent care business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or the timeline for a typical day in the clinic.  

Putting together a business plan for your urgent care is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the urgent care industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful urgent care business.  

Don’t you wish there was a faster, easier way to finish your Urgent Care business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

• Sample Business Plans
• Medical & Health Care

Urgent Care Business Plan

Planning on starting an urgent care center? Great. It is one of the most rewarding and profitable entrepreneurial ventures for any medical professional.

You can easily start an urgent care clinic, but you need a detailed business plan when it comes to staying competitive in the market, raising funds, applying for loans, and scaling it like a pro!

Need help writing a business plan for your urgent care business? You’re at the right place. Our urgent care business plan template will help you get started.

Free Business Plan Template

Download our free urgent care business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write An Urgent Care Business Plan?

Writing an urgent care business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Urgent Care Services: Highlight the urgent care services you offer your clients. The USPs and differentiator services you offer are always a plus.
• For instance, your services may include injury treatment, physical examinations, X-ray and imaging services, vaccinations and immunizations, and telemedicine services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• General urgent care centers
• Occupational health clinics
• Sports medicine clinics
• Pediatric urgent care centers
• Urgent medical health centers

Describe the legal structure of your urgent care business, whether it is a sole proprietorship, LLC, partnership, or others.

• Owners: List the founders of your urgent care business. Describe what shares they own and their responsibilities for efficiently managing the business.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, parents, caregivers, infants, and school-age children can be an ideal target market for a pediatric urgent care center.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your urgent care services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, there is a growing demand for injury prevention and rehabilitation services among athletes and sportspersons; describe how you plan to cater to this growing market as a sports medicine urgent care clinic.
• Regulatory Environment: List regulations and licensing requirements that may affect your medical waste management, facility licensing, HIPPA compliance, insurance and liability, medical practice licensing, etc.

Here are a few tips for writing the market analysis section of your urgent care business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Diagnosis and treatment of illness
• Injury treatment
• Physical examination
• X-ray and imaging services
• Lab testing
• Occupational health services
• Referrals and follow-up care
• Describe each service: Provide a detailed description of each service you provide, including the process involved, any specific medical equipment you use, and the time required.
• For example, the injury management process includes pain management, immobilization and rest, physical therapy and rehabilitation, surgical intervention, wound care, and infection prevention.
• Additional Services: Mention if your urgent care center offers any additional services. You may include services like diagnostic imaging, and minor surgical procedures as your additional services.

In short, this section of your urgent care plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, state-of-art facilities and equipment, a patient-centric approach, and affordable and transparent pricing could be some of the great USPs for a general urgent care center.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your facility.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, online advertising, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include community partnerships, referral programs, patient referral programs, physician outreach, etc.

Overall, this section of your urgent care business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your urgent care center, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your cleaning business’s staffing requirements, including the number of employees and medical staff needed. Include their qualifications, the training required, and the duties they will perform.
• Medical Equipment & Machinery: Include the list of medical equipment and machinery required for an urgent care center’s business operations, such as diagnostic equipment, examination room equipment, minor procedure equipment, respiratory equipment, etc.
• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your urgent care business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your urgent care center, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives(e.g. Medical director.), senior management, doctors, and key people involved in the urgent care business operations, including their education, professional background, and any relevant experience in the medical industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your urgent care services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your urgent care business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting an urgent care business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the urgent care industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your urgent care business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample urgent care business plan will provide an idea for writing a successful urgent care plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our urgent care business plan pdf .

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Frequently Asked Questions

Why do you need an urgent care business plan.

A business plan is an essential tool for anyone looking to start or run a successful urgent care business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your urgent care center.

How to get funding for your urgent care business?

There are several ways to get funding for your urgent care business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your urgent care business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your eyelash extension business plan and outline your vision as you have in your mind.

What is the easiest way to write your urgent care business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of an eyelash extension business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Urgent Care Business Plan Template [Updated 2024]

IX. Financial Plan

This Section's Contents

Revenue and Cost Drivers

Capital requirements and use of funds, key assumptions.

[Company Name]’s revenues will come primarily from medical services rendered. Labor expenses are also key cost drivers. [Founder’s Name] and all of the company’s employees will earn a competitive base salary. The lease on the office location will be the next largest cost.

Ongoing marketing expenditures are also notable cost drivers for [Company Name].

[Company Name] is seeking a total funding of $300,000 of debt capital to open its clinic. The capital will be used for funding capital expenditures and location build-out, acquiring basic medical supplies and equipment, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Clinic design/build: $60,000
• Medical Supplies and Equipment: $130,000
• Working capital: $110,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

The following table reflects the key revenue and cost assumptions made in the financial model.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

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Urgent Care Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Urgent Care Medical Practice Business Plan Template

Launch your Urgent Care Medical Practice confidently with our comprehensive business plan template. Tailored specifically for the urgent care sector, this template includes thorough market analysis and financial projections to ensure your success in providing prompt medical care for patients in need of immediate attention.

Download the template today!

Features of our urgent care medical practice business plan template:.

• Market Analysis: Understand your target demographic's needs and preferences.
• Business Model: Define distinctive services and identify your ideal clientele.
• Financial Projections: Forecast revenue, expenses, and profitability accurately.
• Marketing Strategy: Create effective plans to promote high-quality services.

Benefits of Using Our Template: ‍

• Time and Effort Saving: Utilize our pre-designed template to streamline planning processes.
• Clarity and Guidance: Maintain focus on essential elements for optimal success.
• Enhanced Success Opportunities: Increase your likelihood of success with a comprehensive and tailored plan.

Urgent Care Medical Practice Business Plan Frequently Asked Questions

Q: why do i need a business plan for my urgent care medical practice.

A: A business plan for your urgent care medical practice is essential for guiding your success in the industry. It helps analyze the market, set objectives, and devise strategic approaches. Additionally, a well-structured plan can attract potential clients, investors, or partners interested in supporting your venture.

Q: What are the key components of an urgent care medical practice business plan?

A: A comprehensive business plan for an urgent care medical practice should include vital elements such as market analysis, your practice's business model, financial projections, marketing strategies, and operational plans tailored to urgent care needs. These components are essential for understanding the market, managing finances, and outlining how you will provide quality medical care promptly.

Q: How can an urgent care medical practice business plan help in securing funding or partnerships?

A: A well-prepared business plan demonstrates to potential investors, lenders, or partners your understanding of the urgent care industry, a strong business model, and a clear strategy for delivering quality medical care promptly while achieving financial sustainability. Financial projections play a vital role in showcasing the potential for a return on investment. Presenting a comprehensive business plan can significantly enhance your chances of obtaining the necessary capital to establish or expand your urgent care medical practice, highlighting your commitment to providing exceptional healthcare services promptly

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Urgent Care Center Business Plan Example

• ✔ 6 Chapter Business Plan Template
• ✔ Immediate Download After Purchase
• ✔ Bank/Investor/Grant Ready Package
• ✔ MAC/PC Compatible, Fully Unlocked
• ✔ No Accounting Or Financial Knowledge

Bundle Includes:

• Description
• Executive Summary
• Products & Services
• Market Analysis
• Marketing Plan
• Management Plan
• Financial Plan

Imagine transforming the way your community accesses urgent care with a business plan that promises not just efficiency but also exceptional patient experiences! This comprehensive plan includes six meticulously crafted chapters that cover everything from market analysis to financial projections, providing a roadmap to success. Why is a well-structured urgent care business plan essential? It attracts potential investors and clarifies your operational strategies, ensuring you’re prepared for the competitive landscape. Business owners in this niche can expect to earn approximately $450,000 by year three, with initial startup costs around $1,000,000 to cover facilities, staffing, and technology. With our dynamic template, you can confidently pave the way to establishing a thriving urgent care center that meets the needs of your community!

I. Executive Summary

Company description.

QuickCare+ embodies the essence of fast, reliable, and compassionate healthcare, signaling our commitment to providing urgent care services that cater to the immediate needs of the Austin community. Operating within the urgent care sector, QuickCare+ focuses on delivering essential medical services such as treatment for minor injuries and illnesses, vaccinations, physical exams, and telemedicine consultations. Our competitive edge lies in our innovative digital appointment booking system, which enhances accessibility and minimizes wait times, ensuring an exceptional patient experience.

Our primary activities revolve around delivering quality healthcare services in an efficient manner, with a commitment to maintaining an average patient wait time of less than 15 minutes. We specifically target a demographic of busy individuals and families who value prompt medical attention without the lengthy delays often associated with traditional healthcare settings. QuickCare+ aims to establish itself as a leading provider in the Austin area, with both short-term goals of achieving a patient satisfaction rate of 90% or higher and long-term aspirations of capturing a 5% market share within 18 months, positioning us for sustainable growth and profitability in the future.

In the current healthcare landscape, there exists a significant gap in urgent care accessibility . Patients often face long wait times and limited options during after-hours and weekends, as primary care physicians typically operate only within standard business hours. This inadequacy forces individuals to seek expensive emergency room services, resulting in higher medical bills and unnecessary stress. Additionally, the current system fails to provide efficient connections to appropriate care for non-life-threatening issues, leaving patients without timely medical attention. This unmet need underscores the necessity for a solution like QuickCare+, which offers reliable and accessible urgent care alternatives to improve healthcare outcomes.

In response to the growing demand for accessible healthcare services, QuickCare+ addresses the urgent need for immediate, non-life-threatening medical care. Our innovative model is designed to offer a seamless patient experience, significantly reducing wait times and enhancing satisfaction while providing comprehensive medical support.

Key features of QuickCare+ include:

• Extended Hours of Operation: Open evenings and weekends for convenient access to care.
• Comprehensive Medical Services: A one-stop solution for minor injuries, illnesses, vaccinations, and telemedicine consultations.
• State-of-the-Art Facilities: Equipped with the latest technology for quick and accurate diagnostics.
• Seamless Digital Experience: Online booking and real-time updates on wait times for improved patient flow.
• Transparent Pricing: Clear pricing structures with no hidden fees to build trust.
• Patient-Centric Care: Personalized services focused on individual needs and open communication.

By positioning QuickCare+ as a leading urgent care solution, we aim to fulfill the healthcare needs of individuals and families in Austin, Texas, effectively bridging the gap during hours when traditional care is not available.

Mission Statement

At QuickCare+, our mission is to deliver exceptional urgent care services that prioritize patient satisfaction and community health. We are committed to innovation and accessibility, providing a comprehensive range of services through advanced technology and compassionate care. Our goal is to establish a trusted healthcare haven in Austin, where every patient feels valued, heard, and well cared for.

Key Success Factors

QuickCare+ is poised for success in the competitive urgent care market in Austin, Texas. The following key success factors will drive our growth and sustainability:

• Comprehensive Service Offerings: Diverse medical services including telemedicine and vaccinations will attract a broader patient base.
• Exceptional Patient Experience: Aiming for a 90% satisfaction rate through efficient service delivery and minimal wait times.
• Strategic Marketing Initiatives: Focused investment in digital marketing and community outreach to build brand awareness and attract patients.
• Agile Management Team: A skilled management team dedicated to healthcare operations, ensuring effective decision-making and quality patient care.
• Innovative Technology Integration: Implementation of a digital appointment system and telemedicine platform to enhance accessibility and convenience for patients.

Financial Summary

This financial summary outlines the projected financial performance of QuickCare+ over the next three years, emphasizing robust growth and profitability targets.

To support operations, QuickCare+ requires an initial funding of $750,000, with expectations for a strong return on investment driven by strategic marketing and operational efficiencies.

Overall, the financial outlook indicates promising growth potential and a commitment to achieving significant profitability by year three.

Funding Requirements

To ensure the successful launch and operational efficiency of QuickCare+, we seek a total funding of $1,000,000 to cover essential costs associated with our startup.

II. Products & Services

Problem worth solving.

In today’s fast-paced world, individuals and families face significant challenges when seeking immediate healthcare services. The conventional healthcare landscape, particularly concerning urgent care, is often marked by long wait times and limited accessibility, especially during after-hours and weekends. Primary care physicians frequently operate within standard business hours, leaving patients without adequate options for urgent medical attentiveness when they need it most. This gap in service can lead to unnecessary visits to emergency rooms, which are both costly and time-consuming.

The consequences of this inadequacy manifest in several ways:

• Increased Stress: Patients experience heightened anxiety and stress when faced with health concerns and limited access to timely care. The uncertainty surrounding a medical issue can lead to worsening conditions, as individuals delay seeking care due to uncertainty about available services.
• Financial Burden: Emergency room visits are significantly more expensive than urgent care services. Patients often incur high medical bills due to the nature of emergency services, which can lead to financial strain, especially for uninsured or underinsured individuals.
• Wasted Time: Long wait times in emergency departments can result in hours of lost productivity for individuals, which is particularly burdensome for busy professionals and families juggling multiple responsibilities.
• Suboptimal Healthcare Outcomes: Delayed access to medical care can exacerbate health issues, leading to more severe conditions that require more intensive treatment and resources.

Furthermore, the current healthcare system often lacks a cohesive approach to non-life-threatening medical issues that require immediate attention. The inability to efficiently connect patients with appropriate care options contributes to the existing healthcare crisis, intensifying the need for a solution that can bridge this gap.

QuickCare+ aims to address these pressing challenges by offering a reliable, convenient, and high-quality alternative to traditional emergency room visits. With extended hours, a comprehensive range of services, and an emphasis on patient-centric care, we seek to alleviate the burden on patients while ensuring they receive the timely medical attention they deserve.

Our Solution

QuickCare+ is designed to provide a comprehensive, accessible, and efficient healthcare solution for individuals and families facing non-life-threatening medical issues. Our urgent care center addresses the critical need for immediate healthcare services, particularly during times when traditional primary care providers are unavailable. With our innovative approach, we aim to alleviate long wait times and enhance patient satisfaction.

Our core offerings include a diverse range of services tailored to meet the needs of our target market. The following are key features that distinguish QuickCare+ from traditional urgent care facilities:

• Extended Hours of Operation: We operate beyond standard clinic hours, allowing patients to receive care when it is most needed, including evenings and weekends.
• Comprehensive Medical Services: Our center provides treatment for minor injuries and illnesses, vaccinations, physical exams, and telemedicine consultations, ensuring a one-stop solution for various healthcare needs.
• State-of-the-Art Facilities: QuickCare+ is equipped with the latest medical technology, enhancing our ability to provide accurate diagnoses and effective treatments quickly.
• Seamless Digital Experience: Patients can book appointments online and access telemedicine services through our user-friendly digital platform. This feature allows for real-time updates on wait times and helps in managing patient flow efficiently.
• Transparent Pricing: We prioritize transparency in our pricing structure, ensuring that patients are aware of the costs involved with no hidden fees, which builds trust and improves overall satisfaction.
• Patient-Centric Care: Our healthcare professionals are dedicated to providing personalized care. We focus on individual needs and preferences, fostering a welcoming environment that encourages open communication.

Real-world applications of our services can be seen in scenarios where a busy professional suffers a minor injury after work hours and needs prompt care. Instead of resorting to expensive emergency room visits, they can quickly book an appointment at QuickCare+, receive treatment without long waits, and even schedule follow-up telemedicine consultations from the comfort of their home.

In summary, QuickCare+ stands out as a viable and innovative solution in the urgent care market. Our commitment to quality care, convenience, and patient satisfaction positions us as a leading choice for individuals and families seeking immediate healthcare solutions in Austin, Texas.

Unique Selling Proposition

QuickCare+ stands out in the competitive urgent care market by offering a unique blend of convenience, quality, and technology. Unlike traditional urgent care centers that often struggle with high wait times and limited hours, QuickCare+ provides a patient-centric experience that prioritizes accessibility and efficiency. Our advanced digital platform enables seamless appointment booking and telemedicine consultations, ensuring that patients receive timely care without the frustration of long waits. Furthermore, our commitment to transparency in pricing and personalized patient care sets us apart from competitors who may impose hidden fees or lack the same level of engagement. By addressing the specific needs of busy professionals, young families, and underserved populations, QuickCare+ positions itself as a premier choice for immediate healthcare solutions in Austin.

• Convenient extended hours accommodating busy schedules.
• Comprehensive service range including telemedicine and physical exams.
• Enhanced patient engagement and personalized care approaches.
• Commitment to transparency with no unexpected fees.
• Advanced technology for efficient appointment scheduling and patient management.

Development Stage and Future Plans

Currently, QuickCare+ is in the final stages of product development, focused on the establishment of our urgent care center in Austin, Texas. Significant iterations have been made since the inception of our business model, particularly in refining our service offerings based on preliminary market research and community feedback. We have conducted focus groups with potential patients to understand their needs and preferences in urgent care services. This feedback influenced our decision to integrate telemedicine consultations and a user-friendly digital appointment booking system, enabling patients to schedule visits conveniently.

Testing phases have included pilot programs for our digital platform, which have received positive responses in terms of user experience and functionality. Additionally, we've reached out to local healthcare professionals for input on service protocols, ensuring our team is well-prepared for patient care scenarios. As we progress towards our launch, our focus remains on achieving a seamless patient experience, backed by state-of-the-art facilities and technology. Our future plans include launching the digital appointment platform by the end of Q2 2024 and maintaining a patient-centric approach throughout all service offerings.

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