essay and video

How to make a video essay: A guide for beginners

essay and video

What type of content do you primarily create?

essay and video

Video essays are an incredibly popular genre on YouTube, and many new creators are eager to have their views heard on topics in culture and politics. But making a video essay involves a lot more than just sitting in front of a camera and pressing record. This guide is intended for beginners who don’t quite know where to start. 

What is a video essay?

A video essay’s primary defining feature is that it sets out to make an argument. It is, to put it simply, like an essay you wrote in school. Video essays often cover politics, popular media, or science.

But unlike the essays you wrote in school, video essays need extensive visual accompaniment, whether that’s footage (or B-roll ), still images, or animation.

Here’s how you can get started:

Step 1: Craft a thesis

Good video essays will have a central thesis explored throughout the piece. If you can’t summarize your thesis in a sentence (sometimes two), you’ve still got work to do. The best theses immediately leave the viewer wanting to know more. Test it on friends: If you state your thesis to friends and get reactions of curiosity or excitement you’re on to something.

Consider one of my favorite video essays, whose thesis is right in the title: "Why Snowpiercer is a sequel to Willy Wonka and the Chocolate Factory."

‎ Sometimes, a thesis is a little more subtle, but nonetheless important. In Yhara Zayd’s video on horror movies, she argues that horror has always been a genre for social criticism.

‎ The rest of your video isn’t just proving that thesis, though that’s important. You'll want to explore the twists and turns of the idea. What questions does your thesis raise? What are the big doubts about your thesis, and how do you address them? How can we zoom out from your thesis and ask even bigger questions? 

Step 2: Determine your audience  

Your audience will dictate what level of complexity and detail you should cover in your video. If you’re an engineering channel, maybe you want to appeal to working engineers who understand the jargon of the profession. But if you’d like a broader audience, you’ll need to take the time to define terms and give background information. The best video essays usually appeal to both—their topics are unique enough to be interesting to people with prior knowledge of the topic, while accessible enough to be understood to a casual viewer.

Step 3: Organize your research early

Your video essay should have lots of supporting evidence. Aside from the usual list of articles and books, video essays can also use visual evidence.

If you’re commenting on media, that means hyper-specific shots and lines of dialogue. If you’re commenting on history, that means old news clips. Filmed interviews are a great resource regardless of the topic.

Whenever I'm trying to cover a show, I’ll watch the show (sometimes twice), take extensive notes, pause to write out lines of dialogue, and mark where specific moments supported various themes, motifs, or ideas. 

I've always regretted telling myself I’d remember a specific line or shot because I'd find myself spending an hour to hunt it down later in the process.

Whether you’re commenting on news footage, video games, or film and TV, I cannot stress enough how much extensive notetaking will improve your video essay later in the process.

The same advice goes for any books or news articles you might cite: annotate extensively and cite them in your piece.

Step 4: Familiarize yourself with "fair use"

Many video essays source footage from the news, TV, and film without licensing them. I'm not here to give advice on the legality of that, but I do think any video essayist should familiarize themselves with fair use .

Fair use is a set of criteria that a creator can use to defend their use of copyrighted work. It's not a license to freely use copyrighted work if you think you fit those standards; it’s a series of tests a judge should weigh in court. 

Usually, it doesn’t come to that. Most copyright issues go through YouTube’s copyright claim system , which you should also read up on. A film studio may claim your content, or block it altogether, for using their copyrighted material. YouTube allows you to appeal these claims , but if both parties won’t give up, the question can only be settled by a judge (in the US, at least).

Step 5: Start your script

Be sure to use a two-column script, rather than just writing out everything as if it were a traditional essay.

In one column, you’re writing what you’re saying, or what the footage is saying. In the other, write what you plan to show. Your notes here should be specific enough to help you later in the editing process. You may want to add a third column for notes, or sources to cite later.

Writing a video essay follows some different rules than what your English teacher might have expected. Most video essays use a conversational style, and include words, phrases, and grammar that would never fly with the written word. Sometimes that includes filler words, like starting a sentence with “so” or putting an “um” for effect. Just don’t overdo it.

Other writing rules still apply. Be concise, use active verbs, and otherwise just make sure you sound like a human.

Step 6: Film (or record)

You don’t need a $10,000 filming setup to make good video essays. Plenty of  people start with just a microphone, completely avoiding the camera altogether in what's known as a faceless YouTube video .

The two most important things to recommend: get good sound, and be natural. People can tolerate a lot of visual sins, but usually won’t put up with bad audio quality. Similarly, you don’t need to have the charisma of a talk show host, but people have no tolerance for on-screen performances that seem forced or fake.

That is all to say, get a decent microphone and be yourself. If you’re on-screen, buy a cheap teleprompter setup for your phone or camera.

Step 7: Start editing

There are many options for video editing software out there (and Descript is a great one), even for people with limited video editing experience. This article isn’t long enough to be an editing guide , but a few quick tips for a true novice:

  • Don’t linger on any one visual for too long. Instead, mix up the visual interest of your video.
  • Emphasize important concepts with text on screen.
  • Take the time to learn a little about color grading .
  • Clean up any noticeable background noise .

Step 8: Figure out your title and thumbnail

This may be the last step of this article, but it should often begin while you’re brainstorming. Your title and thumbnail should generate intrigue without giving it all away. Video essays often lean on titles with “How” and “Why.” Lessons from the Screenplay is a good example:

But video essays can also make provocative statements that make the viewer curious about how you’ll back it up. Consider Kurzgesagt – In a Nutshell’s “ Smoking is Awesome ,” which I promise is not pro-tobacco.

Step 9: Publish

Finally, it's time to put your video out into the world and see how it fares. Your first video essay won't be perfect. It's important to put your work in public, take in feedback, and move on to your next project. Like all things, skill comes with time.

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How to Write a Video Essay: A Step-by-Step Guide and Tips

  • by Joseph Kenas
  • January 5, 2024
  • Writing Tips

How-to-write-a-video-essay

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

What is a video essay?

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

script editing

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

MAKE YOUR VIDEO GOOD

  • What is the video’s purpose? What is the purpose of the video in the first place?
  • Who is this video’s intended audience?
  • What is the subject of our video? (The more precise you can be, the better.) 
  • What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

  • Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
  • Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
  • Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
  • Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

  • Making eye contact
  • Have a good posture
  • Do not argue with the audience 
  • Look at everyone around the room, not just one audience or one spot
  • Rember to use your hand and facial expressions to make a point.

essay and video

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

What is a Video Essay - Best Video Essays Film of 2020 - Top Movie Video Essay

  • Scriptwriting

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

Watch: Our Best Film Video Essays of the Year

Subscribe for more filmmaking videos like this.

What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

  • To persuade an audience of a thesis
  • To educate on a specific subject
  • To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  â€˘  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

  • Stanley Kubrick Directing Style Explained →
  • A Filmmaker’s Guide to Nolan’s Directing Style →
  • How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  â€˘  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  â€˘  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  â€˘  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

  • The Different Types of Camera Lenses →
  • Write and Create Professionally Formatted Screenplays →
  • How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  â€˘   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  â€˘  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

  • Types of Camera Movements in Film Explained →
  • What is Aspect Ratio? A Formula for Framing Success →
  • Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  â€˘  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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Home Resources Free Guides Video Essays Guide Introduction to Video Essays

VIDEO ESSAYS GUIDE

Introductory guide to video essays, introduction to video essays, studying and researching film through film, “if it can be written, or thought, it can be filmed” – stanley kubrick, "...why can filmmaking, film curation, and film criticism not co-exist” – lindiwe dovey.

Drawing on the inspiring work of pioneering educators and researchers engaging with this creative method, this guide aims to offer a research-led introduction for students, teachers and researchers approaching the video essay for the first time.

From 2014, with the foundation of [in]Transition, the first online, open access, peer-reviewed journal of videographic film and moving image studies, an increasing number of academic journals have been welcoming video essays. However, the written word remains the dominant language to disseminate scholarly work, with shared conventions in terms of register, structure and length. In contrast, a glimpse at the range of published video essays evidences the diversity of approaches. While this may be a great opportunity for innovation and creativity, it also presents challenges. How to make video essays? What are their pedagogical benefits, as compared to written papers? What are the technological expectations? How to design assessment briefs to ensure they are equivalent to written papers? Is such equivalence relevant? If the approaches are so varied, what are the criteria of evaluation? What are the copyright issues, if any, when reusing creative work for the purpose of making an argument, audiovisually? And, more importantly, where to start?

Video essays are scholarly videos that invite researchers and class members to explore the audiovisual and multimedia language to make an academic argument. When applied to film research and pedagogy, the video essay is thus a recursive text. That is, the object of study, film, is mediated, or rather, performed, through the film medium. This is a kind of academic piece that encourages creativity, but more importantly, action. As such, video essays have a transformative dimension. When used in the classroom, for instance, as creative assessment methods, they foster a collaborative environment where teachers and students - that is, class members - are co-producers of knowledge, informed by different positionalities. Video essays can thus contribute to a kind of education that Paulo Friere (2018[1978]: 80-81) referred to as the “problem-posing education”, as “the practice of freedom”. This contrasts with the “banking” or “digestive” education as the practice of domination, where students are mere passive recipients of the knowledge transferred from tutors. As universities seek to decolonise the curriculum, video essays seem as pertinent as ever to foster active, creative and critical modes of learning, based on thinking through making. However, the experimental potential in video essays also leads to a certain degree of uncertainty to all class members and eager researchers who would like to venture into this creative arena of knowledge production. Creative educators and researchers are collectively seeking an academic space for video essays, legitimising their production, and suggesting ways of engaging with this kind of recursive language.

As Christian Keathley notes, “the essential question faced in the production of scholarly video is not technical, but conceptual” (2012). That is, video essays, like any other scholarly work, are concerned with the contribution to knowledge. But, how to achieve this? In this guide, we first look at the existing guidelines for the production and evaluation across the different journals, finding some coherence across them. We then suggest some ways of making them, dividing the process in three phases: preproduction, production and postproduction, in alignment with the filmmaking process. These guidelines do not aim to be prescriptive by any means. Rather, they seek to assist the video-making process . Due to our emphasis on the academic value of video essays, we further offer an overview to copyright considerations to take into account for its lawful, ethical and rigorous publication . We also include several journals and dissemination spaces. Finally, we share a case study of the application of the video essay as a creative assessment method at SOAS, University of London.

How to make video essays. Dr Shane O’Sullivan, Senior Lecturer in Filmmaking at Kingston University and Curator of Archives for Education .

Finding Coherence Across Journals

How to make video essay guides, copyright considerations, dissemination.

Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

the web video problem

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

carol glance

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

fantastic mr fox

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

  • /r/truefilm’s reading and viewing guide

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How to do a Video Essay: What is a Video Essay?

Introducing the Video Essay: Assignment of Now!

essay and video

  • What is a Video Essay?

The term Video Essay is hard to define as it is still evolving from a long cinematic history. From the screen studies perspective, it is a video that analyses specific topics or themes relating to film and television and is relevant as it comments on film in its own language. On a basic level it could be defined as the video equivalent of the written essay.

This guide refers to the video essay from the context of the academic audiovisual essay as a multimodal form that combines written, audio and visual modes to communicate an idea. As a structure, the video essay is thesis-driven, and uses images with text so that the audience can read and interpret the idea or argument in a multimodal way.

In educational settings, the term video essay is used broadly for teacher/student-learner generated video and as a vehicle to transmediate between written-text to digital forms.  Through the video essay form, students are able to achieve learning outcomes in a new way as a multimodal experience while engaging with the subject, task or assessment through expression and creation of self-knowledge.

PHOTO: TWITTER/@GIZMODO. Retrieved from http://www.straitstimes.com/tech/death-of-the-vcr-5-things-to-remember-about-the-iconic-technology

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  • The Video Essay Process
  • Modes, MultiModality & Multiliteracies
  • A Pedagogy of Multiliteracies
  • Modes Of Multimodality
  • Video Essay Journals
  • Video Essay Channels
  • Weblinks to Video Essay Resources
  • Weblinks to Creative Commons Resources
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  • Last Updated: Aug 28, 2023 2:57 PM
  • URL: https://ecu.au.libguides.com/video-essay

Edith Cowan University acknowledges and respects the Noongar people, who are the traditional custodians of the land upon which its campuses stand and its programs operate. In particular ECU pays its respects to the Elders, past and present, of the Noongar people, and embrace their culture, wisdom and knowledge.

Filmmaking Lifestyle

What Is a Video Essay? Definition & Examples Of Video Essays

essay and video

A video essay consists of a series of videos that collectively, present an in-depth analysis or interpretation of a given subject or topic.

In this way, a video essay can be thought of as a condensed version of a lengthy written article.

VIDEO ESSAY

What is a video essay.

A video essay is an audio-visual presentation of your thoughts on a topic or text that usually lasts between 5 and 10 minutes long.

It can take the form of any type of media such as film, animation, or even PowerPoint presentations.

The most important thing to remember when creating a video essay is to include voiceover narration throughout the whole project so that viewers feel they are listening in on your thoughts and ideas rather than watching passively.

Video essays are typically created by content creators’ critics to make arguments about cinema, television, art history, and culture more broadly.

Ever wondered how ideas unfold in the dynamic world of video?

That’s where video essays come in.

They’re a compelling blend of documentary and personal reflection, packed into a visually engaging package.

We’ll dive deep into the art of the video essay, a form that’s taken the internet by storm.

In this article, we’ll explore how video essays have revolutionized storytelling and education.

They’re not just a person talking to a camera; they’re a meticulously crafted narrative, often weaving together film footage, voiceover, text, and music to argue and inform.

essay and video

Stick with us as we unpack the nuances that make video essays a unique and powerful medium for expression and learning.

Components Of A Video Essay

As storytellers and educators, we recognize the intricate elements that comprise a video essay.

Each component is vital for communicating the essay’s message and maintaining the audience’s engagement.

Narrative Structure serves as the backbone of a video essay.

Our crafting of this structure relies on a cinematic approach where the beginning, middle, and end serve to introduce, argue, and explore our ideas.

Film Footage then breathes life into our words.

We handpick scenes from various sources, be it iconic or obscure, to visually accentuate our narrative.

The Voiceover we provide acts as a guide for our viewers.

It delivers our analysis and commentary, ensuring our perspective is heard.

essay and video

Paired with this is the Text and Graphics segment, offering another layer of interpretation.

We animate bullet points, overlay subtitles, and incorporate infographics to highlight key points.

Our sound design, specifically the Music and Sound Effects , creates the video essay’s atmosphere.

It underscores the emotions we wish to evoke and punctuates the points we make.

This auditory component is as crucial as the visual, as it can completely change the viewer’s experience.

We also pay close attention to the Editing and Pacing .

This ensures our video essays are not only informative but also engaging.

The rhythm of the cuts and transitions keeps viewers invested from start to finish.

In essence, a strong video essay is a tapestry woven with:

  • Narrative Structure – the story’s framework,
  • Film Footage – visual evidence supporting our claims,
  • Voiceover – our distinctive voice that narrates the essay,
  • Text and Graphics – the clarity of our arguments through visual aids,
  • Music and Sound Effects – the emotive undercurrent of our piece,
  • Editing and Pacing – the flow that maintains engagement.

Each element works Along with the others, making our video essays not just informative, but also a cinematic experience.

Through these components, we offer a comprehensive yet compelling way of storytelling that captivates and educates our audience.

The Power Of Visual Storytelling

Visual storytelling harnesses the innate human attraction to imagery and narrative.

At its core, a video essay is a compelling form of visual storytelling that combines the rich tradition of oral narrative with the dynamic appeal of cinema.

The impact of visual storytelling in video essays can be profound.

essay and video

When crafted effectively, they engage viewers on multiple sensory levels – not just audibly but visually, leading to a more immersive and memorable experience.

Imagery in visual storytelling isn’t merely decorative.

It’s a crucial carrier of thematic content, enhancing the narrative and supporting the overarching message.

By incorporating film footage and stills, video essays create a tapestry of visuals that resonate with viewers.

  • Film Footage – Brings concepts to life with cinematic flair,
  • Stills and Graphics – Emphasize key points and add depth to the narrative.

Through the deliberate choice of images and juxtaposition, video essays are able to articulate complex ideas.

They elicit emotions and evoke reactions that pure text or speech cannot match.

From documentaries like An Inconvenient Truth to educational content on platforms like TED-Ed, video essays have proven their capacity to inform and inspire.

Sound design in video essays goes beyond mere accompaniment; it’s an integral component of storytelling.

Music and sound effects set the tone, heighten tension, and can even alter the audience’s perception of the visuals.

It’s this synergy that elevates the story, giving it texture and nuance.

  • Music – Sets the emotional tone,
  • Sound Effects – Enhances the realism of the visuals.

Crafting a narrative in this medium isn’t just about what’s on screen.

It requires an understanding of how each element – from script to sound – works in concert.

This unity forms an intricate dance of auditory and visual elements that can transform a simple message into a powerful narrative experience.

The Influence Of Video Essays In Education

Video essays have become a dynamic tool in academic settings, transcending traditional teaching methods.

By blending entertainment with education, they engage students in ways that lectures and textbooks alone cannot.

essay and video

How To Create A Powerful Video Essay

Creating a compelling video essay isn’t just about stitching clips together.

It requires a blend of critical thinking, storytelling, and technical skill.

Choose a Central Thesis that resonates with your intended audience.

Like any persuasive essay, your video should have a clear argument or point of view that you aim to get across.

Research Thoroughly to support your thesis with factual data and thought-provoking insights.

Whether you’re dissecting themes in The Great Gatsby or examining the cinematography of Citizen Kane , your analysis must be thorough and well-founded.

Plan Your Narrative Structure before jumping into the editing process.

Decide the flow of your argument and how each segment supports your central message.

Typically, you’d include:

  • An intriguing introduction – set the stage for what’s coming,
  • A body that elaborates your thesis – present your evidence and arguments,
  • Clearly separated sections – these act as paragraphs would in written essays.

Visuals Are Key in a video essay.

We opt for high-quality footage that not only illustrates but also enhances our narrative.

Think of visuals as examples that will bring your argument to life.

Audio selection Should Never Be an Afterthought.

Pair your visuals with a soundtrack that complements the mood you’re aiming to create.

Voice-overs should be clear and paced in a way that’s easy for the audience to follow.

Editing Is Where It All Comes Together.

Here, timing and rhythm are crucial to maintain viewer engagement.

We ensure our cuts are clean and purposeful, and transition effects are used judiciously.

Interactive Elements like on-screen text or graphics can add a layer of depth to your video essay.

essay and video

Use such elements to highlight important points or data without disrupting the flow of your narrative.

Feedback Is Invaluable before finalizing your video essay.

We often share our drafts with a trusted group to gain insights that we might have missed.

It’s a part of refining our work to make sure it’s as impactful as it can be.

Remember, creating a video essay is about more than compiling clips and sound – it’s a form of expression that combines film criticism with visual storytelling.

It’s about crafting an experience that informs and intrigues, compelling the viewer to see a subject through a new lens.

With the right approach, we’re not just delivering information; we’re creating an immersive narrative experience.

What Is A Video Essay – Wrap Up

We’ve explored the intricate craft of video essays, shedding light on their ability to captivate and inform.

By weaving together compelling visuals and sound with a strong narrative, we can create immersive experiences that resonate with our audience.

Let’s harness these tools and share our stories, knowing that with the right approach, our video essays can truly make an impact.

Remember, it’s our unique perspective and creative vision that will set our work apart in the ever-evolving landscape of digital storytelling.

Frequently Asked Questions

What is visual storytelling in video essays.

Visual storytelling in video essays is the craft of using visual elements to narrate a story or present an argument, engaging viewers on a sensory level beyond just text or speech.

Why Is Visual Storytelling Important In Video Essays?

Visual storytelling is important because it captures attention and immerses the audience, making the content more memorable and impactful through the integration of visuals, sound, and narrative.

What Are The Key Elements Of A Powerful Video Essay?

The key elements include a central thesis, thorough research, a well-planned narrative structure, high-quality visuals, fitting audio, effective editing, interactive components, and a compelling immersive narrative experience.

How Do I Choose A Central Thesis For My Video Essay?

Choose a central thesis that is focused, debatable, and thought-provoking to anchor your video essay and give it a clear direction.

What Should I Focus On During The Research Phase?

Focus on gathering varied and credible information that supports your thesis and enriches the narrative with compelling facts and insights.

What Role Does Audio Play In Video Essays?

Audio enhances the visual experience by adding depth to the narrative, providing emotional cues, and aiding in information retention.

How Can Interactive Elements Improve My Video Essay?

Interactive elements can enhance engagement by allowing viewers to participate actively, often leading to a deeper understanding and connection with the content.

Why Is Feedback Important In Creating A Video Essay?

Feedback is crucial as it provides insights into how your video essay is perceived, allowing you to make adjustments to improve clarity, impact, and viewer experience.

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essay and video

Matt Crawford

Related posts, what is letterboxing in film: framing the visual story [complete guide], how to write a press release: complete step by step guide, what is natural horror: the terrifying beauty of nature unleashed, ideas for short films: how to concept a short film in 8 steps, the best of filmmaking & video production july 2017, transgender in film: exploring representation and its impact on society.

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A video essay is a type of video that is used to present a single, cohesive argument or idea. They can be used to communicate a complex idea in a way that is easy to understand. They can also be used to show how a

essay and video

It is indeed.

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Absolutely, Greg.

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Great post! I found the definition of video essays to be particularly insightful.

As someone who is new to the world of video essays, it’s helpful to understand the different forms and purposes of this medium. The examples you provided were also enlightening, particularly the one on the First Amendment.

I’m looking forward to exploring more video essays in the future!

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I found this post to be incredibly informative and helpful in understanding the concept of video essays.

As a budding filmmaker, I’m intrigued by the idea of blending traditional essay structure with visual storytelling. The examples provided in the post were particularly insightful, showcasing the versatility of video essays in capturing complex ideas and emotions. I can’t wait to explore this medium further and see where it takes me!

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I found this post really fascinating, especially the section on the different types of video essays. I never knew there were so many variations!

As a student, I’m definitely going to start experimenting with video essays as a way to express myself and communicate my ideas. Thanks for sharing!

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Interesting read! I’m curious to explore more video essays and see how they can be used to convey complex ideas in an engaging way.

Appreciate the comment

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Video Essay Analysis and Composition

Lesson plan, grade level.

Undergraduate (Face-to-Face or Online)

Students will be introduced to a contemporary essay genre to see how people argue in multimodal environments.

Students will reinforce their understanding of various ideas from composition studies discussed throughout the semester, including Aristotle’s Triangle, Toulmin’s Model, and paragraph structure. 1

Students will demonstrate their understanding of expository writing and argumentative approaches.

Students will compose a short video essay based on a previous assignment to learn the basics of video essay composition.

Background and Context

I provide these exercises near the middle of the semester as a way to show the relevancy of what students are learning in the composition class. I teach this genre in both Composition 1 and 2. The exercises demonstrate how people use the same structure and argumentative techniques in video essays that the students are using in their written work. Given the increasing popularity of video essays, this assignment allows students to see what contemporary expository writing is like in the digital age.

Total Estimated Class Time

A single class period (approx. 50 mins.)

Videos Used for This Session and Assignment

Jack Saint’s “The Truth about 90s Cartoons and ‘LGBT Brainwashing’”

https://www.youtube.com/watch?v=L–Fa8_ujBA

Jack Saint’s “Sky High: Disney’s Fascist Eugenics Movie”

https://www.youtube.com/watch?v=iIdbLUm-ez8

Sequence of Activities

  • Viewing and Analysis (30 mins.)

As students watch the videos, they take notes, guided by the questions in the Video Essay Analysis exercise.

  • Class Discussion (20 mins.)

As a class, we share everyone’s answers, referring to specific sections of the videos. This discussion creates a lot of interaction: some students are unsure about what the thesis is, while others find it easily—more easily than they found the thesis in any written essay previously provided.

Then we discuss whether students would rather write traditional essays or compose video essays. Many students prefer watching the essay video to reading an essay, yet most would rather compose a written essay, since they recognize that it would take more time to complete and edit a well-paced video essay.

These discussions always reinforce compositional elements and allow students to think about how genre and structure affect the creation of an argument.

Follow-Up Activities

For homework, students create one-minute recorded versions of traditional essays they wrote earlier in the course, then share the recordings in discussion boards. This activity offers them a chance to experiment with speaking while using a scripted argument and helps them think about how they can adapt, retool, and revise their claims.

Possible Alterations

One way to strengthen the discussion is to assign the students to watch the video for homework and complete the exercise sheet before they come to the next session. The main reason my students watch the video in class is that they have limited access to the Internet outside the school because they live in a rural area. If students lived in an area where they could access the Internet asynchronously, I would assign watching the video before they came to class so that we could spend more time on analysis and discussion.

I have used these exercises for online composition classes and made only minor adjustments. For online classes, we simply divide each stage into individual assignments and discussion boards. The students answer the questions about the video essay on their own and then share the responses in a discussion board. The larger discussion occurs in the same discussion board. The video essays are posted in another forum, an activity that creates further dialogue about this genre.

You can use these assignments in secondary education courses as well. If time and curricular requirements allow, you can easily use more essays with a similar theme to help show how people respond to topics and each other’s interpretations.

Although Jack Saint’s videos are fun to use, especially since I teach film as well, I would recommend finding video essays that coincide with a course’s theme or that focus on current events. The topics of video essays on the web are as varied as the approaches used to create them. Certain ones use a simple webcam, while others use more sophisticated editing. In any case, introducing video essays in a composition course allows students to see and hear arguments—a valuable experience.

1 Aristotle’s Triangle, also known as the rhetorical triangle, includes the foundational ways in which speakers or writers can appeal to their audiences. The three components include pathos (appeals to an audience’s emotion), logos (appeals to an audience’s sense of logic and reasoning), and ethos (appeals that establish an author’s credibility for an audience). Stephen Toulmin created his model to show the fundamental elements of argumentation in writing. The basic elements include claim, data, and warrant or synthesis. He argues that these three components are needed for any argument to be successful, and this structure is the basis for most paragraphs for expository writing. The traditional formula for structuring a paragraph involves starting with a topic sentence argument, followed by examples, and ending with synthesis sentences.

Lesson Materials

Video Essay Analysis Exercise  

Video Essay Prompt  

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How to Prepare for Your Written and Video Essays

Monday, October 18, 2021

Carlson School Graduate Programs

There are many crucial steps in the MBA application process, and one that can sometimes be overlooked is the essay or personal statement portion. While all application materials are taken into consideration, this portion of the process allows you to highlight your authentic self and connect all the components of your application into one cohesive story.

When you apply to a business school, they want to know about you. You’re more than a GMAT score and a resume, and the essay or personal statement portion of your application is the best way for you to showcase who you are and what you would bring to a business school program. Below are some examples of what might be included in this portion of the application as well as some tips to get you started.

Written Essay and Personal Statement

A written essay or personal statement is a chance for the business school to get to know you more closely. Most universities will give you a prompt, some guidelines, and the rest is up to you. Each prompt will likely be different for this written portion, with some business schools asking about your career goals, how you can add to their school’s community, your previous experiences, or more.

For example, the Carlson School’s MBA and Master's programs personal essay statement could ask you to address the following (or something similar):

  • Why are you choosing to pursue a graduate at this time in your career? What are you hoping to accomplish by doing so?
  • What excites you about being part of the Carlson School graduate program? Do you have an enterprise program that you are currently interested in and why?
  • Can you tell us about how you have participated in and/or advocated for building more inclusive communities in your career?  

So what makes for the best-written essays? Here are five tips to get you started.

  • Be authentic. Business schools want to learn about YOU. Schools aren’t looking for just one answer, so make sure your personality shines through in your writing.
  • Talk about real-life examples. Adding specific anecdotes and details can have a tremendous impact.
  • Don’t just repeat your resume. Business schools have already seen your resume and your other materials, so use the essay as a way to expand on why you would be a great fit for the school. You can build on things that are mentioned on your resume, but make sure it’s additive to the rest of your application.
  • If you’re a unique applicant to a business school, play it up. Business schools across the country are looking to diversify their programs, and that includes people from unique backgrounds or who have an unorthodox path to getting an MBA.
  • Sell yourself. Ultimately, the essay portion of your application is your chance to sell yourself to a business school. Offer a convincing argument about why you would be a great fit for a particular school. Be sure to highlight what you will bring to the table and make sure your can-do attitude shows through.

Video Essays

In addition to written essays, some business schools also include a video essay portion of the application process. Think of this as a short elevator pitch where you’re answering a 'getting to know you' question with a member of the admissions team.

For instance, at the Carlson School, you will be asked one impromptu question from a bank of imaginative or behavioral questions selected by the school’s admissions team. You will then be given two minutes to prepare for an answer and then two minutes to record an answer.

Video essays are another great way for you to show a business school your individuality. Here are three tips for this portion of the process:

  • Be yourself. Programs are using this format as a way to get to know you, your personality, and how you would fit at the school. The best video essays reveal the applicant’s personality.
  • Practice, practice, practice. While students applying for the Carlson School only get one attempt at recording themselves, you can practice responding to the impromptu questions offline with a friend or colleague. Make sure you’re answering the questions directly and staying within the timeframe.
  • Don’t study too hard. The video essay questions are assigned at random, so while you should practice cadence and timing, it is not recommended you memorize all of the questions. Remember, you want to share your experiences, not a script!
  • Relax. The video essay is often one of the last pieces of your application. Your GMAT, letters of recommendation, and most of your application is finished. All the hard work is done, so take a deep breath to help you not come across as nervous in your video.
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essay and video

The best video essays of 2021

Introspection and the act of watching emerged as recurring themes across a year in which video makers responded to the realities of a continuing pandemic. Our poll of 30 video essayists, academics, critics and filmmakers highlights 120 recommendations.

essay and video

After ‘Year of the Virus 2: 2 Metres 2 Vaccines’, it’s no surprise that we’re presenting yet another poll inevitably marked by isolation and fatigue.

There have been numerous developments and projects of note, continuing the previous year’ s theme of collaboration. There’s been the forming of Video Essay: Futures of Audiovisual Research and Teaching , an academic research project led by Johannes Binotto at Lucerne University in collaboration with the University of Zurich, which has produced some fascinating work this year; the One Villainous Scene collaboration, for which Nando v Movies gathered 230 essayists on YouTube to explore their favourite villains; the TV Dictionary collection, for which 20 essayists followed Ariel Avissar’s open invitation to dabble in videographic ruminations on television series; and two more volumes of the Essay Library Anthology, ‘micro-essay compilations’ by members of the Essay Library Discord community, touching on the very relevant themes of ‘time’  and ‘death’ .

This year also saw the return of several big names, such as Taylor Ramos and Tony Zhou (the team behind Every Frame a Painting ) in their contributions to Netflix’s Voir series, and Mike Rugnetta (former host of Idea Channel ), who began uploading essays to a personal account .

But even amid these excellent projects, not only have video makers continued to struggle within the realities of a continuing pandemic, even poll voters have been down from previous years, suggesting that many of us have struggled with not only finding the time to make but also finding the time to watch video essays this year.

That being said, many of the videos that have been made and watched seem to have turned their attention towards the very act of watching, a trend that’s perhaps unsurprising given the amount of time we’ve all been afforded with ourselves this year. Left to our own devices, it’s only a matter of time before we begin to look inward, and thus introspection marks a clear theme in this year’s most talked-about videos. This result may be even more inevitable than any undercurrent of fatigue or isolation, as what would a group of video essay enthusiasts love more than essays about essays and videos about videos.

There’s no shame in a little indulgence this year.

Trends and numbers

Of the 30 contributors to the poll this year (down from 42 last year), 20 are male, 9 are female and 1 is non-binary. Two thirds of them are based in Europe, one third in the USA . They are video essayists, academics, critics and filmmakers. They submitted a total of 178 votes, for 122 unique entries that span online video essays, essay films, documentaries, installations, television series and Twitter threads. These works were made – or published – this past year, by both established essayists and newcomers to the field; they range from 20 seconds to 6 hours in length, with the average length above 22 minutes (5 minutes longer than last year’s average).

Practices of Viewing , “a video essay series on new media and their many old histories” by Johannes Binotto, was the top-mentioned item, receiving a total of 13 mentions (of either the series as a whole or several individual entries). Also of note were: the collaborative TV Dictionary collection, which received 7 mentions (of either the project as a whole or of various individual entries); Screening Room: On Digital Film Festivals by Jessica McGoff (6 mentions); and What Isn’t a Video Essay? by Grace Lee (5 mentions). As previously stated, most of these are devoted to an exploration of the subject of video essays or videographic criticism and of various practices of consuming, engaging with and reacting to media images. This trend also extends to Max Tohline’s A Supercut of Supercuts (4 mentions), Cristina Álvarez López and Adrian Martin’s Videography 1978 (4 mentions), and several other entries featured on the poll.

Of the essayists whose work is featured, 38% are female (up from 33% last year, and 24% the year prior) and 50% are male (down from 53% last year, and 68% the year prior), with the remaining 12% made by mixed-gender teams or non-binary essayists.

The videos are overwhelmingly presented in English (95%) and are predominantly from the US (36%) and the UK (22%), followed by 23 other countries (mostly in Europe), marking a gradual rise in the number of countries featured in the poll. The dominant focus in terms of medium, though somewhat less so than in previous years, remains film (63% of videos), with television a more significant – though still distant – second (13% — up from 5% last year). 23 of the videos (or 19%) were published in various online academic journals, primarily [in]Transition (10 entries) and Tecmerin (5 entries).

Besides voting for their favourite video essays of the year, contributors were also given the option to suggest video essayists to be featured on our new ‘Emerging voices’ section, which seeks to spotlight new makers of note, whose work this year was significant or impactful, and who are well worth keeping an eye on in the following years.

Emerging voices

This year has been one not just of self reflection, but of discovery. In light of all the discoveries we’ve been making, we wanted to use this year’s poll to spotlight new voices who have emerged this year. We asked our peers to submit individual essayists that they believed had truly struck out anew this year, be that through debuting their first works, or by significantly expanding their own profiles.

One journey many of us can relate to is that of finding our voice throughout our academic progression. Many of our emerging voices are students whose works originally developed as academic assignments. Emily Su Bin Ko, from the University of Massachusetts, was one such creator. For her latest piece, the pointed videographic exploration Citizen Kane: Transcending Bazin’s Dichotomy , she was singled out by both Barbara Zecchi and Adrian Martin as having demonstrated her analytical talent, an engaging style and a thought-provoking voice.

Another was Niki Radman from the University of Glasgow, who made her debut this year with the video essay eye/contact , and was noted by Ian Garwood. The piece explores the work of Barry Jenkins through a critical supercut, and demonstrates an exciting mastery of the form and an ability to poetically communicate her ideas.

Matthew Smolenski from the University of Warwick was suggested by Katie Bird as another newcomer of note for their video essay Here, There and Everywhere: Movement in the Beatles’s Fiction Filmography , which deftly addresses movement and sound on screen through the context of the Beatles’ filmography.

Myrna Moretti from Northwestern University was also praised by Katie Bird. Her work, Friends from TV on the Internet , made for the Desktop Documentary Seminar at SCMS 2021, manages to be both lighthearted and poignant as it explores fandom, nostalgia, and climate anxiety.

Not all submissions received were discovered through traditionally academic spaces. Some were video essayists who have been accruing greater audiences on YouTube. Maia, known as Broey Deschanel , was put forth by Dan Schindel for her well-researched and thoughtful analysis of pop culture subjects. Her works on Sofia Coppola and Love Island were mentioned specifically, and while she has been working steadily since 2018, her work of this past year has been exceptional.

Yhara Zayd was also recognised by Dan Schindel for the uniqueness of her topics and the finesse of her analyses. Since 2019, she’s been creating thoughtful and original critiques on everything from Skins US to Reefer Madness (1936), and an acknowledgement of her work is well-deserved.

Corinth Boone is a cartoonist, animator, and now video essayist, with the debut of her piece, So I Decided to Watch All the Lupin III Movies . She was specifically hailed by Shannon Strucci for her wit, editing skills, and the well-researched manner of the work.

Finally, Sophie from Mars was suggested by Grace Lee. While she has been successfully analysing media and culture for many years now, Sophie was specifically heralded for the achievements of their work of the last year, the skilful honing of their visual style, and an affecting personal point of view.

Growth is a term that is wholly dependent on context. Thus, the creators selected for this emerging voices section represent the diversity of the videographic community itself, and we’re pleased to share each of their stories.

All the votes

Film theorist, curator and occasional video essayist, Charles University in Prague and Nårodní filmový archiv

Screening Room: On Digital Film Festivals by Jessica McGoff

Throughout the pandemic, I have become fascinated with the idea of extending the screen-mediated experience of the world beyond the actual computer or smartphone interface. Chloé Galibert-Laîné already explored this notion in 2020’s Forensickness ; this year, Jessica McGoff utilised the ‘desktop cinema without the desktop’ approach to reflect on attending digital film exhibitions within the spatial monoculture of her apartment. A paper-made quasi-cinematic dispositif crushed by an intervention of a fluffy cat is only one of the many playful experiments McGoff stages to invent new ways in which we can exploit the limitations of the pandemic against the grain.

The Elephant Man’s Sound, Tracked by Liz Greene

One of the great potentialities of videographic criticism is giving insight into the research process in all of its stages and facets. Yet, rarely do videographic essays delve into such meticulous depth as Greene’s investigation of her ongoing encounters with The Elephant Man’s soundtrack. One minor detail – a strangely cleaned-up line of dialogue – serves as a MacGuffin that sparks a journey across often obscure or intimate research artefacts and software interfaces. The essay highlights the alignment between research and post-production as material processes whose gaps, fissures, and excesses tell their own stories.

The Thinking Machine #48: Videography 1978 by Cristina Álvarez López and Adrian Martin

Examination of continuities and discontinuities between analogue and digital images is another area where videographic criticism thrives. Besides the works of Johannes Binotto, whom I mentioned in previous polls and who continues this line of work in the Practices of Viewing series, a moving autobiographical essay on films as material artefacts was created by López and Martin. Videography 1978 offers a fresh look on the ‘unattainable object’ issue, highlighting, for example, the non-identity of analogue and digital frames. The essay testifies that despite the (often justified) criticism, cinephilia as a mode of watching and analysing films remains relevant.

Mediated Auscultation by Emilija Talijan

Out of this year’s essays published in [in]Transition, Talijan’s exploration of the relationship between cinema and the stethoscope resonated most closely with me. I generally appreciate when videographic works reach toward a broader context of audiovisual culture, particularly of its very origins, and Mediated Auscultation finds the proper equilibrium between structured argumentation and formal experimentation. The stethoscope’s technological possibilities deconstruct the audiovisual unity of film back into a multiplicity of deranged, often impenetrable images and sounds, with a nerve-racking heartbeat rhythm always hovering around.

Train Again by Peter Tscherkassky

Once again, my list would not be complete without at least one experimental found footage film. Tscherkassky’s treatise on the ever-present bond between trains and cinema overflows with allusions to early cinema and the avant-garde, yet achieves to marry the old with the always already new. The Austrian artist’s vintage analogue deformations join forces with digital pixelation to show the train-image for what it is – a constantly trembling and crumbling entity on the verge of destruction and rebirth.

Ariel Avissar

Video essayist and media scholar at Tel Aviv University

Viewing the world outside from the comfort/prison of her room, McGoff offers a perceptive meditation on contemporary ways of seeing that is as irreverent as it is reverent. Quintessential viewing for the pandemic era. Make this a double feature with McGoff’s My Mulholland from last year, which likewise investigates the superimposition of online and offline experience.

I am Sitting in a Room, Listening to Mank by Cormac Donnelly

Sitting in a different room, Donnelly offers a sonic counterpoint to McGoff’s, offering a fascinating examination of the sonic soundscapes that envelop us all as we sit, in our own rooms, watching and listening (though perhaps not listening as attentively as we ought to). Make this a double feature with Donnelly’s Sonic Chronicle Post Sound from last year, which investigates (diegetic) sonic soundscapes.

Practices of Viewing by Johannes Binotto

Like McGoff and Donnelly, Binotto’s fascination is with the way we interact with images and sounds, and this phenomenal series, consisting of five entries to date, is a must-watch for anyone interested in the way technology mediates images and sounds, and the possibilities it opens up for interfering with and complicating its own mediation. My personal favourite is the one on screenshots , but it’s dealer’s choice, really. Make that last one a double feature with Cristina Álvarez López and Adrian Martin’s Videography 1978 , Binotto’s explicit source of inspiration, which also explores technologies of viewing – and their pre-digital antecedents.

Irani Bag by Maryam Tafakory

Made as part of the Monographs  series of essays on Asian cinema commissioned by the Asian Film Archive last year, which is finally available online now, Tafakory’s soulful and mesmerising video employs excerpts from 24 Iranian films to interrogate the ways in which a handbag can serve as a surrogate for bodily contact, enabling the performers to “touch without touching”. Make this a double feature with Tafakory’s longer essay film follow-up, the upcoming Nazarbazi ; it is a meditation on the subject (and absence) of touch in Iranian cinema that is powerful, reflective and, yes, touching.

A History of the World According to Getty Images by Richard Misek

Misek offers a thoughtful and ever-timely exploration of the ways in which commercial archives mediate – and commodify – our access to the past, and offers a mode of resistance in the form of a direct intervention. Be on the lookout for it when it comes out sometime next year; in the meantime, whet your appetite with this shorter, early iteration of the project titled Captured Images , which can serve as a sort of trailer for the longer film – and also stands on its own.

Mad Men ’s ‘Babylon’  by Ariane Hudelet

Hudelet patiently and diligently traces multiple intertextual threads offered by a song featured on an early episode of Mad Men, presenting the kind of thorough, insightful and enjoyable analysis that I, for one, would love to see dedicated to more works of television in videographic form. On that note, make this a double feature with Occitane Lacurie’s Prendre conscience / perdre connaissance , a fascinating desktop examination of intertextual relations between Westworld and Last Year at Marienbad.

A Supercut of Supercuts: Aesthetics, Histories, Databases by Max Tohline

And finally, Tohline’s epic, feature-length reflection on the supercut is a comprehensively impressive (or impressively comprehensive?) investigation of one of the digital age’s most viral videographic genres. Over its 130 minutes, Tohline examines the supercut’s aesthetics, structures and effects; its complex and multiple contexts and histories; and its relation to technology and ideology, as a simulation of database logic. The analysis is coherent and persuasive, and the diverse perspectives are highly informative and enriching. No need for a double feature on this one (though I dare you not to look up any of the numerous supercuts sampled in the video).

Johannes Binotto

Lecturer in media and cultural studies, video bricolageur, leading videoessayresearch.org

I feel absolutely unable to have an overview of what work has been done in the field throughout this year. Instead the video essays on my list are all works that I came across not because I was searching for them but purely by accident, strangely in-between, and when I least expected them. Each of them hit me sideways so much that I still don’t want to recover from what they did to me.

How to Perform Teaching During a Pandemic Spring Session, 2020: GENDER STUDIES , Rain & Cats Cut by Dayna McLeod

I was watching Dayna McLeod’s haunting take on Lynch’s Wild at Heart when I came across this other piece that perhaps many would not even consider a video essay. McLeod performs the performance of someone who has to perform gender studies (and its interest in performance) under the circumstances of COVID remote teaching and being constantly interrupted. This is really wild, unpredictable, intellectual, clever, very funny, but – and this gets me the most — so extremely touching in its acknowledging one’s own awkwardness and vulnerability. We always joke about the things that hurt us most.

3 x Shapes of Home by Elisabeth Brun

What would seem as a purely conceptual and abstract research on how to investigate landscapes through different film practices turns out to be like a poem by Whitman, encompassing the most intimate and the most universal. A film in which the sudden freeze of an image and the humming of the filmmaker cuts me so much I start to cry. A crab gently poking at the camera is a sight I will keep dreaming of.

RETOURNE - TOI (Reading Ovid’s ‘Orpheus & Eurydice’ in Portrait of a Lady on Fire) by Catherine Grant

I thought I already knew this video but when seeing it during a workshop I was shocked by how much it affected me. It left me overwhelmed yet at the same time made me want to work myself in exactly this state of overload. I guess I heard the Althusserian interpellation in the title. And it is fitting that I had to return to this video to find out its unique power since it is about the hypnosis of repetition, both on narrative and formal level.

The Conversation is the Confessional by Max Tohline

I probably should have picked Max’s incredible jumbo jet of a video essay on the supercut, but this one means a lot to me because it is among many things also a personal present. Seeing a collection of video essays students of mine made on The Conversation, Max not only fell in love with them but wanted to join our group by contributing his own thoughtful, sensitive, and complex analysis of the religious under- under overtones in this film. Like a confession of its own. What a gift!

The Archival In-Between by Evelyn Kreutzer and Noga Stiassny

I don’t know how to talk about this one because it attempts what must remain impossible, approaching the unapproachable. It uses archival material that I am not sure anyone should ever use again but of which I am also convinced that it must be seen. The video’s impossibility seems to me the impossibility of the archive per se Foucault wrote about. So how then even to begin to make this video? It gives no answer but begins and remains beginning. Like the crackling noise on the soundtrack: a needle in the empty grooves of a record before the music starts.

Vertigo - Making Space. A 3D Video Essay by David Bucheli

Who hasn’t fantasised of seeing Vertigo in 3-D? David’s video fulfils the dream but does so by rendering it a disturbing nightmare. There are moments when the 3-D-effect works as one would think it is supposed to, giving us Scotty and Madeleine as seemingly graspable bodies but even more fascinating are those moments when the images we see on left and right eye no longer align but completely diverge, fall apart, splitting your consciousnesses in half. The longer I watch the more I fear this video will damage my brain irrevocably.

TV Dictionary —  On Becoming a God in Central Florida by Clair Richards

This was a triple surprise. A video on a series I had never heard of before by an essayist I hadn’t known before focusing on a term I never cared about before. Watching admiring the scene it picks and how it dances together with the text I ask myself: What is the strength of a video essay? For me it’s not tech-savviness nor the amount of material or concepts it works with. I think it’s rather the willingness to make yourself be seen doing something you haven’t yet nor ever will have mastered. It’s not a confidence thing.

Assistant professor, communication, University of Texas at El Paso

The Elephant Man ’s Sound, Tracked by Liz Greene

Greene’s video leads the viewer through a unique historical investigation of initial discovery, possibility, and lingering questions in a way that allows the viewer to feel how answers to a production’s history are many, and regularly conflicting. Unlike most historical presentations that simply point at the ‘evidence’, Greene allows us to literally ‘search’ and ‘flip the pages’ alongside. Greene focuses on equivocation, back tracking, and talking around, and what is largely left unsaid in many of the interviews. This project cuts around auteurism, without being a critique and articulates Splet amongst a larger set of industrial and and national forces.

Long Take, Pop Song by Ian Garwood

Nothing brought me more joy this year than this little pop diddy composed by Garwood and sung by Anna Miles ear-worming its way into my daily thoughts. Beyond the catchiness of the tune that directs this video on the important of pop music in a scene from Before Sunrise, Garwood brings in a pop aesthetic to the video with the use of animated and freeze frames, turning the conceit of the Before Trilogy into a comic book that takes place within the span of a pop song. It is a delight and a treat to see criticism have fun.

From now on, I won’t be able to watch Jeanne Dielman without also seeing McGoff’s own sink. This moment where a small scene of washing dishes floats about McGoff’s sink (the lines of the tiles almost matching) last only 6 seconds, but the gesture speaks to the intimacy and vulnerability of McGoff’s style. Her now signature approach to desktop, combined anew with the casual recordings of daily life (the record, the cat, the windows, the screens, the screens, the screens) offers a critical and personal glimpse into something that felt/feels all too familiar over the past years.

The TV Dictionary project by Ariel Avissar and various

Ariel Avissar’s TV Dictionary project was enormously generative for my own thinking about what diverse and creative experiments could be produced out of a simple prompt. I was inspired to create my own lists of terms and shows I would apply them to, and though I never made one, this speculative edit was a thrill. There’s too many videos to celebrate. But Libertad Gills and Juan Llamas Rodriguez tapped into the layering of their terms ‘ experience ‘ and ‘ comfort ’: how their shows feel to viewers and what is felt between characters in a moment or shared series of moments.

Beyond inspirational, and field changing, nothing made me want to throw in the towel on making more than seeing Binotto’s playful, critical, and incisive video series Practices of Viewing. Each one challenged our ways of ‘seeing’ and making, each one carefully bringing in new techniques to test the boundaries and possibilities of videographic form. But whatever trepidation I felt, was always overshadowed by the openness and curiosity that grounded each of Binotto’s experiments and his welcomeness as a videographic maker joyfully throwing out these gambits for the rest of us to up our games. But, MASK did me in.

Mourning with Minari by Kevin B. Lee

I’ll need to sit and rewatch Lee’s video essay many more times before I’ll have words good enough to match his evocative “gathering of images” of grieving through making, of holding space, and of breathing this memorial into being. By walking us through Minari, Lee leaves room for the questions trauma and white supremacist violence has left in its wake. By showing what has been made invisible, Lee similarly works through what it means to “manage the politics of presence” in the film and in US visual culture writ large, not to see these images as ‘empty’ but as open

De la femme by Caterina Cucinotta and Jesús RamÊ López.

Stitching and Cutting, Stitching and Cutting, Stitching and Cutting! The repetition and overlap of the manual labor of production (seamstresses and editors) woven together with the metaphorical and literal fabrics of the film: its costumes and film strips. A gorgeous meditation on the gendered craft work of Hollywood production using both scraps of fabric and trims of film: materials on display and also what is not meant to be seen. The multi-screen side-by-side creates simple unexpected patterns and delightful sonic parallels to the sewing machine and the editor’s splicing. With these workers we get close in, slow down, and reconfigure.

Steven E. de Souza

It’s a Christmas movie. Bylines: @nytimes @LosAngelesTimes @EmpireMagazine @FadeInMagazine @SightSoundMagazine

Listening to Toy Story by Andrew Saladino (The Royal Ocean Film Society)

The almost purest representation of a literal ‘moving picture’, animation’s inevitable accommodation of sound would seem an afterthought hardly worth a thought, its early scores dismissed even by its applicants as ‘mickey mousing’. A century on, any imagined deficiencies of bandwidth inherent in the medium compared to live action demands sound loom even larger in its duty to inform and enhance a narrative.

Here’s Why Movie Dialogue Has Gotten More Difficult to Understand (And Three Ways to Fix It) by Ben Pearson (Slashfilm)

After nodding my head sagely at Andrew Saladino’s essay how diligently animation endeavors to add depth, clarity and content to its simulacrum of reality, I’m now shaking it in dismay at Pearson’s analysis of live action’s race in the opposite direction, coupled with minor relief that it’s not just me, I don’t actually need a hearing aid.

The Coolest Stunt You’ve Never Heard Of by Adam Tinius (Entertain The Elk)

It’s the rare filmmaker who didn’t start down the storytelling path in childhood, in backyards populated by cops n’ robbers, cowboys, pirates, and — most of all — imagination. Sometimes less is more, and we were right all along: simply pretending may be the best trick of all.

Golden Ratio in Cinema by Walter Murch

Mind Blown.

The Aesthetics of Evil by Lewis Michael Bond and Luiza Liz Bond (The Cinema Cartography)

Where would we be without our villains? (I know where I’d be, still teaching ESL at John F. Kennedy Junior High School in Willingboro, New Jersey — Go, Gryphons!) But in a world of increasingly grey tones, with black and white cowboy hats and their corresponding matching horses long dispatched to Boot Hill, how do we signal Villainy before it even opens its mouth? Here, Luiza Liz Bond and Lewis Michael Bond crack the color code; let the Pantone chips fall where they may.

Queen’s Gambit : What Makes a Story Cinematic? by Adam Tinius (Entertain The Elk)

People sitting silently in chairs glaring daggers at each other over seven hours of film will be edge of the seat suspense, said no one ever.

Scott Frank: Hold my beer vodka.

Voir, episode 6: Profane and Profound by Walter Chaw (on Netflix )

Just in time for its 40th anniversary, Walter Chaw spares no superlatives in his pedestaling of 1982’s 48 HRS . as a watershed work of not only genre, but as a seminal, crucial and long overdue vivisection of contemporary society. In an essay flaying metatextual layers aside, he shows us the racism that’s the apex tentpole of the American power structure, and unpacks this archetypical ‘buddy comedy’ as a poisoned chalice of popcorn, its bitter taste sweetened by heaping doses of comedy.

Who am I to disagree?

Will DiGravio

Host, The Video Essay Podcast ; creator, ‘ Notes on Videographic Criticism ’

These seven videos/projects/films, for me, epitomise the greatness of this form: they provide a new way of seeing and engaging with familiar images, sounds, and mediums. Each taught me how to be a better watcher, listener, and reader. They inspired me, and I look forward to returning to them time and time again in the years to come.

A Fish with the Movie Camera: Lucrecia Martel’s Pescados as Metacinema by Barbara Zecchi

All Light, Everywhere by Theo Anthony

What is Neo-Snyderism? by Ariel Avissar

The Rise of Film TikTok by kikikrazed aka Queline Meadows

Citizen Kane : Transcending Bazin’s Dichotomy by Emily Su Bin Ko

Maggie Mae Fish

Actor, writer, film video essayist

The Day Rue ‘Became’ Black by Yhara Zayd

I love all of Yhara’s work, but this video in particular touches on a moment I remember in real-time — the backlash against a canonically young Black girl in the Hunger Games books, who when brought to life in the films illuminated the stunted imagination and racism in YA  audiences.

Bo Burnham’s Inside and ‘White Liberal Performative Art’  by F.D.  Signifier

F.D. Signifier is one of the most cuttingly insightful media critiques, and his work on Bo Burnham’s quarantine ‘masterpiece’ hits into why this type of art can ring hollow or shallow for as many people as it resonates with.

Rac(ism) & Horror by Khadija Mbowe

Khadija is funny, snarky, our ‘Millennial Auntie’ and in this video becomes a film professor to give an overview of the intersection of Blackness and the horror genre. It would be at home in any university course on the subject, but Khadija goes full out swapping costumes and sets to give as much entertainment as insightful analysis of a broad and deeply important topic.

Thomas Flight

Video essayist and filmmaker

What Isn’t a Video Essay? by Grace Lee (What’s So Great About That?)

The video essay is a notoriously hard genre to define. Grace Lee expertly uses the form to examine itself and avoids easy or clichÊ answers, appealing instead to our subjective intuition.

What Distinguishes the Great Existential Films? by Tom van der Linden (Like Stories of Old)

2021 came as a year of personal video essays. Blending a reading of real-world spaces and film, Tom explores his love of existential cinema through his love of empty churches.

The Game That Won’t Let You See All of It by Jacob Geller

Geller looks at how a video game, several films, and a TV show use their structure to examine the passage of time.

Midsommar ’s Audiovisual Tricks by Spikima Movies

Sometimes video essays serve a very practical purpose. Ari Aster’s Midsommar got under my skin, and I wanted to know why. But I was too unsettled to dive deeply enough into Midsommar’s world to figure out why for myself. Fortunately, Spikima does the dirty work of thoroughly answering that question in this essay. Does knowing a film’s tricks make it less horrifying?

How Movies Helped Me Process My Mother’s Death by Adam Tinius (Entertain The Elk)

Adam Tinius, from Entertain The Elk, offers a deeply personal and emotional examination of how losing his mother to cancer compared to representations of death and grief in film.

EraserNomad by Liz Greene

Greene discovers an implausible but compelling visual link between Nomadland and Eraserhead. There’s a strange echo in how Jack Nance and Francis McDormand navigate these spaces. Perhaps their characters are haunted by a similar ghost.

Ian Garwood

Senior lecturer in film and television studies, University of Glasgow

Not that anyone will be checking back, but my list this year features only names who I have not picked for previous polls.

Marion Cotillard Doesn’t Exist (And This Is the Proof) by Elena G. Vilela

Not that anyone will be checking back, but my list this year features only names who I have not picked for previous polls. I love the ‘Truman Show’ conceit of this video, which is superbly realised through dead-pan narration and an incredibly astute selection of clips.

This is an exhaustive, yet consistently enlightening and accessible, treatise on the supercut. Three years in the making, Max Tohline’s feature-length essay identifies a dizzying array of precursors to the internet-era supercut, as well as pinpointing its aesthetic and ideological effects.

This is a fascinating essay that makes an imaginative and persuasive association between the technology of cinema and the stethoscope. Its philosophical analysis of cinematic listening is pursued through a wonderful selection of clips.

Practices of Viewing: Muted by Johannes Binotto

On the one hand, Johannes Binotto’s Practice of Viewing could be seen as something of a video essayist’s manual, each entry itemising a technique associated with video essay-making processes. However, there is nothing textbook about the way these techniques are discussed: the address is passionate and wide-ranging, offering enlightenment on why these processes fascinate, rather than a ‘how to’ instruction. I’ve chosen this particular entry as it aligns with my interest in sound. It also provides an ending that resonates uncannily with the preoccupations of Mediated Auscultation – so watch them as a double bill.

[Safe] and The Neon Demon in Dialogue by Oswald Iten

Like Binotto’s work, Oswald Iten’s three-part experimental mash-up of [Safe] and The Neon Demon is accessible through videoessayresearch.org , a research website that should be bookmarked by anyone interested in the development of videographic criticism. Each of the videos combines the films according to a different founding principle, providing captivating evidence for Jason Mittell’s claim that formal parameters lead to content discoveries.

TV Dictionary —  Bron/Broen ( II ) by Barbara Zecchi

Ariel Avissar’s curation of the TV Dictionary  series was a highlight of the year, one in which I was happy to indulge as both creator and viewer. I’m really interested in the range of approaches adopted to address the same brief: to encapsulate a TV series in one word. Barbara Zecchi chooses a distinctive path by allowing a scene to play out at length first, before introducing her chosen word, and then letting the scene resume, now understood in the light of that word. I won’t spoil the surprise by revealing the pivotal word (but it made me laugh)!

Picturing the Collective: Seven Days in May by Libertad Gills

One technique showcased in the TV Dictionary series was to let a scene play out with minimal, yet still integral, textual commentary. Libertad Gills, who added an entry on Derry Girls to the collection, adopts a similarly minimalist approach to her use of captions in this video, which runs through a sequence from Affonso Uchoa’s Seven Days in May. The result is an explanatory scene analysis that displays the lightest of touches.

Tomas Genevičius

Art critic, kritikosatlasas.com

Josephine Massarella: One Woman Walking by Stephen Broomer

The Moment of Recognition: Phantom Lady and Sorry, Wrong Number by Patrick Keating

Silence in The Passionate Friends by Oswald Iten

The Thinking Machine #50: Nicholas Ray — Notes on Style by Cristina Álvarez López and Adrian Martin

Practices of Viewing: F. FWD by Johannes Binotto

Catherine Grant

Screen media-maker and publisher of scholarly video essays, and a former professor of screen studies (Website: https://catherinegrant.org )

Her first video essay and a superbly engaging work on Gen Z’s latest hub for film appreciation by the video essay’s MVP in 2021, which Queline followed up with another excellent study, The Two Worlds of Wolfwalkers . If these two huge achievements weren’t enough, Queline was also instrumental in the wonderful Essay Library Collaboration Project. Join the Essay Library Discord and check it out. And listen to Will DiGravio’s great conversation with her at the Video Essay Podcast ..

We were very lucky, at [in]Transition, the peer-reviewed video-essay journal I co-edit, to be able to publish some marvellous entries by new makers in this emergent scholarly field. Of the three I am highlighting here, one of the strongest in scholarly terms was this work that explored how one form of media (the stethoscope) might reveal something about another (cinema), and in so doing revisited some essential questions of cinema’s medium specificity in a supremely original way.

TERROR NULLIUS Unmixed by Caitlin Lynch

Given the ubiquity of global remix culture, Caitlin Lynch’s highly original proposal for a videographic research methodology designed to tackle this culture deserves a lifetime achievement award! What an amazingly useful concept ‘unmixing’ is, especially when it comes to deeply political work, like that by Australian collective Soda_Jerk. I can only agree with peer-reviewer Jaimie Baron who wrote that TERROR NULLIUS Unmixed shows that ‘the activities of remixing and unmixing, alternating in a potentially never-ending cycle, may constitute a productive strategy for grappling with our mediated traces of history, to which a definitive and closed meaning can never be attached.’

Stories of Haunted Houses: Female Subjects and Domestic Spaces in Contemporary Gothic Films and TV Series by Chiara Grizzaffi and Giulia Scomazzon

My personal favourite video essay on television and film, published in 2021, was co-authored by a new maker (Giulia Scomazzon) and by someone who is better known so far for her brilliant writing on video essays, my [in]Transition co-editor Chiara Grizzaffi (author of the great book I film attraverso i film. Dal «testo introvabile» ai «video essay»). Their collaboration produced a substantial and satisfying work, with affect like no other — a perfect combination of poetic, personal and scholarly approaches to contemporary female gothic films and tv series.

Outside the Lines by Dayna McLeod

One of the most exciting developments of 2021 was the turn to video essays made by established found footage and experimental film artists. Dayna McLeod is an internationally known Montreal based performance artist and video artist whose work often touches on topics of feminism, queer identity, and sexuality. In her first ever online video essays — on Lynch’s Wild at Heart — she shakes up the videographic universe with a wonderful fusion of personal-essay-filmmaking in a film critical vein. I really love what Dayna achieves in the incredibly concise and powerful frame of Outside the Lines.

Stephen Broomer is an internationally renowned experimental filmmaker, film preservationist, and scholar of Canadian cinema. His new turn to video essays in 2021 was both brilliant and prolific, resulting in two new series of high quality work: Art & Trash , which premiered in February 2021 with a twelve-episode first series of video essays on underground, avant-garde, psychotronic and outsider media, which his essay on Josephine Massarella inaugurated; and Detours, an equally rich new videographic series on the bruised soul of film noir . 2021 was an incredibly productive year from a remarkable filmmaker. I can’t wait for more.

TV Dictionary —  Derry Girls by Libertad Gills

My final vote in the poll (as I will retire after a long but happy stint as participant in it this year) goes to yet another young filmmaker, long interested in found footage, who is now making online video essays. Libertad Gills made my very favourite video essay, to date, in Ariel Avissar’s wonderful collaborative project TV Dictionary . Her work gets at the heart of what’s so brilliant about Derry Girls, which is no mean feat in three and half minutes, and reminds us, along the way, what a work of genius the series is.

Chiara Grizzaffi

Postdoctoral Fellow at IULM University. Co-editor of [in]Transition

Montegelato by Davide Rapp (watch trailer )

Screen Glare by Enrico Camporesi, Stefano Miraglia

Rites of THE PASSAGE by Catherine Grant & Deborah Martin

The Thinking Machine #49: The Burning House by Cristina Álvarez López and Adrian Martin

A Woman’s Place: Home in Cinema by Louise Radinger Field

Practices of Viewing: Screenshots by Johannes Binotto

How Good Filmmaking Brings a Script to Life by Michael Tucker (Lessons From the Screenplay)

Cydnii Wilde Harris

Film scholar and video essayist

I’ve always loved a good homework assignment, and I’ve particularly enjoyed seeing everyone’s responses to Ariel’s prompt. Every one I’ve seen has been a standout. I particularly really enjoyed those that used the video essay medium to play with form and tone, and really capture the essence of their chosen tv shows. But one that stuck with me in particular was Ariel’s own on Seinfeld : A real punch of text, editing, laugh tracks, and humor for the tv show about nothing. A’s all around.

Johannes’s Practices series has been such a marvel throughout the year. With every new entry, I’m confronted with his genius, and it’s been really inspiring to bear witness. Muted in particular really resonated with me. The whole series feels like an interrogation of film history, media present, while somehow remaining deeply meditative and personal. Johannes’s work, without fail, always leaves me feeling invigorated, about what I’ve just seen, and what I could possibly do.

Rio Bravo Diary by Will DiGravio

Watching the Rio Bravo Diary unfold all year has been such a treat. I didn’t grow up with any real affinity for the western, so to read Will’s essays about what this film in particular meant to him growing up and coming of age really helped me reappraise this specific film. His transparency has been really revelatory to see, and I really appreciate how he’s invited us all to get to know him a little better through this year-long project. Further, the consistency and discipline of dealing with a single text for a full 365 is such an interesting experiment in the first place.

It is so, so cool to see someone top themselves so consistently. The things Jessica accomplishes here, the introspection, the way she was able to tackle the issue of accessibility while also broadening the topic, the interplay between film, the internet, and the various windows surrounding us all from literal glass panes to phone, tablet, tv, and theater screens. I don’t think I’ve ever wished a video essay would keep going while also being so impressed by how perfectly it ends. It’s just so dynamic in every sense of the word, and incredibly well done.

let’s talk about sexless media | feminism, christianity, violence, etc by wit and folly

This is a video essay that somehow managed to synthesise an online conversation with such care and context that I can’t help but share it with friends. What they accomplish is one of my favourite forms of video essays on YouTube. It’s informative, well researched, yet personable and accessible. Their argument flows really nicely, and the citations do a lot to back up the personal statements made. It also really nicely laid out something that maybe I had felt about a recent media trend, but hadn’t yet been able to articulate myself. If I had to answer the question of sex scenes in films, I would simply point to this video essay as my answer.

Gab the Goat (ft. Yhara Zayd): A Celebration of Gabrielle Union & An F-U to Colorism and Tokenism by Melina Pendulum

I’m so happy I waited to submit, because these are two of my favourite video essayists discussing one of my favourite actresses (I’m also happy because it means I get to nominate them both under a single entry). I think sometimes we have a knee jerk reaction to group projects, and I think this video essay is a perfect example of how to combine two distinct voices and visions into a single project. The exploration into Union’s career is long overdue and so deserved. I think what struck me most was how strong the voice was. They make no apologies for their stance, and really challenge Hollywood to not just reflect but act. They really manage to ask some tough questions of not just the Hollywood system, but those that benefit from it. It’s theory with praxis and it’s all deliciously powerful.

Oswald Iten

Film scholar, video essayist, animator, PhD researcher

‘The Lighthouse’ (2021) by Leonardo Govoni, Cristina López Caballer, Mehran Abdollahi

Amuse-œil by Eric Faden

Barbara Stanwyck Rides Again by Shannon Harris, Catherine Russell

Sound and Silence in Gravity: Fidelity vs Intelligibility by Jordan Schonig

Special Mention: A Supercut of Supercuts by Max Tohline.

Miklós Kiss

Associate professor in audiovisual arts and cognition at University of Groningen, NL / co-author of Film Studies in Motion: From Audiovisual Essay to Academic Research Video

A wonderfully rich follow-up of Visual Disturbances (on my S&S best of list of 2019) on the analytical urge of ‘interrogating’ filmic images, obsessing on a rather invisible 1.14-second-long shot from Citizen Kane, and on those ‘small gifts for the eye’ that subtly but abundantly appear in Playtime. Like I said earlier: Faden’s care for quality is admirable and inspiring.

Mike Figgis on Timecode and Split-Screen Cinema by Leigh Singer

The COVID pandemic has normalised a once special technique of split screen, forcing its ‘cubist psychology’ on us while locked in our homes with only virtual split-windows to the world. Singer’s interview with Mike Figgis, director of the quadruple split screen film Timecode, is a highly informative, superbly comprehensive, and abundantly illustrated walkthrough of the (cinematic) history and effect of the technique.

Robert Eggers’ The Lighthouse, but as an ethnographic documentary exploring the life of lighthouse keepers in the early 20th century, directed by Robert Flaherty. An ‘ethnographic screwmeneutics’ project by the students of my Videographic Criticism course at the University of Groningen.

A massive (two hours!) video on supercuts, covering every possible angle on the technique, thereby forcing all the other supercut-researchers to find another subject of study.

Keating, with his signature analytical thoroughness, walks us through his audiovisual thinking process, distinguishing between camera movements delivering characters’ ‘revelation’ and ‘recognition’.

VR supercut diorama, the first of its kind, piecing together 180 films, TV series and commercials of the Monte Gelato waterfalls (near Rome) in 3D and with spatialised audio. Great idea, incredible effort, and superb implementation. Cinephile goosebumps are guaranteed!

Jaap Kooijman

Associate professor in media studies, University of Amsterdam, organiser ASCA videographic criticism seminar

The Black and White Coffee Set by Barbara Zecchi

Barbara Zecchi’s The Black and White Coffee Set is brilliant in its simplicity. The focus on one prop (he black-and-white coffee set in Ana Muylaert’s Que horas ela volta?) and the way the design of the audiovisual essay aesthetically repeats it, effectively work together to show the narrative importance of a seemingly mundane object. While its playfulness makes the audiovisual essay enjoyable to watch, its more ‘serious’ argument about Brazilian class and race relations remains clear throughout.

Staring Back by Sara Delshad

Although Staring Back works perfectly well as a study of auteurism, convincingly showing a signature style of filmmaker Chris Marker, Sara Delshad’s audiovisual essay stands out for me in the way it forces the viewer to become aware of their own subject position. The audiovisual essay highlights the human and non-human animal subjects staring back at the camera and, in extension, at the viewer. Those moments when the subjects answer the viewer’s gaze evokes a feeling – at least in me – of being caught staring. Delshad cleverly uses slow motion and freeze frame to enhance this sensation.

Sonic Chronicle, Post Sound by Cormac Donnelly

Some audiovisual essays really teach you something new. In Sonic Chronicle, Post Sound, Cormac Donnelly applies R. Murray Schafer’s definition of the soundscape to sonically analyze the newsrooms scenes in Zodiac, The Post, and All the President’s Men. Donnelly uses both sonic and visual techniques to make sound tangible, enabling those with untrained ears, like myself, not only to pay attention to, but also make sense of sound.

Evelyn Kreutzer

Postdoctoral researcher, Film University Babelsberg Konrad Wolf

Practices of Viewing: Mask by Johannes Binotto

I always attempt to curate my suggestions for the annual best video essays lists in a way that represents the breadth of video-essayistic output. Binotto’s Practices of Viewing series reflects sophisticated, in-depth, and yet very accessible and informative introductions to film-analytical concepts that are very suitable for both teaching purposes and film-scholarly thinking more broadly. I like Mask in particular because it evokes multiple layers of cinematic framing and spectatorship that seems to speak intuitively to our current moment of increasingly ‘masked’ experiences of the world.

Silence and Words: Voice-over and Trauma in Coixet & Campion by Barbara Zecchi

Barbara Zecchi’s video essay is a powerful, deeply affective video on cinematic sound, specifically the transcendence of internal and external sound (experience and narration). As a sound scholar, I always look and listen for videos like these.

The Typewriter (Supercut) by Ariel Avissar

Ariel Avissar’s video is less an academic video essay than it is an impressive, entertaining, and insightful supercut of a single object/motif across numerous media sources that is simple in its conceptual premise but very sophisticated in its execution and certainly provocative of critical reflexion.

TV Dictionary —  Marcella by Barbara Zecchi

Like the entire TV Dictionary  series (curated by Ariel Avissar), Barbara Zecchi’s video on Marcella turns the seemingly narrow pairing of a dictionary entry to a TV series into a multi-faceted, scholarly evocative, and visually stunning exercise. I like the whole series but so far this entry has been my favorite.

Video essayist

I don’t know what I was doing this year, but apparently it wasn’t watching a whole lot of videos, so no ‘hidden gems’ from me this year. But these three entertaining and engaging videos, while popular in terms of views, may have slipped through the more academic net. So enjoy!

Space Jam 2 is a Lie by John Walsh (Super Eyepatch Wolf)

I’m a sucker for some fiction, and Super Eyepatch Wolf sure knows how to have fun with the video essay format, making some of the most creative uses of the form. This video was a stand out for me this year.

The Battle of SHARKS ! By CGP  Grey

A charming story of the battle between art and city council planning permission, I don’t know if I’ve ever finished a video feeling more giddy and delighted. Review from my mum: “That video is worth more than every other video on YouTube put together, and deserves an award.”

CO - VID s: the 90’s neoliberal fantasia as experienced by daria morgendorffer, millennial by Ian Danskin (Innuendo Studios)

A wonderful defense of a defense of millennial teens, and an account of millennial nostalgia, which I am already nostalgic for. Ahh 28th Jan 2021, when I was still so full of hope for the year ahead. Ian Danskin continues to make exceptionally engaging videos from a deeply personal perspective that perfectly balances anecdote and academia.

Kevin B. Lee

Video essayist and educator; @alsolikelife

Three Minutes: A Lengthening by Bianca Stigter (watch trailer )

Three minutes of home movie footage taken in 1938 are explored through an impressive array of videographic techniques to create a vast and deeply moving contemplation on lives lost and history regained.

Also: ‘One Thousand and One Attempts to Be an Ocean’ by Wang Yuyan (watch trailer ), whose epileptic temporality goes in the polar opposite direction to achieve its own revelatory experience of the extreme online present.

Home When You Return by Carl Elsaesser (see details )

Stretching and blurring the boundaries of video essay, experimental film and home movie, traces of a 1950s homemade melodrama by amateur filmmaker Joan Thurber Baldwin intermingle with a mournful homage to the author’s grandmother and her vacated home. A powerful mélange of cinematic and domestic spaces, past and present.

Also: Screening Room: On Digital Film Festivals , by Jessica McGoff

Launched this year, this series currently consists of five video essays, each concerning a different method through which viewing is mediated (muting, screenshot, pausing, fast forwarding, masking). With an arresting combination of playfulness and obsessiveness, Binotto re-performs and reflects upon the techniques that govern spectatorship.

Also: Amuse-oeil by Eric Faden

What Isn’t a Video Essay? By Grace Lee (What’s So Great About That?)

YouTube video essays have generally bloated into hours-long vlogfests to maximize monetization algorithms, but here is a rigorously crafted tour de force that rewards rewatching for the many memeic details it contains. It breathlessly performs a mind engaging the internet on its own terms, utilizing the temporal and audiovisual affordances of always-on networked life to reflect thoughtfully back upon itself.

Also: The Scholarly Video Essay by Ian Garwood. Garwood demurs from calling this a video essay, but they certainly demonstrate how pre-recorded lectures can evolve from a lowly COVD -era necessity into an arresting videographic form in its own right.

This was released just around last year’s poll; since then it’s become a go-to reference for film dinosaurs like me to make sense of how film culture can thrive among a new generation and its preferred platforms.

Also, this .

Transitional Moments in Cinematic Virtual Reality by Sarah Atkinson

A critical and revealing interrogation of the gender (en)coding of virtual reality as it has been presented in cinema, implicitly calling for a more inclusive re-coding of these mediums not only as a means for entertainment but for social co-presence.

Also: Michael Ironside and I by Marian Mayland (watch trailer )

The Best Simpsons Episode is About Losing Everything You Love by Jacob Geller

As also evidenced in his The Game That Won’t Let You See All of It , Geller is able to narrate the YouTube video essay and its pop culture preoccupations into areas of uncommon sensitivity and existential poignancy.

Also: Mad Men’s Babylon: Mapping out a Musical Metaphor by Ariane Hudelet

Adrian Martin

Film critic and audiovisual essayist

Satirical pastiches are good when they are accurate, and this one is so accurate it manages to satirise several things at once, from nerd-fan culture to the Kogonada craze.

Prendre conscience / perdre connaissance by Occitane Lacurie

The smart conjunction of Last Year at Marienbad and Westworld via a quote from surrealist cinephile Robert Benayoun – I could hardly ask for anything more.

Most audiovisual essays depend on some level of prior film analysis, but not so many are actually very good at really achieving an analysis above the most obvious and basic undergraduate level. Keating is an excellent analyst and he turns his insights into finely constructed montage pieces, like this one.

A lot of so-called remix culture simply, from Adam Curtis downward, simply celebrates the brute fact of being able to sample and throw things together — often quite incoherently. Lynch’s superb work takes a patient strategy of unmixing to comment on those genuine remix masters, the Soda_Jerk team.

Vedette — For Laura Mulvey by Catherine Grant

Catherine Grant’s dispositifs of audiovisual comparison, often with an inscribed text component, can look deceptively simple. This one revealingly lines up words from Laura Mulvey’s recent work with breathtaking passages of two classic Max Ophüls films.

Dialogue III : CAROL / JESSE by Oswald Iten

This is the culminating and best work in Iten’s series interweaving Todd Haynes’ Safe and Nicolas Winding Refn’s The Neon Demon. More than a matter of demonstrating the banal influence of one film or filmmaker on another, this audiovisual essay achieves a dreamy, hallucinatory intensity and texture.

Secrets of Ghosts by Johanna Vaude

If you’re going to re-imagine a pre-existing film in a new and creative montage, really push it to something extreme. Vaude, among the most masterful of all practitioners in this field, works her special magic on Mulholland Drive, part of her series of ongoing commissions from Arte’s BLOW UP  program.

Daniel Mcilwraith

Video essayist and video editor

in process… | james benning at neugerriemschneider by Erika Balsom

The Representation of Rape on Screen by Lucie Emch

Alan O’L eary

Associate professor of film and media in digital contexts at Aarhus University. His manifesto for a parametric videographic criticism was published this year in NECSUS .

Nuit Debout/Up At Night by Nelson Makengo (watch trailer )

Congolese artist-filmmaker Nelson Makengo spreads his portrait of Kinshasa, a city beset by power cuts, across three screens punctuated with bare lightbulbs and the dancing beams of torches, the whole underpinned by an evocative sound world of generator noises, off-screen conversations and voices from the radio. Some participants at the ethnographic film festival where I saw Up At Night complained they found the three-screen format distracting, but it is precisely the reflexive use of multiscreen—sometimes showing identical images, sometimes different, and sometimes nothing—that places Up At Night in the essay film tradition and lifts it clear of documentary or auto-ethnography.

Obliged to placate a UK funding system structurally suspicious of academic and artistic enquiry, Screenworks , the journal of practice research in screen media, insists on a detailed setting out of research questions and social impact for each of its video publications. Elisabeth Brun duly complies in the statement accompanying her intimate and spectacular 3 x Shapes of Home, but the film contains all the elements it needs to explain itself. I love how it’s unsatisfied with, and unafraid to compromise, its own beauty, and how the playful voiceover interacts dynamically with content and form. It’s a sensual and conceptual treat.

Ian Garwood has used tweets as ‘research outputs’ in a novel way as part of his Indy Vinyl project (see his 2020 article in NECSUS ) but Will DiGravio has actually deployed the structural affordances of Twitter in his year-long analysis of Rio Bravo. In 365 daily tweets, DiGravio methodically posted 22-second clips from Hawk’s film prefaced by an observation or reaction in 280 characters. This is ‘video/essay’ as iterative performance rather than reporting of analysis and I like to think of it in the tradition of Barthes’ S/Z, where scientific method is pushed to absurdist (and intensely personal) ends.

The Television Will Not Be Summarized by Elizabeth Alsop

Elizabeth Alsop is concerned in this video essay with an ‘exhibitionism’ that resists and exceeds plot summary in shows like The Leftovers, Hannibal and Twin Peaks: The Return. Alsop talks in her [in]Transition creator statement of confronting the methodological challenge of dramatizing (rather than summarizing) spectacular televisual phenomena without merely appropriating their rhetorical force. I admire how she meets this challenge with wit and economy (and without voiceover) through a combination of sound and cryptic imagery, multiscreen and onscreen text. The framing sections effectively stage the meditative experience of the extended extracts that form the central bulk of the video essay.

OUT OF PLACE (Or, Lost in NOMADLAND ) by Catherine Grant

Apparently, Catherine Grant has asked not to be mentioned in this year’s poll, but it would be strange to omit our leading role model in ‘filmmaking research’ (Grant’s preferred term). Anyway, I have chosen an epigraphic video I don’t particularly like. Grant’s treatment of onscreen text is exemplary, as ever, but the quote from Sarah Ahmed is coercive and folksy, while the juxtaposition of quirky music and looped images of Frances McDormand risks whimsy. The point for me, though, is that this sketch forms part of a broader practice that is always more than the sum of its video parts.

He Almost Forgets That There Is a Maker of the World by Ben Spatz, N. Eda Erçin, Caroline Gatt and Agnieszka Mendel

In this essay, onscreen text is used to annotate a 30-minute single-take recording of researcher-performers using speech, song and body to interact with books and each other to investigate some meanings of Jewishness. This ‘illuminated video’, as maker Ben Spatz dubs it, is an expression of what Spatz refers to in a series of writings as ‘the video way of thinking’ (see 2018 article of that name and the 2020 book ‘ Making a Laboratory ’). What I particularly value here is the idea and practice of essay-making as an experimental situation rather than as the mere documentation or reporting of research.

Julian Palmer

YouTube video essayist, The Discarded Image

A trip into the video essay metaverse, but done in a unique and funny style that makes potentially academic content propulsively entertaining.

Using a combination of self-shot footage (mostly churches) and some of the great existential films from Bergman, Schrader, Tarkovsky, Malkick, etc, LSOO explores why he’s drawn to religious art and architecture, without being overtly religious himself, which I can relate to.

The Invisible Horror of The Shining by Kristian T. Williams (kaptainkristian)

After being away from the scene for two years, it was great to see the return of Kristian’s trademark slick style. He takes arguably the most talked to death film of all time, and makes it fresh.

Why Is Bo Burnham’s Inside like That? by Thomas Flight

Clearly inspired by Bo Burnham’s groundbreaking achievement, Flight applies many similar techniques—with numerous camera set-ups and video essay styles—to explore that work in a wholly original way.

The Transformation of Anthony Hopkins by Luís Azevedo (Little White Lies)

A touching and creative tribute to the legendary actor. Azevedo has Hopkins in dialogue with himself, creating an emotional journey through his many roles.

I’m sure we all use movies to guide us through the toughest times. And this emotionally raw video uses them as a way to remember a loved one, and deal with a devastating loss.

Jemma Saunders

Audio-visual PhD student at the University of Birmingham

Epigraph —  Grand Budapest Hotel by Owen Mason-Hill

Concise videographic epigraph that explores and pleasingly manipulates colour, maintaining an Anderson aesthetic throughout.

Documentary as a Genre of Fiction by Oscar Mealia

A complex reflection on documentary storytelling that focuses on Orson Welles’ F for Fake and includes a performative element from the creator. Rich in its academic grounding and playful in execution.

Audiovisual Film Criticism and Cosmopolitanism ( AKA The Haunting of the Headful Academics) by Ian Garwood

A video essay that ate other video essays. This really resonated with me, not only for its acknowledgement and incorporation of the Zoom space we have inhabited for much of the last two years, but for the important questions it poses about how we choose our material as essayists.

I just find this joyous to watch: beautifully paced and a brilliant example of how the supercut can reveal as well as revere.

This is a powerful and haunting piece of work. In slowing down, repeating, and zooming in to archival footage, it forces the viewer to confront and re-engage with what may seem familiar images of the Holocaust.

BBC Inside Cinema series

Many of these bite-size explorations are essentially well-crafted compilations with voiceovers rather than more experimental or academically essayistic pieces, but I learn something every time I watch one. There’s an eclectic range of topics, from uncanny spaces and nuns on film; to examinations of the macguffin and credit sequences.

An Investigation of Colour in Black Mirror by Matt Cook

I’m a firm believer that any video essay should make the most of the form and this is a strong example of an undergraduate doing just that through employing various audio-visual techniques to develop his argument. It’s great to hear a regional accent too!

Daniel Schindel

Associate editor, Hyperallergic

ACTION BUTTON REVIEWS Tokimeki Memorial by Tim Rogers (Action Button)

Tim Rogers transitioned from being a leader within New Games Journalism to producing some of the most in-depth video reviews about video games and how they create meaning. This epic six-hour essay goes in-depth on a little-known Japanese romance game, including summaries of two playthroughs of it. In line with the rest of Rogers’s work, it is not merely about this game, but about a sprawling, branching series of fascinating tangents around interpersonal relationships and how interactive art can engage them.

Why Don’t the Cops Fight Each Other? by Grayson Earle

A terrific example of found commentary in pop culture. The designers of Grand Theft Auto V likely didn’t intend to make a statement on the ‘Blue Wall of Silence’, but by programming police officers not to attack one another, no matter what, they unwittingly replicated real-world dynamics. Earle turns his tinkering with the game’s code into an intriguing investigation into media message-making.

Identity: A Trans Coming Out Story by Abigail Thorn (Philosophy Tube)

This is the least ‘essay-like’ work on my ballot, but Abigail Thorn is pushing the creative envelope so much within the field of popular YouTubers that I feel she deserves mention. One thing I love about Philosophy Tube is how Thorn finds a way to incorporate the concepts she discusses into the forms of the videos themselves. Here, she makes clear the performative nature of gender by having a cis male portray the closeted, male-presenting version of herself. The moment when that actor steps aside and Thorn comes out (sorry) is one of my favourite in any video this year.

The way that Binotto scrutinises the structures and conventions of digital modes of viewing through the lens of analog interfaces is consistently engrossing. It’s always a treat each time a new instalment in this series pops up.

There had to be something here acknowledging the pandemic, and McGoff’s literate and deeply considered rumination on the experience of a virtual film festival spoke more to my supremely odd times as a cinephile under lockdown than anything else I’ve seen on the matter.

The History of the Atlanta Falcons by Jon Bois, Alex Rubenstein, Joe Ali

Jon Bois might just be my favourite documentarian working today, and I have a strong suspicion that soon a lot more internet videos are going to be taking cues from his work. This multipart look at the trials and tribulations of the Falcons is a longform study of failure in all its myriad forms. In the hands of Bois and his collaborators, we see in this team a devastating series of near-misses, could-have-beens, and lost opportunities. Sports narratives often focus on snatching victory from the jaws of defeat; who knew the opposite could be so engrossing?

My only complaint about Grace Lee is that she doesn’t upload more often! Especially since in her recent work she’s demonstrated an incredible visual sensibility, casually packing tons of information — jokes, easter eggs, and more — into every shot. This video is near and dear to my heart because it speaks to my own struggles to define video essays, and my gnawing feeling that sometimes we might be getting too permissive with the term, or alternatively too restrictive. Few essayists explore this kind of ambivalence as well as Lee.

Shannon Strucci

Video essayist,  StrucciMovies

how i would defeat the immortal snail by Faline San

Faline San’s videos are typically anecdotes about her life or explanations of her thought process regarding bizarre niche topics. They caught my attention due to her quick pacing, engaging storytelling, her finely-tuned (and very funny) editing style, and her self-deprecating sense of humor. how i would defeat the immortal snail is a great example of this – it’s essentially a ten minute rant about a Reddit thought experiment , but it’s very funny and complex. This is especially impressive considering she is still a teenager, and I look forward to seeing what work she produces in the future!

The Bizarre World of Fake Psychics, Faith Healers, and Mediums by John Walsh (Super Eyepatch Wolf)

John’s essays are always funny and thought-provoking and he had some more avant-garde videos this year that pushed video essays as a medium (specifically his Space Jam and Dell nightmare videos, which I’d also recommend) but his fake psychics video stood out to me as something with the potential to help save a viewer from being taken advantage of, which is tremendously valuable. It’s dense with research and history and comes from both a place of anger and empathy. It’s a fantastic video.

Scout Tafoya

Johannes had a hell of a year. This whole series is superb.

Tenderness — Rio Bravo Diary by Will DiGravio

De la femme by Caterina Cucinotta and Jesús RamÊ López

Reimagining Blackness and Architecture ( MOMA ) by Russell Yaffe, Rafael Salazar Moreno ( RAVA  Films)

Great series.

Our Focus by Kevin B. Lee

Max Tohline

Independent media scholar and video essayist

Flight of the Navigator | VFX Cool by Alan Melikdjanian (Captain Disillusion)

Captain Disillusion’s videos debunking viral hoaxes or misinformation about visual effects wizardry have been top-tier YouTube content for years, but nothing could have prepared me for this ravishing deconstruction of the technical magic in the cult-classic Flight of the Navigator. I don’t have euphoric superlatives extreme enough for how I felt watching this video the first time — not only does C.D. use VFX to analyze VFX (probably the final boss of videographic criticism); his attention, research, wit, obsession, and good old fashioned formal analysis blow everything else out of the water.

Though it has stiff competition from Faden, Keating, Mittell, and others, Mediated Auscultation is my favorite peer-reviewed essay of the year. Like many film scholars, I’ve never given enough attention to sound — precisely because sound never struck me as being essentially ‘cinematic’. But Talijan shows that cinema’s promise of immersive sensing from a distance applies as much to sound as image. The icing on the cake is that while plenty of video essays are ‘meditative’, few have made the tone demonstrate the argument as Talijan does here, with the audio putting me in a near- ASMR  haze.

I never realized it was possible to deploy a parody of a video essay (in this case a classic on neorealism from kogonada) in the service of an argument that is not only NOT a joke, but possibly richer than that of the original. Whereas kogonada merely illustrated a reasonably conventional understanding of the difference between de Sica’s style and classical Hollywood style, Avissar completely overturned my narrow-minded received takes on Snyder by offering me a different mode of attention. Even if an ambiguity remains as to what Snyder’s style ‘means’, I’ll never pigeonhole him the same way again.

No Face Is an Incel by CJ the X

Generally I’d exclude wall-to-wall-talking-head channels from a list of great video essays, but CJ the X is in the middle of an annus mirabilis. So, for those who don’t have the 2.5 hours for CJ ’s urgent cry-of-the-soul Burnham/Bezos essay , here’s an intoxicating 100-mile-an-hour sprint of an essay that performs a Žižekian looking-awry on Spirited Away that might not be dressed up in academic finery, but has a more nimble intellect than many who’ve put up with the steamroller of peer review.

As we enter the eighth or ninth wave of rumination on what ‘counts’ as a video essay and how to think videographically, Johannes Binotto has become the undisputed master of reflection on the everyday practices of viewing that form the foundation of what video essayists do. Watching his ongoing Practices of Viewing series (in particular the one on the screenshot, but also others on pausing, fast-forwarding, muting), I felt like I’d found Arne Saknussemm’s name scratched into the cave wall— a fellow traveler.

eye / contact by Niki Radman

This essay takes its time and a good deal of text setting up its argument, but when it finally unveils its purely visual denouement — a 3x3 grid of images that jaw-droppingly links one note of Barry Jenkins’s formal language with his whole symphony of themes surrounding identity — I felt like I was gonna turn into drops.

Inside: Are Video Games Art? by Arttective

The tip of the YouTube iceberg conceals a Sierpinski triangle of icebergs beneath it — so many that it’s mathematically remarkable that any individual essay ever made it to my eyes at all. Had I not met Arttective on the Essay Library Discord server, I wouldn’t have seen this gem, which uses the rewind and skip keys on YouTube to inject some tantalizing interactivity into the grammar of the video essay. But I’m so glad I did: the experience is engrossing. If anyone out there solves the puzzle in this video, please let me know the answer!

David Verdeure

Creator, collector and curator of video essays under the nom de video Filmscalpel

The pandemic proves fertile ground for video essays. Changing film distribution models mean movies are available sooner to audiovisual critics. In-person and live events have been replaced with pre-taped materials, creating another vein of visuals for video essay makers to tap into. We’re often confined to our personal visual echo chambers that are filled with screens that confound as much as they clarify. And that we’re forced to spend more time in close quarters may also contribute to the unmistakable trend that video essays are getting longer. In 2021 audiovisual strategies that are common to the video essay popped up everywhere. In academia and the arts. In news broadcasts and film festivals. In talk shows and on TikTok. These are just a few remarkable examples.

In his feature-length video Tohline gives an overview of the history, the aesthetics and the modus operandi of the supercut. He examines the tension between its dueling impulses of (fannish) desire and serious analysis, and he proposes strategies to increase the form’s critical impact. But most important is how Tohline regards the supercut not as a mere editing technique but as the material expression of a specific and novel way of thinking. We try to make sense of the world by ordering it into either archives or databases, and the supercut is the poster child for that database mode.

Just when you think the whole supercut model has been mapped, along comes an innovative application of this strategy. Davide Rapp combines clips of the Monte Gelato waterfalls near Rome into a 28-minute VR collage. Scores of rectangular film and television scenes together form a full circle, recasting the role of the spectator from immobile viewer in a theater seat to participatory flaneur. Montegelato is an immersive three-dimensional palimpsest that puts the viewer at the center of this nexus of cinematic storytelling: a location that inspired filmmakers working across different genres, in different times and with very different means.

Gyres 1-3 by Ellie Ga (watch excerpt )

American artist Ellie Ga’s single channel video installation Gyres 1-3 is another example of how to put an inventive spin on a classic videographic strategy. This is a desktop video essay of sorts, with the desktop being a light table onto which she arranges and rearranges transparent photographs. Her essayistic voice over narration is triggered by the succession of (often) archetypal images that serve as lodestars for the video’s loose narrative structure. But unlike the more traditional virtual desktop, Ellie Ga’s physical handling of the transparent slides adds a tactile and more personal touch to the process.

Under the White Mask: The Film That Haesaerts Could Have Made by Matthias De Groof (watch trailer )

In 1958 Paul Haesaerts made Under the Black Mask, a documentary on Congolese art. That Belgian film was formally inventive but it also perpetuated racist stereotypes. Scholar and filmmaker Matthias De Groof remixed Haesaerts’ film into a scathing critique of colonialism. He combined the footage of mute masks with an impassioned voice over by slam poet Maravilha Munto. In Haesaerts’ version, art hid atrocities. Aestheticism was used as a mask for the ugly face of colonialism to hide behind. This powerful remix tears off that mask: it uses exactly the same artistic means but reclaims their critical potential.

Cinema Turns: Catalan Creative Documentary by Celia Sainz

In this beautifully paced and expertly constructed video essay Celia Sainz focuses on a quartet of documentary films made in Catalonia over the past two decades by female filmmakers. She does not seek to ascribe a collective national identity or ideological agenda to these works but looks for shared artistic (cinematographic and narrative) strategies. Like the creative documentaries it studies, this video essay uses time and tone to drive home its points. The assured audiovisual approach and well-judged rhythm of this piece are part and parcel to its intellectual and affective impact.

Lucie Emch’s video essay deals with the troublesome on-screen representation of rape. She starts off in a conventional way but then brings music videos into the mix. The video essay really hits its stride when it mashes up Jenny Wilson’s RAPIN * music video (from 2018) with Ida Lupino’s film Outrage (from 1950).

This fine piece was published by Tecmerin. That online journal deserves to be lauded for its persistent efforts to bring to the fore the work of video essay makers who are not native English speakers, and for the fact it reviews and publishes pieces in many different languages.

Barbara Zecchi

Professor and director of the film studies programme, University of Massachusetts Amherst

The most intelligent video-essay I’ve seen on sound (or rather, on lack of sound) in cinema. Brilliant!

With over 40 works to date, Ariel Avissar’s intelligent project has certainly accomplished its expected goal of increasing the video essay’s interest in television products. It has also achieved a less expected result: it strengthened a community of video essayists who have engaged playfully in this almost addictive collaborative endeavor.

Film Thought 1. Will the Plausible: On FIVE CARD STUD by Will DiGravio

Skillfully produced (superb storytelling and rhythm), this video-essay takes full advantage of the form’s possibilities by centering in a simple perceptive observation. A little gem which marks the beginning of a promising new series by Will DiGravio

Cinephilia translated into an audiovisual essay at its best. A deeply personal and emotional account of Adrian Martin’s love for film and for film analysis becomes one of the best pieces I can think of on a rigorous and theoretical reflection on the video-graphic essay as a form.

Public Controversy and Film Censorship. The release of All Quiet on Western Front (1930) in Berlin by Manuel Palacio y Ana Mejón

I saw this video-essay for the first time when Ana Mejón presented it at the video-graphic webinar organized by the Universidad Carlos III de Madrid in September. I was immediately impressed. It’s a superbly crafted video-essay that condenses thorough and serious work of scholarly research.

A powerful and chilling work that did not go unnoticed at the Adelio Ferrero Festival, Italy. I look forward to the multi-modal project that will be published in the upcoming issue of Research in Film and History together with this video-essay.

It’s so smart and funny, and, as Jason Mittell said, it “speaks to many of us.”

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Why A.I. Isn’t Going to Make Art

In 1953, Roald Dahl published “ The Great Automatic Grammatizator ,” a short story about an electrical engineer who secretly desires to be a writer. One day, after completing construction of the world’s fastest calculating machine, the engineer realizes that “English grammar is governed by rules that are almost mathematical in their strictness.” He constructs a fiction-writing machine that can produce a five-thousand-word short story in thirty seconds; a novel takes fifteen minutes and requires the operator to manipulate handles and foot pedals, as if he were driving a car or playing an organ, to regulate the levels of humor and pathos. The resulting novels are so popular that, within a year, half the fiction published in English is a product of the engineer’s invention.

Is there anything about art that makes us think it can’t be created by pushing a button, as in Dahl’s imagination? Right now, the fiction generated by large language models like ChatGPT is terrible, but one can imagine that such programs might improve in the future. How good could they get? Could they get better than humans at writing fiction—or making paintings or movies—in the same way that calculators are better at addition and subtraction?

Art is notoriously hard to define, and so are the differences between good art and bad art. But let me offer a generalization: art is something that results from making a lot of choices. This might be easiest to explain if we use fiction writing as an example. When you are writing fiction, you are—consciously or unconsciously—making a choice about almost every word you type; to oversimplify, we can imagine that a ten-thousand-word short story requires something on the order of ten thousand choices. When you give a generative-A.I. program a prompt, you are making very few choices; if you supply a hundred-word prompt, you have made on the order of a hundred choices.

If an A.I. generates a ten-thousand-word story based on your prompt, it has to fill in for all of the choices that you are not making. There are various ways it can do this. One is to take an average of the choices that other writers have made, as represented by text found on the Internet; that average is equivalent to the least interesting choices possible, which is why A.I.-generated text is often really bland. Another is to instruct the program to engage in style mimicry, emulating the choices made by a specific writer, which produces a highly derivative story. In neither case is it creating interesting art.

I think the same underlying principle applies to visual art, although it’s harder to quantify the choices that a painter might make. Real paintings bear the mark of an enormous number of decisions. By comparison, a person using a text-to-image program like DALL-E enters a prompt such as “A knight in a suit of armor fights a fire-breathing dragon,” and lets the program do the rest. (The newest version of DALL-E accepts prompts of up to four thousand characters—hundreds of words, but not enough to describe every detail of a scene.) Most of the choices in the resulting image have to be borrowed from similar paintings found online; the image might be exquisitely rendered, but the person entering the prompt can’t claim credit for that.

Some commentators imagine that image generators will affect visual culture as much as the advent of photography once did. Although this might seem superficially plausible, the idea that photography is similar to generative A.I. deserves closer examination. When photography was first developed, I suspect it didn’t seem like an artistic medium because it wasn’t apparent that there were a lot of choices to be made; you just set up the camera and start the exposure. But over time people realized that there were a vast number of things you could do with cameras, and the artistry lies in the many choices that a photographer makes. It might not always be easy to articulate what the choices are, but when you compare an amateur’s photos to a professional’s, you can see the difference. So then the question becomes: Is there a similar opportunity to make a vast number of choices using a text-to-image generator? I think the answer is no. An artist—whether working digitally or with paint—implicitly makes far more decisions during the process of making a painting than would fit into a text prompt of a few hundred words.

We can imagine a text-to-image generator that, over the course of many sessions, lets you enter tens of thousands of words into its text box to enable extremely fine-grained control over the image you’re producing; this would be something analogous to Photoshop with a purely textual interface. I’d say that a person could use such a program and still deserve to be called an artist. The film director Bennett Miller has used DALL-E 2 to generate some very striking images that have been exhibited at the Gagosian gallery; to create them, he crafted detailed text prompts and then instructed DALL-E to revise and manipulate the generated images again and again. He generated more than a hundred thousand images to arrive at the twenty images in the exhibit. But he has said that he hasn’t been able to obtain comparable results on later releases of DALL-E . I suspect this might be because Miller was using DALL-E for something it’s not intended to do; it’s as if he hacked Microsoft Paint to make it behave like Photoshop, but as soon as a new version of Paint was released, his hacks stopped working. OpenAI probably isn’t trying to build a product to serve users like Miller, because a product that requires a user to work for months to create an image isn’t appealing to a wide audience. The company wants to offer a product that generates images with little effort.

It’s harder to imagine a program that, over many sessions, helps you write a good novel. This hypothetical writing program might require you to enter a hundred thousand words of prompts in order for it to generate an entirely different hundred thousand words that make up the novel you’re envisioning. It’s not clear to me what such a program would look like. Theoretically, if such a program existed, the user could perhaps deserve to be called the author. But, again, I don’t think companies like OpenAI want to create versions of ChatGPT that require just as much effort from users as writing a novel from scratch. The selling point of generative A.I. is that these programs generate vastly more than you put into them, and that is precisely what prevents them from being effective tools for artists.

The companies promoting generative-A.I. programs claim that they will unleash creativity. In essence, they are saying that art can be all inspiration and no perspiration—but these things cannot be easily separated. I’m not saying that art has to involve tedium. What I’m saying is that art requires making choices at every scale; the countless small-scale choices made during implementation are just as important to the final product as the few large-scale choices made during the conception. It is a mistake to equate “large-scale” with “important” when it comes to the choices made when creating art; the interrelationship between the large scale and the small scale is where the artistry lies.

Believing that inspiration outweighs everything else is, I suspect, a sign that someone is unfamiliar with the medium. I contend that this is true even if one’s goal is to create entertainment rather than high art. People often underestimate the effort required to entertain; a thriller novel may not live up to Kafka’s ideal of a book—an “axe for the frozen sea within us”—but it can still be as finely crafted as a Swiss watch. And an effective thriller is more than its premise or its plot. I doubt you could replace every sentence in a thriller with one that is semantically equivalent and have the resulting novel be as entertaining. This means that its sentences—and the small-scale choices they represent—help to determine the thriller’s effectiveness.

Many novelists have had the experience of being approached by someone convinced that they have a great idea for a novel, which they are willing to share in exchange for a fifty-fifty split of the proceeds. Such a person inadvertently reveals that they think formulating sentences is a nuisance rather than a fundamental part of storytelling in prose. Generative A.I. appeals to people who think they can express themselves in a medium without actually working in that medium. But the creators of traditional novels, paintings, and films are drawn to those art forms because they see the unique expressive potential that each medium affords. It is their eagerness to take full advantage of those potentialities that makes their work satisfying, whether as entertainment or as art.

Of course, most pieces of writing, whether articles or reports or e-mails, do not come with the expectation that they embody thousands of choices. In such cases, is there any harm in automating the task? Let me offer another generalization: any writing that deserves your attention as a reader is the result of effort expended by the person who wrote it. Effort during the writing process doesn’t guarantee the end product is worth reading, but worthwhile work cannot be made without it. The type of attention you pay when reading a personal e-mail is different from the type you pay when reading a business report, but in both cases it is only warranted when the writer put some thought into it.

Recently, Google aired a commercial during the Paris Olympics for Gemini, its competitor to OpenAI’s GPT-4 . The ad shows a father using Gemini to compose a fan letter, which his daughter will send to an Olympic athlete who inspires her. Google pulled the commercial after widespread backlash from viewers; a media professor called it “one of the most disturbing commercials I’ve ever seen.” It’s notable that people reacted this way, even though artistic creativity wasn’t the attribute being supplanted. No one expects a child’s fan letter to an athlete to be extraordinary; if the young girl had written the letter herself, it would likely have been indistinguishable from countless others. The significance of a child’s fan letter—both to the child who writes it and to the athlete who receives it—comes from its being heartfelt rather than from its being eloquent.

Many of us have sent store-bought greeting cards, knowing that it will be clear to the recipient that we didn’t compose the words ourselves. We don’t copy the words from a Hallmark card in our own handwriting, because that would feel dishonest. The programmer Simon Willison has described the training for large language models as “money laundering for copyrighted data,” which I find a useful way to think about the appeal of generative-A.I. programs: they let you engage in something like plagiarism, but there’s no guilt associated with it because it’s not clear even to you that you’re copying.

Some have claimed that large language models are not laundering the texts they’re trained on but, rather, learning from them, in the same way that human writers learn from the books they’ve read. But a large language model is not a writer; it’s not even a user of language. Language is, by definition, a system of communication, and it requires an intention to communicate. Your phone’s auto-complete may offer good suggestions or bad ones, but in neither case is it trying to say anything to you or the person you’re texting. The fact that ChatGPT can generate coherent sentences invites us to imagine that it understands language in a way that your phone’s auto-complete does not, but it has no more intention to communicate.

It is very easy to get ChatGPT to emit a series of words such as “I am happy to see you.” There are many things we don’t understand about how large language models work, but one thing we can be sure of is that ChatGPT is not happy to see you. A dog can communicate that it is happy to see you, and so can a prelinguistic child, even though both lack the capability to use words. ChatGPT feels nothing and desires nothing, and this lack of intention is why ChatGPT is not actually using language. What makes the words “I’m happy to see you” a linguistic utterance is not that the sequence of text tokens that it is made up of are well formed; what makes it a linguistic utterance is the intention to communicate something.

Because language comes so easily to us, it’s easy to forget that it lies on top of these other experiences of subjective feeling and of wanting to communicate that feeling. We’re tempted to project those experiences onto a large language model when it emits coherent sentences, but to do so is to fall prey to mimicry; it’s the same phenomenon as when butterflies evolve large dark spots on their wings that can fool birds into thinking they’re predators with big eyes. There is a context in which the dark spots are sufficient; birds are less likely to eat a butterfly that has them, and the butterfly doesn’t really care why it’s not being eaten, as long as it gets to live. But there is a big difference between a butterfly and a predator that poses a threat to a bird.

A person using generative A.I. to help them write might claim that they are drawing inspiration from the texts the model was trained on, but I would again argue that this differs from what we usually mean when we say one writer draws inspiration from another. Consider a college student who turns in a paper that consists solely of a five-page quotation from a book, stating that this quotation conveys exactly what she wanted to say, better than she could say it herself. Even if the student is completely candid with the instructor about what she’s done, it’s not accurate to say that she is drawing inspiration from the book she’s citing. The fact that a large language model can reword the quotation enough that the source is unidentifiable doesn’t change the fundamental nature of what’s going on.

As the linguist Emily M. Bender has noted, teachers don’t ask students to write essays because the world needs more student essays. The point of writing essays is to strengthen students’ critical-thinking skills; in the same way that lifting weights is useful no matter what sport an athlete plays, writing essays develops skills necessary for whatever job a college student will eventually get. Using ChatGPT to complete assignments is like bringing a forklift into the weight room; you will never improve your cognitive fitness that way.

Not all writing needs to be creative, or heartfelt, or even particularly good; sometimes it simply needs to exist. Such writing might support other goals, such as attracting views for advertising or satisfying bureaucratic requirements. When people are required to produce such text, we can hardly blame them for using whatever tools are available to accelerate the process. But is the world better off with more documents that have had minimal effort expended on them? It would be unrealistic to claim that if we refuse to use large language models, then the requirements to create low-quality text will disappear. However, I think it is inevitable that the more we use large language models to fulfill those requirements, the greater those requirements will eventually become. We are entering an era where someone might use a large language model to generate a document out of a bulleted list, and send it to a person who will use a large language model to condense that document into a bulleted list. Can anyone seriously argue that this is an improvement?

It’s not impossible that one day we will have computer programs that can do anything a human being can do, but, contrary to the claims of the companies promoting A.I., that is not something we’ll see in the next few years. Even in domains that have absolutely nothing to do with creativity, current A.I. programs have profound limitations that give us legitimate reasons to question whether they deserve to be called intelligent at all.

The computer scientist François Chollet has proposed the following distinction: skill is how well you perform at a task, while intelligence is how efficiently you gain new skills. I think this reflects our intuitions about human beings pretty well. Most people can learn a new skill given sufficient practice, but the faster the person picks up the skill, the more intelligent we think the person is. What’s interesting about this definition is that—unlike I.Q. tests—it’s also applicable to nonhuman entities; when a dog learns a new trick quickly, we consider that a sign of intelligence.

In 2019, researchers conducted an experiment in which they taught rats how to drive. They put the rats in little plastic containers with three copper-wire bars; when the mice put their paws on one of these bars, the container would either go forward, or turn left or turn right. The rats could see a plate of food on the other side of the room and tried to get their vehicles to go toward it. The researchers trained the rats for five minutes at a time, and after twenty-four practice sessions, the rats had become proficient at driving. Twenty-four trials were enough to master a task that no rat had likely ever encountered before in the evolutionary history of the species. I think that’s a good demonstration of intelligence.

Now consider the current A.I. programs that are widely acclaimed for their performance. AlphaZero, a program developed by Google’s DeepMind, plays chess better than any human player, but during its training it played forty-four million games, far more than any human can play in a lifetime. For it to master a new game, it will have to undergo a similarly enormous amount of training. By Chollet’s definition, programs like AlphaZero are highly skilled, but they aren’t particularly intelligent, because they aren’t efficient at gaining new skills. It is currently impossible to write a computer program capable of learning even a simple task in only twenty-four trials, if the programmer is not given information about the task beforehand.

Self-driving cars trained on millions of miles of driving can still crash into an overturned trailer truck, because such things are not commonly found in their training data, whereas humans taking their first driving class will know to stop. More than our ability to solve algebraic equations, our ability to cope with unfamiliar situations is a fundamental part of why we consider humans intelligent. Computers will not be able to replace humans until they acquire that type of competence, and that is still a long way off; for the time being, we’re just looking for jobs that can be done with turbocharged auto-complete.

Despite years of hype, the ability of generative A.I. to dramatically increase economic productivity remains theoretical. (Earlier this year, Goldman Sachs released a report titled “Gen AI: Too Much Spend, Too Little Benefit?”) The task that generative A.I. has been most successful at is lowering our expectations, both of the things we read and of ourselves when we write anything for others to read. It is a fundamentally dehumanizing technology because it treats us as less than what we are: creators and apprehenders of meaning. It reduces the amount of intention in the world.

Some individuals have defended large language models by saying that most of what human beings say or write isn’t particularly original. That is true, but it’s also irrelevant. When someone says “I’m sorry” to you, it doesn’t matter that other people have said sorry in the past; it doesn’t matter that “I’m sorry” is a string of text that is statistically unremarkable. If someone is being sincere, their apology is valuable and meaningful, even though apologies have previously been uttered. Likewise, when you tell someone that you’re happy to see them, you are saying something meaningful, even if it lacks novelty.

Something similar holds true for art. Whether you are creating a novel or a painting or a film, you are engaged in an act of communication between you and your audience. What you create doesn’t have to be utterly unlike every prior piece of art in human history to be valuable; the fact that you’re the one who is saying it, the fact that it derives from your unique life experience and arrives at a particular moment in the life of whoever is seeing your work, is what makes it new. We are all products of what has come before us, but it’s by living our lives in interaction with others that we bring meaning into the world. That is something that an auto-complete algorithm can never do, and don’t let anyone tell you otherwise. ♦

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The best video essays of 2023

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by Daniel Schindel

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Looking at the year’s notable video essays, many grapple with issues at the heart of contemporary media itself. There are dissections of video-playing tools, exposés of how corporations restrict access, contrasts between tropes and reality, and thorough investigations of trends in plagiarism and/or fabrication. As the essay landscape refines, it seems to peer inward as much as out.

On the making of this list: I’ve been trying to stay up to date on video essays for a while, and have been contributing to lists and/or voting in polls about the best videos made each year since 2018. Over this time, doing these kinds of roundups has gotten exponentially more difficult. As YouTube has grown to become a mega-business hosting powerful creators (part of the general trend of social media video sites becoming the new primary forum for cultural influence), I’ve seen essayists I once thought of as niche accrue follower counts in the millions. It’s been surreal. For this year’s list, I tried to shake things up by keeping the essayists who have appeared in previous editions to a minimum, along with the usual considerations about incorporating a diversity of creator backgrounds and video style. Once again, the videos are presented simply in order of publishing date.

[Also, I’m going to preface this with a mega mea culpa: It was absolute malpractice of me to not include Platformer Toolkit by Game Maker’s Toolkit in the best video essays of 2022 list . I don’t have a good excuse, either; I just straight up missed the essay at the time it came out, and then overlooked it during my catch-up phase at the end of the year. But an essay about game design that instructs you on its ideas by letting you actively engage with them through interactivity feels like a breakthrough in the form.]

Practices of Viewing by Johannes Binotto

Johannes Binotto is a Swiss researcher and lecturer who has been adding to his “Practices of Viewing” series for several years now, and every installment preceding 2023’s videos, “Ending” and “Description,” is well worth checking out. With each essay, Binotto examines a specific element of the media viewing interface, and how they affect an audience’s engagement with it. Some subjects, like fast-forwarding, pausing, or muting, may seem like obvious touchstones, while others, like sleep, are more out-there approaches to the conversation.

A History of the World According to Getty Images by Richard Misek

This technically debuted last year, making the rounds at film festivals, but it was made available online this past spring, so I’m including it here. A History of the World According to Getty Images is a great example of a work embedding its own ethos into its construction. Misek, another academic, is scrutinizing how for-profit companies (specifically Getty Images) mediate information that’s supposed to be available for all. In practice, a great deal of visual material that’s technically in the public domain can only be accessed in decent quality by paying an archive like Getty. Misek circumvents this by paying the fee to use select footage in this essay and then making this essay itself available for anyone to cite and clip from, putting that footage out into the world for real.

The Faces of Black Conservatism by F.D Signifier

I feel that video essays that consist mainly of the creator talking directly into a camera stretch the definition of the term – to me, the best cinematic and argumentative potential of the form lies in the power of editing. F.D Signifier’s contrast between fictional depictions of Black conservatives and the reality of how they appear across media exemplifies is what sets him apart in this genre: not just the depth of his thought (though it is considerable), but also the playful ways in which he presents the objects of his discussion. The running gag here in which he films himself holding hairstyling tools over the heads of various people on his screen had me laughing harder with each appearance.

Games That Don’t Fake the Space by Jacob Geller/Why We Can’t Stop Mapping Elden Ring by Ren or Raven

I don’t actually think this is the best essay Jacob Geller released this year (that would be either “Games that Aren’t Games” or “How Can We Bear to Throw Anything Away?” ), but it pairs so incredibly well with Renata Price’s essay (an impressive video debut building on her experience as a games critic) that it felt more appropriate to present them as a double feature. Both videos are sharp examinations of the ways that video games conjure physical space. Geller illuminates the shortcuts and tricks games often employ through examples of ones that, as the title suggests, don’t use such devices, while Price analyzes the impulses beneath what one could call the “cartographic instinct” in open-world games.

Why Do Brands Keep Doing These Crazy Influencer Trips?? by Mina Le

It’s been encouraging in recent years to see Le grow more confident in her mixing of media in her videos on fashion and film/television. You might remember the controversy around Shein granting influencers a limited hangout in a clothing factory this past summer. Le contextualizes this story by delving into the wider, supremely odd world of sponsored tours. If you watch this on your phone, the transitions between Le speaking to the camera and the clips of TikToks and other videos and photos flow together in a manner not unlike how one would scroll a social media feed, creating queasy resonance between message and medium.

Feeling Cynical About Barbie by Broey Deschanel / The Plastic Feminism of Barbie by Verilybitchie

I present these two videos not as a contrarian attack on Barbie (a film I enjoyed), but to highlight the important role of considered critical voices that dissent against prevailing opinions. Both Maia Wyman and Verity Ritchie unpack the issues with a heavily corporate product attempting to capitalize on feminist sentiment. Ritchie emphasizes the history of Barbie the brand and how the movie fits into it, while Wyman reads more into the specifics of the film’s plot. Together these videos do a good job of elaborating on legendary critic Amy Taubin’s Barbie reaction : “It’s about a fucking doll !’”

TikTok Gave Me Autism: The Politics of Self Diagnosis by Alexander Avila

There’s a lot of social media discourse over who can and can’t — and should or shouldn’t — claim the label of “autistic.” As someone who’s struggled with both the logistics and appropriateness of sussing out whether I’m on the spectrum, this video hit me hard. There are parts that feel like they veer so far into philosophical query that they threaten to obfuscate rather than elucidate the subject, but the essay as a whole is undeniably compelling. Avila’s own confessed stake in the question of self-diagnosis is itself affecting. This is the most searingly personal video on this list, uniting self-inquiry with rigorous research.

Chaste/Unchaste by Maryam Tafakory

This years shortest entry is a deceptively simple interrogation of the concept of “chastity” as defined by Iranian censorship standards. Takafory is a veteran of the academic essay scene, and I’m delighted by the opportunity to present her work to a wider audience. The video’s text is minimal, and its visuals are simply a montage of clips from Iranian films, but the implicit question of propriety grips the viewer with each cut.

Journey to Epcot Center: A Symphonic History by Defunctland

This is the most boundary-pushing essay on this year’s list. Completely lacking commentary, it instead emphasizes visuals and reenactment in telling the story of how Disney’s Epcot park went from concept to realization over the decades. Kevin Perjurer also provides a detailed set of notes that are meant to be read along with watching the video, further demanding one’s full attention. This is a direct acknowledgement of how we use the internet, the windowed experience of browsing and watching videos. I don’t think everything works; many of the reenactments, while impressively professional, feel somewhat redundant. But I’d prefer a creator take big swings that result in a few flaws rather than play it safe, and I hope both Perjurer and others continue in such an experimental vein.

Plagiarism and You(Tube) by Hbomberguy

Harry Brewis is popular enough that he doesn’t need any boost, but even in the very brief period since this video’s release as of the time of writing, Plagiarism and You(Tube) has made seismic impact on the YouTuber scene . Does it need to be almost four hours long? Maybe not. Yet the sheer volume of evidence it pulls together to support various accusations of plagiarism does seem vital. The main focus of the piece, James Somerton, went into lockdown over the fairly comprehensive evidence presented against him (and has since attempted to apologize ). I’m seeing conversations flourish around the endemic problem of plagiarism on the internet and what is to be done about it, and a surge of creators recognizing and calling out others who have taken their work without credit. There’s a deeper issue at play here, which is that the growth of YouTube entertainment has come with a truly daunting mountain of crap content that nonetheless attracts views (and thus dollars).

On the subject of low quality standards on YouTube, beyond plagiarism, Todd in the Shadows’ recent exhaustive effort to fact-check various false claims Somerton has made in his work is a useful supplement to this video.

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The American Abyss

A historian of fascism and political atrocity on Trump, the mob and what comes next.

The police forced the crowd out of the Capitol building after facing off in the Rotunda, Jan. 6, 3:40 p.m. Credit... Ashley Gilbertson/VII, for The New York Times

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By Timothy Snyder

  • Published Jan. 9, 2021 Updated Dec. 28, 2021

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When Donald Trump stood before his followers on Jan. 6 and urged them to march on the United States Capitol, he was doing what he had always done. He never took electoral democracy seriously nor accepted the legitimacy of its American version.

Even when he won, in 2016, he insisted that the election was fraudulent — that millions of false votes were cast for his opponent. In 2020, in the knowledge that he was trailing Joseph R. Biden in the polls, he spent months claiming that the presidential election would be rigged and signaling that he would not accept the results if they did not favor him. He wrongly claimed on Election Day that he had won and then steadily hardened his rhetoric: With time, his victory became a historic landslide and the various conspiracies that denied it ever more sophisticated and implausible.

People believed him, which is not at all surprising. It takes a tremendous amount of work to educate citizens to resist the powerful pull of believing what they already believe, or what others around them believe, or what would make sense of their own previous choices. Plato noted a particular risk for tyrants: that they would be surrounded in the end by yes-men and enablers. Aristotle worried that, in a democracy, a wealthy and talented demagogue could all too easily master the minds of the populace. Aware of these risks and others, the framers of the Constitution instituted a system of checks and balances. The point was not simply to ensure that no one branch of government dominated the others but also to anchor in institutions different points of view.

In this sense, the responsibility for Trump’s push to overturn an election must be shared by a very large number of Republican members of Congress. Rather than contradict Trump from the beginning, they allowed his electoral fiction to flourish. They had different reasons for doing so. One group of Republicans is concerned above all with gaming the system to maintain power, taking full advantage of constitutional obscurities, gerrymandering and dark money to win elections with a minority of motivated voters. They have no interest in the collapse of the peculiar form of representation that allows their minority party disproportionate control of government. The most important among them, Mitch McConnell , indulged Trump’s lie while making no comment on its consequences.

Yet other Republicans saw the situation differently: They might actually break the system and have power without democracy. The split between these two groups, the gamers and the breakers, became sharply visible on Dec. 30, when Senator Josh Hawley announced that he would support Trump’s challenge by questioning the validity of the electoral votes on Jan. 6. Ted Cruz then promised his own support, joined by about 10 other senators. More than a hundred Republican representatives took the same position. For many, this seemed like nothing more than a show: challenges to states’ electoral votes would force delays and floor votes but would not affect the outcome.

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    A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. These essays have become increasingly popular within the era of ...

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    Upload your files into your video editing software and begin the process of creating your video essay. Some operating systems come preloaded with a video editor. For example, Windows 10 comes with Video Editor, and Macs come with iMovie, both of which work well. You can find other free video editing software options on the web.

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