company profile assignment

It’s a great example of how to quickly and succinctly convey your message to site visitors.

7. Tangerine Company Profile Template

This template has a more eclectic color palette but utilizes shapes and blank spaces to keep the template from appearing too busy and distracting. 

8. Colorful Company Profile Template

If your company is in the creative industry and loves color, then this template could be a great representation of your business. 

9. Tiffany Startup Company Profile Template

Image source

10. Blue and White Minimalist Company Profile Template

Again, you can't go wrong with minimalism and a pop of neutral blues. However, if you don't like color and you want something a little brighter, you can just swap out the blue for your company colors. 

11. Yellow and Green Modern Company Profile Template

The checkerboard pattern adds a nice flare that guides your eyes down the page to the important content, such as your company name and contact information.

12. Orange White Modern Company Profile Template

Canva calls this orange and white, but that looks red to me. Either way, the template provides ample space for your logo, name, imagery, and information. 

Start Your Company Profile Today

And there you have it — everything you need to know about putting together a company profile. If you still need a little extra help, don't forget to scroll up and click on the links to our templates.

Editor's Note: This post was originally published in January 2019 but has been updated for comprehensiveness.

Don't forget to share this post!

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Entrepreneurship

• Oct 17, 2023
• 14 min read

How to Write a Company Profile in 10 Simple Steps + Samples

It’s your chance to make your brand stand out.

Electra Michaelidou

Career and Lifestyle Writer

Reviewed by Chris Leitch

Whether you own a small startup or an international company, having a company profile is a must. However, what you consider interesting could be an utter snooze-fest for the reader, making you miss the chance to  market your brand  successfully.

If you want to ensure that you’ve got all the correct information to entice your reader, you need to turn the traditional business profile on its head and consider what your audience wants to know about your company.

To help you do that, we’ve outlined the most critical steps you need to follow to create a captivating company profile, as well as why it’s crucial that you get it right.

What is a company profile?

A company profile is a document (print or digital) or a dedicated section on your website that introduces your brand, team and products to the world. It summarizes who you are and what you do, providing an opportunity to establish an even stronger connection with existing clients and win over new ones, as well as attract potential investors to your company or brand. It can also appeal to working professionals and entice them to join your team.

In terms of length, company profiles vary. It’s generally best, however, to keep it concise and impactful. As researchers from the Technical University of Denmark have found, our collective attention span seems to be getting narrower due to the staggering amount of information that’s presented to us daily.

Why do you need a company profile?

Think back to when you first started your business . It must have been an exciting time, right? That’s the sort of emotion you want to evoke in your reader, too: that you’re passionate about what you do, have something unique to offer, and are taking planned-out steps to keep getting better, all the while honoring your brand’s values and mission.

This unique side of your company is what makes your brand relatable to your readers, which then contributes to establishing a sense of trust between you and your audience, be that a prospective customer, employee or investor. This is vital if you want to keep growing your brand, which, given that you’re here, you most certainly do.

What to include in a company profile

To create an impactful company profile, make sure that you tick off the following sections in your writing:

• Your story. This is how, why and when your organization began; what drove you to do what you’re doing.
• Your mission. That is: what your overall goal is, what sort of world you envision and how you’re going to contribute to its creation.
• Information about your products or services. Briefly explain what it is that you offer and what makes it one of a kind.
• Any awards or recognition you’ve received. This is important in establishing yourself as an expert in your field, worthy of both investors’ and clients’ trust.
• Information about your workforce. Share some insights into your overall workforce demographics and introduce top-level executives .

How to write a company profile

As we’ve seen, an effective company profile is essential in growing your business. Below, we’ll discuss in more detail how you can go about crafting your own.

Step 1: Identify the profile’s purpose

Businesses use company profiles for different scenarios, including company websites, trade portfolios and investment plans. So, before you even put pen to paper, it’s vital to identify the profile’s purpose. Don’t worry — you can adapt it at a later stage if needed!

Let’s say your profile is meant to go on your business website. Create a list of points your readers would want to read about regarding your business and create a structure for your content.

You should also make sure that the content’s tone matches your target audience. For example, you don’t want to make it sound stuffy by bombarding a  timeline  of facts because — quite frankly — no one will care (other than yourself, of course)!

Step 2: Decide on a style

Now that you’ve established what kind of tone you should set for your profile, it’s time to identify how you will present this information. Do you want a typical style broken down by different sections, or do you want it presented in the form of a timeline? Some companies even choose to tell their story through a more visual approach, like  Philips .

That said, you shouldn’t be afraid of being different and swaying away from the norm, as long as it’s compatible with your brand and industry. For example, if you’re an accounting firm , it would probably be best to stick to the traditional format, including details of recent awards and achievements.

Step 3: Tell a story

When you’re trying to encourage people to pay attention to your business, you need to create a captivating story, not churn out a dry company description. It’s no use simply listing dates and figures; you need to make sure your reader is on board while walking them through your company’s story.

Whether you started by working at a lemonade stand or you grew up in the family business, the way you put your story across is the most important part. After all, not everyone’s story is going to be as exciting as the other.

Take a look at  Zappos ’s take for some inspiration, as this popular brand has mastered the art of storytelling.

Step 4: Keep a consistent format throughout

Some creative souls can let their imagination run wild when it comes to writing their business profile. So, if you happen to be one of those people, listen carefully to the following advice!

You need to ensure your format is consistent. For example, use the same font and size within the body of your text and your headers. Don’t overpower your profile with irrelevant visuals and funky colors, and instead stick to those that are in line with the rest of your brand.

For example, here at CareerAddict, we have specific fonts and colors (black and orange), which are used throughout our materials, including our social media channels.

If you don’t have a design team on hand, you can use effective tools like  HubSpot’s color palette generator , Adobe’s Color Wheel or Canva’s Color Palette Generator .

Step 5: Outline your mission statement

If you don’t already have a mission statement, it’s time to get down to the nitty-gritty of things and write an appealing statement about your business’s values, ethos and niche. You need to inform your readers what you offer and how you plan to grow as a business, essentially telling them why they should choose you over a competitor.

For example,  Disney’s mission statement  encourages you to believe that they will provide you with the most creative entertainment experience in the world:

“The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

Step 6: Write the company history in chronological order

Jumping from the past to the present and back again will only confuse your reader, which is why you need to list the company’s history in chronological order. Whether this is done in the form of a timeline or paragraphs is entirely up to you. What’s critical is to make sure that it flows and that it makes sense to the reader.

When doing so, it’s essential not to get bogged down by too many details. Instead, you should list key achievements to show how your company got to where it is today. If you’re a small business, you can write information about the establishment and development of the brand.

Step 7: Include testimonials

A good testimonial can add value to your brand by giving potential clients feedback from another customer.

In a B2B company, testimonials from your biggest clients are ideal. In a B2C organization, on the other hand, short quotes with feedback that ties in with your values are best. You want to hit the reader with real feedback without seeming  too  promotional.

Step 8: Include your contact information

Now that you’ve got the important parts out of the way, it’s time to add some useful information! If your company profile is to be used offline, be sure to include your address, telephone number, email and (if necessary) fax number at the top of the document.

Meanwhile, if your company profile is meant for a website or other online forums, you can simply add your hyperlinked contact information at the bottom of the page.

Step 9: Add a call-to-action

If you want to add that finishing touch to your company profile, be sure to end with a call-to-action. This could be something along the lines of “To find out more, visit our website” or “For further information, contact us”.

Essentially, you should be leaving the reader with some food for thought and a way for them to find the answers to their questions.

Step 10: Proofread, proofread, proofread

Finally, it’s vital to proofread your corporate profile to ensure there aren’t any mistakes. After all, it’s one of the most important pieces of writing linked to your business!

Often, it’s easy to miss minor errors when you’ve been staring at the same piece of text for hours on end, which is why you should get an extra pair of eyes to skim over it.

And don’t forget to update your company profile regularly! Many entrepreneurs write their profile once and forget about it a year down the line. To ensure you don’t do the same, add a yearly calendar reminder where you set aside some time to update your profile to keep in line with the way your business is expanding.

Company profile template

To make sure that you don’t leave any important information out of your profile, use our template below for reference. It will remind you of what should be included from beginning to end!

[Company name]

[Company website]

Contact information: [Share your company address, phone number, email address and social channels]

Mission: [Describe the purpose of the company and the goals of its operations]

About: [Describe the founding of the company, and share key milestones and information]

Team: [Introduce your executives, and share information about your workforce]

Products and/or services: [List and describe your products and services]

Financial information: [Describe the company's financial performance and objectives]

Awards and distinctions: [List your awards, certifications and notable mentions]

Testimonials: [Direct quotes from customers or employees, including their name and title]

If you need something more polished to get you started, you could opt for a more aesthetically pleasing company profile template — like seen over at visme.

Company profile examples

1. starbucks.

This is a great example of what a company profile should look like. Starbucks opens up with a short story inspired by their company background: where the brand began and how it has evolved over the years. It also includes its trusted mission statement to ensure that all employees and customers can relate to Starbucks’s ethos.

The coffee brand manages to stand out from the crowd with a powerful brand identity and goal, which is highlighted in this company profile. “Our mission: to inspire and nurture the human spirit” — and they do just that through various branding and  philanthropic schemes . They go beyond your average coffee shop and have established themselves as a place that brings people of all different ages, nationalities and backgrounds together.

Nike does a perfect job at proving that they’re an inclusive brand within their company profile. From the minute you open their page, which is one of the most creative examples for company profiles we’ve seen, you can see that Nike is far beyond a generic sports clothing company. They want their customers to feel like they’re part of a community when they wear one of their products.

Moreover, they highlight the fact that they’re an inclusive employer with a diverse team very early on and show that they give back to their community through charity work. Working for Nike is like joining part of a big family with a strong mission — something that every employee would be eager to get involved in.

Like Starbucks, Zappos begins their company profile by sharing the story of where they began and how they have evolved over the years. Their story alone is inspirational for anyone who has a dream to build something of their own.

With their dedicated sections, Zappos identify who they are as a brand, their motto, and why company culture is at the forefront of everything they do. They prove that they’re way more than an eCommerce store and more of an online community that everyone should be a part of.

Feature your company profile on CareerAddict

CareerAddict Jobs , our very own job board, gives employers like you the opportunity to create a free profile and reach thousands of jobseekers fast. Whether it’s interns , part-timers, freelancers or full-time employees you’re looking for to broaden your workforce, our hassle-free posting can help you fill your positions quickly.

Besides putting your company page in front of a vast talent pool, you’ll also receive quick and dedicated support should you have any queries about setting up your profile, getting started or responding to candidates.

When you’re looking to create a great profile, it’s important to know both what you should do as well as what you should avoid . To point you in the right direction, we’ve answered some common questions people have when creating their company profiles.

What are some common mistakes I should avoid when writing a company profile?

A big mistake when writing anything is failing to consider who you’re writing for. Who is your audience and what would they want to know about you?

If you receive FAQs from customers, use them as inspiration. If you’re writing for prospective investors or employees, emphasize your mission, awards and financial performance more. As always, ensure that your writing is concise, free of errors, and easy to read and understand.

How technical should I get in my company profile?

Generally, it’s good to avoid using industry jargon in your profile. Although you might think that complex terminology can make you appear more professional, it can actually result in your audience losing interest. Unless you want to make your profile ineffective, ensure your writing is accessible to all.

Can I include images in my company profile?

As you’d expect, presentation is important! Visual elements like images, charts and graphs can make your company profile content more memorable, engaging and easier to follow. So, where you can, communicate any key points you’d like to make with visual representations.

How can I create a company profile PDF?

There are many ways to do this. For example, if you search for “company profile” on Canva, you’ll find templates that you can fill in and download in PDF format. Alternatively, download a template from a website like Freepik , edit it in a compatible software like Adobe Illustrator or Microsoft PowerPoint, and export it as a PDF.

Watch our video which explains how to write a company profile:

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Key takeaways

By following these tips and taking inspiration from the company profile samples above, you can ensure that your profile ties in with your branding strategy. This will help communicate the ethos of your business and, ultimately, draw in new customers as well as potential employees.

To summarize:

• Think of your company profile as an engaging overview of your history, vision, achievements and unique value proposition.
• Always consider who your target audience is and what set of questions they might be seeking answers to before you start writing.
• Depending on the layout you pick, use headings or separate pages to divide your content into easy-to-digest chunks of information.
• Never, ever forget to proofread or have a professional writer go over your document before making it available to the public.
• Linking to your Facebook, LinkedIn and other social media accounts in the “Contact us” section of your profile can encourage consumers and jobseekers to connect and stay in touch with you.

Do you have any more tips on how to make a company profile engaging and impactful? Share them with us in the comments section below.

Originally published on November 2, 2018. Contains contributions by Joanna Zambas.

Starting a Business

Company Profiles

Managing a Business

• Artificial Intelligence (AI)
• Web Scraping
• For Small Business

12 Creative Company Profile Examples to Inspire You (Plus Free Templates)

• May 12, 2024
• by Steven Austin

In today‘s digital age, your company profile is often the first point of contact between your business and potential customers, partners, investors and employees. Consider this:

• A study by Demand Gen Report found that 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.
• According to Forrester, 74% of business buyers conduct more than half of their research online before making an offline purchase.

With so much riding on your online presence, having a compelling company profile is more important than ever. Your company profile introduces your business to the world – it shapes your brand identity, establishes credibility, and persuades people to want to learn more.

But what makes for a truly standout company profile? We compiled over 50 examples across industries and company sizes to identify the consistent elements of the most creative, engaging profiles out there.

Below, we break down 12 of the best company profile examples and what you can learn from each, organized by key traits:

Company Profiles that Tell a Story

The most engaging company profiles don‘t just list facts – they tell a cohesive, memorable story about the brand. These examples show how to craft a compelling narrative:

1. Starbucks

Starbucks‘ company profile reads like a story tracing the company‘s growth from a single Seattle coffeehouse to a global brand. But more than just recounting history, the profile expresses Starbucks‘ mission "to inspire and nurture the human spirit" and its aim to be a "third place between work and home."

Vivid details about the sights, smells and sounds of the first Starbucks location help paint a picture and make the company‘s modest beginnings feel relatable. Profiles are a chance to not just say what you do, but convey who you are.

Airbnb‘s profile starts with a description of how the founders‘ struggled to pay rent in San Francisco, showing the very human and humble roots behind what is now a multi-billion dollar company. The conversational tone creates a sense of intimacy.

The profile goes on to express Airbnb‘s mission of creating "a world where anyone can belong anywhere" through unique travel experiences. Explaining the meaning behind its "Bélo" logo demonstrates thoughtful attention to detail. The focus on origin, mission and brand identity makes the profile feel authentic.

3. charity:water

Charity:water‘s profile immediately pulls on the heartstrings by painting a picture of the global water crisis, using a specific figure – 663 million – to quantify the issue‘s scale. The profile then clearly outlines charity:water‘s solution: "Using local partners and innovative technology, we fund sustainable, community-owned water projects in remote areas that last for decades."

Mentioning that 100% of public donations fund clean water projects demonstrates transparency and commitment, building trust. Closing with aspirational impact statistics shows the tangible change made. Charity:water‘s profile balances urgency and inspiration to rally support.

Company Profiles that Highlight Differentiators

The best company profiles zero in on what makes the business unique and communicate that competitive advantage. Here‘s how:

4. Warby Parker

Warby Parker wastes no time in its profile, clearly stating its founding mission to "offer designer eyewear at a revolutionary price." Elaborating on how its business model cuts out middlemen to enable lower prices shows, rather than tells, Warby Parker‘s disruptive approach.

Calling out its "Buy a Pair, Give a Pair" program demonstrates Warby Parker‘s social impact and communicates the company‘s values. Quantifying the number of glasses donated provides concrete proof. By focusing its profile around its unique positioning and practices, Warby Parker leaves a lasting impression.

5. Glossier

Glossier‘s profile expresses its philosophy of celebrating individual, natural beauty, aiming to "put the power directly into the customer‘s hands" through its products. References to customer-inspired innovation and incorporating customer feedback show how this ethos shapes the company.

A mention of over 500 retail locations globally illustrates scale, while specifying that most sales happen digitally aligns with Glossier‘s modern brand. Stating Glossier‘s cruelty-free practices and commitment to ethical manufacturing also sets it apart. The profile immerses you in Glossier‘s real beauty movement.

SpaceX‘s company profile boldly declares the company‘s lofty ambition "to revolutionize space technology, with the ultimate goal of enabling people to live on other planets." Descriptions of pioneering milestones, like being the first private company to send spacecraft to the International Space Station, position SpaceX as a leader ushering in a new era of space travel.

Technical details about SpaceX‘s reusable rocket designs spotlight its innovation, while mentions of contracts with NASA and the US Air Force establish credibility. The profile inspires with its vision of interplanetary human life.

Company Profiles that Showcase Personality

A company profile is a prime opportunity to express your brand‘s unique personality and voice. These examples infuse character into their profiles:

7. Mailchimp

Mailchimp‘s profile reflects the email marketing platform‘s witty, approachable vibe. It describes Mailchimp as "the world‘s largest marketing automation platform" with "AI-powered, user-friendly tools," demonstrating its clout and value.

At the same time, the profile mentions Mailchimp‘s "fun, quirky brand voice" and workplace perks like a production studio affectionately named WHOA!. These details give the sense that while Mailchimp takes its product seriously, it doesn‘t take itself too seriously. The balance of humor and helpfulness embodies Mailchimp‘s brand.

Virgin Group‘s profile captures the mega-brand‘s signature cheeky tone, describing itself as a "leading international investment group and one of the world‘s most recognised and respected brands…known for disrupting sectors ranging from music to transport to telecoms to financial services!"

The energetic, exclamatory language matches Virgin‘s bold personality under founder Richard Branson. Mentions of Virgin‘s investment in clean energy and commitment to diversity and inclusion round out the company‘s profile as a progressive force.

9. Duolingo

Duolingo‘s profile balances its mission "to make education free and accessible to all" with references to its quirky company culture, like a tradition of new employees being asked nonsensical questions in job interviews.

Describing its language courses as "bite-sized" and "fun" shows Duolingo‘s light-hearted approach to learning, while calling out its global reach of over 500 million learners demonstrates scale and influence. The profile captures Duolingo‘s "learn with a smile" spirit.

Company Profiles that Educate

Especially for businesses with complex products or those in emerging industries, a company profile can be a chance to educate audiences. Here‘s how some do it well:

Payment processing company Stripe packs a good deal of information into its concise profile, quickly explaining that "Stripe is a technology company that builds economic infrastructure for the internet" and that it allows businesses to "accept payments and manage their businesses online."

The profile gives a high-level overview of Stripe‘s core products (like Radar for fraud detection) and target customers (like e-commerce companies and subscription services). Quantifying Stripe‘s impact – mentioning it powers "millions of businesses in 100+ countries" and processes "billions of dollars every year" – adds helpful context. The profile manages to be both digestible and illuminating.

11. Coinbase

Cryptocurrency exchange Coinbase opens its profile by defining its category for the uninitiated: "Coinbase is building the cryptoeconomy – a more fair, accessible, efficient, and transparent financial system enabled by crypto."

The profile then explains how people can "use crypto to earn yields, access capital, make payments‘‘ and more via the Coinbase platform. It also outlines Coinbase‘s core principles around economic freedom and decentralization, anticipating common audience questions. The educational approach suits Coinbase‘s position as a guide to the crypto frontier.

12. 23andMe

At-home DNA testing company 23andMe dedicates a sizable portion of its profile to explaining how its genotyping process works and what kind of health and ancestry information customers can expect to find out from the service.

Bite-sized headings like "Choose your report" and "Register your kit" make the process feel simple. 23andMe also specifies the stringent measures it takes to protect customers‘ data privacy and that it does not share information with insurance providers, putting customers at ease. Since 23andMe‘s product involves sensitive health data, the extra context is warranted.

More Tips for a Standout Company Profile

• Focus on benefits over features. Explain the value you provide customers.
• Keep it skimmable. Use short paragraphs, bullet points, and clear headings.
• Show, don‘t just tell. Back up your claims with real examples and data.
• Incorporate visuals. Photos, videos, and infographics make your profile engaging.
• Optimize for search. Incorporate relevant keywords so prospects can find you.
• Consider your audience. Speak to what matters most to your specific market.
• Include a call-to-action. Direct profile viewers to a desired next step.

Put Your Company Profile to Work

Ready to upgrade your company profile? HubSpot‘s created 12 free company profile templates you can customize to your business.

These templates make building or refreshing your company profile easy. Just input your company‘s information, add your branding, and you‘ll have a polished profile you can publish on your website, share with stakeholders, and use for all your marketing needs.

Remember: Your company profile is often the first thing people see when researching your business. It‘s a 24/7 ambassador for your brand identity, values, and competitive differentiators. Not only that, but a great profile contributes to your search engine optimization and can persuade prospects to want to work with you or buy from you.

So it pays to make your profile memorable. Take inspiration from the examples here and use our templates to build a profile that will make your ideal customers and candidates excited to learn more.

Tell your story, own your niche, showcase your personality – and bring your company profile to life.

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How to Write a Company Profile (w/ Templates & Examples)

Last Updated – May 2, 2023 @ 6:39 am

Whether you own an international brand or a startup , writing a company profile is something you should prioritize.

While you may think company profiles are boring and will only want to make readers hit the snooze button, it is vital if you want to be competitive in your industry. 

If you haven’t written this document before, you may feel overwhelmed and intimidated.

After all, your company profile should not only list your company’s details but also what makes it stand out. To help you make the best company profile, we’ve compiled this thorough guide. 

What is a Company Profile?

The simplest way to describe your company profile is to think of it like your business’ resume . This professional document introduces your brand and informs people, especially investors and buyers, about your services, products, and current status.

Company profiles should be included on your social media pages and website to inform people about your story, mission, and values. 

Now that you know what a company profile is, you’re probably wondering how long this document should be. There are no hard rules when it comes to the length of your company profile.

There are companies with profiles that are one page long, while the profiles of huge corporations can run up to 10 pages or more. How long your company profile depends on factors such as:

• Company age
• Company size

Related: 150+ Profitable Business Ideas in the Philippines

What is a Company Description?

The company description is a part of your business plan . It includes key facts like your business name , location, and structure, among many others.

The company description is geared towards potential partners and lenders so they can have a clear picture of the direction your company is taking.

Components of a Company Profile

The components you need to include in your company profile depend on what details you think are most important about your business.

However, there are foundational parts that need to be present in this document, such as:

Company name

This part clearly states the name of your business, exactly as it is written in your business registration.

Make sure to include the name of the owner because potential investors and lenders want to know who the person behind the business is.

Do not forget to include your company’s contact details like your email, phone number, and fax.  

Business structure

This section of your company profile will answer what entity your business is. Is it a sole proprietorship, corporation , LLC, or partnership? 

Target customer

Another integral part of your company profile is the description of who your target customers are.

Who are you selling your services and products to? You have to be sure who your company appeals to.

Depending on who your audience is, list down the demographics of your audience, including details like:

Products or Services

In this section, you need to convey the details of your services and products, and how it helps the lives of your customers.

Keep this section straightforward. If investors and lenders want to know the nitty-gritty details of your offers, provide another link with more in-depth content, or ask them to contact you.

If you have a physical store or an office, list where it is located. If you have multiple branches, also list down the locations.

Management team

You’ve already listed the owner/s of the business, but that’s not enough.

You must also work on this section if you have a highly involved team. List their names as well as their roles in the company. 

One of your selling points as a brand is your unique history. Even small startups need to include this section in their company profile.

While it’s not recommended to make this section long, make sure to inject interesting details to add some personality to it. 

Mission statement

Not all companies have a mission statement. If you still have not worked on this, think of it as the purpose of your business.

This should be based on the problems you promise on solving through your products or services. 

While your readers want to focus on the concrete details of your company, it also helps to let them know what your vision is. This is extremely important especially for brands who are looking for financial backing to scale their business. 

The current state of your company will tell your readers a lot, but chances are, they also want to know which direction you plan on heading. Include a short description of the milestones you want to tick off in the coming years. 

Competitive advantage

In your profile, you need to be clear on why your company stands out among the competition.

Your competitive advantage could come from any aspect of your business such as innovative products to exceptional customer service.

For example, maybe you’re using cutting-edge technology or a specialized approach that sets you apart from others in your industry.

Highlighting your competitive advantage will give potential customers a reason to choose your company over others.

By showcasing your competitive advantage, you not only differentiate your business but also provide potential customers with a clear understanding of why they should choose your company over others in the market.

Awards and recognitions

Your company profile should also include your company’s awards and recognitions. List any accolades, certifications, or achievements that your company has earned. This will help to establish your credibility and expertise in your industry.

For instance, if your company has won industry-specific awards such as best new product, innovation award, or company of the year, be sure to include this information in your profile.

If your company has received any recognition from the media, such as being featured in a reputable publication or news outlet, you should also mention this in your profile.

This will help to increase your brand visibility and establish your company as a reputable and trustworthy organization.

Overall, incorporating your company’s awards and recognitions into your profile will help to build trust.

Corporate social responsibility

Your corporate social responsibility refers to your company’s efforts to make a positive impact on society and the environment.

Including information about your company’s social responsibility initiatives in your profile shows readers that your company is actively engaged in making a difference in the world.

Are you involved in any charitable causes such as donations to non-profit organizations or volunteering events?  Make sure to include this information in your profile.

Additionally, highlighting your efforts to reduce your environmental impacts, such as through sustainable practices or eco-friendly products, will also help to establish your company as a socially responsible organization.

Contact information

Your contact information is crucial in your company profile section as it provides readers with a way to get in touch with your business. List your addresses, phone numbers, email, and website.

Your contact information must always be up-to-date and accurate at all times because this will help to avoid any confusion or frustration for individuals who are trying to contact you.

Importance of Writing a Company Profile

Your company profile says a lot about your company. It is a powerful tool that will allow you to stand out in today’s competitive business landscape.

We’ve gathered more reasons why you should work on this document. 

It’s an awesome marketing tool

First impressions are key when it comes to your business. However, that is not all. Aside from making a good first impression, you also have to ensure that it lasts.

Company profiles are designed to reach as many people as possible and leave a lasting impression. 

Company profiles should be viewed as a marketing tool because it’s visible on all important platforms such as physical prints, websites, and social networks.

It’s also a convenient way for clients and investors to know all information about your company in one place.

It will prove your uniqueness

Company profiles allow you to share information and assure potential customers that you can meet their needs. If you don’t work on this document, people would find it challenging to know more about what value you can give to them.

When your company profile is both informative and engaging, it can propel your brand to greater heights.

It builds credibility

Your business surely has tough competition, and you must ensure that it stands out. An effective way to promote your company is to create a profile that shares your powerful story to customers and other stakeholders.

When you have a good company profile, you will gain the confidence of people and they will find your company credible. Therefore, they would want to see what you have to offer. 

If you want to take the extra mile to build your credibility, include testimonials from customers and employees. You can also list your rewards. 

It lets people know what you offer

You should see your company profile as a chance to tell people what your brand is about, and what services and products you offer.

This way, it can act as a window to future customers, business partners, and employees. When you spend time making this document, you will enjoy a higher chance of standing out from your competition. 

It helps you recruit top-tier talent

Every business wants the best people on their team. But with so many companies today fighting for the attention of talented professionals, it can be a challenge to win them.

Your company profile has the power to convince professionals to work for you because they already know what to expect.

How to Write a Company Profile

Here are the steps you need to take to write a good company profile.

1. Write your elevator pitch

Think of your first paragraph as the written equivalent of elevator pitches. It should be brief, concise, and interesting. This short section is meant to grab the attention of your readers.

The idea is to let your audience finish reading it in just a few seconds, and get the overall picture of what your business is all about.

2. Do not include irrelevant information

Before writing your company profile, take time to sift through all information about your company. This way, you know which ones are the most important and relevant.

All these should be read early by your audience. Also, make sure that all information is up to date. 

Your company description should only include vital information about your business. Do not insert unrelated information and details in the first part. Simply leave those out for other sections. 

Keep in mind where you want to publish the company profile and tailor it to whoever is reading it. For example, if it’s meant to be on your website, it is most likely to be read by potential customers.

You don’t want to make your profile sound too stuffy by filling it with numbers because chances are, your customers don’t want to know about that. 

3. Look at your competitors

Check the businesses in your industry and take note of the tone of their company profile. If there’s a leading business that you look up to, check their company profile.

How did they make it stand out? This step is not to encourage you to copy what makes them unique. Instead, it’s so you can incorporate some of the elements into your profile. 

4. Follow a clean format

Whether you want your company profile to be extremely formal or creative, make sure to follow a clear structure. Do not try to manipulate how to present facts for the sake of visual appeal. 

There are many formats you can try when writing your profile. For example, you can go with a standard style with different sections.

You can also do a timeline style, or a more graphic approach. Whatever format you choose, stick to it throughout. 

Remember that your job is not simply to relay all the facts and figures of your company as is. You must also make sure that your reader can see your company’s journey.  

5. Double-check information

When you’re writing your company profile, it’s easy to get carried away. Before you know it, you’ve already included a lot of irrelevant information and your profile is already unnecessarily long.

After finishing the first draft of your company profile, do not go straight to proofreading it. Instead, take a break to get a clear mind. Then, re-examine its contents and omit irrelevant information. 

6. Proofread

Before publishing your company profile, proofread it first. This way, you’ll get rid of all grammatical errors, typos, and flow problems that will affect its readability.

You can try reading your company profile aloud to ensure that all parts are compelling. 

Tips for Writing an Effective Company Profile

Creating a good company profile is easy once you keep these tips in mind.

Do not be too technical

It’s fine to sprinkle in some jargon on your company profile to illustrate a point, but when you overload your profile with terms that are too technical, it will be ineffective because people who do not have technical knowledge will not understand it.

Get creative

Millions of people consider themselves as visual learners. You can use this to your advantage by getting creative with your business profile.

Try adding engaging designs and graphics to create a powerful impression. 

Showcase beyond your services and products

Instead of putting all the focus on your products or services, go beyond that information.

You can do this by highlighting the values and benefits people can gain and experience if they do business with you. 

Include links

After reading your company profile, people want to know where they can find you and how to reach you.

Instead of limiting yourself by just putting your contact numbers, also include links to your social media pages and website.

Company Profile Template

This template inspired by Indeed can be used for your company profile. 

[Company name] [Company website] Contact: [Contact name] [Contact phone number] [Contact email address] [Facebook link,] [Instagram link,] [Twitter link] Mission statement: [Mission statement] About us: [information that describes the founding, history, and other facts about the company] Our team: [Description of top-level employees and employee demographics] Our products/services: [Description of products and services, with benefits] Financial information: [Description of the company’s financial goals and performance] Awards and recognition: [List of awards and certifications] Testimonials: [Quote from customer or employee] — [Name], [Title] [Quote from customer or employee] — [Name], [Title]

Best Company Profile & Description Samples

To further inspire you to write the best company profile, we’ve gathered our favorite examples.

Taking a page out of the books of these brands will enable you to stand out. 

• In-depth, yet not overwhelming
• Accessible links
• Versatile tone that appeals to customers and potential investors
• Inspires emotion

Security Bank  

• Credible tone
• Contains bulleted points that make reading easier
• Some pages are graphic and colorful
• Contains an interview with the owner to make it more personal
• Great use of storytelling to illustrate points
• Very consistent with their brand image
• Contains great images 
• Concise sentences
• Easy to read layout
• Introduction paragraph is straight to the point
• Eye-catching design
• Great use of images to illustrate values, and locations
• Easy access to numbers and important information 
• Illustrates credibility by showing awards
• Not text-heavy

Company Profile FAQs

Still got questions about company profiles? We’ll answer them below.

How long should a company profile be?

The length of your company profile can vary depending on your industry and audience. However, a good rule of thumb is to keep it concise and to the point.

Aim for two to ten pages, and focus on highlighting the most important aspects of your business.

Remember, potential customers and investors are likely to skim your profile, so it’s important to make a strong impression quickly.

What is the appropriate tone and style for a company profile?

The appropriate tone and style for a company profile should be professional yet engaging.

You want to showcase your company’s strengths and accomplishments in a way that’s easy to understand and captures the attention of the readers, especially potential investors.

Avoid using overly technical language or jargon that may be difficult for some readers to understand. Instead, use clear and concise language that highlights the unique aspects of your business.

Can I use visuals in a company profile?

Yes, you can use visuals in a company profile. In fact, incorporating visual elements such as images, charts, or graphs can make your profile more engaging and help to illustrate key points about your business.

When using visuals, be sure to choose high-quality images or graphics that are relevant to your business and add value to your profile.

You should also ensure that any visual elements you use are consistent with your overall branding and style.

How often should a company profile be updated?

A company profile should be updated as needed to reflect any major changes or updates to your business.

This could include changes to your products or services, new awards or recognitions, or updates to your contact information.

It’s a good idea to review and update your company profile at least once a year to ensure that the information is accurate and up-to-date.

Additionally, if you notice that your profile is not generating the desired results, it may be time to revisit and update it to better align with your business goals and audience.

What common mistakes should I avoid when writing a company profile?

When writing a company profile, there are several common mistakes you should avoid. These include:

• Using overly technical language or jargon that may be difficult for readers to understand.
• Focusing too much on your company’s history or background instead of highlighting your strengths and accomplishments.
• Making claims or statements that you can’t back up with evidence or data.
• · Neglecting to include important information about your company’s products or services, awards, recognitions, or social responsibility initiatives.
• Using a tone or style that’s too informal or not professional enough for your industry.

Where can I find examples of well-written company profiles? 

You can find examples of well-written company profiles through various sources, including:

• Company websites: Many companies feature their profiles on their websites, so browsing their “About Us” or “Our Story” sections can provide helpful examples.
• Business publications: Magazines and online publications that cover business news often feature profiles of successful companies, providing you with examples to study.
• Professional organizations: Professional organizations in your industry usually have examples of company profiles from other members. This will allow you to see how your peers are presenting their businesses.
• Online templates: There are many online resources that provide templates for creating company profiles, and browsing these can give you a sense of the structure and content that should be included in your own profile.

It’s important to remember that while these examples can be helpful, your company profile should ultimately be unique to your business and tailored to your specific audience and goals.

Don’t be afraid to get creative and showcase what sets your company apart from the rest.

About MJ de Castro

MJ de Castro is the lead personal finance columnist at Grit PH.

MJ started her career as a writer for her local government’s City Information Office. Later on, she became a news anchor on PTV Davao del Norte.

Wanting to break free from the shackles of her 9-to-5 career to live by the beach, she pursued remote work. Over the years, she has developed a wide specialization on health, financial literacy, entrepreneurship, branding, and travel.

Now, she juggles writing professionally, her business centering on women’s menstrual health, and surfing.

Education: Ateneo de Davao University (AB Mass Communication) Focus: Personal Finance, Personal Development, Entrepreneurship, & Marketing

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10 Creative Company Profile Examples to Inspire You [Templates]

• November 28, 2023

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Table of contents.

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.

The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile . In my case, it’s a creator profile , but for you, it’d be a company profile.

Not sure what a company profile is or how to create one? Don’t worry — I got you covered with a breakdown of everything you need to know about building a company profile.

What a Company Profile is How to Write a Company Profile Company Overview Template Company Profile Examples Company Description Examples Company Profile Templates

A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities.

Why Company Profiles Are Important

As you can see on my profile, company profiles go beyond a regular About page. My profile details how I started, why I create content, and my journey to finally starting the blog.

A simple About page would typically only include a brief overview of who the company is and a point of contact.

Your company profile would show your company’s beginnings and why you continue to serve customers. Essentially, it humanizes your brand. Additionally, a company profile:

1. Differentiates Your Brand

According to my profile, my brand‘s story started with my sister’s Sailor Moon VHS tapes. Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects.

My brand’s story is unlike any other, and the same goes for yours. No two companies have the same founding story or reason for existing.

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without feeling like you‘re talking someone’s ear off.

2. Can Justify a Higher Price Point.

A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry.

For example, luxury fashion house Prada’s company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house.

This creates a sense that you’re paying more for higher-quality items. It also explains why I can never afford them.

3. Builds Your Reputation.

My content creator profile emphasizes that I‘ve been an anime fan since childhood and shows how I developed my skills for years as a journalist. My audience knows I’m an experienced creator who also happens to be a total nerd.

My audience trusts I‘ll provide quality content rooted in my passion for the medium. It’s a reputation I hold dearly.

Think about what you want your company’s reputation to be. Is your company the one that started as a small family-owned shop that grew into a billion-dollar enterprise? Or is it a company that upholds sustainability and puts ethics at the forefront of its brand?

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile.

You didn‘t think I’d tell you what a company profile is and not tell you how to write one, did you? Have no fear, here are 11 steps to guide you on how to write your company profile.

1. Start with a company profile template.

Download the Free Company Profile Templates

No need to start from scratch. HubSpot has six free company profile templates for organizing and sharing your profile. Download these templates for free and follow the next steps in this article.

2. State the purpose of the company profile.

Your statement must align with what you‘re trying to accomplish. Let’s say your goal is to attract investors. In that case, you should include:

Your business’s performance The value of the products you sell The company’s revenue

On the other hand, if you want to attract customers, it’s best to add the company values to your profile.

The purpose of a company profile should act as your guide throughout the process, so take your time on it.

3. Decide on the format or style.

Have you ever clicked off a page because its format or style was too jarring or difficult to navigate? If so, you know first-hand how important the proper style and format is to a company profile.

When designing your profile, consider your audience. For example, it‘s best to stick to the traditional format for an accounting firm. That is, list the company’s achievements and awards.

On the other hand, if you’re in a fashion or social media marketing firm, you should be creative and visual.

I love the homepage for Dept, a marketing technology company with an innovative and visual homepage that aligns with its offers and shows off its creativity.

Don’t be afraid to experiment or go wild with your ideas as long as they resonate with your target audience.

4. Tell your story & be authentic.

A million other businesses sell what you‘re selling, but no one else shares your story. Your story is what makes you unique. Don’t just write numbers and dates; let your prospects know who you are.

Be vulnerable and tell them why you started your business.

For example, one of my favorite brands, Thursday, is very candid about why it started selling boots. Thursday’s profile says:

“Thursday was built out of our own frustration. Clunky work boots or delicate fashion boots? Cheap shoes that fall apart after a few wears, or incredibly overpriced shoes? It didn’t seem right that we had to make these trade-offs. There had to be another option.”

What inspired you? Share the bad and the good – it mustn’t be glamorous. It only has to be authentic.

5. Add your company’s mission statement.

If you don’t have a mission statement , it‘s time to craft one. Writing a mission statement for your company isn’t as scary as it sounds, and there is no need to overthink it.

When crafting a mission statement, I think about these three questions:

Who you serve – your target consumer How do you do it – what product or service do you provide to solve their problems? What makes you different – why should your consumers buy from you or trust you over your competitors?

Let your answers guide your statement.

6. Write your company’s history.

Growing up, I always thought history was boring — but that‘s not always the case regarding a company’s history. As I said, every company has a unique story, and detailing your rich history is a great way to stand out.

Just ensure you recount your story chronologically; otherwise, it will confuse your readers. You can do it in a paragraph or a timeline format if it shows a flow.

Another tip is to remember that less can be more. As tempting as it is to share all your milestones, stick to the major ones to avoid overwhelming the reader.

7. Describe the products and services you offer.

The next step is to describe what your company offers. You can choose a few of your best products or services and give an in-depth description or simply list everything your business offers.

8. Name the awards your company has received.

If you have received any awards or recognition, add them to your profile and describe them. They showcase your company’s values and give the community a reason to trust you.

9. Add your customer’s testimonials.

Your customers may take everything you say with a grain of salt, but they will believe other customers who have used your products. This is an excellent way to promote your business without having your products or services come off as hard-sell.

If you‘re a B2C business, simply include some of your customer’s best quotes tied with your best value products. If you’re a B2B business, have a testimonial from the most prominent client on your profile.

Hedley & Bennett , a restaurant wear company, features customer reviews and testimonials on its homepage.

10. Include a call to action.

While not mandatory, I strongly suggest a call to action because it can only help. It can urge people to book an appointment, make a purchase, etc.

Think about what you want the readers to do after reading the profile — visit your branch, check out your website, or call you? Simply include it at the end of your profile. This brings us to our last step.

Pro Tip : If you’re using our CMS, dropping in a personalized CTA is easy.

11. Add your company’s contact information.

Okay, so you bared your company‘s soul via your company profile, and readers have more enthusiasm for your business and want to work with you — now what?

Well, the next step would be to contact you, but they can’t do that if your information isn’t easy to spot.

Include in your profile all the possible ways your prospects can reach you. This may include but is not limited to social media profiles, websites, phone numbers, fax, email, and physical address.

Make sure it’s visible to anyone who reads your company profile.

Company Overview Template

Now that we have gone through all the necessary steps you need to create a company profile, it’s time to put all that into action. Here is a simple company overview template that will help you get started.

[Company name] was founded in [Year], and we have accomplished so much over the years. To create a world where [ the solution your business solves] has always been our goal.

Our Founder and CEO [Name] was inspired to start this company by [ one or two sources of inspiration].

At [Company Name], we encourage our community to [ a positive statement about your brand].

Meet our Team

[Photo] [Name] [Job Title]

Our Mission, Vision & Values

Our goal is to provide our customers with the best [ service or product] at the best possible market price without compromising quality.

To be the most reliable [ service or product] provider and enhance [what your product or service does].

Core values

[List your company’s core values]

What Our Customers Are Saying

[Insert customer’s testimonials]

Contact Information

Website URL

Social Media Pages

Cell Number

Company Profile Examples

1. starbucks.

Starbucks’ company profile has it all — its mission, background story, products, store atmosphere, and even folklore regarding the name. Best of all, they manage to pull off sounding genuine and grandiose.

I don’t know many other coffee stores that could claim that their mission is “to inspire and nurture the human spirit.”

Starbucks’ company profile is a fantastic example of a store with a common household product: coffee. Starbucks managed to stand out from the competition through its mission and values.

2. Wales Bonner

If your company has an exciting and intellectual history, you might consider creating a profile like Wales Bonner’s.

It begins with an impactful statement:

“Wales Bonner proposes a distinct notion of cultural luxury that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her graduation from Central Saint Martins in 2014, the label is informed by broad cultural research and embraces a multiplicity of perspectives.”

After sharing the brand’s intellectual background, it describes the owner’s journey in building the company, starting from when she was a college student, as well as the accolades she has received through her ingenuity in design.

With a good balance of image and text, the timeline serves as a reminder of Wales Bonner’s stability and growth.

3. Diehl Group Architects

Look at Diehl Group Architects’ company profile for both cleanliness and ease of use.

The web page uses clickable boxes to separate topics, allowing users to choose which subject to learn more about. Additionally, the entire design mirrors the company‘s purpose, including the page’s background, which displays a floor plan.

4. Bloomberg

Consumers use video as an integral part of their journey with brands, so you might consider using a compelling video to convey your company’s story as Bloomberg does in its company profile.

Bloomberg‘s profile proves the company knows its audience because it offers quick statistics and links to other site areas, such as Careers and Tech. While other businesses might do well in providing a creative, long-form story, Bloomberg’s typical demographic is likely more analytical.

You can instantly understand Nike’s two primary purposes — fitness, people, and inclusion.

When you land on its website, you’re greeted by a bold statement: “Bring inspiration and innovation to every athlete* in the world.”

The asterisk implies, “If you have a body, you are an athlete.” As you scroll, you’ll see information on its internal diversity and inclusion initiative, global community impact, and sustainable business program, with very little mention of its products.

Nike’s company profile portrays a larger, grander vision, compelling an audience to believe in its brand before purchasing a product.

6. Seattle Cider

Seattle Cider Company‘s profile is minimal and engages viewers through compelling animations that demonstrate the company’s cider selection.

The page flows seamlessly and provides critical information regarding the product before displaying the company’s mission and values.

This profile is an excellent example of a company that understands its users’ concerns (in this case, quality ingredients) and addresses those issues while still displaying personality and flair.

Delta‘s page is well-organized by topic and showcases the company’s values, including efforts to engage with the community and promote sustainability.

It includes brief meta-descriptions below each category, and the design allows users to click through to learn more. Delta’s company profile is simple and uncluttered but includes all the necessary information to demonstrate its uniqueness.

8. Roam Loud

Roam Loud’s company profile is a great example and inspiration for any brand with a personal story.

It’s simple yet effective, starting with a friendly greeting, “Hey there!” and ending with a list of values. In between, the founder clearly states why she created her brand and why its existence is important to her and prospective buyers.

9. MAD Architects

MAD Architects‘ company profile is an excellent example of simplicity and informativeness. The profile isn’t shy about the firm’s accomplishments and lets readers dive deeper into the firm’s exhibitions, lectures, awards, and publications, all visible on different tabs on the same page.

By leaning into a strong brand voice and giving details about its service, customers have the information they need to decide for themselves.

If your business is a leader in your field, consider creating one similar to MAD Architects.

10. Topicals

Topicals is a skincare company that provides products and education to help people target and learn about flare-ups. It has a one-of-a-kind about us page that is interactive and provides a fun experience for site visitors.

When you land on the page, you immediately see multiple interactive cards, the first of which describes its mission.

Once you’re done reading about its purpose, you can learn more about the company by clicking on the other cards or simply selecting the information that is most relevant to your needs.

Examples of Company Descriptions

Here are some examples of company descriptions that enhance their organizations’ company profile.

On HubSpot‘s profile page, you’ll find a brief description of the company’s mission and what it does. In just a few words, HubSpot explains that the company’s goal is to help businesses grow through its specialized inbound software.

2. H&H Wealth

On the “Why Zaneilia” page of its website, the founder of H&H Wealth briefly introduces what she believes in and encourages her customers to walk the journey with her.

She also makes a promise to her clients, setting expectations and the tone for the service she’ll deliver, helping her and her business come across as a partner rather than a vendor.

3. Dope Coffee

Dope Coffee aims to bridge the gap between coffee, hip hop, and culture to uplift the Black community. Its website describes the company’s history and mission.

Still, a single line sticks out as a powerful and impactful description of its business to take inspiration from: “We are Dope Coffee Company, and we are changing the world one cup of coffee at a time.”

4. Authentique Agency

Authentique Agency provides the perfect amount of information upfront to describe what it is and its mission and values — leveraging the power of identity in brand campaigns that reflect cultural identities rather than erasing them.

I also love the use if the term “ code switching ,” which is a term women of color like myself know too well. This shows Authentique Agency understands and relates to its audience.

It’s a great example of how to quickly and succinctly convey your message to site visitors.

The Cru is a service that connects members with like-minded women to fuel personal and professional growth. It uses an “Our Story” page as a company profile, where the founder details how she formed the organization and how she owns “Cru” (a play on the word “crew”).

This summary is a testament to the value of the service. The “letter from the founder” style also feels personal and welcoming.

6. Carol H. Williams

Carol H. Williams, an advertising agency, doesn’t have an “about” page or a formal company description. However, it displays a snapshot of what the company is all about on its “Team” page.

It emphasizes its core values and uses trendy language (“#squadgoals”) to establish that it keeps up with the current trends.

7. Cafe Con Libros

Cafe Con Libros doesn’t have an about us page.

Still, it does have a company description that clearly explains its mission and values in two short sentences: “Cafe con Libros (coffee with books) is an Intersectional Feminist community bookstore and coffee shop.

Through our choice of books, programming, and great coffee, we endeavor to create a vibrant community space where everyone, specifically womxn -identified folx, feel centered, affirmed, and celebrated.”

8. Custom Collaborative

Custom Collaborative helps no/low-income immigrant women build entrepreneurship skills that help them succeed in a sustainable fashion.

Its About Us page features essential need-to-know information for anyone looking to them for support, interested in donating to the cause, or simply looking to learn more about the business.

Company Profile Templates

I‘m a very thorough person, so of course, I’m going to leave you with some additional company profile template ideas. Just click the link below and follow along for a breakdown of the different sections within a profile.

Download These Templates for Free

No matter the template, make sure your profile includes the following:

Company name Established date Physical address per location Contact information

About Us / Our Story / Our Beginning

In this part of the company profile, you will need to include a brief introduction to your company, including where, when, and by whom the company was founded, the company‘s mission statement, and/or the company’s vision and purpose.

You don’t necessarily have to include products or services in this section yet, but focus on your bigger meaning and how you stand out from competitors instead. Tell your story in a compelling way.

For instance, HubSpot starts its About Us section with, “More than ten years ago, we had a vision — an inbound world.” HubSpot doesn’t mention its products until further down the page.

If you want to add your company history in a more compact way, consider adding a company timeline, like this one :

Download This Template

Our Mission / Values

Here, you need to say what your company stands for on a larger scale. You can state your ultimate goal and your hopes for your products or services. Look at these inspiring company vision and mission statement examples for ideas. Here’s an example :

Download This Template .

Provide a picture or brief paragraph describing your team. You can focus on leadership or explain your company’s culture. Ultimately, this section should help users understand how your employees can uniquely serve them.

Our Product / Services

Describe a high-level overview of what your product is and how you hope it will positively impact the user’s life. You can link to a Product page if necessary, so keep this section relatively general.

Start Your Company Profile Today

And there you have it — everything you need to know about putting together a company profile. If you still need a little extra help, don’t forget to scroll up and click on the links to our templates.

Editor’s Note: This post was originally published in January 2019 but has been updated for comprehensiveness.

​Recruiting Tips As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. 

​Marketing 

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How To Write A Company Profile [10 Steps]

Writing a company profile may not be as easy as you think. If you are one of those who is looking for how to write a company profile, then this is the guide for you which exactly covers the steps to write a company profile.

Whether you’re at the helm of a burgeoning startup or steering a multinational corporation, crafting a compelling company profile is non-negotiable. However, what might pique your interest could very well induce yawns in your reader, potentially causing you to squander opportunities for effective brand promotion.

To ensure that your company profile not only contains accurate information but also resonates with your audience, it’s imperative to revolutionize the conventional business profile approach .

Take a moment to ponder what your audience genuinely wants to know about your company. To guide you through this process, we’ve outlined the key steps necessary to fashion a captivating company profile and underscored the pivotal importance of getting it right.

What is a Company Profile?

A company profile, whether in print or digital format or as a dedicated section on your website, serves as a comprehensive introduction of your brand, team, and products to the wider audience.

This document encapsulates your identity and operations, presenting a valuable opportunity to strengthen connections with existing clients, win over new ones, and attract potential investors to your company or brand. Additionally, it has the potential to appeal to working professionals, encouraging them to consider joining your team.

While the length of company profiles can vary, it is advisable to keep them concise and impactful. Research from the Technical University of Denmark suggests that our collective attention span is diminishing due to the overwhelming volume of information bombarding us daily.

As such, crafting a profile that efficiently communicates your key information becomes increasingly crucial in capturing and maintaining audience engagement.

Why Do You Need a Company Profile?

Reflect on the early days of launching your business – undoubtedly an exhilarating experience, right? Channeling that same sense of excitement is precisely what you aim to instill in your readers.

Convey the message that you are not only passionate about your endeavors but also offer something distinctive. Demonstrate your commitment to continuous improvement through strategic steps while remaining steadfast in upholding your brand’s values and mission.

This distinctive aspect of your company forms the cornerstone of relatability, fostering a connection with your readers.

This connection, whether with potential customers, employees, or investors, is paramount in building trust. As someone keen on advancing your brand, which is evident by your presence here, cultivating this trust is essential for sustained growth.

What To Include In a Company Profile?

Crafting a compelling company profile requires meticulous attention to key sections. Ensure you address the following aspects in your narrative:

1.   Your Story: Share the origins of your organization, delving into the how, why, and when it all began. Illuminate the driving forces behind your pursuits.

2.   Your Mission: Clearly articulate your overarching goals and the vision you hold for the world. Outline how your contributions will shape the realization of this vision.

3.   Product or Service Information: Concisely describe your offerings and highlight what sets them apart, emphasizing their unique value.

4.   Awards and Recognition: Showcase any accolades or honors you’ve received. This not only establishes your expertise but also builds trust among investors and clients.

5.   Workforce Insights: Provide a glimpse into your workforce demographics, offering valuable insights. Introduce key executives at the helm, adding a human touch to your organizational structure.

By meticulously addressing these sections, your company profile will not only inform but also captivate, leaving a lasting impression on stakeholders and fostering trust in your brand.

How To Write A Company Profile?

As we’ve observed, a potent company profile plays a pivotal role in fostering business growth. Now, let’s delve into the intricacies of crafting your own profile with a more detailed discussion.

How to write a company profile in 10 steps:

Step 1: identify the profile’s purpose, step 2: decide on a style, step 3: tell a story, step 4: keep a consistent format throughout, step 5: outline your mission statement, step 6: write the company history in chronological order, step 7: include testimonials, step 8: include your contact information, step 9: add a call-to-action, step 10: proofread, proofread, proofread.

Businesses employ company profiles in various contexts, such as company websites, trade portfolios, and investment plans. Therefore, before you start drafting, it’s crucial to pinpoint the specific purpose of the profile. Don’t fret – adjustments can be made later if necessary!

Let’s consider a scenario where your profile is destined for your business website. Begin by compiling a list of information that your readers would find compelling about your business, and then create a structured content outline.

It’s equally important to ensure that the tone of your content aligns with your target audience. For instance, avoid sounding overly formal by bombarding your audience with a timeline of dry facts, because, frankly speaking, nobody will be interested (except perhaps yourself)!

Now that you’ve determined the appropriate tone for your profile, it’s time to decide how to present this information. Would you prefer a conventional style with distinct sections, or perhaps a chronological timeline format? Alternatively, some companies opt for a more visually engaging approach, similar to what Philips has done.

However, don’t shy away from embracing uniqueness and deviating from the norm, as long as it aligns with your brand and industry. For instance, if you operate an accounting firm, sticking to a traditional format that includes recent awards and achievements would likely be the most suitable choice.

When aiming to capture people’s attention for your business, crafting a compelling story is far more effective than presenting a dry company description. Simply listing dates and figures won’t cut it; you must ensure that your reader is engaged as you guide them through your company’s narrative.

Whether your journey began with a humble lemonade stand or within a family business, the key lies in how you articulate your story. After all, not every narrative is inherently as thrilling as the next.

For inspiration, look no further than Zappos, a brand that has truly mastered the art of storytelling. Their approach can offer valuable insights as you navigate the task of presenting your business narrative in a captivating and impactful manner.

For the imaginative minds out there who like to let their creativity flow into their business profile, pay close attention to the following advice!

Consistency is key. Ensure that your format maintains a uniformity—use the same font and size for both the body of your text and your headers. Avoid overwhelming your profile with irrelevant visuals and flashy colors; instead, stick to those that align with the overall branding of your business.

For instance, here at FutureDecider, we adhere to specific fonts and colors (black and orange) consistently across all our materials, including our social media channels.

If you don’t have a dedicated design team at your disposal, leverage effective tools like HubSpot’s color palette generator, Adobe’s Color Wheel, or Canva’s Color Palette Generator to maintain a cohesive and visually appealing presentation.

If you haven’t crafted a mission statement yet, it’s time to delve into the details and create a compelling statement that encapsulates your business’s values, ethos, and niche. This statement should vividly communicate what you offer and outline your growth plans, essentially making a case for why customers should choose you over a competitor.

Take Disney’s mission statement, for instance, which instills the belief that they are committed to providing the most creative entertainment experience globally:

“The mission of The Walt Disney Company is to entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”

Crafting a mission statement of similar resonance will not only define your business’s purpose but also serve as a compelling reason for customers to choose your offerings over others in the market.

Transitioning between the past and present haphazardly can bewilder your reader. To avoid this, present your company’s history in chronological order, whether through a timeline or paragraphs—choose the format that suits you. The key is to ensure a seamless flow that makes sense to the reader.

While recounting your history, resist the urge to delve too deeply into minutiae. Focus on highlighting key achievements that illustrate your company’s journey to its current state.

For smaller businesses, delve into details about the brand’s establishment and development to provide a comprehensive yet succinct overview. This approach will offer your readers a clear and coherent narrative of your company’s evolution.

A well-crafted testimonial holds the power to enhance your brand’s value by offering potential clients insights from satisfied customers. For B2B companies, testimonials from major clients carry significant weight.

On the flip side, for B2C organizations, concise quotes that align with your values are most effective. The goal is to present readers with authentic feedback that resonates without coming across as overly promotional. Striking this balance ensures that testimonials become a valuable asset in building trust and credibility with your audience.

With the crucial components in place, it’s time to incorporate essential details! If your company profile is intended for offline use, ensure that you prominently display your address, telephone number, email, and, if applicable, fax number at the top of the document.

Conversely, for profiles destined for websites or other online platforms, a streamlined approach works best. You can seamlessly integrate hyperlinked contact information at the bottom of the page, providing easy access for your audience.

This strategic placement ensures that readers can effortlessly connect with your business, whether in a physical or digital context.

To give your company profile that polished final touch, don’t forget to conclude with a compelling call-to-action. Consider phrases like “To learn more, visit our website” or “For further information, contact us.”

In essence, leave the reader with food for thought and a clear pathway to explore the answers to their questions. This ensures that your audience is not only informed but also guided toward the next steps in engaging with your business.

Finally, it’s crucial to meticulously proofread your corporate profile to eliminate any errors. After all, it stands as one of the most pivotal written representations of your business!

Frequently, it’s easy to overlook minor mistakes, especially after spending extended periods staring at the same text. That’s why enlisting an extra set of eyes to review it is a wise move.

And let’s not overlook the importance of regular updates to your company profile!

Many entrepreneurs compose their profile once and then neglect it as time goes on. To avoid falling into the same trap, set a yearly calendar reminder. Dedicate some time to refresh and align your profile with the ongoing growth and evolution of your business. This ensures that your company profile remains a current and accurate reflection of your enterprise.

Company Profile Template Example

To ensure that your profile is comprehensive and doesn’t miss any crucial information, refer to our template below. It serves as a guide, reminding you of the essential elements that should be included from start to finish.

[Company name]

[Company website]

Contact information: [Share your company address, phone number, email address and social channels]

Mission: [Describe the purpose of the company and the goals of its operations]

About: [Describe the founding of the company, and share key milestones and information]

Team: [Introduce your executives, and share information about your workforce]

Products and/or services: [List and describe your products and services]

Financial information: [Describe the company’s financial performance and objectives]

Awards and distinctions: [List your awards, certifications and notable mentions]

Testimonials: [Direct quotes from customers or employees, including their name and title]

Company Profile Examples

Here are some of the examples of how to write a company profile:

1. Starbucks

Here’s an excellent illustration of an effective company profile, exemplified by Starbucks. They kick off with a concise narrative inspired by their company background, shedding light on where the brand originated and how it has evolved over the years.

The inclusion of their steadfast mission statement ensures that Starbucks’s ethos resonates with both employees and customers.

What sets this coffee brand apart is its robust brand identity and a compelling overarching goal, eloquently portrayed in their company profile.

“Our mission: to inspire and nurture the human spirit” encapsulates their commitment, reflected not only in their branding but also in their philanthropic initiatives. Starbucks transcends the typical coffee shop experience, positioning itself as a space that brings people of diverse ages, nationalities, and backgrounds together.

Nike adeptly showcases its commitment to inclusivity in its company profile. Right from the moment you land on their page, which stands out as one of the most creatively designed examples we’ve come across, it’s evident that Nike transcends the conventional image of a sports clothing company. They aim to make customers feel like they are part of a community when they don Nike products.

Furthermore, they promptly emphasize their role as an inclusive employer with a diverse team, showcasing their dedication to giving back to the community through charitable initiatives.

Working for Nike isn’t just a job; it’s like joining a large family with a compelling mission — something that undoubtedly captivates and motivates every employee.

Similar to Starbucks, Zappos initiates their company profile by recounting the narrative of their inception and the transformative journey over the years. Their story stands as a source of inspiration for anyone harboring the dream of constructing something unique.

Within dedicated sections, Zappos meticulously defines their brand identity, articulates their motto, and underscores the paramount role of company culture in all their endeavors. This demonstration goes beyond the conventional identity of an eCommerce store.

Zappos emerges as an online community, inviting everyone to be an integral part of it. They effectively illustrate that their essence transcends transactional interactions, positioning themselves as a vibrant online community that welcomes and includes all.

Final Thoughts

By incorporating these insights and drawing inspiration from the provided company profile samples, you can ensure that your profile aligns seamlessly with your branding strategy. This alignment is crucial for effectively conveying the ethos of your business, ultimately attracting new customers and potential employees.

To distill the key points:

• Treat your company profile as a captivating overview, encompassing your history, vision, achievements, and unique value proposition.
• Always keep in mind your target audience and preemptively address the questions they may have before you commence writing.
• Depending on your chosen layout, use headings or separate pages to organize your content into easily digestible sections of information.
• Never overlook the importance of proofreading, or consider having a professional writer review your document before making it publicly available.
• Enhance connectivity by including links to your Facebook, LinkedIn, and other social media accounts in the “Contact us” section of your profile, encouraging consumers and job seekers to connect and stay engaged with your brand.

If you have additional tips for crafting an engaging and impactful company profile, feel free to share them with us in the comments section below. Your insights can contribute to the ongoing conversation on effective profile creation.

Frequently Asked Questions (FAQs)

When endeavoring to craft an exceptional profile, understanding not only what to include but also what to steer clear of is crucial. To guide you effectively, we’ve addressed some common questions that individuals often encounter when in the process of creating their company profiles.

What are some common mistakes I should avoid when writing a company profile?

A significant error in any form of writing is neglecting to consider your audience. Identify who your audience is and understand what information would be most relevant to them. Take inspiration from frequently asked questions (FAQs) from customers if available.

Tailor your writing to the specific needs of your audience. For prospective investors or employees, place emphasis on your mission, awards, and financial performance. Maintain a writing style that is concise, error-free, and easily comprehensible to ensure effective communication.

How technical should I get in my company profile?

In general, it’s advisable to steer clear of industry jargon in your profile. While you might believe that utilizing complex terminology enhances your professional image, it can, in reality, lead to a loss of interest from your audience. To maintain the effectiveness of your profile, ensure that your writing is accessible to all.

Can I include images in my company profile?

As one would anticipate, presentation holds significant importance! Incorporating visual elements such as images, charts, and graphs can enhance the memorability, engagement, and overall readability of your company profile content. Therefore, whenever possible, convey key points using visual representations.

How can I create a company profile PDF?

Several methods can be employed to achieve this. One option is to explore templates available on platforms like Canva by searching for “company profile.” These templates are customizable, allowing you to fill in the details and subsequently download the finalized document in PDF format.

Alternatively, you can opt to download a template from websites such as Freepik. After obtaining the template, use a compatible software like Adobe Illustrator or Microsoft PowerPoint to make necessary edits. Once editing is complete, export the document as a PDF for final use.

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How to write a captivating company profile

By Maggie Gowland

A short blurb could never capture what your company has to offer.

You have an exciting history, a hardworking team, and products and services with tangible results — and it’s time to show them off. A company profile collects these elements into a captivating story that tells people exactly why they should buy from you, or work with you.

Here’s how to write a company profile that explains who you are, what you do, and why. It could be the last little push a prospect needs to take the leap and become a customer. 

What’s a company profile?

A company profile is a concise but comprehensive overview of your business, usually in the form of an About page. This written description — sometimes paired with images and other content — highlights your company’s mission, values, and products or services. It introduces people to your business while presenting a cohesive, compelling brand identity. 

Keep in mind that you shouldn’t just list facts and figures. That won’t make for an interesting read. You should aim to tell a story that communicates your unique selling proposition and explains why potential clients should work with you.

Include a section about how your company was founded to illustrate how passionate you are about your mission. Outline the organization's specific goals and highlight how you aim to help customers reach theirs. Use this opportunity to differentiate your business from competitors in a way that makes people want to learn more.

How an effective company profile sells your brand

A company profile establishes your presence and accentuates exactly how you stand out. Here are five reasons you should prioritize a strong profile:

Present your unique selling proposition — differentiate your brand from competitors by highlighting your unique features and values. By showcasing what sets you apart, you can better attract potential clients and customers.

Aggregate brand material — use your company profile as a knowledge base for important information about your brand and history. Include your values, goals, and an explanation of what you’re selling. Give potential customers and clients an all-in-one resource that quickly communicates what your business is all about.

Build customer confidence and your reputation — Build trust and credibility by being transparent about what your company does and doesn’t provide. Demonstrate your commitment to quality and explain exactly how you plan to maintain it.

Provide a foundation for marketing and communication strategies — use your profile to establish a consistent tone across all your marketing and communication channels. This document is ground zero for your company messaging, and it can help you create a cohesive and recognizable presence.

Attract top talent — a strong company profile doesn’t just speak to new customers; it’s also a good way to attract talent. Your profile doubles as an value proposition that tells prospective employees why they should want to work for you. Use it to showcase what you have to offer as an employer and connect with job seekers who share your values.

How to write a great company profile

Writing a comprehensive profile is a huge task, and it could take time to perfect the details. Start with a profile template to create a home base or showcase your vision and mission . And if you’re ready to just dive in, follow these tips to design your own profile from scratch:

1. Start with your story

Every company has a unique story to tell. Share yours in your profile to help your brand make a lasting impression. Create an engaging narrative that tells the story of your company's origin and values. It doesn’t have to be a novel — just long enough to help potential clients and investors connect with your brand on a deeper level.

2. Define your purpose and mission

Articulate your company's purpose and mission statements to help your audience understand the core values that drive your business. Try sorting them into bullet points to make them easier to read while highlighting your mission in a banner at the top. Engage your audience so they want to read more.

3. List your products and services 

Write a comprehensive description of what your company offers. Explain top products and services, why you created them, and how they can help your customers or clients. This helps readers decide if your business actually has what they need. It’s also a good section to link out to your company website or product pages.

4. Make it easy to get in touch 

Don't hide your contact information. Include a contact form along with relevant email addresses, phone numbers, social media handles, and mailing addresses — whatever suits your communication strategy. Tell potential customers how to engage with you and let them know you’re present and eager to talk to them. 

5. Showcase recognitions and awards

If you have any accolades, this is the place to show them off. A list of recognitions and awards will show your audience that your business is established and respected in your industry. This builds credibility and trust with potential clients.

6. Include testimonials 

Create a section for reviews from satisfied customers or case studies that demonstrate how your business has helped others achieve their goals. This can be a powerful way to showcase your strengths and build greater trust.

7. Detail employee demographics and statistics 

Sharing information about your workforce, like demographic data and statistics about company culture, can help prospective employees better understand whether your organization is the right fit for them. On the flip side, your audience wants to know that you care about the people you work with -- so don't be afraid to show it off. 

8. Finish with a call-to-action (CTA) 

Make sure to include a clear CTA at the end of the profile. This could be an invitation to schedule a consultation, visit your website, or follow your social media accounts. Make it easy for interested people to learn even more about you and convert.

Company profile examples

These successful company profiles cover all the bases. They use in-depth content to establish their brand identities in a way that’s both informative and visually interesting.

Here are four examples and what you can learn from each of them:

Notion — putting your team members front and center shows your audience the people behind the product. Notion has a dedicated section to highlight its investors, including stylized icons that also establish brand identity. This approach humanizes your company and helps customers feel more directly connected with you.

Google — most people know what Google does, but they might not know the “why” behind it, which is what this profile accomplishes. It keeps things simple by starting with a clear, stylized headline that states its mission, followed by links to case studies. Linking out to new pages is a great way to let interested readers learn more without cluttering the layout.

Starbucks — use the profile as an opportunity to explain your company's social responsibility initiatives. Starbucks’ About page focuses on its sustainability goals and includes information on ethical sourcing and environmental practices. This approach shows that your company values go beyond profit, and shows your audience how much you care.

Philips — include visuals like videos, images, and stylized icons to enhance your brand image. The Philips profile page starts with a silent video that tugs at the heartstrings, showing how its products and services help people live better lives. Brand-specific media captures your target audience’s attention and gives them a taste of what you have to offer.

Launch your company profile today

If a potential customer is looking at your profile, chances are they’re already excited about your brand. Take this opportunity to connect with them and give them the boost they need in order to convert. 

If you’re looking for more productivity resources, check out what Notion’s connected workspace has to offer for both enterprises and teams . We’re here to support you as you build a company database that brings you and your audience together.

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What Is a Company Profile? (And How to Write One)

Whether you’re creating content for an established business or a startup, a company profile should be part of your plan. In this post, we’ll discuss what a company profile is, and how to write one.

A company profile can be an effective way to highlight the business to customers or stakeholders. And you’ll quickly find that it is a vital part of business communication.

It’s a way to state what your business stands for, what your goals are, and where you place your focus. As well as featuring all the practical information that anyone might need to know about your company.

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What Is A Company Profile?

A company profile is a professional introduction to your business. It informs potential customers, stakeholders and the general public about your products, services, and business as a whole.

A company profile can be anything from a few sentences to an entire page on your website – most businesses have a long and short version – and is a good way to differentiate yourself from other businesses.

Why Is It Important?

A company profile is important for several reasons. It is a set of guiding words that describe your business.

Use it to shape how employees talk about your company and present a cohesive and consistent vision of the company to people outside of it.

A good company profile will get used frequently. These words can be copy and pasted into all kinds of other documents – grant applications, social media profiles, websites, professional directories and more.

A well-written company profile communicates three key things:

• It persuades others to interact and engage with your company. The profile should entice people to learn more.
• It includes contact information to build business credibility and tell people how to get in touch with your business.
• It tells your company story and sets a vision for the future. It should mention where you’ve been and where you are going.

How to Write a Company Profile

When it comes to actually writing a company profile, start with a plan.

• Outline a purpose. A company profile will get used in a lot of places. Outline what you want each audience to know and tailor the writing to match.
• Pick a style that matches your brand. Your company profile should read like the other elements on your website. Use the same voice so it feels like it belongs to your company.
• Highlight your mission and tell a story. A well-written company profile often has a narrative that makes people want to know more.
• Include plenty of relevant information at a glance. While the company profile might include a few paragraphs of narrative, you can also use bulleted lists to highlight products or services or key company information. Also, make sure to include a block with contact information and links to your website or social media profiles.
• Spellcheck and edit several times. Nothing is worse than a company profile with errors in it.

Once your write a company profile, you’ll likely edit to a couple of versions:

• Long version for applications and business documents
• Short version for quick introductions or descriptions
• About us page on your website version that includes the full company profile
• Tiny version for about lines in social profiles

Where Will You Use a Company Profile?

You will get a lot of mileage out of a company profile. The great thing about having this description written and ready to go is that you can make small tweaks to use it almost anywhere you need to post business information.

Using the company profile as a starting point will ensure that you post consistent business listings everywhere you provide information.

This includes in web and print materials distributed by your company, as boilerplate content for media and press releases, as descriptions for team members when they have speaking engagements, on social media in profiles for Facebook, Twitter, Instagram and LinkedIn, in job descriptions and applications, and anywhere you need to tell people about your business.

A company profile is an important element in your overall brand strategy.

Don’t Be Afraid to Design Your Own

While most of the focus is on writing a company profile, the design matters as well.

While you can’t always dictate what a company profile will look like, you can design it on your website or print pieces.

Don’t overlook this important part of your overall design. Too often, company profile pages are stripped down and look like an afterthought rather than a key element in the design. (Did you know that About pages are some of the most read on the web?)

Stick to trusted design principles when planning how company profile information will look.

• Add visuals that relate to your company. Use images of products or services or team members in action.
• Use white space to your advantage.
• Format intentionally and use the same structure as the rest of the design.
• Show off with testimonials, awards or fun company information.
• Organize content into logical sections that are easy to read at a glance.

Every company – no matter how big or small – can benefit from having a strong company profile. This language will get used everywhere and helps establish consistent messaging for your company or brand.

Having a strong company profile will save you time and effort in the long run because you will have a set of guiding words that you can use time and time again to describe your business, product or service.

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13 February 2020

How To Write The Perfect Company Profile [w/ Free Template]

By John Hogg

Writing a company profile can be a challenging task no matter how you look at it. On one hand you could just bang one out in 15 or 20 minutes, whereas on the other, you could take several hours crafting a company profile which resonates with your target audience and helps to build trust and confidence for a potential future purchase.

To help in this regard, we thought it would be useful if we sketched out a quick guide to writing the perfect company profile. We’ve been writing company profiles for over 25 years now so this guide draws on our experiences and tries to put some structure around it.

Why Do You Need A Company Profile?

Before we get started you may be asking why do you actually need a company profile in the first place? In our experience, whether you are responsible for marketing a tech business, a law firm or in fact any type of business, you will inevitably be asked to draft a company profile. It could be to accompany a recent sponsorship, a profile in a directory or perhaps a tender submission. If you are reading this and currently trying to write a great “About Us” page for your website, this guide will also be helpful and provide a useful structure for your web page.

No matter your reason, follow these tried and test techniques and your company profile will be transformed from a boring piece of text into a useful profile which resonates with your audience, gets your key messages across and attempts to convert this one-way communication into potential leads for your business.

The Key Components Of A Great Company Profile

1. introduction.

This is the most important element of your company profile as it needs to interest and engage the reader and make them want to read on. Get this wrong and you will switch them off and they will never get to all that great information you have to tell.

Unfortunately, owing to the importance of a great introduction too many firms make the mistake of jumping in too quickly and start screaming about how wonderful they are. It’s too me, me, me and unfortunately this has the opposite effect and tends to switch people off rather than excite them. There aren’t too many people who want to read a document which is all about someone boasting about how great they are. Of course you want someone to think your firm is great having read your profile but it doesn’t mean you have to be so explicit about it.

• Stop beating your corporate chest and start thinking about who your audience is and what the issues and challenges are that you help them to solve.

Begin the company profile by calling out your audience’s needs and outline how you strive to solve their pains and you will be well on your way to a winning company profile.

A great way to introduce a company profile is to start with your company’s mission and outline what it is you are striving to achieve. Calling out your audience in this way and outlining how your ultimate goal is to find ways to provide the right solutions in this particular area and discussing how your firm addresses their pains is a much better approach that simply saying you are the leading x, y and z.

A few other areas you may want to consider adding to the introduction section of your profile include:

Information such as this will depend on who your target audience is and what you think resonates best with them.

The good news is that if you haven’t developed Buyer Personas before, we have developed a helpful workbook to walk you through the creation of Persona’s for your business. If you would like to download this free Workbook you can get it here.

2. What You Do

Having used the introduction to call out your audience and outline your reason for being, your company profile should now move on to the specifics of what you do. Don’t simply list all your services as this doesn’t add much value for the reader. Look at your audience for this specific profile and the services they need. Do they need to know absolutely every single thing you do or would a shorter list categorising what you do with a few supporting lines of a description add more value? Take your top 3, 4, 5 or even 6 main areas of business. Choose an image or an icon to help portray them visually and then write a few lines (say 4 or 5) to describe what the service is and how it helps your audience.

3. How You Do It

The third section of your company profile should delve into your approach to business and how you go about things. What makes your firm special? Why would someone want to do business with your firm? The purpose of this section should be to differentiate your business from the competition so explain how you go to market. Understandably, a lot of people will start to write about how wonderful their client service is as this is such an easy thing to say. The trouble is that everyone does this so to make it real try and back it up with some facts.

What about third party sources of information? In the legal industry, guides such as the Legal 500, provide a useful commentary on the market and tier the top firms across the country for each of the main areas of law. Alternatively, has your business won any awards or been nominated for a community award in recent years?

4. Who You Do It For

Now that you have introduced your firm, what you do and your overall approach to business, it is important to bring in some "social proof" . The premise here is that rather than saying how great your firm is, you want to let someone else do it for you. The first way to do this would be to add a few Client Testimonials. Hopefully you will have asked a few good clients previously about providing a quote on how great they find you, or who knows, perhaps you have received a few unsolicited testimonials as well? You should try to systemise this process and build a bank of testimonials you can use for different audiences. If you have a client satisfaction survey you could ask respondents if they would be happy to give a quote in the future or perhaps add a text box to let them add comments. The important thing with testimonials is that you ask for permission first. Some clients don’t want people to know where they go for certain services nor do they want people to attribute quotes to them if they don’t know anything about it.

The second and slightly easier type of social proof to create is to add a few logos to your company profile. Once again, if you have permission from your clients, adding a few impressive logos can help to draw on their brand strength and demonstrate that they entrust you to work for them.

5. Where You Do It

A lot of company profiles that we see are loaded with so many contact details that at least a third of the page is covered with absolutely every telephone, email, office address and even fax numbers. For some companies it might be important to show some form of geographic coverage, however, this doesn’t mean you need to list absolutely every address detail possible. Work out what information someone "really" needs if they want to get in touch. Is there one main telephone number or email address? Do you really need fax numbers or DX? Could a link to you website’s Contact Page suffice?

How To Build An Efficient Process For Your Company Profile

We are great believers in building efficient processes to help our clients do business. So whilst you want to spend a decent amount of time drafting your ‘core’ company profile, build a process so that you can customise it easily for different audiences. The key areas where you can do this include:

• Introduction Make sure the introduction is tailored to your intended audience. Don’t just use the same profile for everything and make sure you call out the specific audience in each profile.
• What You Do Different audiences will purchase different services so whilst you may draft a bank of 10 or 12 Service modules, you might decide to use only 3 or 4 for a specific market.
• Statistics If you are going to add specific performance metrics to your profile make sure these are tailored to the audience reading it.
• Client Testimonials & Logos If you have a process to collect a number of client testimonials then make sure each profile uses relevant testimonials and logos.
• Calls To Action Add Calls to Action relevant to your audience.

If you have a high quality company profile written and a new request comes in for a specific audience it will be much easier to customise it along these lines than having to go back to the drawing board and start from scratch each time.

We hope you have found this blog to writing a perfect company profile useful. It is difficult to speak in hypotheticals so hopefully this guide will provide a bit of structure to help you with the drafting process. At its most basic, you only need to remember five things:

Structure your profile in this way and you will be on the right track to writing the perfect company profile for your business. The most important aspects for the perfect company profile are that you identify your target audience and write to them in an engaging (and not boastful) manner. Add a few statistics and let your client testimonials and company logos show how good you really are, and lastly, don’t forget to add a relevant Call To Action to turn your company profile from a one-way information sheet into a two-way lead generation tool.

If you found this useful, we have taken each of the key points above and designed them into a useful template which you can download and save for future reference. You can access this Company Profile Template by clicking on the button below.

Alternatively, if you would like some help drafting a company profile for your business, please get in touch and let us take the strain.

John is managing director of Enlighten IC and has been involved in legal marketing and technology marketing for over 25 years. He is passionate about how an inbound approach to marketing can help firms to drive leads and grow their business.

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FREE 8+ Company Profile Assignment Samples [ Construction, Project, Business ]

According to the book “ Knowledge Management Strategies and Applications ”, there are many organizations that start with their vision statement as a beginning point to facilitate organizational performance as core values occupy a supporting role in a company’s vision. If you are working as a project manager or team leader, you must consider effectively assigning relevant tasks, roles, and responsibilities to each of the members of your team or office department. In this article, here are some guides on creating a company profile assignment and downloadable company or business assignment samples to assist you. Keep on reading!

Company Profile Assignment

Free 8+ company profile assignment samples, 1. company profile accounting assignment, 2. company profile project assignment, 3. company profile consultant experience assignment, 4. company profile description assignment, 5. company profile market analysis assignment, 6. company work profile assignment, 7. company profile analytical assignment, 8. company profile recycling plan assignment, 9. company business profile assignment, what is a company profile assignment, how to create a company profile assignment, 1. structure a simple format, 2. explain the concept or plan, 3. gather information for the content, 4. evaluate goals and strategies, what are the important elements in a company profile, what is a business assignment, how to assess a company, what is the use of assignment for business.

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A company profile assignment is a clear and well-detailed document containing primary information and other details concerning different kinds of assignments to be managed and utilized in a particular company such as accounting, project, consultant experience, profile description, market analysis , recycling plan, and many more.

A clear and comprehensive company profile and business analysis of your company will be advantageous for your business in presenting the financial position to your business partners, prospective clients, potential investors, and stakeholders. In this section, we provide some useful tips that you can learn and apply in creating a company profile assignment for your business firm: 

Start your company assignment by structuring a simple format of a list consisting of information with different kinds of sections. Write solid goals, requirements, case studies, adn reports or any other data for this document. Provide a clear overview of all topics which you will later explain in the assignment. 

The next step is to thoroughly explain your concepts and plans for your company . Again, familiarize yourself with every little detail of your project or ideas. Learning and discerning various concepts will assist you in creating a positive effect on assignments. 

In this part, you will need to gather necessary information for the content of your business assignment. Use research tools, and comparison charts to match reports and articles that may significantly help in your business assignment writing. 

One of the essential steps that you need to do is performing an assessment of evaluation of diverse goals and strategies available to your company or organization. This method will help you comprehend the fundamentals of strategy-based business management.

The important elements in a company profile are mission and vision statements, business description, product and service descriptions, history, expansion and growth, advertising, industry information, and many more.

A business assignment is the act of transferring a person’s rights or property to another person or business. It may also pertain to transferring obligations or roles to another employee inside the company. 

To assess your company , you need to calculate the total value of your company’s assets and subtract any debts or liabilities. Then,  determine the financial worth of your business through a stockbroker or a business broker. You can also estimate your company’s earnings for upcoming years. And you can also consider the geographical location and other factors that affect your business. 

This method is integral in various business firms in terms of identifying the specific type of resources that are assigned to a certain department, machine, or center or operation in the process of production. Assigning resources is a beneficial way with the aim to improve production efficiency, manage costs, and boost profits. 

Creating a structured and well-detailed company profile assignment for your business is very beneficial in terms of elevating the value and impact of your overall brand identity or company. Several research studies have shown that an organized worker assignment is vital in every business. There are people who designed various frameworks for integrating human factors into planning models while others presented this matter in project scheduling and innovative optimization approaches. 

If you’re currently looking for some inspiration in developing an information sheet and company profile assignment, w e provide you with some downloadable and printable assignments on company profile templates here in different types of formats. Click the templates in this article and start downloading now!

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Company Profile Templates

37 professional company profile templates [word, powerpoint, pdf].

Advertising and branding your business is important as this is your way to inform your customers about the services or products you offer. You can do this by making a company profile template to give information about your products and the reasons why you offer them. To make an impression on your target audience, it would be nice to include an inspiring story on how your business began in your business profile template along with your values and visions.

Table of Contents

• 1 Company Profile Templates
• 2 What is a company profile?
• 3 Company Overview Templates
• 4 What to include in your company profile template?
• 5 Business Profile Templates
• 6 How do I write a company profile?
• 7 Company Profile Examples
• 8 Some tips to make your company profile shine

What is a company profile?

In its simplest form, a company profile template contains a description of a business or company meant to inform customers, employees, and investors. The size of your company overview template may vary depending on what your company has to offer. This document includes all of the information about your company, its vision, services, mission, and more.

You can create a company profile sample using a template to facilitate the process. These templates which you can download online come formatted with shapes, columns, image placeholders, paragraphs, and other elements you need. Templates help you design a company profile example easier without spending so much time and effort on it.

Company Overview Templates

What to include in your company profile template?

If you’re new to creating company profile templates, you might think it as an intimidating task. But using a company overview template allows you to confidently emphasize your company’s strengths. You can consider the document as your company’s resume.

Company profile examples come in many lengths and variations. Some companies that have not yet considerably expanded can have a profile that is 2-pages long. Other businesses, which have already won accolades can have a company profile sample as long as 30-pages.

Whatever the size, the bottom line is that having a company profile can give your business a better opportunity to shine. When creating your company or business profile template, include this information:

• Basic information about the company The items to include here can vary depending upon the type of business you have. This means that not all may apply to your own company but if they do, you should include these: Description of your business including the vision and mission Descriptions of the products you offer Descriptions of the services you offer Your company’s history, growth, and expansion Public relations and advertising Information about the industry Policies on health and safety Details about the core team of your company Client portfolio
• Your company’s business information Before beginning your company overview template, make sure that you have gathered the relevant details. Place these items at the beginning of your profile. They should be both accurate and updated: The name of your company The date when your company got established The physical address of your company Contact numbers and email address Website URL , if applicable
• Notable achievements and accomplishments of your company The next set of items may not yet apply to your company if you’re still starting out. But if your company has already been around for some time now, including notable accomplishments and achievements in your business profile template helps improve it: Awards Testimonials Certifications Special projects or programs Media or news recognition
• Optional information The following items may appear in company profile samples that you download online. Their inclusion is up to you. If you believe they say a lot about your company, you may include them: Photographs Financial targets Annual sales Partners Number of employees

Business Profile Templates

How do I write a company profile?

It doesn’t matter whether you own a small company or a big one. You should still create your company profile. But writing this document can be quite tricky. You have to present the appropriate information to attract your readers and to do this, you have to think about your audience. The following steps can help you create a compelling company profile:

• Establish the purpose of your company profile Today, most businesses use their company profiles for various scenarios like for trade portfolios, investment plans, and websites.
• Determine the style of use Now that you have established the kind of tone of your company profile, it’s time to determine how you plan to present the information. You may want to break it down to different parts or present it in the form of a timeline. But these are not the only options for presenting information. For instance, some companies these days opt to narrate their stories by using pictures.
• Tell your company’s story One way to captivate your audience and make them pay attention to your company is to come up with a fascinating story. You can inject dates and figures in your story too if you think these will help.
• Share the history of your company When narrating your company’s history to your reader, make sure that you follow a chronological order. Jumping from the present to the past and back again can confuse many of your readers. Let the story flow through a timeline as this makes more sense to your readers.
• Include your company’s mission statement When you’re ready to write your company profile, you should already have a mission statement . If not, it’s time to write a great statement that concerns your business values, niche, and ethos. You should let your audience know what you have to offer and your plans for growing your business. Essentially, you’re making an appeal to your readers that they should choose you above other competitors.
• Include your company’s details If you plan to use your business profile template offline, provide the reader with your address, contact details, and email address at the top of your profile. But if you plan to present your profile on a website or an online forum, you can provide your hyperlinked contact information at the bottom.
• Include some testimonials Any positive testimonial is always a welcome addition to your brand. You can add this by asking your regular customers for feedback about your business. This is one thing that a lot of people look for when reading profiles of businesses.
• Add a Call to Action One great way to add a finishing touch to your company’s profile is by ending it with a call to action. In this manner, you leave your reader with food for thought and a way they can find the answers to their questions.
• Maintain clarity throughout your company profile This part deals with the form of your profile. Make sure that your profile is very clean and clear throughout its entirety. This includes the use of the same fonts and font sizes for the headers and body text. Avoid using overpowering or irrelevant visuals or funky colors. Stick to a consistent formula, one that is in-line with the rest of your brand.
• Proofread it Make sure that your company profile gets proofread to ensure that it contains no mistakes. Remember that this document is one of the most significant pieces of writing that has a direct link to your company. You might miss some errors, especially when you are looking at the same text for a long time. It’s recommended to get extra help to read the text until hopefully, it is completely error-free.

Company Profile Examples

Some tips to make your company profile shine

Good company profile writers have a strategy that they carefully develop. This involves mapping out the information to highlight in your profile. They also know how to present unique offerings of the business in a brief but attractive manner. You can create a great first impression on your potential customers with a company profile template that truly shines. Here are some pointers to consider to make your document stand out.

• A company profile should include basic information such as the company name, the physical address, contact details, a website URL, and the date you established your business.
• Always focus on your company’s high-level overview.
• Provide a timeline of your company’s story including information about future plans for growth or expansion.
• Any recognitions or awards earned by your company since it started. Highlight the things that make your company stand out from other competitors.
• Aim to express your company’s missions or values rather than just the products or services that you offer. Keep in mind that customers won’t feel interested in your products until they start trusting your brand.
• Provide statistics and figures to help validate your claims.
• You may include visuals, videos or graphics in your company profile too. But this depends on your audience. For instance, if your audience is the younger generation, such inclusions make sense. But if your audience is the older generation, you may want to stick with more traditional presentations.

In the final analysis, your company profile matters most. It can be very intriguing to make a new customer check out your product or services in a more detailed manner then convince other potential customers to choose your business over your competitors.

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A Comprehensive Guide to Writing an Impressive Company Profile

• backlinkworks
• Writing Articles & Reviews
• September 20, 2023

A Comprehensive Guide to writing an Impressive Company Profile

Introduction.

Creating a compelling company profile is crucial for establishing a strong online presence and marketing your business effectively. A well-written company profile not only showcases your brand’s unique selling proposition but also helps potential customers and investors understand your organization’s values, products, and accomplishments. This guide will walk you through the essential steps of crafting an impressive company profile that captures attention and generates positive outcomes for your business.

1. Understand Your Target Audience

Before you start writing your company profile, IT is vital to have a clear understanding of your target audience. Who are you trying to reach? What are their needs and preferences? By knowing your audience, you can tailor your profile to resonate with their interests and effectively communicate what sets your company apart from competitors.

2. Showcase Your Unique Selling Proposition (USP)

Your company profile should highlight your unique selling proposition, the factor that differentiates your business from others in the market. This could be your innovative product, exceptional customer service, or a specialized skill set. Clearly communicate the value your company brings to customers and why they should choose you over competitors.

3. Tell Your Brand Story

A compelling brand story can evoke emotions, engage potential customers, and build a memorable brand image. Share the story of how your company came into existence, the challenges you faced, and the milestones you achieved. Incorporate the company’s mission, vision, and values to create a personal connection with your audience.

4. Provide Detailed Information about Your Products or Services

In this section, provide comprehensive details about the products or services your company offers. Explain the benefits they bring, how they solve customer problems, and showcase any unique features. Use language that is simple, concise, and easy to understand, avoiding technical jargon that may confuse potential customers.

5. Highlight Key Achievements

Include a section that highlights your company’s key achievements. This could include notable projects, awards, or recognition received. Mention any major milestones you have reached and the positive impact your products or services have made in the industry. This helps build credibility and trust among potential customers and investors.

6. Incorporate Testimonials and Case Studies

Integrating testimonials and case studies into your company profile adds social proof to your claims. Include quotes, reviews, or feedback from satisfied customers to demonstrate the value and quality of your products or services. Case studies that showcase successful collaborations or problem-solving abilities can further strengthen your profile’s credibility.

7. Use Clear and Engaging Language

Avoid verbose or complicated language when writing your company profile. Instead, aim for clarity and simplicity to ensure that your audience can easily grasp your message. Use engaging language that captivates readers and keeps them interested throughout the entire profile.

A well-crafted company profile is an indispensable marketing tool that can significantly impact your business’s success. By following these seven steps, you can create an impressive company profile that effectively conveys your brand message, showcases your unique selling proposition, and establishes credibility among your target audience. Continuously update and refine your profile to adapt to changing market dynamics and attract new customers.

Q1: How long should a company profile be?

A1: The length of your company profile depends on various factors, including your industry and target audience. Ideally, IT should be concise and engaging, ranging from 500 to 1000 words.

Q2: Can I include images in my company profile?

A2: Yes, including relevant images can enhance your company profile. Visual elements can help to captivate readers’ attention and convey information more effectively.

Q3: Should I mention my company’s financial information in the profile?

A3: Unless IT is relevant to your target audience, IT is generally not necessary to include detailed financial information in your company profile. Focus on highlighting your unique selling proposition, achievements, and product offerings instead.

Q4: How often should I update my company profile?

A4: IT is recommended to review and update your company profile at least once a year or whenever there are significant changes in your business, such as new products, awards, or brand positioning.

Q5: Can I use my company profile for both online and offline purposes?

A5: Absolutely! Your company profile can be used across various marketing channels, including websites, social media profiles, brochures, and presentations.

Q6: Should I hire a professional writer to create my company profile?

A6: Hiring a professional writer can be beneficial, especially if you are not confident in your writing skills or want to ensure a polished and persuasive profile. However, with careful research and following this guide, you can create an impressive company profile yourself.

Follow this comprehensive guide to create an impressive company profile that captivates your target audience, showcases your unique selling proposition, and drives business growth. Invest time in crafting a profile that reflects your brand’s story, values, and achievements, keeping IT updated to align with your evolving business goals. A well-written company profile serves as a powerful marketing tool that can help you stand out in a competitive market.

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10 Examples of Company Profile Pages to Inspire Yours

What is a Company Profile?

Simply put,   your  company profile   is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products, services, and current status. A well-written company profile helps your company position itself relative to the market. 

What makes you different than the other guy?

This is the question on everyone's mind — potential buyer, job applicant, or investor — when they hear about your business for the first time. 

So, what's your answer? What's your elevator pitch of differentiation? 

This is why you have a company profile page on your website. It's your chance to tell your story with a little more depth than you would on your homepage. But this is easier said than done. Do you go bold and risk alienating some visitors — or do you do you play it safe and risk coming off as bland and, even worse, forgettable ?

As marketing coaches and web designers, we've seen a fair number of these projects . Below, we've pulled together some examples to inspire your own company profile page, along with a brief description of what makes us like each one. 

What is a company profile, and how is it different from an 'about us' page?

Your company profile   is a professional introduction and aims to provide people with an overview of your business. It might cover:

• Your history
• Your mission or core values
• The future of your company
• An overview of products and services.

In general, your company profile tends to be a bit more formal than an "About Us" page.

Your About Us page might contain some of the same information, but it tends to be less reserved. It will often include employee headshots and bios , and maybe some customer testimonials or other details. 

Depending on your needs, you may have one or the other, or you may have both. Or, you may use the terms interchangeably. 

In any case, below are 10 examples to help you create your own. 

1. ClickUp : Shaking things up

ClickUp is a project management platform with a simple motto: Save one day of work each week. If teams are stuck using cumbersome tools, they spend less time working. 

This break-free mentality is all over ClickUp's about page, which is splashed in bright colors, with pictures of the people who make the company run, but it's less headshots and more company get-togethers. 

The focus here is on core values that make ClickUp different from everybody else out there. 

2. Brooks Running : Changing the world

For those who are serious about it, running isn't an exercise, it's an identity. Brooks Running feels less like a brand and more like an affinity group for those who are in the know. Taglines like "Running is a gift" and "The run is who we are" deeply connect the product to the person and the experience. 

Although Brooks mostly sells sneakers, they also offer a running club that furthers the idea of community. 

3. Neumann Monson Architects : Your trusted partner

Iowa-based architects Neumann Monson know that trust has to be at the core of every business relationship . If you're an organization contracting NMA to take a project from blueprint to building, you need to know you're dealing with a firm that keeps its promises. 

NMA's "Who we are" page includes photos, videos, and well-chosen language to convey to the world the values they hold dear. 

In an unhurried two minutes, this video describes the core values of the firm.

4. Starbucks : Serving up human connection

Starbucks has long positioned itself as the  third place in people's lives — not home, not work, but a third place that offers pieces of each of the other two: connection, creativity, and comfort. 

It's no surprise, then, that its mission plays so prominently on its website, with colorful imagery behind it. You can look elsewhere and find the company's history. Here, the focus is on the visitor who enters a Starbucks and encounters community. 

At least, that's the idea. 

5. Renaissance : Seeing every student

Ed-tech company Renaissance misses a chance to get more milage out of its great tagline: "See Every Student." I would love to see that messaging moved down to the hero section, swapped out with the "global leader" sub head.

Still, there's a lot to like about this mission-driven business that seeks to improve student outcomes by helping teachers. 

Renaissance leans heavily on its history and success to tell a compelling story. "Since 1986..." and "more than 40% of U.S. schools..." remind visitors that this brand is trusted by thousands of districts — a reputation they're built over time.

This makes an interesting contrast to our first example, ClickUp, which lets its young history support its position as a rule-breaker. 

6. goodr Sunglasses : Great vibes, great glasses

What's not to like about a fun-loving company with an admirable mission? Here, sunglass maker goodr gives the story behind its flat-rate $25 sunglasses. We get a clear sense of company culture from the images used, the playful names of different models, and this quick snippet that explains the company's history in just a few sentences:

7. Chewy : Making pet parenting easier

Pet-supply brand Chewy has always been praised for its customer service. In Chewy's mind, pets come first. 

(I remember once getting a big delivery of cat food that was sent to the former owner of our house. I called Chewy's customer service line to find out about returning it. They asked that I donate it to a shelter or give to a friend with a cat.)

Chewy's profile page reminds us, very simply, of the joy that pets bring to our lives. The company's mission is to make pet ownership easier so that we can keep our furry friends healthy and happy. 

8. Align : Helping teams succeed

Align is a team management platform that keeps tasks and priorities on track. In its About Us page, Align makes it clear that the priority is transparency and success. By starting its page with "We believe...", the company puts its principles front and center. 

Below, there's a visually-pleasing graphic that represents the size of Align's influence.

9. Zappos : Growing beyond your roots

If you don't shop there regularly, you might think of Zappos as just an online shoe warehouse. But the company has expanded, explaining that it was never about shoes — it was always about delivering WOW for the customers. 

Today, the company sells clothing and other items, and its About Us page predicts more expansion in the future, as long as that growth aligns with the company's 10 core values. 

10. HubSpot : Helping millions grow better

Business software firm HubSpot offers a counterbalance to the traditional business growth strategy. By saying "We believe businesses can grow with a conscience, and succeed with a soul," co-founders Brian and Darmesh set their business apart.

And, considering that HubSpot's software helps thousands of businesses around the world "grow better", this page sends a clear message that growth does not have to be ruthless. 

Tell your story

Your About Us of Company Profile pages aren't going to be the first one your visitors seek out, but they are important differentiators, especially in a crowded marketplace. Many buyers will want to get to know your brand and your people to know who they'll be dealing with. 

Plus,  81% of consumers say they need to trust brands to do what's right, and, as we saw in the examples above, core values figure prominently in many Company Profile pages.

So, how do you tell your story? What makes your brand what it is? What separates you from the rest of the marketplace?

If these questions are hard to answer, reach out to the team at IMPACT . From custom web design to a proven marketing framework, we help businesses like yours stand out in your marketplace. 

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WTO / Business / Statements / 42 Free Company/Business Profile Templates (Word – PDF – AI)

42 Free Company/Business Profile Templates (Word – PDF – AI)

Company Profiles are documents that entail a detailed description of the entirety of a business by summarising the goals, missions, and objectives clearly to appeal to the audience.

They vary in length depending on the list of the projects and the purpose of the document. Furthermore, company profiles are also used to inform businesses’ general public, websites, and social media platforms. The essence of creating a company profile is to emphasise the growth and strength of the business.

A solid company profile can improve public perception and be used to appeal to prospective employees and clients. With the stiff competition in different industries and niches, people (employees, investors, and clients)  are looking for companies that match their ideals; therefore, company profiles reveal your objectives and appeal to like-minded individuals.

As a business owner getting the right company profile to promote your business can be somewhat difficult, especially if you are just starting. Different intricate elements are embedded in creating a stand-out company profile that will speak about your essence and resonate with the target audience.

Many business owners find it hard trying to capture the entirety of their ideals in clearly laid out sentences that anyone will understand. Without a solid company profile, it will be a huge task for people to understand what you do and what you stand for as a business.

Therefore, this article will explore company profile templates and how you can resonate more with your audience. But, more importantly, this article will provide relevant insight for a business owner to easily create any professional company profile that emphasises the growth and strength of a company.

Company Profile Templates

This template is an already-made profile that can be customised to match the needs of your business. There are different types of company profile templates that business owners can fill in their information where it is requested.

How to Write a Company Profile

Company profiles are essential documents that can determine your company image; therefore, every single detail has to be perfect. Make sure that you add the relevant information to draw the attention of your target audience.

Follow the following results to get the desired result:

Identify profile’s purpose

As a business owner, you need to know why you are creating a company profile. Are you looking to solicit funding? Do you want to introduce a new product? Your company profile will need to match the objectives you are looking to achieve.

If you are looking to introduce a new product to the market. It will be best to show the product’s value and solve the issues that others cannot solve. This purpose will allow you to add the relevant information about your company values, the advantages of using the new product, and the track record of results.

Select a style and format

A key component in company profiles is the structure, the way you organise the ideas is important in appealing to the target audience. Many companies use subheadings to segment the ideas, and this formatting method is also suitable to keep the reader engaged. Depending on the company, you can also decide to use slideshows so that the target audience can have a feel of your works. This kind of style will be good for IT and digital marketing companies.

If you are a digital marketing company looking to run ads for a famous company, it would be best to present a slideshow of your past projects and how they impacted the company that gave you the contract.

You might be pleasantly surprised that some investors might recognize the ads you show based on their popularity. This is because companies leverage their achievements, financial records, and other information to get the nod from investors and clients.

Give company details

It is important to add the necessary company details to allow people to resonate appropriately with your company. In addition, these details are necessary for the target audience to attribute the products and services to a brand.

Necessary company details include:

Company name

The company name should be the first thing anyone should see on company profiles; your audience must link the achievements, pictures, and other elements contained in the document to a name. It would help if you made the company name bold so it could stick with the audience.

It is also important that the established date of the company be included in the company profile. People often attribute the level of expertise to the number of years you have been in a particular industry. However, startups can include the years of experience of their team members since the company will be relatively new.

Contact information

If you have more than one location, it would be necessary to include them in the company profile. Plus, you need to give a proper and detailed address for people who would like to visit the physical location.

Phone and fax numbers are also important in company profiles; you should ensure that prospective investors, clients, and stakeholders can easily contact you.

A fully functional website URL needs to be provided so that people will explore more about your business on company profiles. Not many people will be entirely sold from seeing these profiles alone; therefore, the provision of the website URL can further reassure them of the quality spoken about in the document

A large percentage of people check their emails before looking at any other app or even getting out of bed. Therefore, adding your email address to the company profile is a plus. Besides adding the email address, you need to respond to the emails as they come in promptly.

Include the company basics

The following items should be included in the company basics:

List of products and services

The list of products and services that your company offers should be included in the company profile. If you introduce a new product, it would be great to show the products you have previously introduced to the market.

Company’s background history

No one will be interested in a company that is not growing; therefore, company profiles should comprise the company’s history, expansion, and growth. This will indicate to the target audience that the company is headed in the right direction. Investors will not invest in a company that has not seen any growth over the past years.

Public relations

They are a key aspect of company profiles. How have you been able to manage your image? Have you been able to navigate through any crisis in the past? As much as it is great not to have any crisis, issues might arise, and how you handle them tells a lot about your company. Therefore, people want to be able to see that you can persevere no matter the situation.

Advertising

How have you been able to use advertising for your company? For digital companies, this part is essential in showing investors and clients that they can handle projects of different magnitude.

Industry information

Company profiles should carry relevant information about their industry.

An e-commerce brand should give information that people need to know when they are shopping. This will help people to resonate more with your brand.

Safety, health and environmental policies

Who would have thought COVID would have hit the world this much? As a result of the pandemic, there has been strict adherence to health and safety standards. Therefore, with the evolution of the world, company profiles should contain safety, health, and environmental policies that will ensure the effective work/life balance of employees and everyone associated with the business.

Core team details

Company profiles need to carry the core team details and how you have achieved great things together. In addition, let people see the team you are working with and their experience levels in handling projects.

If you look at some websites, the companies will have a section dedicated to the clients they have worked with or are currently working with. This indicated the kind of quality the company possesses. Imagine looking for a company to run your advertisements for you, and on their websites, you see the list of their clients, like Coca-Cola, Reebok, Jameson, and other top brands. This will definitely influence your decision to give the company the contract.

Tell a story

Creating a buyer persona that will entail telling an appealing story to win clients through such profiles is part of standing out among the other companies. Companies should be able to tell unique stories that relate to their brands and elicit their prospective clients’ desired reactions.

Outline your mission statement

What does your company represent? From your mission statement, which must be included in your company profile, people should tell what you stand for and what beliefs and values you uphold no matter the situation.

Companies will stamp their resistance against racism in their mission statement and try to ensure an equal environment for anyone who works or wants to partner with them. Therefore, company profiles should have mission statements that are clear, concise, and easy to understand.

To create a secure peer-to-peer virtual market for the sale of NFTs.

Write the company history in chronological order

Company profiles have to follow a chronological order to sustain anyone reading them to get more information about you. Some people will not be sold by only reading these profiles. Therefore, you need to follow a particular order that shows your progress in business so that they can be pleasantly intrigued. Imagine looking for investors for your art gallery; you cannot jump back and forth, moving from different timelines. You need to show the growth of the gallery and the shows you have hosted, so they can properly measure success.

Include highlights

Company profiles need to showcase the best times of the company; therefore, highlights include the awards, achievements, and other notable areas you need to tell people so that they can see how credible you are.

These are as follows:

Awards and recognitions

One of the highlights you should add in company profiles should be awards and recognitions. This shows the value and level of authority that you have achieved in your industry. It will be exciting for investors to see something that will make you more credible.

Certifications

They are also an intricate part of such profiles. It has been said that certifications influence the kind of jobs and contracts people get. Therefore, this addition will bolster your credibility and prestige as a business owner.

It will be best to showcase the GCP and other developer certifications as a software company.

Special programs and projects

Programs and projects that will interest the target audience should also be part of the company profiles. It will tell how progressive you are in your business module.

They are another way of improving the way your business looks on company profiles. The essence of these profiles is to entice investors, stakeholders, and clients. Hence, social proofs are a way of letting another person say how great your company is. You can add testimonials of clients and show a happy client after using your product. You want the readers of the profiles to relish in the same excitement the clients feel when talking about your product or service.

If there is anywhere in the news or media that you have been recognized for outstanding work, whether traditional or social media, it would be advisable to add it to your profiles.

Optional items to include

Depending on what you are looking to achieve with your company profiles, you can add the following items:

Annual sales

Annual sales are great for such profiles if you look to solicit investors and show what you have done in the past year.

Financial targets

Financial targets show the direction the company is heading. It can also show the strategies you intend in getting these numbers that you have stated to the invested.

For a Tech company, it is best to add the financial targets that will show investors the possibilities they can achieve if they support your company. Then, it would be best if you shared actionable plans that can achieve these financial targets in your company profile.

Demographics

It entails the description of the people in your company. The company profiles you present to investors should contain your employees’ strengths and the statistics of diversity. If you are trying to reach a global audience with your brand, you need to show that your employees are diverse in culture, sex, nationality, and other areas. You need to include the partners that are currently on board with your company in your profile. It will show that you are trustworthy and entice the right people.

Imagine a tech startup having Microsoft as one of its partners, investors seeing that their profiles will definitely interest them.

Adding quality photographs that capture the essence of your company and what you have done in the past.

Companies can add Corporate Social Responsibility pictures to show that they are concerned about society.

Include a contact information

As many people will patronise your business using social media and applications, others will prefer coming to the physical location. Therefore, hyperlinking the contact information on your website will be a great option. Therefore, company profiles need to have contact information after the target audience has been thrilled with the content that has been highlighted so far.

Add a call to action

Most people will not take action unless you tell them to. You have to resist the urge to sign off the company profile with the contact information; a call to action initiates a conversation with the reader. The end goal of a company profile is not to read about your company, but you want people to patronise whatever business you are into. Therefore, you can simply add “Get in touch” or “See more information,” a prompt that makes people take a particular action.

Tips for Writing a Professional Company Profile

As a business owner, even if you know what to add to a company profile, you still need to understand a few important things in achieving the goals you want your company profiles to do.

Here are some tips:

Keep a consistent format throughout

You need to maintain a distinct but consistent flow throughout the company profile. Changing the style while the reader is flowing can hamper the understanding of your business. Hence, this can affect your image.

Always read through the entire company profile; you can hire an editor who can properly correct the mistakes, whether punctuation, sentence structure, or spelling. You want to show people that you are professional.

Use subheadings

This allows readers to find the profile more intriguing; having breaks representing different ideas in the company profile will aid understanding. Subheadings ensure that your readers are not bored with one long text.

Include the logo

Let people attribute the words to a logo. This logo captures your business and registers in the mind of the readers. There are nowhere people will see the swish that Nike will not come to mind. In the same vein, let people attribute you to your logo.

Consider design elements

Think about exciting themes that you can use to design the company profile from the colors, font types, and sizes, among other elements. Ensure that the design is appealing to you and get the opinion of another party. 

Describe how your services will help

Understand the pain points of your target audience and address them in your company profile. For example, if you are introducing a new product, you have to show the target audience that what you have can alleviate their issues and is much better than what they used before.

Avoid using long texts

A client satisfaction survey can help you avoid long texts since you know their pain points; you can easily address them in short texts. You need to make things clear; simply say that if your company seeks to provide a better internet alternative. There is no need to ramble around the preamble. If you need to state facts and present figures to break up the texts, then do that. You do not want to bore the investors; keep them intrigued with straight-to-the-point texts.

Final Thoughts

Company profiles are instrumental in how the public perceives your company. Therefore, adherence to these tips and strategies for a solid company profile can stand out regardless of the others available. More importantly, it can be the deciding factor that ensures you get the right funding and prospective clients to bolster your revenue.

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The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)

Bluleadz Marketing | July 17, 2023 | Branding | 10 min read

Quick Links

• 1.   What Is It?
• 2.   Details to Include
• 3.   How to Write One
• 4.   FAQs
• 5.   Company Profile Examples

What Is a Company Profile?

A company profile is your brand's professional introduction to your audience. It's meant to inform visitors and prospects on your products, services, and current positioning in the market. A well crafted company profile is a way to make yourself stand out from the competition and offer how you're unique.

Very few things in the world of business copywriting ignite such mixed feelings as the company profile.

In general, business owners love a company profile. They want to delve into every little detail of how their firm grew into the commercial powerhouse it is today – faithfully recounting every step from the childhood lemonade stand to the board meeting 15 minutes ago.

On the other hand, the average company profile is a snooze-fest for most customers and clients.

The reason is simple: Most of the time, the company profile is “me, me, me.”

It doesn’t address what matters to your most important audience: your prospects.

What to Include in Your Company Profile

The trickiest aspect of writing a profile is knowing what to say. What is it that visitors are actually looking for? What are they hoping to learn?

It's important to include info that falls under these three main umbrellas in order to make sure you're sharing enough valuable information:

Business Details

These are the basic facts of your company, like contact info and a brief overview of the business:

• Company name
• Location addresses
• Phone numbers

Company Details

This is where you can get a bit more detailed in who your company is and what it stands for:

• Mission statement and vision
• Established date
• Description of what you do (products and/or services)
• Brief overview of history, growth, and development
• Client portfolio

Industry Recognition

If you're looking to prove your worth, then don't be afraid to flash your feathers a bit. Share anything noteworthy that your company has accomplished or received:

• Certifications
• Media/news recognition
• Testimonials
• Partnerships

How to Write a Company Profile

If you write a company profile with your value add in mind, you can turn the structure of the old-fashioned company profile on its head.

This will help hook readers with the facts most relevant to them – so they’ll feel more inclined to get all the way to the end.

Here’s how you can do it.

Start With What You Do for Others.

Here’s the crux: A company profile is just like other kinds of business writing. If you want it to get attention, lead with what’s in it for others when they do business with you.

Think back to your company’s one sentence branding statement. In other words, how do you finish the sentence: “We help [X] to [Y] ...?”

You rarely go wrong by making this the very first sentence of your company profile.

It cuts through the clutter and hooks those who might be your next ideal customer, partner, or employee – and, after all, that’s who you’re really writing to. Isn’t it?

Add Your Value Statement.

Now that the reader is acquainted with what you do, it’s time to delve into how you do it. When cost and features don’t quite differentiate one vendor from another, decision-makers look for values that resonate with them.

Here, you can include things like your vision for corporate responsibility or some community organizations you’ve worked with.

Just remember that this shouldn’t be an exhaustive list, just enough to pique curiosity and show you are thinking about the subject.

Put in Your Contact Information.

Contact information is essential for any company profile. Virtually all profiles either start online or end up there at some point in the future.

Contact details not only help people take action on your profile, but also contribute to your visibility in local SEO .

Naturally, this should include phone, URL, and email.

Fax looks increasingly stodgy, so leave it out unless it’s a recognized standard in your industry.

List Out Some of Your Top Clients.

No matter whether you’re in B2B or B2C, everyone wants to know that people “just like them” have had success with your product or service.

B2B enterprises have an advantage here, since they can easily choose the largest, wealthiest, or most prestigious company they’ve worked with. In B2C, exactly who your “top clients” are requires a little interpretation.

Really contemplate the profile, where it will be seen, and who its audience is. You can try thinking in the aggregate, as in:

• How many people have all your offerings helped?
• What is the big factor customers have in common?
• What feeling or role is the offering associated with?
• What percentage of customers say they are happy?
• What percentage of customers are repeat customers?

All these methods can give you a sense of scope even if you don’t have a big name endorsement.

Hit Them With Your Testimonials.

The right testimonial can add a sense of personality and even urgency to your company profile, letting it do double duty as a lead magnet that might drive people to interact with your brand.

In B2B, your best testimonials are probably associated with your biggest clients.

Remember to try to select a quote from either the most authoritative person (CEOs), the most well-known (author or other thought leader), or the one who most closely matches your ideal buyer.

In B2C, a customer’s formal title probably isn’t as important as what they have to say. Look for short, pithy quotes that align with your brand values and underscore your top benefits.

All in all, a company profile shouldn’t have more than three short testimonials. More than this and some venues might refuse to publish your profile as written, seeing it as too promotional.

Don’t Forget a Call to Action.

It’s a weird quirk of human nature any experienced marketer has seen time and time again: People usually won’t take the next step, even if they know exactly what it is, unless you ask them.

A CTA within a company profile should be evergreen and not refer to any specific offer.

Even something as simple as “Visit our website” or “Contact us for more details” can suffice here. Here's an example of a simple button CTA that you could use:

FAQs About Writing a Company Profile

Should a profile include the company’s story, like who founded it and when.

If your company has been around the block, you might take the time to say a little bit about its founding principles – especially if it’s at least a century old.

You can usually fit this neatly into the section or paragraph where you talk about values. Recent founding can be worth mentioning if your company is disruptive, had a successful IPO, or obtained investor funding.

Should a Profile Have Information About Recent Product Launches or Other Fresh News?

In general, a profile should be designed to age gracefully so inaccurate or outdated information doesn’t percolate through the web and media channels.

As the previous question shows, though, there are some exceptions. A profile isn’t a press release, so newsworthy content isn’t needed – but anything that’s intended to be part of the company’s overall story could be woven in.

Should a Company Profile Use Paragraphs With Headers or Stick to Regular Text?

Take a cue from whatever platform you plan to post your profile on, but remember this: Most people aren’t inherently interested in a company’s story.

So, while headers will definitely make it easy to navigate the text, you might want to craft paragraphs short enough to not need them.

Where the Heck Will I Use a Company Profile, Anyway?

Although it’s not one of the biggest traffic draws, many people would say a company website isn’t really complete without a profile.

On your own site, of course, you’ll have more options when it comes to formatting – for example, you could present it in the form of a timeline.

In general, though, you should put together the text you want on your site, then mix and match various elements according to what you need to focus on for a given publication or platform.

The version on your Facebook might zoom in on your founding, the one you submit to Fortune or Forbes might talk more about recent funding or product launches, and so on.

Some places where you might need a profile include:

• Your own website
• Your LinkedIn Company Page
• Your Facebook community
• Industry publications
• Event and association websites

Company Profile Examples

Take a page out of the books of some successful companies. These examples have great company profiles that help them stand out from the crowd and prove their worth.

Zappos is well known for their customer service, and they highlight that in their profile. Their About Us page tells a story of service and growth, all centered around their customers.

For more insight, they've included a video highlighting their company culture and their 10 core values that guide their business.

Philips also leverages using multiple pages to tell their full story, but their main page uses incredible visual elements to tell visitors about the company's origins and beliefs.

It's not incredibly text heavy, hitting only on important facts and offering links to pages with more details.

Starbucks offers a look into the operations, from their start in 1971 to their store numbers and brand portfolio. They leverage white space to reduce any noise when communicating their products, mission, and messaging.

Their language is incredibly genuine also, providing real personality to the coffee brand.

Throughout their company profile, Venmo uses simple CTA buttons to encourage users to get to know them a little bit better. 

HubSpot does a great job of informing visitors in their company profile. With unique graphics and an easy-to-read layout, visitors can learn about the company's mission, milestones, and products.

Toward the end of the page, they highlight their growth and accomplishments in an effort to let you know that they get results.

Spotify uses lots of block sections to state their mission and share a bit about their background. Here, they share some important stats and links to encourage listeners to view more information about their brand. 

This page is easy to navigate so users can find exactly what they're looking for while getting to know the company in a way that feels comfortable.

Bloomberg has a unique approach to their company profile. While they have well written copy and branching pages for more information, similar to the other examples above, this company makes its mark by offering video for practically every page it has.

They recognize the accessibility and power that comes with utilizing visual elements to engage their visitors, and it makes for a truly engrossing experience as you learn more about not only their business, but their culture as well.

Netflix begins by sharing their value statement, connecting their audience with the mission behind their business . They also use an interactive timeline to share their history and promote engagement with website visitors.

A strength seen on the Netflix company profile is the familiar use of their video background that reminds viewers of the imagery displayed at the beginning of their movies and shows, increasing familiarity and trust with their brand. 

Get Started With an Effective Company Profile

As you can see from these examples, a strong company profile is one of the first steps toward earning the trust and attention of new leads.

Your prospects want to know more about who they're doing business with. You don't just make a deal and shake hands with a stranger you know nothing about.

Follow these tips and your company profile can serve a useful function in your branding strategy , helping communicate what makes you special while drawing new customers in.

Jackie Jacobson

Jackie is a Copywriter at Bluleadz. She graduated from Elon University with a degree in Creative Writing and is currently living in Charlotte, NC. If you need her, you can find her exploring the city or relaxing with a good book.

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In the business world, first impressions matter. And a company profile functions as that first introduction to your audience—including customers, investors, new hires, and others. An effective company profile tells the world the story of your brand. If you want to make a professional impression, you need a professionally-designed company profile. To help you make that first impression, we put together 25 expertly-designed, customizable company profiles in Google Slides.

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How to Write a Corporate Profile

Last Updated: July 18, 2024 Approved

This article was co-authored by Charbel Atala and by wikiHow staff writer, Amy Bobinger . Charbel Atala is a Talent Acquisition Strategist & Managing Partner at Talent Gurus, a game-changing retained search firm located in the heart of San Francisco, California. With a unique blend of over five years in talent acquisition and a solid 15-year background in corporate law, Charbel crafts performance-driven talent solutions that are tailored to each client's unique culture and needs. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 15 testimonials from our readers, earning it our reader-approved status. This article has been viewed 450,650 times.

A well-written corporate profile is an introduction to your company. You can use it as a marketing tool to attract investors and clients, or you can distribute it to stakeholders who might be interested in understanding your company's mission and what you do. We'll walk you through the steps of writing a company profile that is concise, creative, and attention-grabbing by focusing on pertinent information and presenting it in a way that readers will find interesting and engaging.

Formatting the Corporate Profile

• If you're creating your corporate profile online, keep it short by linking to more detailed information on separate pages. This will provide resources to readers who are curious to learn more while still being a quick and easy read.
• Even Google limits their corporate profile to 1 page, so you can keep it short, too.

• Consider graphics and diagrams to break up some of the text or longer paragraphs.
• Use photographs of your staff or production process, highlight innovative technologies you're using, and incorporate elements of your branding throughout the profile to make it really stand out.

• Headers should be simple and can used to introduce changes in topic, like "Mission Statement," "Awards and Recognition," or "Looking to the Future."
• Use bullet points whenever you're listing several pieces of information, like when you're naming your company's awards or presenting highlights from your financial information.

• Instead of saying "Responsibility and integrity are important to us," you could say "Our company prizes responsibility and integrity."

Including Relevant Info

• If your business was recently recognized as one of the fastest-growing companies in your region, you want people to know!

• Include information about corporate policies regarding the environment, public relations, health and safety, unions, and labor and human rights. [14] X Research source

Editing Your Corporate Profile

• One tip for successful proofreading is to start at the end of the document and read one sentence at a time.

• Even if it's necessary to disclose something negative (like a previous bankruptcy, for instance), try to reframe it in a way to emphasize your company's resilience.

Using the Corporate Profile

• Review the profile every 6 months or so, and any time a major change affects the leadership or operations of the company.

Writing Help

Expert Q&A

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Thanks for reading our article! If you’d like to learn more about getting a job, check out our in-depth interview with Charbel Atala .

• ↑ https://www.impactbnd.com/blog/examples-of-company-profile-pages
• ↑ https://www.careeraddict.com/write-a-corporate-profile
• ↑ https://www.forbes.com/sites/jaysondemers/2014/08/25/the-12-essential-elements-of-high-quality-content/2/#35c62d8f4b54
• ↑ https://www.huffingtonpost.com/2015/06/12/fonts-to-use-on-resume_n_7562714.html
• ↑ https://owl.english.purdue.edu/owl/owlprint/539/
• ↑ https://www.inc.com/geoffrey-james/how-corporate-speak-rots-your-brain-and-how-to-stop-it-from-making-you-stupid.html
• ↑ https://www.makeuseof.com/tag/company-profile-templates/
• ↑ https://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/
• ↑ https://ualr.edu/writingcenter/tips-for-effective-proofreading/

About This Article

To write a corporate profile, try to keep it brief so it's easy to scan, aiming for a few paragraphs or 1 page if possible. Also, use bullet points and headers, like "Mission Statement" or "Awards and Recognitions," to break up the text so the profile is more interesting to look at. However, avoid using flashy fonts since they can be distracting and hard to read, instead opting for simple fonts like Arial or Calibri. To learn how to include all of the relevant info you need in a corporate profile, scroll down! Did this summary help you? Yes No

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Home » Business » Free Editable Business Profile Templates (Word / PDF)

Free Editable Business Profile Templates (Word / PDF)

A business profile template is will help you create a great profile that tells about your business and what you are all about. You should create it in a way that is formal and professional but simple and easy to understand. Taking time to create a business profile and make something that will show off your business. Moreover, you have to format everything in a way that a business profile should be formatted.

Table of Contents

What is a business profile?

A business profile is a document that introduces the objectives and the products of your business to the customers officially. This document provides summary information about the firm’s activities, objectives, resources, and the abilities for delivering the products and the services.

Some tips for creating an effective business profile:

• Start your business profile with an introduction that indicates the styles of management.
• Define your mission clearly and don’t use idioms and phrases.
• Use the proper format.
• Make sure the company profile is updated.
• State the company’s policy.

How to write a business profile?

Let us discuss step-by-step how to write an effective business profile;

State a summary of the company’s activities:

At first, mention the important information about the company. The important information may include the address of the company, time in business and also the number of employees. Furthermore, it also includes the form of the business and even its structure. It is also necessary to explain the markets in which the company operates and the products supplied.

Position the firm:

The position that company holds in the market place, demonstrate it. Additionally, in order to show the credibility of the company, highlight the significant customer. Mention the company’s mission statement that demonstrates the summarized reasons for the business.

For example, the mission statement might be ‘to establish technology solutions to enhance output.’

Explain the company’s capabilities:

The capabilities of the company allow you to differentiate the company from its competitors. You have to make sure that the skills and the experience of the management team have been well explained. If your company has any unique thing then also highlights it. For example, you can mention the awards the company has obtained and also the industry accreditation. Also, state that how the company promotes the production of quality products.

Mention the performance of the company:

Elaborate the growth record of the company as well as the plans like the entry to the new markets. You should also create a statement of financial performance that shows the profits, share value, and also the turnover of the business. You should also highlight the company’s strengths.

Inform the target:

The main purpose of making the business profile is to deliver the information that the customers, suppliers, and investors may need during assessing a firm. You should make sure that the information you have stated is relevant to different targets. The suppliers usually determine the businesses that assist them in increasing their growth.

Structure the business profile:

It’s better to use an online template to create your business profile. These templates have headings that contain tips on the data to put in each section. The structure may include the business name, location, objectives, clients, management, resources and the financial information. You should also circulate this information to the suppliers and customers.

Business Development Profile Template

Business Profile Template Sample

Business Profile Template Word

Free Business Profile Template

Furniture Manufacturing Company Profile Template

Information Technology Business Profile Template

IT Services Company Profile Template

Conclusion:

In conclusion, a business profile template is an effective tool that enables you to create an organized profile of your business. You should create it in such a way that it has a professional appearance. Make it in a way that is formal and professional. You should make sure that the information has been delivered to the appropriate targets during writing a company profile.

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I am Ryan Duffy and legal writer. I received a bachelor of business administration (BBA) degree from London Business School. I have 8+ years of writing experience in the different template fields and working with ExcelTMP.com for 7 years. I work with a team of writers and business and legal professionals to provide you with the best templates.

How to Write Your Company Profile in 10 Simple Steps

Keegan McGuire

In amongst the chaos of getting a startup off the ground, most of your focus will undoubtedly go into writing a business plan . However, a common mistake of novice entrepreneurs is to think that's it - and fail to develop a company profile alongside it.

A company profile is an explanation of what your business does, how it is structured , and what you have achieved, and should be given prominence on your company website . It can also be used as a reference tool that you can link to in official documents, such as press releases . This way, anyone unfamiliar with your company can gain a quick understanding of what you do.

However, a company profile is not just a calling card for the products or services that you provide. It is also a reflection of your corporate culture , and everything from the language you use to the formatting you select can help shape the way that customers, competitors and investors see you.

For businesses that are just getting started, it is also a way to help you think about how you want to shape your business and what sort of mark you hope to make in your industry. Therefore, even new companies should prioritise their company profile; it helps you - and everybody else - understand what kind of company you are beginning to build.

So, how do you go about creating one?

How to Write a Company Profile

Before you start to craft the story of your company , you should take some time to gather your thoughts and decide on how you want to present it. Generate some ideas around what makes your business unique, and consider what sort of stylistic choices you can make that will reflect this.

Also, give some thought to how and where your customers will see it. If you are presenting it as a website, for instance, there are different layout possibilities than if you distribute it through email.

Here are some specific points that you should consider as you work through the process:

1. Settle on a Format

There isn't one "right" way to present a company profile. While most profiles tend to limit their length to a few pages, some can run to over 30 pages. You can also choose to include images, graphs or links, particularly if you are composing your profile in the form of a website.

Think about whom you are trying to reach, too, and how they will best be persuaded to engage with your company. If your organisation is an accounting firm, for example, a straightforward, text-heavy account of what your company does and why it should be trusted could be the best option. However, if you are running a web design company, something with a bit more interactivity and flair might be a better way to demonstrate the work that your company does.

2. Choose a Style

No matter what type of profile format you decide to utilise, there are several general style rules you should observe within your profile.

Always ensure that the content is written in a clear and consistent style and choose a font that is readable and appropriate. Also, even if you are emphasising the text component of your profile, don't let the copy turn into a large block of words. Break things up with headers and lists that will keep people who read your profile engaged.

Consider the use of industry jargon in your business profile, too. Sometimes, industry-specific terms and acronyms are necessary to demonstrate your knowledge of a topic, but they may be misleading to individuals from outside of the industry trying to achieve an understanding of what your business does.

3. Discuss Your Products and Services

Make it clear what your company does, even if you think your product or services are self-evident. Describe what your core business accomplishes, the services you specialise in and how your company benefits its customers and clients. Even Starbucks mentions that it sells coffee – put your core competencies front and centre.

4. Clarify Your Corporate Structure

This doesn't need to be a particularly long section – a simple sentence about how your business is structured will usually suffice. Specify the key information, such as whether your business is led by executive staff or a board of directors. Also, mention if you are a private or publicly held company.

5. Detail Your Company History

A large company with a long history may not need to tell their entire, decades-long journey. It may be more helpful to describe the company’s most recent pivots, and how the events of the last few years have changed the course of the business.

However, for a new company, there may not be much history to share. In this case, it can be more useful to talk about what brought your principal staff members to the business, and how their past experiences have prepared them to lead the company.

6. Highlight Your Achievements

Take some time to speak about your company's accomplishments. Any meaningful awards or milestones are fair game to include. Use this section to establish your competence and communicate that your company is an industry leader.

7. Emphasise Your Corporate Culture

Describing your business' atmosphere doesn't need its own section; it can be more of a tonal inclusion. If you are in an industry that puts a high value on professionalism, then you can communicate this throughout your word choice and structure. The profile's format should always be reflective of how your company operates.

Conversely, if your business depends on attracting innovative and unique talent, you need to demonstrate what makes your company an attractive place to work. Whatever end of the spectrum you represent, make sure it comes through clearly in your profile.

8. Review What You've Written

Once you have written and styled your company profile, you should leave it for a short period (perhaps a couple of days), and then return to look at it. This will allow you to see it from a slightly different perspective, enabling you to change things that you may not have previously noticed.

Don't forget about grammar and spelling, either. Editing may ultimately take the least amount of time, but it requires the most focus. Don't send out a company profile to the public until you know your copy is flawless.

9. Make Sure It is Brand Aligned

Your copy and formatting should be aligned to communicate what your company represents. Try and get a second set of eyes on the paper and encourage them to give you a genuine assessment, too; if they read it but don't quite understand what you're trying to convey, then it may be time to go back to the drawing board.

10. Update as Necessary

In general, your company profile should be a document that will represent your company for some time – but that doesn't mean you shouldn't keep it current. After all, figures change, new milestones are met, and startups shift course to find the best way forward. Make sure that this is reflected in your company profile.

By including all of these components, you should be able to put together a document that you can share and be proud of. When closing out your profile, include a call to action as well, if not to try your services or enjoy your products, then at least to learn more about your business at your website.

In the meantime, if you're still not sure of how to craft the perfect piece, then why not take a look at our list of the best company profiles for inspiration?

What other tips would you give for writing a company profile? Let us know in the comment section below.

Business Documents

Brand Strategy

Business Communications

Company Profiles

Storytelling

 How to Write a Company Background in Your Company Profile

by Editorial Staff | Business , Copywriting

Almost all Malaysian companies, incorporated or not, have at least a company profile.

A company profile introduces your business and creates a positive impression on prospective buyers or stakeholders. It often includes information on its ownership and management, mission statement, future goals, products and services, and other relevant details.

However, this article will focus on the company background, one of the most prominent elements in a company profile.

What is a Company Background?

A company background is a powerful tool to help build an inspiring narrative around your business.

Additionally, it gives readers a glimpse into the enterprise’s history and the people involved in establishing it. Understanding the company’s history helps consumers feel more confident in the brand and fosters loyalty.

Although it’s one of the shortest parts of a company profile, how you tell this story will positively impact your brand’s public image and engagement!

Importance of Company Background

Company background is a valuable asset that provides several benefits to a business, including:

• Adding Authenticity to the Company’s Message

Consumers often view businesses as impersonal entities solely focused on sales and profit.

However, behind every enterprise, there is a story detailing how it was established from scratch to its present stature. When customers research a company’s background, they can get an insider’s look at how it was founded and developed.

Therefore, it provides a greater sense of connection with the goals and people behind the company, augmenting the brand’s authenticity.

• Develop a Company Culture

From its roots to the relationships it builds, a company culture is a powerful tool in conveying an organisation’s essence. It reflects the core values and virtues upon which it was founded. 

Certainly, fostering a positive company culture means preserving history while inspiring growth.

Company culture can be particularly influential when engaging with other businesses by demonstrating one’s principles and practices through their actions.

• Build Trust with Customers

For any business to thrive, trust is an essential element between the company and its customers. Branding and marketing are fundamental tools for building confidence.

Your company’s background offers insights into its journey in the industry.

This reputable history, in turn, can provide credibility among potential customers, building trust and familiarity with your brand.

Elements of a Company Background

The company background is an integral part of your company’s profile.

Hence, it should be concise, informative, and interesting enough to keep your readers’ attention. Here is a brief list of a company background’s elements:

• Company’s Purpose

The reason behind the start of your company is a crucial part of establishing a mission statement and values. Besides, it helps establish an initial perception among audiences about your business.

• Overview of Founders

Providing a profile of the founders can give your company a human face. Moreover, you can include the timeline of the foundation of your company in the overview.

• Founding Values and Vision

Establishing founding values for your company helps you define what makes your company unique and distinctive. Besides, it offers insight into your company culture, which will help improve your employer branding .

• Key Events or Milestones

Include key events and milestones of your company in the company background. 

As such, you can demonstrate how those events and milestones have affected the current establishment of the company. Moreover, they can be the testaments to your company’s legitimacy.

• Contributions and Achievements

Remember to include your accolades, media coverage, and proofs of community engagements to your company background. This is due to the positive image and reputation you can derive from all these achievements and contributions.

Get a jump-start on your writing task with some preliminary planning.

Gather critical details and ideas so you can easily craft an engaging, comprehensive company background. Having the initial groundwork done allows for a streamlined creative process!

Tips on Writing a Company Background

Now that we have reviewed the basics, here are some tips we gathered to write a compelling company background.

• Identify Themes

Uncovering a core theme is the foundation of creating a convincing company background.

Therefore, you should review your draft and identify patterns or commonalities to help define your business’ image . For instance, if perseverance stands out as an essential thread running throughout, ensure this idea comes across clearly in all communication about your firm.

Google’s commitment to ‘innovation’, for example, has been integral in establishing itself as one of the most significant search engines worldwide.

• Determining a Tone

Time to set the tone for your company background?

You must consider how this information will be used and ensure it resonates with your target audience . Your chosen voice should align with that of the brand.

Brands like Julie’s Biscuits, for example, opt for a friendly, conversational style due to their playful nature.

• Design a Compelling Company Background

These days, visual appeal is paramount to communicating your narrative effectively.

Hence, incorporate imagery and videos – or even a graphic timeline of events – for an engaging read to captivate your audience! Your timeline can do a better job of conveying your company’s key events and milestones than mere words.

Walk Production

If you want to create a lasting impression with corporate partners, potential customers and employees alike, look no further than Walk Production.

Our comprehensive service package includes consultation sessions, professional copywriting services, and artistic design tailored specifically to your company profile needs. Partner up now for an exceptional experience in creating the perfect profile!

Related Concepts to Explore:

Company Profile Design

Company Profile Copywriting

What is Corporate Identity

Corporate Identity Elements

Corporate Branding

How to Create a Company Profile on Linkedin

24 Aug, 2024

Creating a strong LinkedIn company page boosts professional visibility. This guide outlines key steps to build an effective profile, showcasing your business and attracting target audiences. Learn to craft a standout page that communicates your company's vision.

What is LinkedIn?

LinkedIn is the premier professional network in the digital world, far surpassing being just another social platform. It's where individuals craft their personal LinkedIn profiles to showcase their professional journey and where businesses, ranging from small startups to large corporations, create LinkedIn company pages. This unique social network caters to a myriad of professional needs – from talent acquisition and lead generation to content marketing and building brand awareness.

Unlike typical social channels, LinkedIn's environment is designed for professional networking and business growth. Here, LinkedIn users, both individuals with personal accounts and entities with business pages, interact, share insights, and explore opportunities. LinkedIn's ecosystem encompasses a variety of features like LinkedIn posts, showcase pages, and sponsored posts, each serving a distinct purpose in the realm of professional engagement.

For businesses, whether an educational institution or a multinational company, LinkedIn serves as a valuable resource. It's not just about having a presence; it's about actively engaging with potential customers, top talent, and other businesses. LinkedIn's structured layout, comprising company details, company logos, and institutional details, allows for a clear and professional representation of an organization’s identity and values.

What is a LinkedIn Company Profile?

A LinkedIn Company Profile, commonly referred to as a LinkedIn Company Page, represents the professional face of your business or organization on this global professional network. Unlike a personal LinkedIn profile, which showcases individual career paths and skills, a LinkedIn Company Page focuses on the business entity itself. It's where you share your company's story, values, and ethos.

When you create a company page on LinkedIn, you're crafting a digital hub for your business on a platform that's frequented by professionals, potential employees, and other businesses. This page becomes a focal point for displaying your company details, from the company name and company logo to specific institution details, offering an overview of what your business stands for and its place in the industry.

The page allows you to publish LinkedIn posts, share company news, and partake in content marketing, all while building brand awareness. It's also a platform for showcasing your company's culture and values, attracting top talent, and engaging with potential customers. LinkedIn Company Pages come equipped with various features such as analytics tools, page followers insights, and the ability to post job ads, making them a great tool for lead generation and talent acquisition.

For businesses, whether a small business or a large corporation, having a LinkedIn Company Page is more than just an online presence; it's a strategic component of your LinkedIn marketing strategy, helping to establish your company's identity within the professional network.

Why is a Company Profile Important for Businesses?

In today's digital age, having a LinkedIn Company Profile is crucial for businesses of all sizes. This isn't just another page on the internet; it's a strategic tool within the LinkedIn platform, a world-renowned professional network. Let's break down why a LinkedIn business page is essential:

• Brand Awareness and Identity: A LinkedIn Company Page provides a digital space to build and enhance your brand identity. It's where you can showcase your company logo, share your business story, and highlight what sets you apart. This page becomes a focal point for your online presence, helping to establish and reinforce your brand in the minds of LinkedIn users.
• Professional Networking: LinkedIn is a hub of professionals, making it an ideal platform for networking. A company page allows you to connect with other businesses, industry leaders, and potential partners. It's a place to engage in professional discussions, join LinkedIn groups, and expand your business network.
• Marketing and Visibility: With a LinkedIn Company Page, you can implement targeted LinkedIn marketing strategies. You can post updates, articles, and even LinkedIn ads, reaching a wide yet specific audience. This exposure is invaluable for small businesses and large corporations alike, providing a platform to communicate directly with potential customers and clients.
• Talent Acquisition and Recruitment: LinkedIn is renowned for its role in talent acquisition. A well-crafted company page attracts top talent, providing insights into your company culture and values. It's an efficient way to post job openings and tap into a pool of skilled professionals.
• Insights and Analytics: LinkedIn provides analytics tools for company pages, allowing you to track engagement, page followers, and the effectiveness of your posts. These insights are vital for refining your LinkedIn strategy and understanding your impact on the platform.
• Credibility and Trust: A LinkedIn Company Page adds a layer of credibility to your business. It serves as a verification of your company's existence and operations, increasing trust among potential customers , clients, and employees.

Creating a LinkedIn Company Page is a simple yet significant step for any business looking to establish its presence on this professional network. Here's a step-by-step guide to help you set up your company profile on LinkedIn:

• Start on the LinkedIn Homepage: Log in to your personal LinkedIn account. Remember, to create a company page, you must have a personal profile set up on LinkedIn with your real name and professional details.
• Locate the 'Work' Icon: On your LinkedIn homepage, find the 'Work' icon in the top right corner. Click on it to access a dropdown menu.
• Select 'Create a Company Page': In the dropdown menu, you'll find an option to 'Create a Company Page.' Click on it. You'll be given a choice of page types: small business, medium to large business, showcase page, or educational institution. Select the one that best describes your business.
• Enter Company Details: Now, it's time to fill in your company details. This includes your company name, company type, company size, industry, and company URL. You'll also need to provide a company logo and a brief description of your business. This information is crucial as it forms the first impression for potential customers and employees.
• Verification Box: There's a verification box you need to check, confirming that you have the right to act on behalf of your company in creating this page.
• Click 'Create Page': Once all details are filled in, click on the 'Create Page' button. Your LinkedIn Company Page is now live.
• Customize Your Page: After creating your page, you can further customize it. Add more details about your company, post updates, and start building your LinkedIn strategy. Remember to include relevant hashtags and regular posts to engage with your audience .
• Invite Connections and Build Followers: Start by inviting your personal LinkedIn connections to follow your new company page. Building page followers is key to expanding your network and reach on LinkedIn.
• Post Regularly: Keep your page active by regularly posting updates, articles, and company news. Engage with your followers through comments and messages. This consistent activity helps in building brand awareness and keeping your audience informed.

How to Use Your Company Profile on Linkedin

Once you've created your LinkedIn Company Page, it's important to use it effectively to engage with your audience and achieve your business objectives. Here's how you can make the most of your LinkedIn business page:

• Showcase Your Business Identity: Use your company page to reflect your business’s identity. Make sure your company logo, page type, and company information are up-to-date. This helps in building brand awareness and ensuring your page accurately represents your business.
• Engage Your Audience with Regular Posts: Regularly posting on your company page keeps your audience engaged. Share updates, industry insights, company news, and thought leadership content . This not only keeps your page active but also positions your company as a knowledgeable player in your field.
• Utilize LinkedIn Analytics: LinkedIn provides valuable analytics for company pages. Use these tools to understand your audience better, track the performance of your posts, and measure engagement levels. This data is crucial for refining your LinkedIn strategy and tailoring your content to your audience's interests.
• Leverage Showcase Pages: If your company has multiple brands or product lines, consider creating separate Showcase Pages. These are extensions of your main company page and allow you to target different segments of your audience with specific messaging.
• Promote Organic and Sponsored Posts: A mix of organic and sponsored posts can extend your reach on LinkedIn. While organic posts build and maintain relationships with your existing followers, sponsored posts help you reach potential customers beyond your immediate network.
• Focus on Talent Acquisition: Use your company page for talent acquisition. Post job openings and give potential employees a glimpse into your company culture. This can attract top talent and position your company as an employer of choice.
• Interact with Your Followers: Engage with your page followers by responding to comments and messages. This interaction can foster a sense of community and loyalty among your audience.
• Stay Within LinkedIn Limits: Be aware of LinkedIn's limits and guidelines to ensure your page remains in good standing. This includes adhering to rules regarding content, engagement practices, and advertising.
• Link to Your Company's Public URL: Share your LinkedIn company page's public URL on your website, email signatures, and other marketing materials. This helps drive traffic to your page and increases your page’s visibility.

Using your LinkedIn Company Page effectively is about more than just having an online presence; it’s about actively engaging with your professional network, potential customers, and employees. With the right approach, your LinkedIn page can become a vital part of your business's success.

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