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  1. (PDF) Social Media as a Pedagogical Tool in Class: Tiktok Case Study

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  2. (PDF) Content Analysis Marketing Communication Strategy Using Tiktok

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  3. (PDF) Research on Business Model and Profitability of the Short Video

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  4. Story of TikTok

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  5. Story of TikTok

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  6. TikTok case study

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COMMENTS

  1. PDF The Power of TikTok

    There is something magical about TikTok's combination of factors. Kantar's study of 223 adverts, across an enormous range of categories, revealed the winning features of the most successful ad campaigns. The most important differentiators are celebrities, social media hashtags, voiceover, character and music.

  2. Business Model and Strategy : A Case Study Analysis of TikTok

    Objective: This paper proposes TikTok's business model and strategy as a case study analysis. Method: This article was reviewed using systematic literature. The scholarly publications from EBSCO ...

  3. PDF Halle Brennan

    Case Study 1: @washingtonpost The Washington Post had more than 900,000 followers on TikTok and 37.4 million likes as of spring 2021. The newspaper is one of TikTok's earliest brand adopters and creates content that is funny, musical, and embraces some of TikTok's weirdest special effects. Examples of content posted by The Washington

  4. PDF Managing Platform Business Growth: A Case Study of TikTok

    However, few case studies have been conducted to investigate the dynamics of operating a platform business. Apart from that, even though TikTok has experienced exponential user number growth in the past years, the studies around that is insufficient. Therefore, by doing a single case study of TikTok, and looking into the

  5. The Rise Of TikTok: A Case Study Of The New Social Media Giant

    With over 800 million users globally and more than $1 billion in revenues in 2020, TikTok has emerged as a major player in the world of social media content. This case study explores how TikTok ...

  6. PDF Study of a Video-sharing Platform: The Global Rise of TikTok

    Bytedance. Chapter 2 presents how TikTok was born and developed in China - its main market, and also describes its platform strategies. Chapter 3 describes how TikTok expanded globally and how it competed with others, mainly focusing on the U.S. market, which is the second-largest market of TikTok. Chapter 4 mainly

  7. Assembling "Sides" of TikTok: Examining Community, Culture, and

    To examine how sides of TikTok are constructed and maintained by users and technology, we use BookTok as a case study. The case study approach "is used to generate an in-depth, multifaceted understanding of a complex issue in its real-life context" (Crowe et al., 2011, p. 1).

  8. PDF BREAKS THROUGH BRAVERY THAT

    TikTok Study 2022 conducted by Flamingo Group Literature review to gain foundational definition of diversity, expert interviews to hypothesize how diversity works on TikTok, in-depth case study analysis to understand how brands can participate in it, quantitative survey with 2500 TikTok users Entertaining Ads

  9. User-Generated Short Video Content in Social Media. A Case Study of TikTok

    4.1 User-Generated Content on TikTok. In the frame of this content analysis, 1,000 videos on the mobile video sharing application TikTok were analyzed allowing to determine which contents appear on TikTok (RQ1). As it can be seen on Fig. 2, the highest number of videos (32.4%) belongs to the category "Comedy & Joke.".

  10. A study of the behaviors, practices, and motivations of TikTok Social

    TikTok has been available worldwide since 2017 however, only in the past two years, or so, has the academic community started to study how TikTok is used to fulfill various social activist purposes. Initially, we can see cursory and exploratory studies evaluating aspects of action and organization, such as in the case of #TulsaFlop

  11. (PDF) Tiktok Influences on Teenagers and Young Adults ...

    The study also responds to calls from other scholars (Dilon, 2020) to further research on popular social media applications (i.e. TikTok) and introduce satisfaction as a variable of interest in ...

  12. The Rise Of TikTok: A Case Study Of The New Social Media Giant

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  13. (PDF) TikTok and Political Communication: The Latest Frontier of

    A case study analysis of the Tulsa rally prank illustrates the broader relevance of the affective publics framework and showcases distinctive features of political engagement on TikTok. The study challenges deliberative models of the public sphere, aligning with more radical democratic theorisations.The research justifies its approach by ...

  14. PDF 92 *Source: TikTok Marketing Science Global Time Well Spent Research

    Create your TikTok Ads Manager account. Click the "Add a new advertiser account" button in your agency's Business Center to automatically set up your client's Ads Manager account. If your client already has an Ads Manager account, you can just. link your client's TikTok Ads Manager to your agency's Business Center.

  15. Assembling "Sides" of TikTok: Examining Community, Culture, and

    To answer these questions, we interrogate sides of TikTok through a case study of BookTok (TikTok's book fandom collective). This approach is akin to the one by Kaye et al. (2022) in using JazzTok to explore larger TikTok commu-nity-building themes. However, unlike the interviews but-tressing their analysis, we approach side of TikTok through

  16. PDF With Great Fame Comes Great Responsibility? W

    rge following and attain influencer status. For example, 20-year-old dancer/lip-syncer Addison Rae is the third-most followed person on the app with over 81 million followers - about 23 million more than world-renowned actor W. ll Smith (Talbot, 2020 and Insiflow, 2021). And because of this popularity, Rae and TikTok's other top influencers ...

  17. PDF TikTok: A Business Case Study

    Medical practitioners need to weigh the pros and cons of adding TikTok to their video marketing strategy. Doctors must understand why they want to be on the platform and ensure that their presence there aligns with their overarching marketing strategy and budget. Your Practice's Complete Marketing Solution. InsightMG.com • (407) 399-2905.

  18. Business Model and Strategy : A Case Study Analysis of TikTok

    Abstract. Objective: This paper proposes TikTok's business model and strategy as a case study analysis. Method: This article was reviewed using systematic literature. The scholarly publications from EBSCO, Google Scholar, Scopus, Web of Science, and ScienceDirect provided more material and data. English peer-reviewed studies were included.

  19. Introduction to the Special Issue of "TikTok and Social Movements

    Through a case study of the Canadian politician Jagmeet Singh's use of TikTok in his electoral campaigns, Moir shows that TikTok has become a new venue for "celebrity politicians" to develop their electoral campaigns and engage with their potential voters, especially responding to the emerging importance of social media and political ...

  20. PDF User-Generated Short Video Content in Social Media. A Case Study of TikTok

    4.1 User-Generated Content on TikTok. In the frame of this content analysis, 1,000 videos on the mobile video sharing application TikTok were analyzed allowing to determine which contents appear on TikTok (RQ1). As it can be seen on Fig. 2, the highest number of videos (32.4%) belongs to the category Comedy & Joke.

  21. PDF Anti-Privacy and Anti-Security Advice on TikTok: Case Studies of

    TikTok as a qualitative data source. In summary, we make the following contributions: 1. We identify TikTok as a source for rich qualitative data about "anti-privacy" or "anti-security" advice, and conduct case study investigations of 98 videos about technology-enabled surveillance and control. We study

  22. TikTok as a Key Platform for Youth Political Expression: Reflecting on

    Here, reflecting on a collaborative research agenda that examines the various roles of TikTok in youth political lives—for example, as a space for post-electoral discourse (Literat & Kligler-Vilenchik, 2019), cross-cutting political talk (Literat & Kligler-Vilenchik, 2021), and representations of protest and media critique (Literat et al., 2022)—we share some lessons learned and open ...

  23. Case Studies: Success Stories and Inspirational Brand Results

    Case Studies: Success Stories and Inspirational Brand Results. Get the latest TikTok product updates and insights here. Discover TikTok success stories from Large Businesses, Small-Medium Businesses, Creators, and much more.