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Persuasive Speech

Types Of Persuasive Speeches

Cathy A.

3 Basic Types of Persuasive Speeches

types of persuasive speeches

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If the question, “How many types of persuasive speeches are there?” is bothering you, worry not, we’ll answer all your questions!

In this guide, you will learn these three types of persuasive speeches in detail, and with comprehensive examples for each kind, we’ll clear all your doubts. 

So let’s begin!

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  • 1. Types of Persuasive Speeches
  • 2. Persuasive Speech Topics for Different Types

Types of Persuasive Speeches

Persuasive speeches work with evaluative statements that can be supported by data and reasoning. The subject and the content of the speech determine what kind of persuasive speech it is. 

To list the types of persuasive speeches, they are: 

Factual Persuasive Speech

  • Value Persuasive Speech 

Policy Persuasive Speech

Backed with strong evidence, a factual persuasive speech is based on whether a belief or statement is true or false. In simple words, a speaker is attempting to convince the audience about the occurrence or existence of something. 

Some factual claims are simple to answer and easy to handle. For example, a speaker is talking about Neil Armstrong's landing on the moon in 1969. This example is well documented and has concrete evidence that supports the fact that Neil Armstrong did land on the moon.

In contrast, some facts are hard to establish, and they can’t be answered in a definite way.

For example, It's hard to say for sure if a stock will go up by 20% next year. Although historical data and expert analysis may suggest this possibility, unforeseen market dynamics always have an uncertain influence on the future.

Your job as a speaker is to persuade your audience, which acts as both opposition attorneys and judges.

Here are some examples of factual claims in a persuasive speech:

  • "The global temperature has risen by 1.2 degrees Celsius over the past century due to human activities."
  • "The Great Wall of China was constructed primarily to protect against invasions from nomadic tribes."

See this comprehensive factual persuasive speech example:

Value Persuasive Speech

Value persuasive speech states whether something is right or wrong, beautiful or ugly, moral or immoral, or good or bad. It questions the ethical and moral aspects of a particular topic or defines the truth or falsity of an assertion. 

For example , can you prove that capital punishment is moral or immoral? The government has added extra tax on gas-guzzling monstrosities, etc. These are some value persuasive speech examples, where you can’t prove whether it is moral or immoral, right or wrong.

The audience might agree or disagree with your point of view. In value persuasive speaking, it is hard to determine why the speaker has chosen a specific stance on a particular topic without listening to his criteria for making a certain evaluation statement. 

Let’s say that a speaker claims that all social media sites are immoral. Then they need to provide a strong basis for their evaluation. For the audience to understand the reasoning, the speaker should elaborate on the criteria leading to their conclusion. 

These are some examples of value claims:

  • "Modern art is more valuable and thought-provoking than classical art."
  • "It is our ethical duty to reduce plastic use to protect marine life and the environment."

For a deeper insight, take a look at this comprehensive example of a value persuasive speech:

3. Policy Persuasive Speech 

The other most common claim in persuasive speech is a policy claim. This claim is used to convince the audience to either accept or reject a certain policy, candidate, or rule. It argues the nature of the problem and the solution that should be taken. 

Probably, this is the most common type of persuasive speech because we live in a society surrounded by policies, rules, and laws.  

For instance , when a spokesperson calls for a revision of the legal definition of prostitution, they are urging immediate action and agreement. This type of claim presents a clear opinion about the necessary changes and the expected outcome.

Here are examples of policy claims:

  • "The minimum wage should be increased to a living wage to help reduce poverty and improve living standards."
  • "Companies should be required to offer paid parental leave to support working families."

Below is a detailed example of a policy persuasive speech:

You can learn how to perfectly outline your persuasive speech with the help of our guide!  

The policy claim has two persuasive goals: immediate action and passive agreement.

  • Immediate Action

The immediate action persuades the audience to start engaging in certain behaviors. It requires the speaker to convince the audience to act upon his proposal quickly.

For example , the speaker delivers a speech at a school and wants to persuade the student audience to eat more fruits. He would say that an apple a day keeps the doctor away, so he’s encouraging them to either bring apples with their lunch or eat them at their home.

This action of the speaker makes the audience act immediately on his proposal. Remember that the more quickly you make your audience members act upon your proposal, the more likely they will adopt it.

  • Passive Agreement

Passive agreement only requires the audience to agree with the speaker. When the speaker tries to gain a passive agreement, he attempts to make the audience agree with what he is saying or accept the policy without practically doing anything. 

For instance , the speaker argues that the LGBT community should have equal human rights. The speaker attempts to reach the audience’s agreement by presenting encouraging and strong facts without demanding any action from the audience.

The passive agreement’s main goal is to encourage the audience to adopt a specific attitude, value, belief, or behavior, but not necessarily to get the audience members to enact any specific behavior.

Want to know what are examples of persuasive speeches ? Head over to our detailed blog!

Persuasive Speech Topics for Different Types

Different types of persuasive speeches focus on distinct themes and have unique objectives. Whether you're aiming to establish facts, evaluate values, or advocate for policies, choosing the right topic is essential. Below are the different persuasive speech topics:

Policy Persuasive Speech Topics

This kind of persuasive speech advocates for a specific course of action or a change in policy. These topics aim to convince the audience to support or enact certain measures:

  • Implementing Universal Healthcare Coverage in the United States
  • Enacting Stricter Gun Control Laws to Reduce Mass Shootings
  • Implementing Comprehensive Immigration Reform to Address Undocumented Immigration
  • Adopting Mandatory Paid Parental Leave Policies for Working Parents
  • Reforming the Criminal Justice System to Reduce Racial Disparities in Sentencing
  • Enforcing Stricter Regulations on Carbon Emissions to Combat Climate Change
  • Establishing Free College Tuition Programs to Increase Access to Higher Education
  • Implementing Affirmative Action Policies to Promote Diversity in the Workplace and Education
  • Strengthening Cybersecurity Measures to Protect Personal Data and Privacy Online
  • Introducing Mandatory Voting Laws to Increase Voter Turnout and Political Participation

Fact Persuasive Speech Topics

Factual persuasive speeches aim to establish the truth or falsehood of a statement by presenting evidence and logical reasoning. These topics often involve empirical data and scientific research:

  • The Impact of Climate Change on Polar Ice Caps
  • The Link Between Smoking and Lung Cancer
  • The Benefits of Regular Exercise on Heart Health
  • The Effects of Sleep Deprivation on Cognitive Function
  • The Role of Renewable Energy Sources in Reducing Carbon Emissions
  • The Importance of Early Childhood Education in Academic Success
  • The Relationship Between Diet and Risk of Type 2 Diabetes
  • The Impact of Deforestation on Biodiversity Loss
  • The Effectiveness of Vaccines in Preventing Infectious Diseases
  • The Influence of Technology on Human Behavior and Social Interaction

Value Persuasive Speech Topics

Value persuasive speeches focus on the worth, morality, or rightness of an issue. These topics involve ethical considerations and personal beliefs:

  • The Ethics of Animal Testing
  • The Importance of Preserving Cultural Heritage
  • The Value of Digital Privacy
  • The Impact of Social Media on Mental Health
  • The Importance of Fair Trade Practices
  • The Value of Higher Education
  • The Moral Responsibility of Ethical Consumption
  • The Necessity of Work-Life Balance
  • The Benefits of Gender Equality in the Workplace
  • The Role of Art in Society

Need more topics? Explore our extensive list of persuasive speech topics to get ideas!

To wrap it up, this guide has made the 3 types of persuasive speeches clear to you, and you can easily write an effective speech now.

Writing any type of persuasive speech is a complicated task, but with the help of some good examples, you can pen down a good speech. 

However, if you still feel like you cannot write a good persuasive speech, you can hire a professional writer. MyPerfectWords.com is an online service that provides superb quality paper writing help at affordable prices. 

You can order your persuasive speech from our speech writing service to leave a lasting impact on your listeners. Our expert and credible writers are synonymous with meeting the client’s expectations. 

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15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

  • The Speaker Lab
  • June 24, 2024

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Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

  • Last Updated: June 21, 2024

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Success of a persuasive speech

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

Types of persuasive speeches

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

How to write a persuasive speech

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

How to write a persuasive speech

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech topics
Benefits of healthy foods Animal testing Affirmative action
Cell phone use while driving Arts in education Credit cards
Climate change Capital punishment/death penalty Fossil fuels
Extinction of the dinosaurs Community service Fracking
Extraterrestrial life Fast food & obesity Global warming
Gun violence Human cloning Gun control
Increase in poverty Influence of social media Mental health/health care
Moon landing Paying college athletes Minimum wage
Pandemics Screen time for young children Renewable energy
Voting rights Violent video games School choice/private vs. public schools vs. homeschooling
World hunger Zoos & exotic animals School uniforms

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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How to Write an Outline for a Persuasive Speech, with Examples

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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

How to Write an Outline for a Persuasive Speech, with Examples intro image

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Man Touches the Word Persuasion on Screen

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Close-Up of Mans Hands Persuading Someone

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

  • Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
  • Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
  • Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

  • Example 1 – Support for the reason given above.
  • Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

  • Summary: Briefly remind the listeners why they should agree with your position.
  • Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
  • Thank the audience for listening.

Persuasive Speech Outline Examples

Male and Female Whispering into the Ear of Another Female

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

  • This means that we spend approximately 40% of our leisure time in front of the TV.
  • Ironically, it is also reported that Americans don’t like many of the shows that they watch.
  • Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
  • The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
  • Present the opposition’s claim and refute an argument.
  • Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
  • While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

  • Our natural blue light source is the sun.
  • Bluelight is designed to keep us awake.
  • Bluelight makes our brain waves more active.
  • We find it harder to sleep when our brain waves are more active.
  • Having a good night’s rest will improve your mood.
  • Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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example of factual persuasive speech

Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speech examples - use words vs. social ills

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

Table of Contents

What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view. 

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level. 

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

Persusaisve speech example as speaker passes enthusiasm to audience

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

  • Social media is taking a toll on young people’s mental health
  • Cell phones and too much screen time are making people lazier
  • Violent video games make people more aggressive
  • Why authorities must ban fast food for children
  • Schools and workplaces should take more action to curb obesity rates
  • Why public schools are better than private ones
  • College athletes should undergo steroid tests
  • There’s more to high school and college students than their GPAs
  • Should award-giving bodies rely on the popular vote or the judges’ vote?
  • There’s a need to regulate the use of painkillers more heavily
  • Cloning must not be legalized
  • More government budget should be allocated to health care
  • Why businesses must invest in renewable energy
  • Should military units be allowed to use drones in warfare?
  • How freedom of religion is affecting society
  • Libraries are becoming obsolete: A step-by-step guide on keeping them alive
  • Should euthanasia be allowed in hospitals, clinical settings, and zoos?
  • Developing countries must increase their minimum wage
  • Global warming is getting more intense
  • The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views. 

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold. 

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service. 

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

Persuasive speech examples - persuade elderly parent

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.” 

Maya Angelou inspired this sign

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do. 

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here. 

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War. 

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. 

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex. 

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small. 

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11.2 Persuasive Speaking

Learning objectives.

  • Explain how claims, evidence, and warrants function to create an argument.
  • Identify strategies for choosing a persuasive speech topic.
  • Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
  • Distinguish among propositions of fact, value, and policy.
  • Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

image

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

11.2.1N

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

  • Not current. People should use seat belts.
  • Current. People should not text while driving.
  • Not controversial. People should recycle.
  • Controversial. Recycling should be mandatory by law.
  • Not as impactful. Superman is the best superhero.
  • Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
  • Unclear thesis. Homeschooling is common in the United States.
  • Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

11.2.2N

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

  • Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
  • Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
  • Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

  • What is your reaction to the claim that persuasion includes Western and masculine biases?
  • What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
  • In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

11.2.3N

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

  • Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
  • Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
  • Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
  • Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
  • Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
  • Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

  • Hook the audience by making the topic relevant to them.
  • Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
  • Cite evidence to support the fact that the issue needs to be addressed.
  • According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
  • Offer a solution and persuade the audience that it is feasible and well thought out.
  • There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
  • Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
  • Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
  • Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
  • I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

  • Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
  • Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
  • When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
  • When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
  • When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
  • Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
  • Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
  • Propositions of policy advocate that something “should or shouldn’t” be done.
  • Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
  • Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
  • To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
  • Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Home Blog Presentation Ideas Persuasive Speech: Actionable Writing Tips and Sample Topics

Persuasive Speech: Actionable Writing Tips and Sample Topics

Persuasive Speech: Actionable Writing Tips and Sample Topics

What is Persuasive Speaking?

Factual persuasive speech, value persuasive speech, policy persuasive speech, how to start a persuasive speech: opening tips and examples.

  • Social Proof
  • Comparisons
  • Agitate and Solve
  • Storytelling

Bonus: Address Counter Arguments

How to close your persuasive speech: quick examples, easy persuasive speech topics, interesting persuasive speech topics, good persuasive speech topics on controversial issues, funny persuasive speech topics, designing persuasive visuals: slide elements for maximum impact, mastering delivery techniques: engaging body language and voice modulation, persuasive presentation structures: organizing your content for maximum influence, handling audience interaction: q&a sessions and audience engagement, persuasive call to action: inspiring and motivating your audience to act.

Business professionals, students, and others can all benefit from learning the principles of persuasive speech. After all, the art of persuasion can be applied to any area of life where getting people to agree with you is important. So without much further ado, let’s get into the basics of persuasive speaking, persuasive speech writing, and lastly persuasive speech topics!

A persuasive speech is a specific type of speech where the presenter attempts to convince the audience of their point of view. The ideal goal of a persuasive speech is to make the audience change their mind on the issue, or at least, become more accepting of their point of view.

You might give an informal persuasive speech when trying to convince your friends to agree to the movie you want to watch. If you are chosen to pitch a new product idea to stakeholders at work, you are essentially being asked to give a persuasive speech.

What are The 3 Types of Persuasive Speeches?

All the persuasive speech ideas can be organized into one of the next three categories:

When someone gives a factual persuasive speech, their goal is to convince the audience that something is true or false. In some cases that simply requires gathering evidence and presenting them in the form of arguments/counter-arguments. This approach works for all persuasive topics where true/false is a binary consideration.

You can also give a factual speech on a topic that isn’t as cut and dried. For example, you could make the argument that assimilation is the best way for cultures to mix even though there is no single piece of evidence proving that without a doubt.

In essence, you can select any topic and frame it into the factual persuasive speech as long as you have strong oratory and presentation skills .

In this case, you are trying to convince your audience that something is good or bad. You want your audience to understand your values on a topic, and then adopt those values as their own. For example, a speech written to convince people that it’s immoral to buy single-use plastics is a value persuasive speech.

In a policy persuasive speech, you describe a problem, then work to persuade the audience to agree with your proposed solutions. These speeches can be given to simply change the audiences perspective or convince them to take a specific action.

Policy persuasive speeches can be further spiced up with some nuggets of Nudge Theory to reinforce the idea you are trying to deliver.

How to Write a Persuasive Speech: The Essential Steps

Before we dive deep into the writing, let’s quickly recap the anatomy of a persuasive speech:

  • Opening:  start strong to capture the audiences attention and explain your agenda.
  • Key arguments:  present your key talking points and lay down the facts.
  • Counterpoints:  address the common objections.
  • Closure:  recap your key message once again and suggest further action.

Now, this isn’t a “set-in-stone” structure, but rather a base you can use when drafting your persuasive speech outline.

Below we are listing some extra tips for each section, along with persuasive speech examples.

Every good speech and presentation need a strong opening slide . After all, how can you persuade anyone if they do not feel compelled to listen to you in the first place? Right, you can’t and that’s exactly why you should spend quite a lot of time working and refining on your speech opening.

Here are some techniques you can try:

  • Start with a curious personal story/anecdote
  • Sharing a surprising statistic

Next, you must convince the audience that they should listen to you. You can do this by explaining what you have in common.

For example,  Everyone here is a concerned parent. I am also a mother of three who cares deeply about the lack of interest in STEM among girls.  This is also where you might share your credentials.  That’s why I’m here to speak to you as a professional with 30 years of experience as an educator.

Follow your intro statement with a quick explanation of your goal. Be direct here. In one or two sentences state your purpose, and what you want your audience to believe or do.

“I believe that women in STEM can close the looming tech skills gap and generate an extra $12 trillion in global GDP. That’s why I’m asking you to stop encouraging girls to learn dancing and encourage them to code instead.”

Finally, transition to the main part of your speech with a statement that lets the audience know what is coming. For example, Today, I am going to provide you with the evidence that some parental practices are alienating girls from STEM subjects.

Liked this primer? Great! Here are several more techniques you can use to frame your ideas for persuasive speeches.

What are The 5 Persuasive Techniques?

After the opening, it’s time to present your arguments and counter any arguments that could conflict with your point. The following five persuasive techniques tend to work like a charm for that purpose:

  • Social proof
  • Agitate and solve

More controversial persuasive speech topics, in particular, will require you to artfully work through various objections and mix different persuasion methods. Now let’s take a closer look at each one.

1. Repetition

There’s a reason that advertisements repeat the same thing over and over again. Research proves that people are more likely to believe something if they hear it multiple times. In addition to this, repetition simply helps people to remember key points that you want to stick with them.

When it comes to persuasive speeches, you should always repeat your most important points at the beginning and end of your speech.

Helpful template: 6 Steps Hexagonal Segmented Diagram

Repetition Persuasive Speech with a Buzz Metaphone

2. Social Proof

People are influenced by the actions and beliefs of others, whether they admit it or not. Use this during your speech. For example, you can share testimonials from people who agree with your POV or leverage the voice of customer data , expressing the same concerns as you do.

NB : When lining up social proof for your presentation, make sure that this data comes from a peer group that your audience relates to.

Helpful template: Voice of customer PowerPoint template

Social Proof Persuasive Speech Illustration

3. Comparisons

The point of using comparisons is to present a contrast of the idea/element that you support with the one that you do not. Then you’ll need to prove that yours is the best choice. For example, you might compare the features of two software applications to persuade that your team needs option A, not B.

Using comparisons also gives your speech more credibility since it appears that you are giving the opposing position a fair shake, even when you are only showcasing it to score points against it.

Helpful template: Two option comparison template

Comparison Persuasive Speech

4. Agitate and Solve

When you take the “agitate and solve” approach, you first make your audience vary and somewhat dissatisfied with a certain issue (agitate). Next, you present your idea as a solution (solve). The idea is to hit a nerve and get the audience to relate. Then, when you present your solution, it’s that much more persuasive to them. It also makes the entire scenario more emotionally compelling to them.

Here’s an example of this approach in action:

Nearly every one of us has been ripped off by an unscrupulous mechanic. Nobody deserves to be taken advantage of. That’s why every person needs to vote in favor of this consumer protection ballot measure.

Agitate and Solve Persuasive Speech Illustration

5. Storytelling

Many people opt to use a rhetorical triangle when building their persuasive argument s. These days storytelling may be more effective. Here’s why:

Stories create an emotional connection and relatability. Imagine listening to a speech where the speaker lists a variety of statistics about the harm that plastics cause to marine life. Now, imagine listening to the true story of a marine biologist who discovers a dolphin that has been badly injured by plastic trash it has encountered in its habitat.

Clearly, the second one, if told correctly, will cast a much deeper impact on the audience.

Helpful template: Storytelling theme template .

Storytelling Persuasive Speech Illustration by SlideModel

It’s up to you to decide if you want to address any counterpoints to your arguments, and where you will do that in your speech. Some speakers choose to include an obvious counter-argument in the introduction, so they can effectively dismiss it before they begin.

Others address these points when they are relevant to the current argument they are making. Finally, you can address a counterpoint in its paragraph just above your concluding paragraph.

Here are some actionable techniques for addressing counter-arguments:

  • Provide a direct refutation of the point. Prove that it simply isn’t an issue.
  • Concede that it’s an issue, but show that it isn’t significant enough to derail your overall argument.
  • Acknowledge the plausibility of the counterpoint, but argue yours as the better option.

Recommended Reading:  Building a Persuasive Argument with the Rhetorical Triangle Concept

How you present your closing depends on your goal. If you want your audience to take a specific action, show them how to do it, and make it as easy as possible. Try this:

When you pay your trash bill next month, you’ll be asked if you want the city of Gravesdale to begin a recycling program. If you value water quality and marine life, please say yes.

If your goal is to simply influence a change in opinion, you might say: Both facts and experience prove that we can no longer afford to send plastics to the landfill. Please consider this the next time you go shopping.

Alright, now you may be wondering: what are the best persuasive speech topics? We’ve got you covered here too!

A List of Persuasive Speech Topics

Here is a list of persuasive speech topic examples, with writing tips .

The easiest topic to present on is the one that you are truly passionate and knowledgeable about. Also, easy persuasive speech topics usually don’t tackle any controversial issues with a lot of contrarian opinions, especially on complex matters regarding politics, religion, human rights, and so on. Instead, you choose an angle that may already resonate with a good fraction of your audience and require one or two good counterarguments, rather than using a host of persuasive techniques.

For example : Should all internships be paid?

Most people will instinctively say yes , especially if your audience consists of college graduates and former interns.

What makes an interesting speech? Topical ideas that get people engaged, agitated, and eager to follow your storyline.

In this case, you’d want to find a deeper subject that allows you to incorporate some storytelling elements and personal examples that would create some empathy with the audience and make them relate to your cause on a more personal level. As Lucinda Beaman, fact check editor at The Conversation said in her Ted talk :

“While you are listening to your opponent’s case, you are probably listening for an opportunity to refuse them”. 

A quality narrative can help you draw your opponent’s attention from their counterarguments and, instead, make them more sympathetic to your cause.

For example : Schools kill creativity. As a former drop-out, turned CEO of the Fortune 100 company, I can tell you why.

If you are ready to pick a bigger ‘fight’ with your audience, you may tackle a more complex and controversial issue that’s dividing the audience. In such cases, it’s best to rely on a mix of persuasive techniques:

  • Start with a strong opening, drawing the line in the sand
  • Line up social proof and data points to bake your key arguments
  • Rally people to understand your point of view and why you feel the way you do
  • Precisely address the common counterarguments on the matter.

For example : It’s time to realize that marijuana legalization is wrong.

Your opponents will argue that legalization reduces criminalization around the selling of marijuana, plus medical marijuana usage does help certain patient groups cope with their illness better. Acknowledge these ideas in your speech, but also provide extra facts that can speak to the opposite.

Did you know that humor itself is a powerful persuasive technique? That’s why it’s often used in advertising. Choosing a funny angle and topic for your persuasive speech is a sleek move if you know that you can really pull it off without offending anyone or downplaying the importance of the issue you are discussing.

For example: Millennials are definitely from outer space and our workplace isn’t ready for them.

You can start with a funny opening:

Millennials constantly chew on that weird greenish sandwich type of thing that they lovingly call the ‘avo toast’ and their fingers move inhumanly fast when they type things on their smartphones, amiright?

But that switch to a more serious accord:

But no matter how weird these Millennial folks may seem to us, boomers, they are a wonderful asset to every workplace. And we must make their point of few count, too!
  • Crafting persuasive presentations goes beyond words alone. Designing persuasive visuals is a strategic approach to captivate your audience and enhance your message’s impact.
  • Choosing Appropriate Visuals, Images, and Infographics: Select visuals that resonate with your message. High-quality images and relevant infographics can reinforce your points and aid audience comprehension.
  • Using Color Psychology and Font Selection: Utilize colors that evoke desired emotions and align with your message’s tone. Choose fonts that are easily readable and complement your presentation’s aesthetics.
  • Balancing Simplicity and Complexity: Strike a balance between simplicity and complexity in your slide content. Avoid overwhelming visuals while ensuring that complex concepts are presented clearly and succinctly.
  • The art of persuasion extends beyond content to encompass delivery. Engaging body language and voice modulation play a pivotal role in conveying credibility and connecting with your audience.
  • Significance of Body Language: Body language is a potent nonverbal tool. It influences the audience’s perception of your confidence, sincerity, and authority.
  • Gestures, Eye Contact, and Posture: Employ purposeful gestures, maintain consistent eye contact, and exhibit a confident posture to establish rapport and engage the audience.
  • Role of Vocal Variety, Tone, and Pacing: Utilize vocal variety to sustain audience interest. Vary your tone and pacing to emphasize key points, maintain engagement, and prevent monotony.
  • Rehearsal Methods: Effective rehearsal hones your delivery skills. Practice your presentation multiple times to refine your speaking style, enhance clarity, and ensure a polished performance.
  • Structuring your persuasive presentation optimally enhances its influence. Effective organization guides the audience’s understanding and reinforces your key arguments.
  • Analyzing Different Presentation Structures: Choose a structure that aligns with your persuasive objectives. Sequential, problem-solution, comparative, or chronological structures can be tailored to your message.
  • Crafting a Compelling Introduction: Your introduction should immediately grab attention. Use anecdotes, intriguing questions, statistics, or powerful quotes to pique interest and set the stage.
  • Logical and Coherent Organization: Organize your arguments logically. Each argument should flow naturally into the next, creating a cohesive narrative reinforcing your persuasive case.
  • Incorporating Emotional Appeals and Logical Reasoning: Blend emotional appeals with logical reasoning. Use relatable anecdotes, emotional stories, and compelling data to substantiate your points.
  • Effective handling of audience interaction involves: Interacting with your audience during a persuasive presentation enhances engagement and reinforces your message.
  • Preparing for Q&A Sessions: Anticipate potential questions and challenges. Prepare concise and confident responses to reinforce your message’s credibility.
  • Techniques for Active Audience Engagement: Encourage audience participation through questions, discussions, and interactive activities. Engaged audiences are more likely to internalize your persuasive message.
  • Using Audience Feedback and Questions: Leverage audience feedback and questions to enhance your presentation. Address concerns, clarify points, and demonstrate your expertise through thoughtful responses.
  • Strategies for Adapting to Audience Reactions: Remain adaptable to audience reactions. Gauge their responses and adjust your delivery in real time to maintain engagement and address uncertainties.
  • Concluding your persuasive presentation with a compelling call to action (CTA) is pivotal for motivating the desired response from your audience.
  • Essential Elements of an Effective CTA: Craft a concise and impactful CTA that aligns with your presentation’s goals. Clearly communicate the desired action and its benefits to the audience.
  • Crafting Persuasive and Actionable CTAs: Frame your CTA using persuasive language that resonates with your audience. Ensure the CTA’s feasibility and relevance to increase audience commitment.
  • Techniques for Memorable and Compelling CTAs: Employ rhetoric, vivid imagery, and emotional appeal in your CTA. Make it memorable by creating a strong emotional connection that resonates with the audience.
  • Measuring CTA Success and Tracking Audience Responses: Assess the effectiveness of your CTA through measurable outcomes. Monitor audience responses, track engagement, and gather feedback to evaluate success.

If you know how to give a convincing persuasive speech, you will be at a real advantage both in your personal life and at work! Commit the tips above to memory and start practicing on some of the good speech topics we’ve listed here to polish your tradecraft!

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Agitate and Solve, Convincing Speech, Funny Speech, Influence, Persuasive Speech, Public Speaking, Repetition, Social Proof, Storytelling Filed under Presentation Ideas

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Persuasive Speech: How to Write an Effective Persuasive Speech

Persuasive Speech How to Write a Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

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In a Persuasive Presentation Facts Aren't Very Persuasive

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

Persuasion Comes from both Logic and Emotion

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

Factual Arguments Leave Out the Emotion

  • 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
  • People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
  • In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

A Story or Example is More Persuasive Because It Offers Facts and Emotion

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

3 Step Process to Write an Effective Persuasive Speech

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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Types of Persuasive Speeches

Learning objectives.

  • Differentiate the three different purposes of speeches
  • Understand how three types of persuasive claims lead to different types of persuasive speeches.

This week we will begin our unit on writing persuasive speeches. Speeches will usually fall into one of three categories. In some cases we speak to inform , meaning we attempt to teach our audience using factual objective evidence. In other cases, we speak to persuade , as we try to influence an audience’s beliefs, attitudes, values, or behaviors. Last, we may speak to entertain or amuse our audience.

Speech Purposes and Topics

To Inform To Persuade To Entertain
Announcement Gun control Comedic monologue
Renewable energy Privacy rights My craziest adventure
Product launch Prison reform A “roast”

Some of the topics listed could fall into another general purpose category depending on how the speaker approached the topic, or they could contain elements of more than one general purpose. For example, you may have to inform your audience about your topic in one main point before you can persuade them, or you may include some entertaining elements in an informative or persuasive speech to help make the content more engaging for the audience. However, there should not be elements of persuasion included in an informative speech. In any case, while there may be some overlap between general purposes, most speeches can be placed into one of the categories based on the overall content of the speech.

Persuasive Speeches

In this class, you will be writing a persuasive speech. Obviously, there are many different persuasive speech topics you could select. Anything from local issues like changing a specific college policy to larger societal claims like adding more enforcement against human trafficking could work for an interesting persuasive speech.

There are generally three different types of persuasive speeches based on the claim you are trying to persuade your audience to accept.

Factual Claims

Factual claims set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: There were two world wars in the 20th century; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook wasn’t profitable until 2009. All these factual claims are well documented by evidence and can be easily supported with a little research.

However, many factual claims cannot be answered absolutely. Some factual claims are simply hard to determine the falsity or truth of because the final answer on the subject has not been discovered (e.g., what rights should animals have, when does life begin). The simple fact of the matter is that there is not enough evidence to clearly answer these factual claims.

Other factual claims that may not be easily answered using evidence are predictions of what may or may not happen. For example, you could give a speech on the future of climate change or the future of terrorism in the United States.

When thinking of factual claims, it often helps to pretend that you’re putting a specific claim on trial and as the speaker your job is to defend your claim as a lawyer would defend a client. Ultimately, your job is to be more persuasive than your audience members who act as both opposition attorneys and judges.

Value Claims

The second type of claim is a value claim , or a claim where the speaker is advocating a judgment claim about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).

Let’s look at three value claims. We’ve italicized the evaluative term in each claim:

  • Censorship is wrong.
  • SUVs are gas guzzling monstrosities .
  • It’s unfair for pregnant people to have special parking spaces at stores.

Each of these three claims could definitely be made by a speaker and other speakers could say the exact opposite.

Policy Claims – this is the type of speech you will write

The third common claim that is seen in persuasive speeches is the policy claim —a statement about the nature of a problem and the solution that should be implemented. Policy claims are probably the most common form of persuasive speaking because we live in a society surrounded by problems and people who have ideas about how to fix these problems. Let’s look at a few examples of possible policy claims:

  • Canada should implement capital punishment.
  • Canada should stop using foreign oil.
  • Human cloning for organ donations should be legal.
  • Nonviolent drug offenders should be sent to rehabilitation centers and not prisons.
  • The tobacco industry should be required to pay 100 percent of the medical bills for individuals dying of smoking-related cancers.
  • Canada needs to invest more in preventing poverty at home and less in feeding the starving around the world.

Each of these claims has a clear perspective that is being advocated. Policy claims will always have a clear and direct opinion for what should occur and what needs to change.

Choosing a Topic

In this class, you will be given the option to choose any topic for your persuasive speech, but in most academic, professional, and personal settings, there will be some parameters set that will help guide your topic selection. Whether you’ve received parameters that narrow your topic range or not, the first step in choosing a topic is brainstorming. You may begin by brainstorming a list of your personal interests that can then be narrowed down to a speech topic. It makes sense that you will enjoy speaking about something that you care about or find interesting. The research and writing will be more interesting, and the delivery will be easier since you won’t have to fake enthusiasm for your topic.

Overall you can follow these tips as you select and narrow your topic:

  • Brainstorm topics that you are familiar with, interest you, and/or are currently topics of discussion.
  • Choose a topic that you can make relevant to your audience.
  • Choose a topic that you have the resources to research (access to information, people to interview, etc.).

Key Takeaways

  • There are three types of persuasive claims.
  • Factual claims argue the truth or falsity about an assertion being made.
  • Value claims argue a judgment about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).
  • Policy claims argue the nature of a problem and the solution that should be taken.
  • Look at this list of the top Canadian speeches: https://greatcanadianspeeches.ca . Select a speech and examine it to determine which type of claim is being made by the speech.

Rhetoric and Persuasion Copyright © by cwilliams1 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

  • Should high school athletes get tested for steroids?
  • Should schools be required to have physical education courses?
  • Should sports grades in school depend on things like athletic ability?
  • What sport should be added to or removed from the Olympics?
  • Should college athletes be able to make money off of their merchandise?
  • Should sports teams be able to recruit young athletes without a college degree?
  • Should we consider video gamers as professional athletes?
  • Is cheerleading considered a sport?
  • Should parents allow their kids to play contact sports?
  • Should professional female athletes be paid the same as professional male athletes?
  • Should college be free at the undergraduate level?
  • Is the traditional college experience obsolete?
  • Should you choose a major based on your interests or your potential salary?
  • Should high school students have to meet a required number of service hours before graduating?
  • Should teachers earn more or less based on how their students perform on standardized tests?
  • Are private high schools more effective than public high schools?
  • Should there be a minimum number of attendance days required to graduate?
  • Are GPAs harmful or helpful?
  • Should schools be required to teach about standardized testing?
  • Should Greek Life be banned in the United States?
  • Should schools offer science classes explicitly about mental health?
  • Should students be able to bring their cell phones to school?
  • Should all public restrooms be all-gender?
  • Should undocumented immigrants have the same employment and education opportunities as citizens?
  • Should everyone be paid a living wage regardless of their employment status?
  • Should supremacist groups be able to hold public events?
  • Should guns be allowed in public places?
  • Should the national drinking age be lowered?
  • Should prisoners be allowed to vote?
  • Should the government raise or lower the retirement age?
  • Should the government be able to control the population?
  • Is the death penalty ethical?

Environment

  • Should stores charge customers for plastic bags?
  • Should breeding animals (dogs, cats, etc.) be illegal?
  • Is it okay to have exotic animals as pets?
  • Should people be fined for not recycling?
  • Should compost bins become mandatory for restaurants?
  • Should electric vehicles have their own transportation infrastructure?
  • Would heavier fining policies reduce corporations’ emissions?
  • Should hunting be encouraged or illegal?
  • Should reusable diapers replace disposable diapers?

Science & Technology

  • Is paper media more reliable than digital news sources?
  • Should automated/self-driving cars be legalized?
  • Should schools be required to provide laptops to all students?
  • Should software companies be able to have pre-downloaded programs and applications on devices?
  • Should drones be allowed in military warfare?
  • Should scientists invest more or less money into cancer research?
  • Should cloning be illegal?
  • Should societies colonize other planets?
  • Should there be legal oversight over the development of technology?

Social Media

  • Should there be an age limit on social media?
  • Should cyberbullying have the same repercussions as in-person bullying?
  • Are online relationships as valuable as in-person relationships?
  • Does “cancel culture” have a positive or negative impact on societies?
  • Are social media platforms reliable information or news sources?
  • Should social media be censored?
  • Does social media create an unrealistic standard of beauty?
  • Is regular social media usage damaging to real-life interactions?
  • Is social media distorting democracy?
  • How many branches of government should there be?
  • Who is the best/worst president of all time?
  • How long should judges serve in the U.S. Supreme Court?
  • Should a more significant portion of the U.S. budget be contributed towards education?
  • Should the government invest in rapid transcontinental transportation infrastructure?
  • Should airport screening be more or less stringent?
  • Should the electoral college be dismantled?
  • Should the U.S. have open borders?
  • Should the government spend more or less money on space exploration?
  • Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
  • Should nuns and priests become genderless roles?
  • Should schools and other public buildings have prayer rooms?
  • Should animal sacrifice be legal if it occurs in a religious context?
  • Should countries be allowed to impose a national religion on their citizens?
  • Should the church be separated from the state?
  • Does freedom of religion positively or negatively affect societies?

Parenting & Family

  • Is it better to have children at a younger or older age?
  • Is it better for children to go to daycare or stay home with their parents?
  • Does birth order affect personality?
  • Should parents or the school system teach their kids about sex?
  • Are family traditions important?
  • Should parents smoke or drink around young children?
  • Should “spanking” children be illegal?
  • Should parents use swear words in front of their children?
  • Should parents allow their children to play violent video games?

Entertainment

  • Should all actors be paid the same regardless of gender or ethnicity?
  • Should all award shows be based on popular vote?
  • Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
  • Should movies and television shows have ethnicity and gender quotas?
  • Should newspapers and magazines move to a completely online format?
  • Should streaming services like Netflix and Hulu be free for students?
  • Is the movie rating system still effective?
  • Should celebrities have more privacy rights?

Arts & Humanities

  • Are libraries becoming obsolete?
  • Should all schools have mandatory art or music courses in their curriculum?
  • Should offensive language be censored from classic literary works?
  • Is it ethical for museums to keep indigenous artifacts?
  • Should digital designs be considered an art form? 
  • Should abstract art be considered an art form?
  • Is music therapy effective?
  • Should tattoos be regarded as “professional dress” for work?
  • Should schools place greater emphasis on the arts programs?
  • Should euthanasia be allowed in hospitals and other clinical settings?
  • Should the government support and implement universal healthcare?
  • Would obesity rates lower if the government intervened to make healthy foods more affordable?
  • Should teenagers be given access to birth control pills without parental consent?
  • Should food allergies be considered a disease?
  • Should health insurance cover homeopathic medicine?
  • Is using painkillers healthy?
  • Should genetically modified foods be banned?
  • Should there be a tax on unhealthy foods?
  • Should tobacco products be banned from the country?
  • Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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Do you ever feel like you have a great idea or a strong opinion, but struggle to get others on board? That's where persuasive speech comes in. 

Persuasive speech is a powerful tool for influencing people's beliefs, attitudes, and behaviors. But how do you write a persuasive speech that is effective and impactful? 

In this blog post, we'll walk you through the key elements of writing a persuasive speech, from types to techniques. Whether you're a seasoned speaker or just getting started, these tips will help you craft a persuasive speech that achieves your desired outcome.

So, if you're ready to become a more persuasive speaker, read on and discover the power of persuasive speech.

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What is a Persuasive Speech?

A persuasive speech is aimed at convincing the audience to adopt or agree with the speaker's viewpoint or call to action. It involves presenting a well-reasoned argument with supporting evidence and appeals to emotions.

Importance: Persuasive speeches can influence people's beliefs, attitudes, and behaviors towards a goal or cause, making them important. They inspire action and bring change.

Types of Persuasive Speeches

There are several different types of persuasive speech you can choose from depending on your goals and audience. Let's take a closer look at some of the most common types.

Policy Persuasion

This type of persuasive speech aims to convince the audience to support a specific policy or action. It can be delivered by politicians, activists, or anyone who wants to change public policy.  A policy persuasive speech often involves outlining the benefits of the proposed policy and addressing potential concerns or objections.

Example: Why we need to implement a carbon tax to combat climate change

Value Persuasion

Value persuasive speeches aim to persuade the audience to adopt a particular set of values or beliefs. This type of speech can be used to promote a certain worldview or to challenge an existing belief system. 

This type often uses emotional appeals to connect with the audience and encourage them to see things from a different perspective.

Example: Why volunteering is important for building a sense of community

Factual Persuasion

Factual persuasive speeches focus on presenting evidence and logical arguments to convince the audience of a particular point of view. 

This type of speech is often used in academic or professional settings. The goal is to persuade an audience based on facts and evidence.

Example: The benefits of a plant-based diet for human health and the environment

Motivational Persuasion

Motivational persuasive speeches aim to inspire the audience to take action or make a change. This type of speech is often used by coaches, motivational speakers, and leaders to encourage their audience to achieve their goals.

Example: How to overcome fear and achieve your dreams

Need to deliver a motivational speech but stuck on what to talk about? Our blog offers an abundance of motivational speech topics to help you create a memorable speech.

Comparative Persuasion

Comparative persuasive speeches involve comparing two or more options to persuade the audience to choose one over the other. This type of speech can be used to compare products, services, or ideas. 

Comparative persuasion can be particularly effective when the audience is already familiar with both options being compared.

Example: Why our product is better than our competitors' products

Problem-Solution Persuasion

Problem-solution persuasive speeches aim to persuade the audience to take action to solve a particular problem. This type of speech often involves identifying a problem that the audience cares about and presenting a viable solution. 

This type can be particularly effective when the audience is already aware of the problem and is looking for a solution.

Example: How we can reduce plastic waste and preserve the environment by adopting a circular economy model

Want to become a well-rounded speaker? Our blog can help you understand the various types of speeches and how to deliver them effectively.

Elements of a Persuasive Speech

Here's a detailed table outlining the key elements of a persuasive speech with examples:

The opening lines that grab the audience's attention"Did you know that every day, over 8 million tons of plastic waste ends up in the ocean?"
The central argument of the speech"We must take immediate action to reduce our plastic consumption and protect our oceans." 
Establishes the speaker's authority and expertise"As a marine biologist with 20 years of experience, I have seen firsthand the devastating effects of plastic pollution on marine life."
Supports the thesis statement and makes the argument more persuasive"According to a recent study, over 700 species of marine animals are threatened by plastic pollution."
Addresses potential objections to the thesis statement"Some may argue that recycling is enough, but the truth is that only 9% of all plastic ever produced has been recycled."
Encourages the audience to take action based on the argument"Join me in pledging to reduce your plastic consumption by using reusable bags, bottles, and containers."

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How to Write a Persuasive Speech?

To write a persuasive speech, follow these essential steps:

Step#1: Choose A Compelling Topic 

Select a subject that is relevant, interesting, and aligns with your audience's interests and values.

Step#2: Understand Your Audience 

Research and analyze your target audience's demographics, beliefs, and concerns. This knowledge will help you tailor your speech to resonate with them effectively.

Step#3: Define Your Goal

Determine the specific outcome you want to achieve with your speech. Is it to persuade, inspire, or motivate your audience? Clarify your objective early on.

Step#4: Develop A Strong Thesis Statement

Craft a clear and concise thesis statement that presents your main argument or position. This statement will serve as the foundation for your persuasive speech.

Step#5: Gather Supporting Evidence

Conduct thorough research to find credible and compelling evidence, examples, statistics, and expert opinions that support your thesis. This evidence will strengthen your arguments and make them more persuasive.

Step#6: Structure Your Speech

Organize your speech into an introduction, body, and conclusion. 

The introduction should grab your audience's attention, introduce the topic, and present your thesis statement.  The body should present your main points and supporting evidence.  The conclusion should summarize your key arguments and end with a strong call to action.

Step#7: Use Persuasive Language And Rhetorical Devices

Employ rhetorical devices such as anecdotes, metaphors, analogies, and emotional appeals to engage your audience and make your arguments more persuasive. Use strong and convincing language throughout your speech.

Step#8: Anticipate And Address Counterarguments

Acknowledge opposing viewpoints and counterarguments. Present them respectfully and then refute them with logical reasoning and evidence. This demonstrates your credibility and strengthens your persuasive case.

Step#9: Practice And Refine Your Delivery

Rehearse your speech multiple times to improve your delivery and timing. Pay attention to your body language, voice modulation, and overall confidence. Practice in front of a mirror or seek feedback from a trusted friend or colleague.

Step#10: Engage Your Audience

During your actual speech, connect with your audience by maintaining eye contact, using gestures, and speaking with passion and conviction. Encourage audience participation through questions, stories, or interactive elements.

Techniques for Persuasive Speaking

To deliver a persuasive speech that truly resonates with your audience, it's important to use a variety of techniques. 

Here are five techniques you can use to make your speech more persuasive and effective:

1- Emotional Appeal

One of the most powerful techniques for persuasive speaking is emotional appeal. This involves using language and stories that evoke strong emotions in your audience, such as fear, anger, or compassion. 

By connecting with your audience on an emotional level, you can make your message more memorable and impactful.

2- Logical Appeal

Another effective technique is logical appeal, which involves using reasoning and evidence to support your argument. This can include statistics, facts, and expert opinions. It helps to bolster your case and convince your audience that your position is the right one.

3- Ethical Appeal

The ethical appeal involves appealing to your audience's sense of morality and values. This can include using examples of right and wrong behavior.  By framing your argument in ethical terms, you can make it more persuasive and compelling.

4- Repetition

Repetition involves repeating key ideas throughout your speech to emphasize their importance and make them more memorable. This can be especially effective for driving home your main points and making a lasting impression on your audience.

5- Rhetorical Questions

Rhetorical questions can be an effective way to engage your audience and encourage them to think deeply about your message. By asking questions that lead your audience to draw their own conclusions, you can make your speech more interactive.

Delivering a Persuasive Speech

Delivering a persuasive speech requires more than just having a well-written script. Here are some tips to help you deliver your speech effectively:

  • Using body language effectively: Your body language can convey confidence, enthusiasm, and sincerity. Use gestures, facial expressions, and posture to emphasize key points and connect with your audience.
  • Maintaining eye contact: Eye contact is essential to establishing trust and credibility with your audience. Make eye contact with different members of your audience to engage them and maintain their attention.
  • Speaking confidently and clearly: Your voice should be clear, strong, and articulate. Use pauses and inflection to emphasize key points and vary your tone and pace to keep your audience engaged.
  • Handling audience questions and objections: Be prepared to answer questions and address objections from your audience. Listen carefully, acknowledge their concerns, and provide thoughtful responses that reinforce your key points.

Read our blog on speech writing for practical strategies to make your speechwriting process smoother! 

How to Choose a Topic For Persuasive Speech?

To effectively brainstorm persuasive speech ideas, it is vital to consider the "who, what, when, where, and why" approach. 

  • Who: Who is my intended audience for this speech? What are their interests and beliefs? How can I connect with them on a personal level?
  • What: What topics am I knowledgeable about and passionate about? What topics are relevant and timely to my audience? What topics can I research and present with credibility?
  • When: How much time do I have to present? Should I choose a broad topic or a niche topic based on the time frame? Is my topic appropriate for the time of day or the event schedule?
  • Where: Where will I be delivering this speech? What is the setting and environment? What tools and resources will be available to me?
  • Why: What is the purpose of my speech? Do I want to inform, persuade, or motivate my audience? Why is my topic important and why should my audience care about it? How can I make my audience feel connected to my topic and invested in my message?

By using this approach, you can pick a topic that you are interested in and effectively capture the attention of your audience.

Persuasive Speech Topics

Here are some persuasive speech topics that may inspire you to create a successful persuasive speech:

  • Should the Supreme Court have term limits?
  • What makes a good persuasive speech topic and how to pick one?
  • Should schools be required to teach financial literacy as a mandatory subject?
  • Should mental health treatment be covered by health insurance?
  • The key elements of a successful persuasive speech and how to deliver it.
  • Should art and music therapy be considered a legitimate form of treatment?
  • At what age should children be allowed to use social media and why?
  • How high school students can prepare and deliver persuasive speeches that flow logically.
  • Should the minimum wage be increased to a living wage?
  • Do video games contribute to increased aggression and should they be regulated accordingly?

Check out our blog on interesting persuasive speech topics to get plenty of ideas and get inspired!

Examples of Persuasive Speeches

Here are some examples of powerful and influential persuasive speeches from both historical and contemporary figures:

Historical Examples:

  • Martin Luther King Jr.'s " I Have a Dream " speech
  • Winston Churchill's " We Shall Fight on the Beaches " speech
  • Abraham Lincoln's " Gettysburg Address " speech
  • Susan B. Anthony's " Women's Right to Vote " speech

Contemporary Examples:

  • Greta Thunberg's speech on climate change at the United Nations
  • Barack Obama's " Yes We Can " speech
  • Malala Yousafzai's speech at the United Nations on education for girls
  • Elon Musk's speech on space exploration and colonization

Tips for Delivering an Effective Persuasive Speech

Here are some tips for delivering a successful persuasive speech:

  • Practice, practice, practice: Rehearse your speech to improve your delivery and confidence.
  • Be passionate about your topic: Emphasize your enthusiasm to engage and persuade your audience.
  • Connect with your audience: Build a rapport with your audience by showing empathy and relating to their experiences.
  • Use visuals if appropriate: Use visual aids, such as images or charts, to reinforce your message and improve comprehension.

Common Mistakes to Avoid When Giving a Persuasive Speech

You should avoid these mistakes when giving a persuasive speech:

  • Not knowing the audience
  • Lack of preparation
  • Failing to establish credibility
  • Overwhelming the audience with information
  • Ignoring counterarguments
  • Using weak or irrelevant evidence
  • Lack of enthusiasm or passion
  • Reading directly from notes or slides
  • Going off-topic or rambling
  • Ignoring time constraints.

The Bottom Line!

We have covered everything you need to know about writing a persuasive speech. We have discussed the different types, essential elements, and techniques for writing a compelling persuasive speech. 

Additionally, we have provided some persuasive speech topics and tips that you can use to make your speech more engaging. We hope this guide has been helpful to you in crafting a persuasive speech that will impress your audience.

Looking for an essay helper to guide you through your academic journey? Look no further! Our team of experienced writers is here to assist you in crafting top-notch essays that will impress your professors.

But that's not all, if you're looking for an extra boost in productivity, don't forget to check out our AI essay generator .

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

  • How many times have you been late for school?
  • Does your day begin with shouts and arguments?
  • Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

  • More than 50 percent of high school students skip breakfast because they just don't have time to eat.
  • Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

  • Bad moods caused by morning chaos will affect your workday performance.
  • If you skip breakfast to buy time, you're making a harmful health decision.
  • (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

  • We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
  • If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

  • Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
  • Use simple statistics. Don't overwhelm your audience with confusing numbers.
  • Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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75 Persuasive Speech Topics and Ideas

October 4, 2018 - Gini Beqiri

To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.

What is persuasive speech?

The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.

The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

How to choose a topic for your speech

It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.

Familiarity

Topics that you’re familiar with will make it easier to prepare for the speech.

It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.

The audience’s interest

The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.

Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.

Not overdone

When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.

An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.

Emotional topics

Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.

People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.

Desired outcome

What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.

Jamie Oliver persuasive speech

Persuasive speech topics

Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.

Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.

  • Should pets be adopted rather than bought from a breeder?
  • Should wild animals be tamed?
  • Should people be allowed to own exotic animals like monkeys?
  • Should all zoos and aquariums be closed?

Arts/Culture

  • Should art and music therapy be covered by health insurance?
  • Should graffiti be considered art?
  • Should all students be required to learn an instrument in school?
  • Should automobile drivers be required to take a test every three years?
  • Are sports cars dangerous?
  • Should bicycles share the roads with cars?
  • Should bicycle riders be required by law to always wear helmets?

Business and economy

  • Do introverts make great leaders?
  • Does owning a business leave you feeling isolated?
  • What is to blame for the rise in energy prices?
  • Does hiring cheaper foreign employees hurt the economy?
  • Should interns be paid for their work?
  • Should employees receive bonuses for walking or biking to work?
  • Should tipping in restaurants be mandatory?
  • Should boys and girls should be taught in separate classrooms?
  • Should schools include meditation breaks during the day?
  • Should students be allowed to have their mobile phones with them during school?
  • Should teachers have to pass a test every decade to renew their certifications?
  • Should online teaching be given equal importance as the regular form of teaching?
  • Is higher education over-rated?
  • What are the best ways to stop bullying?
  • Should people with more than one DUI lose their drivers’ licenses?
  • Should prostitution be legalised?
  • Should guns be illegal in the US?
  • Should cannabis be legalised for medical reasons?
  • Is equality a myth?
  • Does what is “right” and “wrong” change from generation to generation?
  • Is there never a good enough reason to declare war?
  • Should governments tax sugary drinks and use the revenue for public health?
  • Has cosmetic surgery risen to a level that exceeds good sense?
  • Is the fast-food industry legally accountable for obesity?
  • Should school cafeterias only offer healthy food options?
  • Is acupuncture a valid medical technique?
  • Should assisted suicide be legal?
  • Does consuming meat affect health?
  • Is dieting a good way to lose weight?

Law and politics

  • Should voting be made compulsory?
  • Should the President (or similar position) be allowed to serve more than two terms?
  • Would poverty reduce by fixing housing?
  • Should drug addicts be sent for treatment in hospitals instead of prisons?
  • Would it be fair for the government to detain suspected terrorists without proper trial?
  • Is torture acceptable when used for national security?
  • Should celebrities who break the law receive stiffer penalties?
  • Should the government completely ban all cigarettes and tobacco products
  • Is it wrong for the media to promote a certain beauty standard?
  • Is the media responsible for the moral degradation of teenagers?
  • Should advertising be aimed at children?
  • Has freedom of press gone too far?
  • Should prayer be allowed in public schools?
  • Does religion have a place in government?
  • How do cults differ from religion?

Science and the environment

  • Should recycling be mandatory?
  • Should genetically modified foods be sold in supermarkets?
  • Should parents be allowed to choose the sex of their unborn children?
  • Should selling plastic bags be completely banned in shops?
  • Should smoking in public places be banned?
  • Should professional female athletes be paid the same as male athletes in the same sport?
  • Should doping be allowed in professional sports?
  • Should schools be required to teach all students how to swim?
  • How does parental pressure affect young athletes?
  • Will technology reduce or increase human employment opportunities?
  • What age should children be allowed to have mobile phones?
  • Should libraries be replaced with unlimited access to e-books?
  • Should we recognize Bitcoin as a legal currency?
  • Should bloggers and vloggers be treated as journalists and punished for indiscretions?
  • Has technology helped connect people or isolate them?
  • Should mobile phone use in public places be regulated?
  • Do violent video games make people more violent?

World peace

  • What is the safest country in the world?
  • Is planetary nuclear disarmament possible?
  • Is the idea of peace on earth naive?

These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.

After choosing your topic

After you’ve chosen your topic it’s important to do the following:

  • Research thoroughly
  • Think about all of the different viewpoints
  • Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
  • How involved are you with this topic – are you a key character?
  • Have you contributed to this area, perhaps through blogs, books, papers and products.
  • How qualified are you to speak on this topic?
  • Do you have personal experience in it? How many years?
  • How long have you been interested in the area?

While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.

For advice about how to deliver your persuasive speech, check out our blog  Persuasive Speech Outline and Ideas .

Week 13: Rhetoric Communication – Persuasion

Types of persuasive speeches, learning objectives.

  • Differentiate among the four types of persuasive claims.
  • Understand how the four types of persuasive claims lead to different types of persuasive speeches.
  • Explain the two types of policy claims.

Obviously, there are many different persuasive speech topics you could select for a public speaking class. Anything from localized claims like changing a specific college or university policy to larger societal claims like adding more enforcement against the trafficking of women and children in the United States could make for an interesting persuasive speech. You’ll notice in the previous sentence we referred to the two topics as claims. In this use of the word “claim,” we are declaring the goodness or positivity of an attitude, value, belief, or behavior that others may dispute. As a result of the dispute between our perceptions of the goodness of an attitude, value, belief, or behavior and the perceptions of others, we attempt to support the claim we make using some sort of evidence and logic as we attempt to persuade others. There are four common claims that can be made: definitional, factual, policy, and value.

Definitional Claims

The first common types of claims that a persuasive speaker can make are definitional or classification claims. Definitional claims are claims over the denotation or classification of what something is. In essence, we are trying to argue for what something is or what something is not. Most definitional claims falling to a basic argument formula:

X is (or is not) a Y because it has (or does not have) features A , B , or C .

For example, maybe you’re trying to persuade your class that while therapeutic massage is often performed on nude clients, it is not a form of prostitution. You could start by explaining what therapeutic massage is and then what prostitution is. You could even look at the legal definition of prostitution and demonstrate to your peers that therapeutic massage does not fall into the legal definition of prostitution because it does not involve the behaviors characterized by that definition.

Factual Claims

Factual claims set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: Barack Obama is the first African American President; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook wasn’t profitable until 2009. All these factual claims are well documented by evidence and can be easily supported with a little research.

However, many factual claims cannot be answered absolutely. Some factual claims are simply hard to determine the falsity or trueness of because the final answer on the subject has not been discovered (e.g., when is censorship good, what rights should animals have, when does life begin). Probably the most historically interesting and consistent factual claim is the existence of a higher power, God, or other religious deity. The simple fact of the matter is that there is not enough evidence to clearly answer this factual claim in any specific direction, which is where the notion of faith must be involved in this factual claim.

Other factual claims that may not be easily answered using evidence are predictions of what may or may not happen. For example, you could give a speech on the future of climate change or the future of terrorism in the United States. While there may be evidence that something will happen in the future, unless you’re a psychic, you don’t actually know what will happen in the future.

When thinking of factual claims, it often helps to pretend that you’re putting a specific claim on trial and as the speaker your job is to defend your claim as a lawyer would defend a client. Ultimately, your job is to be more persuasive than your audience members who act as both opposition attorneys and judges.

Policy Claims

The third common claim that is seen in persuasive speeches is the policy claim —a statement about the nature of a problem and the solution that should be implemented. Policy claims are probably the most common form of persuasive speaking because we live in a society surrounded by problems and people who have ideas about how to fix these problems. Let’s look at a few examples of possible policy claims:

  • The United States should stop capital punishment.
  • The United States should become independent from the use of foreign oil.
  • Human cloning for organ donations should be legal.
  • Nonviolent drug offenders should be sent to rehabilitation centers and not prisons.
  • The tobacco industry should be required to pay 100 percent of the medical bills for individuals dying of smoking-related cancers.
  • The United States needs to invest more in preventing poverty at home and less in feeding the starving around the world.

Each of these claims has a clear perspective that is being advocated. Policy claims will always have a clear and direct opinion for what should occur and what needs to change. When examining policy claims, we generally talk about two different persuasive goals: passive agreement and immediate action.

Gain Passive Agreement

When we attempt to gain the passive agreement of our audiences, our goal is to get our audiences to agree with what we are saying and our specific policy without asking the audience to do anything to enact the policy. For example, maybe your speech is on why the Federal Communications Commission should regulate violence on television like it does foul language (i.e., no violence until after 9 p.m.). Your goal as a speaker is to get your audience to agree that it is in our best interest as a society to prevent violence from being shown on television before 9 p.m., but you are not seeking to have your audience run out and call their senators or congressmen or even sign a petition. Often the first step in larger political change is simply getting a massive number people to agree with your policy perspective.

Let’s look at a few more passive agreement claims:

  • Racial profiling of individuals suspected of belonging to known terrorist groups is a way to make America safer.
  • Requiring American citizens to “show their papers” is a violation of democracy and resembles tactics of Nazi Germany and communist Russia.
  • Colleges and universities should voluntarily implement a standardized testing program to ensure student learning outcomes are similar across different institutions.

In each of these claims, the goal is to sway one’s audience to a specific attitude, value, or belief, but not necessarily to get the audience to enact any specific behaviors.

Gain Immediate Action

The alternative to passive agreement is immediate action, or persuading your audience to start engaging in a specific behavior. Many passive agreement topics can become immediate action-oriented topics as soon as you tell your audience what behavior they should engage in (e.g., sign a petition, call a senator, vote). While it is much easier to elicit passive agreement than to get people to do something, you should always try to get your audience to act and do so quickly. A common mistake that speakers make is telling people to enact a behavior that will occur in the future. The longer it takes for people to engage in the action you desire, the less likely it is that your audience will engage in that behavior.

Here are some examples of good claims with immediate calls to action:

  • College students should eat more fruit, so I am encouraging everyone to eat the apple I have provided you and start getting more fruit in your diet.
  • Teaching a child to read is one way to ensure that the next generation will be stronger than those that have come before us, so please sign up right now to volunteer one hour a week to help teach a child to read.
  • The United States should reduce its nuclear arsenal by 20 percent over the next five years. Please sign the letter provided encouraging the president to take this necessary step for global peace. Once you’ve signed the letter, hand it to me, and I’ll fax it to the White House today.

Each of these three examples starts with a basic claim and then tags on an immediate call to action. Remember, the faster you can get people to engage in a behavior the more likely they actually will.

Value Claims

The final type of claim is a value claim , or a claim where the speaker is advocating a judgment claim about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).

Let’s look at three value claims. We’ve italicized the evaluative term in each claim:

  • Dating people on the Internet is an immoral form of dating.
  • SUVs are gas guzzling monstrosities .
  • It’s unfair for pregnant women to have special parking spaces at malls, shopping centers, and stores.

Each of these three claims could definitely be made by a speaker and other speakers could say the exact opposite. When making a value claim, it’s hard to ascertain why someone has chosen a specific value stance without understanding her or his criteria for making the evaluative statement. For example, if someone finds all forms of technology immoral, then it’s really no surprise that he or she would find Internet dating immoral as well. As such, you need to clearly explain your criteria for making the evaluative statement. For example, when we examine the SUV claim, if your criteria for the term “gas guzzling monstrosity” are ecological impact, safety, and gas consumption, then your evaluative statement can be more easily understood and evaluated by your audience. If, however, you state that your criterion is that SUVs are bigger than military vehicles and shouldn’t be on the road, then your statement takes on a slightly different meaning. Ultimately, when making a value claim, you need to make sure that you clearly label your evaluative term and provide clear criteria for how you came to that evaluation.

Key Takeaways

  • There are four types of persuasive claims. Definition claims argue the denotation or classification of what something is. Factual claims argue the truth or falsity about an assertion being made. Policy claims argue the nature of a problem and the solution that should be taken. Lastly, value claims argue a judgment about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).
  • Each of the four claims leads to different types of persuasive speeches. As such, public speakers need to be aware what type of claim they are advocating in order to understand the best methods of persuasion.
  • In policy claims, persuaders attempt to convince their audiences to either passively accept or actively act. When persuaders attempt to gain passive agreement from an audience, they hope that an audience will agree with what is said about a specific policy without asking the audience to do anything to enact the policy. Gaining immediate action, on the other hand, occurs when a persuader gets the audience to actively engage in a specific behavior.
  • Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst. Select a speech and examine the speech to determine which type of claim is being made by the speech.
  • Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst and find a policy speech. Which type of policy outcome was the speech aimed at achieving—passive agreement or immediate action? What evidence do you have from the speech to support your answer?
  • Public Speaking: Practice and Ethics. Authored by : Anonymous. Provided by : Anonymous. Located at : http://2012books.lardbucket.org/books/public-speaking-practice-and-ethics/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

Examples

Persuasive Speech

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example of factual persuasive speech

Not everyone can be convinced easily. But, a repetition of the same act can do the trick. The main objective of this kind of speech is to catch the attention of the listeners and to instill in their minds that the thoughts presented are credible and legit. Persuasion is an art and so is parting knowledge. When you have the right knowledge you also have to learn how to deliver it in the most convincing manner.

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What Is a Persuasive Speech?

A persuasive  speech template  is a particular kind of speech that is intended to persuade the audience and influence them to accept the points and views presented. Here, arguments and opinions are laid out in the most strategic way in order to let the crowd easily accept them.

How to Write a Persuasive Speech

When you write a  persuasive essay   or a persuasive charity speech make sure that it is both factual and informative. Here are the steps to write one. There are different disciplines in writing  speech outline . Here are the tips to write a good persuasive speech.

Step 1: Begin with a Strong Opening Statement

Create an aura conducive to attention by writing powerful and bold statements about the topic. Use the second person pronoun ‘you’ or words like ‘need’, ‘must’, and ‘now’. The main objective of this kind of speech is to catch the attention of the listeners and to instill in their minds that the thoughts presented are credible and legit.

Step 2: Add Supporting Details

Statistical data and information from reliable sources are usually what catches the attention of the audience. Present factual details as often as possible. The arguments that you will be presenting should be backed up by reliable sources. This makes you and your  speech in word  sound authentic.

Step 3: Make a Compelling Conclusion

The end part of the speech should not veer away from the main point of why you are writing it. Your  conclude a speech  should contain action statements like ‘join’, ‘start’, or ‘believe’.

Step 4: Know Your Audience

Knowing your crowd will help you plan the strategy to use when writing your speech. It is important to know the level of their understanding so you can match it with your style.

What purpose does a persuasive speech have?

The purpose of a persuasive speech is to persuade an audience and let them believe in the points given in the speech. This is most effective when used in a crowd of young adults like in lectures and assemblies. You cannot just give a plain and simple  start a speech  when your objective is to let them understand and believe every word you say.

What are the elements of a persuasive speech?

The elements of a persuasive speech are: a clear and compelling thesis statement, strong supportive evidence, credibility and authority, audience analysis, emotional appeal, clear structure, format, outline and organization, and lastly a call to action.

What are the other types of speech?

Persuasive speech, charity speech, welcome speech, thank you speech, donation speech, acknowledgement speech, etc. There are a lot of other types of speeches that you can use for different purposes.

Persuasion is “the act of causing people to do or believe something”. It is the ability to convince somebody to believe an opinion or theory and/or act on that belief. This skill can also be incorporated or used in a  speech in pdf . For a speaker to be persuasive a speech exercise is necessary. You have to master the art of body language, that includes the rising and falling of your intonation. Not only that, the content of your speech should also be convincing. Let us discuss further what persuasive  speech  is and how to write one.

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105 Interesting Persuasive Speech Topics for Any Project

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Are you struggling to find good persuasive speech topics? It can be hard to find a topic that interests both you and your audience, but in this guide we've done the hard work and created a list of 105 great persuasive speech ideas. They're organized into ten categories and cover a variety of topics, so you're sure to find one that interests you.

In addition to our list, we also go over which factors make good persuasive speech topics and three tips you should follow when researching and writing your persuasive speech.

What Makes a Good Persuasive Speech Topic?

What makes certain persuasive speech topics better than others? There are numerous reasons, but in this section we discuss three of the most important factors of great topics for a persuasive speech.

It's Something You Know About or Are Interested in Learning About

The most important factor in choosing and creating a great persuasive speech is picking a topic you care about and are interested in. You'll need to do a lot of research on this topic, and if it's something you like learning about, that'll make the process much easier and more enjoyable. It'll also help you sound passionate and informed when you talk, both important factors in giving an excellent persuasive speech.

It's a Topic People Care About

In fourth grade, after being told I could give a persuasive speech on any topic I wanted to , I chose to discuss why the Saguaro cactus should be the United State's national plant. Even though I gave an impassioned talk and drew a life-size Saguaro cactus on butcher paper to hang behind me, I doubt anyone enjoyed the speech much.

I'd recently returned from a family vacation to Arizona where I'd seen Saguaro cacti for the first time and decided they were the coolest thing ever. However, most people don't care that much about Saguaro cacti, and most people don't care what our national plant is or if we even have one (for the record, the US has a national flower, and it's the rose).

Spare yourself the smattering of bored applause my nine-old self got at the end of my speech and choose something you think people will be interested in hearing about. This also ties into knowing your audience, which we discuss more in the final section.

It Isn't Overdone

When I was in high school, nearly every persuasive speech my classmates and I were assigned was the exact same topic: should the drinking age be lowered to 18? I got this prompt in English class, on standardized tests, in speech and debate class, etc. I've written and presented about it so often I could probably still rattle off all the main points of my old speeches word-for-word.

You can imagine that everyone's eyes glazed over whenever classmates gave their speeches on this topic. We'd heard about it so many times that, even if it was a topic we cared about, speeches on it just didn't interest us anymore.

The are many potential topics for a persuasive speech. Be wary of choosing one that's cliche or overdone. Even if you give a great speech, it'll be harder to keep your audience interested if they feel like they already know what you're going to say.

An exception to this rule is that if you feel you have a new viewpoint or facts about the topic that currently aren't common knowledge. Including them can make an overdone topic interesting. If you do this, be sure to make it clear early on in your speech that you have unique info or opinions on the topic so your audience knows to expect something new.

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105 Topics for a Persuasive Speech

Here's our list of 105 great persuasive speech ideas. We made sure to choose topics that aren't overdone, yet that many people will have an interest in, and we also made a point of choosing topics with multiple viewpoints rather than simplistic topics that have a more obvious right answer (i.e. Is bullying bad?). The topics are organized into ten categories.

Arts/Culture

  • Should art and music therapy be covered by health insurance?
  • Should all students be required to learn an instrument in school?
  • Should all national museums be free to citizens?
  • Should graffiti be considered art?
  • Should offensive language be removed from works of classic literature?
  • Are paper books better than e-books?
  • Should all interns be paid for their work?
  • Should employees receive bonuses for walking or biking to work?
  • Will Brexit hurt or help the UK's economy?
  • Should all people over the age of 65 be able to ride the bus for free?
  • Should the federal minimum wage be increased?
  • Should tipping in restaurants be mandatory?
  • Should Black Friday sales be allowed to start on Thanksgiving?
  • Should students who bully others be expelled?
  • Should all schools require students wear uniforms?
  • Should boys and girls be taught in separate classrooms?
  • Should students be allowed to listen to music during study hall?
  • Should all elementary schools be required to teach a foreign language?
  • Should schools include meditation or relaxation breaks during the day?
  • Should grades in gym class affect students' GPAs?
  • Should teachers get a bonus when their students score well on standardized tests?
  • Should children of undocumented immigrants be allowed to attend public schools?
  • Should students get paid for getting a certain GPA?
  • Should students be allowed to have their cell phones with them during school?
  • Should high school students be allowed to leave school during lunch breaks?
  • Should Greek life at colleges be abolished?
  • Should high school students be required to volunteer a certain number of hours before they can graduate?
  • Should schools still teach cursive handwriting?
  • What are the best ways for schools to stop bullying?
  • Should prostitution be legalized?
  • Should people with more than one DUI lose their driver's license?
  • Should people be required to shovel snow from the sidewalks in front of their house?
  • Should minors be able to drink alcohol in their home if they have their parent's consent?
  • Should guns be allowed on college campuses?
  • Should flag burning as a form of protest be illegal?
  • Should welfare recipients be required to pass a drug test?
  • Should white supremacist groups be allowed to hold rallies in public places?
  • Should assault weapons be illegal?
  • Should the death penalty be abolished?
  • Should beauty pageants for children be banned?
  • Is it OK to refuse to serve same-sex couples based on religious beliefs?
  • Should transgender people be allowed to serve in the military?
  • Is it better to live together before marriage or to wait?
  • Should affirmative action be allowed?
  • Should prisoners be allowed to vote?
  • Should Columbus Day be replaced with Indigenous Peoples' Day?

Government/Politics

  • Should the government spend more money on developing high-speed rail lines and less on building new roads?
  • Should the government be allowed to censor internet content deemed inappropriate?
  • Should Puerto Rico become the 51st state?
  • Should Scotland declare independence from the United Kingdom?
  • Whose face should be on the next new currency printed by the US?
  • Should people convicted of drug possession be sent to recovery programs instead of jail?
  • Should voting be made compulsory?
  • Who was the best American president?
  • Should the military budget be reduced?
  • Should the President be allowed to serve more than two terms?
  • Should a border fence be built between the United States and Mexico?
  • Should countries pay ransom to terrorist groups in order to free hostages?
  • Should minors be able to purchase birth control without their parent's consent?
  • Should hiding or lying about your HIV status with someone you're sleeping with be illegal?
  • Should governments tax soda and other sugary drinks and use the revenue for public health?
  • Should high schools provide free condoms to students?
  • Should the US switch to single-payer health care?
  • Should healthy people be required to regularly donate blood?
  • Should assisted suicide be legal?
  • Should religious organizations be required to pay taxes?
  • Should priests be allowed to get married?
  • Should the religious slaughter of animals be banned?
  • Should the Church of Scientology be exempt from paying taxes?
  • Should women be allowed to be priests?
  • Should countries be allowed to only accept refugees with certain religious beliefs?
  • Should public prayer be allowed in schools?

Science/Environment

  • Should human cloning be allowed?
  • Should people be allowed to own exotic animals like tigers and monkeys?
  • Should "animal selfies" in tourist locations with well-known animal species (like koalas and tigers) be allowed?
  • Should genetically modified foods be sold in grocery stores?
  • Should people be allowed to own pit bulls?
  • Should parents be allowed to choose the sex of their unborn children?
  • Should vaccinations be required for students to attend public school?
  • What is the best type of renewable energy?
  • Should plastic bags be banned in grocery stores?
  • Should the United States rejoin the Paris Agreement?
  • Should puppy mills be banned?
  • Should fracking be legal?
  • Should animal testing be illegal?
  • Should offshore drilling be allowed in protected marine areas?
  • Should the US government increase NASA's budget?
  • Should Pluto still be considered a planet?
  • Should college athletes be paid for being on a sports team?
  • Should all athletes be required to pass regular drug tests?
  • Should professional female athletes be paid the same as male athletes in the same sport?
  • Are there any cases when athletes should be allowed to use steroids?
  • Should college sports teams receive less funding?
  • Should boxing be illegal?
  • Should schools be required to teach all students how to swim?
  • Should cheerleading be considered a sport?
  • Should parents let their children play tackle football?
  • Will robots reduce or increase human employment opportunities?
  • What age should children be allowed to have a cell phone?
  • Should libraries be replaced with unlimited access to e-books?
  • Overall, has technology helped connect people or isolate them?
  • Should self-driving cars be legal?
  • Should all new buildings be energy efficient?
  • Is Net Neutrality a good thing or a bad thing?
  • Do violent video games encourage players to become violent in real life?

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3 Bonus Tips for Crafting Your Persuasive Speech

Of course, giving a great persuasive speech requires more than just choosing a good topic. Follow the three tips below to create an outstanding speech that'll interest and impress your audience.

Do Your Research

For a persuasive speech, there's nothing worse than getting an audience question that shows you misunderstood the issue or left an important piece out. It makes your entire speech look weak and unconvincing.

Before you start writing a single word of your speech, be sure to do lots of research on all sides of the topic. Look at different sources and points of view to be sure you're getting the full picture, and if you know any experts on the topic, be sure to ask their opinion too.

Consider All the Angles

Persuasive speech topics are rarely black and white, which means there will be multiple sides and viewpoints on the topic. For example, for the topic "Should people be allowed to own pit bulls?" there are two obvious viewpoints: everyone should be allowed to own a pit bull if they want to, and no one should be allowed to own a pit bull. But there are other options you should also consider: people should only own a pit bull if they pass a dog training class, people should be able to own pit bulls, but only if it's the only dog they own, people should be able to own pi tbulls but only if they live a certain distance from schools, people should be able to own pit bulls only if the dog passes an obedience class, etc.

Thinking about all these angles and including them in your speech will make you seem well-informed on the topic, and it'll increase the quality of your speech by looking at difference nuances of the issue.

Know Your Audience

Whenever you give a speech, it's important to consider your audience, and this is especially true for persuasive speeches when you're trying to convince people to believe a certain viewpoint. When writing your speech, think about what your audience likely already knows about the topic, what they probably need explained, and what aspects of the topic they care about most. Also consider what the audience will be most concerned about for a certain topic, and be sure to address those concerns.

For example, if you're giving a speech to a Catholic organization on why you think priests should be allowed to marry, you don't need to go over the history of Catholicism or its core beliefs (which they probably already know), but you should mention any research or prominent opinions that support your view (which they likely don't know about). They may be concerned that priests who marry won't be as committed to God or their congregations, so be sure to address those concerns and why they shouldn't worry about them as much as they may think. Discussing your topic with people (ideally those with viewpoints similar to those of your future audience) before you give your speech is a good way to get a better understanding of how your audience thinks.

More Resources for Writing Persuasive Speeches

If you need more guidance or just want to check out some examples of great persuasive writing, consider checking out the following books:

  • Lend Me Your Ears: Great Speeches in History by William Safire—This collection of great speeches throughout history will help you decide how to style your own argument.
  • The Essentials of Persuasive Public Speaking by Sims Wyeth—For quick direct tips on public speaking, try this all-purpose guide.
  • Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo—This popular book breaks down what makes TED talks work and how you can employ those skills in your own presentations.
  • We Should All Be Feminists by Chimamanda Ngozi Adichie and Make Good Art by Neil Gaiman—These two recent speeches by contemporary writers offer stellar examples of how to craft a compelling (and engaging) argument.

Conclusion: Persuasive Speech Ideas

Good persuasive speech topics can be difficult to think of, but in this guide we've compiled a list of 105 interesting persuasive speech topics for you to look through.

The best persuasive speech ideas will be on a topic you're interested in, aren't overdone, and will be about something your audience cares about.

After you've chosen your topic, keep these three tips in mind when writing your persuasive speech:

  • Do your research
  • Consider all the angles
  • Know your audience

What's Next?

Now that you have persuasive speech topics, it's time to hone your persuasive speech techniques. Find out what ethos, pathos, logos, and kairos are and how to use them here .

Looking to take your persuasive technique from speech to sheets (of paper)? Get our three key tips on how to write an argumentative essay , or learn by reading through our thorough breakdown of how to build an essay, step by step .

Want a great GPA? Check out our step-by-step guide to getting good grades in high school so you can have a stellar transcript.

Interested in learning about other great extracurricular opportunities? Learn more about job shadowing , community service , and volunteer abroad programs.

Still trying to figure out your courses? Check out our expert guide on which classes you should take in high school.

Want to improve your SAT score by 160 points or your ACT score by 4 points?   We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download them for free now:

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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